The research objective has to determine the leverage of entrepreneurship orientation and market orientation to entrepreneurship marketing in clothing industry. Hopefully will be able to the AEC Indonesia's economy is expected to be better. One of them is the marketing of goods and services from Indonesia can expand its reach to other ASEAN countries. In this case because the main characteristic features of the AEC 2015 is economic regions with competitiveness; a single market and production; and region with equitable economic development. The population used all of companies of the clothing industry and a sample of 51 units. Processing of the data was analyzed with multiple linier regressions aided by using SPSS. Results of studied were found that the partial and simultaneously variables X1 and X2 have a significant effect to the variable Y.
The objectives of this study were to identify the level of market orientation of micro and small businesses and to identify whether there are differences in level of market orientation in terms of firm level characteristics. Accordingly, a sample of 49 micro and small businesses based on agriculture and trading sectors in Badulla district were studied. According to descriptive statistics, none of the firms is adopting a high level market orientation whereas all most all the firms are belonging to either medium or low level of adaptation of market orientation. The test results of independent sample t-test and One Way ANOVA proves that data support for a statistically significant (P<0.05) difference in the level of market orientation in terms of gender educational level of the owner manager and the business experience of the owner managers in the studied sample.
Improvement of Business Performance through Entrepreneurial Orientationijtsrd
Entrepreneurial orientation is important factors needed by small and medium enterprises SMEs to face environmental challenges in a dynamic and competitive business world achieve business performance. This study aims to examine the effect of entrepreneurial orientation on business performance. The research sample of 117 culinary SMEs. Data was collected through a survey by distributing questionnaires and documentation. Data analysis techniques using structural equation modeling with the Partial Least Square PLS approach. The results showed that of entrepreneurial orientation had a significant positive effect on business. Asmawiyah | Afiah Mukhtar | Andi Rifqah Purnama Alam "Improvement of Business Performance through Entrepreneurial Orientation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35740.pdf Paper Url: https://www.ijtsrd.com/management/randd-management/35740/improvement-of-business-performance-through-entrepreneurial-orientation/asmawiyah
An Exploratory Study of Factors Influencing Corporate Sustainability on busin...AkashSharma618775
This study evaluates the effect of corporate sustainability on business performance of manufacturing
industries in USA, from 2012 to 2015. These Manufacturing industries are listed in Corporate Social
Responsibility Hub (CSRHub), Morning Star and Global Reporting Initiative (GRI). All data used in this report
were extracted from 37 manufacturing companies’ Sustainability, corporate social responsibility (CSR) and
annual reports. These companies are of diverse sectors such as Automobile, Health care, consumer goods, food,
beverages and technology. Quantitative method of research is used in this study; this also includes the use of
explanatory and descriptive research design. The main issues to be discussed in this study are Donation, Incident
rate reduction and Water Recycled as the independent variables, while Revenue is the dependent variable. Data
analysis was carried out using the regression analysis, descriptive statistics and correlation. E-views software
generated the data for further analysis. The findings imply that donation has a positive insignificance effect on
revenue, reduced incident rate reduction had positive significance effect on revenue and water recycling has
negative insignificant effect on revenue. In the future researches, larger samples of companies form diverse sectors
and subsectors should be studied to broaden the research on company performance especially the non-financial
aspect.
The Challenges Managing Brand Positioning: Small Medium Entreprises’ (SME) In...inventionjournals
Small and Medium Enterprise (SMEs) play an important roles in the economic development in Malaysia. However, SMEs entrepreneurs still not emphasis their brand positioning both its products and services. The main thrust of this study was on to examine the challenges and strategies that had been made while managing brand positioning of food products for Small and Medium Enterprises (SMEs) in Malaysia country. The findings will reveal challenges that SMEs entrepreneur had to branding their product positioning may definitely improve their strategy that offering SMEs brand.
The objectives of this study were to identify the level of market orientation of micro and small businesses and to identify whether there are differences in level of market orientation in terms of firm level characteristics. Accordingly, a sample of 49 micro and small businesses based on agriculture and trading sectors in Badulla district were studied. According to descriptive statistics, none of the firms is adopting a high level market orientation whereas all most all the firms are belonging to either medium or low level of adaptation of market orientation. The test results of independent sample t-test and One Way ANOVA proves that data support for a statistically significant (P<0.05) difference in the level of market orientation in terms of gender educational level of the owner manager and the business experience of the owner managers in the studied sample.
