ARM has had 20 years of success powering devices from 1mm3 systems to the world's largest particle detector at 1km3. ARM's business model licenses its energy-efficient processor designs to partners who develop system-on-chips, with ARM receiving license fees and royalties. This model has led to ARM processors being ubiquitous in appliances, consumer electronics, and more due to their low power and low cost. ARM looks to continue its leadership in energy efficient computing through consistent technology advances and by nurturing its ecosystem of partners.

1. 1 1 1
20 years of ARM
Warren East
October 2010

2. 2

3. 3
Multiple Opportunities in Every Room
Smart Grid:
Managing
demand
Smart Meter
Smart Electrical
Car & Connection
Micro Energy
Generation
Energy
Information
Displays
Home Micro-
Grid
Auto Standby
Systems
Smart Lighting Smart
Appliances
Plus
Fabric, Physical IP and
Development tools

4. 4
 ARM Powered Control4 Suite Systems
 4,300 guest rooms with touch & TV control
 Door locks to Drapes, Audio Visual
 Lighting and HVAC
 Mini bar and guest services
 Zigbee mesh of over 85,000 devices forming distributed
antenna system of over 14 million square feet of coverage
Ubiquitous ARM Powered Environment

5. 5
1mm3
Systems
A CB
8.75mm3
system
2 x solar cell 0.18µm CMOS
Cortex™-M3 near-threshold
12µAh Li-ion battery
Cortex-M0; 65¢ University of Michigan
University of Michigan
Imager and Timer 130nm
Cortex-M0 +16KB RAM 65nm
UWB Radio 2mm antenna
10 kB Retention RAM 180um
~3fW/bit
Cymbet® battery
Wireless Sensor Network

6. 6
World’s Biggest ARM Computer?
4200
ARM powered
Neutrino Detector
Work supported by the National Science Foundation and University of Wisconsin-Madison
2.5km
70 bore holes 2.5km deep
60 detectors per string
starting 1.5km down
1km3
of active telescope
1km

7. 7
From 1mm3
to 1km3
The Architecture for the Digital World
1mm3
1km3
2mm
0.7mm
1.2mm
0.35m
m
10¢ $1000
Mobile
Embedded Consumer
Mobile Computing Server
Enterprise PC
Home
HPC

8. 8
Huge range of applications
Energy Efficient
Appliances
IR Fire
Detector
Intelligent
Vending
Tele-parking
Utility
Meters
Exercise
Machines
Equipment Adopting 32-bit ARM
Microcontrollers
Intelligent toys

9. 9
It’s prolific
1998 2010 2020
cores accumulated
to date
cores accumulated
after next 10 yrs

10. 10
25 years of consistent technology

11. 11
ARM The Low-Power Solution
Company
ARM founded
27/11/1990
(Day 21 SWOT)

12. 12
ARM Core Standard Business Model
ARM
licenses Partner
Partner
develops SoC
Licence fee covers proportion of development costs
Royalty shares by rewarding success.
Business Development / Segment Marketing
Licence
royalty
ARM Partner/
OEM
OEM
Customer

13. 13
Business Model
ARM
licenses Partner
Partner
develops SoC
Licence fee covers proportion of development costs
Royalty shares by rewarding success.
Business Development / Segment Marketing
Licence
royalty
ARM Partner/
OEM
OEM
Customer

14. 14
Vision from the beginning

15. 15
Enduring culture

16. 16
Luck
Copyright: Divbyzero – Adam Oberman

17. 17
Luck
 Consistently taking advantage of current position and
developing an advantageous position for the future
Making our own luck
Image source: Free-download-blog.com

18. 18
 Spin-out of ARM’s Vector Signal Processor
(Ardbeg) IP and team
 Initial funding from ARM
 Experienced wireless team (ex-TTPCom)
 Cambridge and Leuven (Belgium)
 Unique combination of processor and modem
expertise
Looking forward: Cognovo – history repeats

19. 19
Looking forward

20. 20
Observations
Sustainable lead
Sharing risk and rewards
Nurturing ecosystem
Strong culture & values
Making your own luck
Eye on the future