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Build Your Personal Brand!

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Amy Lewis
Amy Lewis

To build a personal brand in 3 steps, one must first get up by choosing an online platform like social media, then dress up by crafting an image and defining your role or expertise, and finally show up consistently on your chosen platform to establish yourself as approachable and influential.

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3 Steps to Building Your Personal Brand Amy H. Lewis – Influence Marketing | @CommsNinja
Amy Lewis • Lead Influence Marketing for Cisco Data Center (@CiscoDC) • Creator and Host of Engineers Unplugged • Co-host of Geek Whisperers podcast • @CommsNinja on Twitter • Mother of Two, Runner, Foodie, Traveler, Soccer Fan @CommsNinja
Why Bother with an Online Presence? @CommsNinja 3
The Influence Diet: Heels Optional No matter how you feel.. Get Up Dress Up and Show Up. © 2014 Cisco and/or its affiliates. Presentation_ID All rights reserved. Cisco Public
5 Get Up: Choose Your Platform
Dress Up: Choose Your Image and Role 6
7 Make Yourself Approachable
SHOW UP: OVER AND OVER © 2014 Cisco and/or its affiliates. Presentation_ID All rights reserved. Cisco Public 8

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Build Your Personal Brand!

  • 1. 3 Steps to Building Your Personal Brand Amy H. Lewis – Influence Marketing | @CommsNinja
  • 2. Amy Lewis • Lead Influence Marketing for Cisco Data Center (@CiscoDC) • Creator and Host of Engineers Unplugged • Co-host of Geek Whisperers podcast • @CommsNinja on Twitter • Mother of Two, Runner, Foodie, Traveler, Soccer Fan @CommsNinja
  • 3. Why Bother with an Online Presence? @CommsNinja 3
  • 4. The Influence Diet: Heels Optional No matter how you feel.. Get Up Dress Up and Show Up. © 2014 Cisco and/or its affiliates. Presentation_ID All rights reserved. Cisco Public
  • 5. 5 Get Up: Choose Your Platform
  • 6. Dress Up: Choose Your Image and Role 6
  • 7. 7 Make Yourself Approachable
  • 8. SHOW UP: OVER AND OVER © 2014 Cisco and/or its affiliates. Presentation_ID All rights reserved. Cisco Public 8

Editor's Notes

  1. Stand out Connection and build for future need
  2. LinkedIn Twitter Facebook Blogs
  3. How can people know you? Are you active or a listener? Don’t underestimate the power of being an engaged listener: key facts, relationships, etc.
  4. Meet people you don’t know. Go to where the people you want to meet are. Be human on all social platforms as you will be in real life.