Improvement of Business Performance through Entrepreneurial Orientationijtsrd
Entrepreneurial orientation is important factors needed by small and medium enterprises SMEs to face environmental challenges in a dynamic and competitive business world achieve business performance. This study aims to examine the effect of entrepreneurial orientation on business performance. The research sample of 117 culinary SMEs. Data was collected through a survey by distributing questionnaires and documentation. Data analysis techniques using structural equation modeling with the Partial Least Square PLS approach. The results showed that of entrepreneurial orientation had a significant positive effect on business. Asmawiyah | Afiah Mukhtar | Andi Rifqah Purnama Alam "Improvement of Business Performance through Entrepreneurial Orientation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35740.pdf Paper Url: https://www.ijtsrd.com/management/randd-management/35740/improvement-of-business-performance-through-entrepreneurial-orientation/asmawiyah
An Exploratory Study of Factors Influencing Corporate Sustainability on busin...AkashSharma618775
This study evaluates the effect of corporate sustainability on business performance of manufacturing
industries in USA, from 2012 to 2015. These Manufacturing industries are listed in Corporate Social
Responsibility Hub (CSRHub), Morning Star and Global Reporting Initiative (GRI). All data used in this report
were extracted from 37 manufacturing companies’ Sustainability, corporate social responsibility (CSR) and
annual reports. These companies are of diverse sectors such as Automobile, Health care, consumer goods, food,
beverages and technology. Quantitative method of research is used in this study; this also includes the use of
explanatory and descriptive research design. The main issues to be discussed in this study are Donation, Incident
rate reduction and Water Recycled as the independent variables, while Revenue is the dependent variable. Data
analysis was carried out using the regression analysis, descriptive statistics and correlation. E-views software
generated the data for further analysis. The findings imply that donation has a positive insignificance effect on
revenue, reduced incident rate reduction had positive significance effect on revenue and water recycling has
negative insignificant effect on revenue. In the future researches, larger samples of companies form diverse sectors
and subsectors should be studied to broaden the research on company performance especially the non-financial
aspect.
The Challenges Managing Brand Positioning: Small Medium Entreprises’ (SME) In...inventionjournals
Small and Medium Enterprise (SMEs) play an important roles in the economic development in Malaysia. However, SMEs entrepreneurs still not emphasis their brand positioning both its products and services. The main thrust of this study was on to examine the challenges and strategies that had been made while managing brand positioning of food products for Small and Medium Enterprises (SMEs) in Malaysia country. The findings will reveal challenges that SMEs entrepreneur had to branding their product positioning may definitely improve their strategy that offering SMEs brand.
Developing strategic operations in an organization is liable to develop effective regulative operations within the company and the output of such implementation can be assessed through its adoption in the market. Hence, the assignment has investigated assessing various areas of operational perspectives of Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its services is the core focus of the assignment. Initiation of the assignment is focused on analyzing Unilever’s capabilities that relates to key success factors of the organization. proceeding through Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed within the assignment. Finally, the assignment has aimed in developing suggestions depending on the study that it will make through the course of discussion considering its effects on the growth of the company.
The purpose of this report is to explore the possibility of the Swedish clothing company “H&M” future expansion to Thailand.
The macro-environment will be analyzed with a focus on economic factors while at micro-level, company’s capabilities, limitations, opportunities, and threat will further examine via internal analysis.
After investigating all influential factors, Thailand represents attractive profitable endeavour for H&M to pursue its business expansion.
Submitted on 7th November 2010 for my Master's study at European Business School London.
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Effect of Training Participation, Entrepreneurship Motivation and Market Acce...inventionjournals
This study purpose is to find the direct effect of training participation, entrepreneurship motivation and market access ability on sales performance of Karawo Craftsmen in Gorontalo Province; and training participation and entrepreneurship motivation on market access ability of Karawo Craftsmen in Gorontalo Province. This study was conducted in five districts/cities in Gorontalo Province, namely Gorontalo District, Bone Bolango District, North Gorontalo District, Pohuwato District and Gorontalo City. The 170 respondents are selected by Proportional Random Sampling method. The data is analyzed by multiple regressions. The research result can be explained as follow. training participation, entrepreneurship motivation and market access ability directly have positive effect on sales performance of Karawo Craftsmen in Gorontalo Province. Training participation and entrepreneurship motivation directly have positive effect on market access ability of Karawo Craftsmen in Gorontalo Province.
