Ypsearchdeck

Get Online, Get Found, Drive Leads

For over 100 years,
we’ve connected millions
of customers with
businesses just
like yours.
local advertisers1
users reached each
month by YP.com
and the YP
SM
app1
1. YP Internal Data. 2. comScore Media Metrix (U.S.), Top 2000 Web Domains Report, May 2014
YP.com is a
top 40 U.S.
website2
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks
contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies.
All other marks contained herein are the property of their respective owners.

YP provides a suite of marketing
solutions designed for local businesses
“YP has been a critical part of our advertising,
and I would not want to be in business without them.”
- Tony Garzony Toledo New Bath & Kitchen LLC, Toledo, OH
“Being a small business, it feels amazing
when YP can make us feel big.”
- Christina Knight Knight Hauling Incorporated, Wilmington, DE

The Internet is a big place
Customers connect with businesses everyday in different ways.
You need to be everywhere those customers look.

Did you know
97% of people look for
local businesses online?
1
Will they find you?
If they do, what will they see?
1. Social Media Today: http://socialmediatoday.com/lee-stevenson/1427266/10-guidelines-local-search-engine-optimization

of consumers use internet search
engines to make purchasing decisions5
89%
Mobile Matters
Accuracy Counts
Reviews Influence
Video Enhances
Search Delivers
of consumers find videos helpful when
making purchase decisions online4
96%
of consumers read online reviews
about local businesses3
85%
How much missing & inaccurate
information costs businesses every year2
$
10B
64% of shoppers with tablets and 61%
with smartphones performed local
searches in the past week1
1. Townhawks: http://towntawks.com/blog/2014/01/local-shopping-local-search-trend-statistics 2. Yext: https://www.yext-static.com/cms/spark/the-yext-quarterly.pdf
3. BrightLocal, June 2013 4. http://animoto.com/blog/business/small-business-video-infographic/ 5. Burke Research, 2012 Local Media Tracking Study, September 2012

YP knows what advertisers need
Digital marketing solutions to help get customers.
Get Online,
Get Found
• Website Pro
• Listing Pro
• Video Profile
• YP360
Drive
Leads
• YP
SM
Search
Get Customers

Get Online, Get Found
Establish your brand and increase your visibility
Establish
your online
storefront
Website Pro
Control
your online
visibility
Listing Pro
Enhance
your online
image
Video Profile
YP360

Website Pro
Present a
professional image
Get a mobile-
responsive website
Customize with ease
Establish your online & mobile storefront
with a professional website in 48 hours.
-VS-
Non-Responsive Mobile Responsive

Listing Pro
Be where
customers look
Know what
customers see
Respond quickly
to social activity
Control your online visibility, including your
listings and reputation, from a central dashboard.

Video Profile and YP360
Help people get
to know you
Take people on
a virtual tour
Influence purchase
decisions
Enhance your image by telling
a compelling visual story.

YP Search
Turn local online and mobile
searches into leads for your business.
Campaign
Management
Custom Campaign
Creation
Landing Page
Design
Media
Consultant
Your local YP
representative
Reporting
& Tracking
Online and
mobile
You,
the client
Ongoing Monitoring
& Optimization
Your
YP Search
Campaign
Premium
Lead Sources
Select Premium
Publishers*
Calls
Emails
Online
Form Fills
Success
Manager
A marketing expert
your point of
contact for ongoing
consultation
* YP is evaluating select publishers as additional lead sources.

Campaign Management
1) Program Consultation
2) Custom Campaign Creation
3) Landing Page Design
4) Ongoing Monitoring Optimization
5) Tracking and Reporting

Premium online and
mobile lead sources
Your YP Search
Campaign

Images are examples only and do not indicate actual placement
Custom online mobile campaigns
Driving leads to your business
yp.com
Your business landing page
1

The power of YP
Top 40 website1
Reaches 80M users each month
across web and mobile properties2
1.7B searches conducted
online in 20133
1. comScore, April 2014 2. YP Internal Data, 2014
3. YP Internal Data, December 2013
Local search on mobile
devices is nearly 50% of YP’s
total searches2
1B searches conducted on
mobile in 20133
3+ calls/second on average to
a local business from YPSM
app2
yp.com
YP mobile

Your Success Manager
Supporting your business objectives throughout campaign
1st Call 1 month after going live
Discuss your program, keywords and overall
campaign setup. Set expectations around
performance
2nd Call 2 months after going live
Review your campaign’s reporting and
performance to date
3rd Call 3 months after going live
Review and evaluate campaign performance
4th-6th Calls 6,9,12 months after going live
Review campaign performance and discuss
satisfaction level
Media
Consultant
Your local YP
representative
You,
the client
Success
Manager
A marketing expert
your point of
contact for ongoing
consultation.

Track campaign performance
and monitor call quality
Track Review Update Tracking Number Proxy Website Lead Alert
Reporting Features*
• Track daily campaign results
• Review lead data
• 24/7 access to online portal
YP for MerchantsSM
app
Reporting Tools
• Track calls generated by YP Search
• Call recording allows replay of customer calls**
• Daily Lead Alert emailed to highlight performance
* Feature is available on www.onlinereports.com
** Must opt-in to call recording. Not all lines of business and categories are eligible.

How can YP help
you get online, get found
drive leads?
Website Pro Listing Pro Video Profile
YP360
YP Search

Landing Page Templates
Template A Template B Template C

Template D Template E Template F

Template G

Ypsearchdeck

More Related Content

Similar to Ypsearchdeck

Recently uploaded

Ypsearchdeck