Strategy and Requirements of ITC Stationary SuppliesSiddharth Gupta
The project titled “Understanding the strategy & requirements for ITC Stationery Supplies” is basically a research based project. The main motive behind doing this project is to
• Know the industry,
• Have an overview of how ITC Classmate could penetrate more into the market.
• Know the working of distributors and TSIs (Territory Sales In charge) in ITC Classmate.
• Know the distribution system and gaps.
Strategic Learning and Performance of Small and Medium Sized Dairy Processing...CSCJournals
The dairy sector plays a key role in the economic growth and development of Kenya, yet many firms in the sector, especially the small and medium sized, continue to face performance challenges such as the unregulated informal milk market, accessing markets, high industry barriers and strategic leadership competency deficiencies that fail to create environments of learning among others. Strategic learning is important in the sustainability of firms and though the subject has received attention both in practice and scholarly, its effect on the performance of small and medium sized dairy processing firms remains uncertain. This study sought to determine the effect of strategic learning on the performance of small and medium sized diary processing firms in Kenya. The study was anchored on the Path-Goal Leadership Theory. Descriptive and explanatory research designs were used. A census survey was conducted and primary data was collected. A semi-structured questionnaire was distributed to 92 respondents consisting of chief executive officer, finance manager, marketing manager and production managers. In total, 84 questionnaires were filled and returned thus a 91.3% response rate was achieved. Descriptive statistics such as mean and standard deviation were used to explain data characteristics, while multiple regression was used to test the effect of the study variables on firm performance. The results showed that strategic learning has a positive significant effect on performance of small and medium sized dairy processing firms in Kenya, therefore it is perceived that firms that practice strategic learning have better performance. The study contributes to the body of knowledge of strategic management by filling contextual, empirical, and conceptual gaps identified earlier in literature and establishing a nexus of strategic learning and performance of small and medium sized dairy processing firms in Kenya. The study recommends that the small and medium sized dairy processing firms in Kenya should ensure that strategic learning is practiced in their firms by creating a learning culture in their firms, encourage innovations and team learning.
Market Orientation and Entrepreneurial Competence towards Competitive Advanta...QUESTJOURNAL
ABSTRACT: This research aims to test and investigate the influence of market orientation and entrepreneurial competencies toward competitive advantage and marketing performance on Micro Small and Medium Enterprises (MSMEs) on seaweed processing in South Sulawesi. The unit of analysis is the whole owner and manager of small and medium enterprises on seaweed processing in South Sulawesi. The selection of owner and Manager as the unit of analysis was justified because they (owner/ manager) are the main resources that belong to small and medium enterprises. In addition, the owner and the manager is an individual that is able to explain variable-variables analyzed. The samples in this research are MSMEs on Seaweed of Processing on South Sulawesi as many as 158 respondents. Data analysis techniques used in explaining the phenomenon in this research are descriptive statistics analysis techniques and analysis of Structural Equation Modeling (SEM) with AMOS 24 computer program statistic The researches result to found that market orientation has a positive significant influence Orientation toward competitive advantage with P value = 0.040 < 0.05 with coefficients value 0.285, Entrepreneurial Competence has a positive significant influence toward competitive advantage with P value = 0.045 < 0.05 with coefficient 0.226. Market Orientation has positive insignificant influence on performance marketing with P = 0.524 > 0.05 with coefficient value of 0.190. Entrepreneurship competence have a positive insignificant influence on marketing performance with P = 0.455 > 0.05 with coefficient value of 0.105.
A Chronicle of Marketing Practices and Consumer Culture in Japaninventionjournals
This paper addresses the marketing practices and consumer culture of Japan. After describing certain aspects of the history of Japan, as it relates to the Western influence of consumerism and marketing in Japan, we consider current Japanese consumer behavior and culture and how it has been influenced by the West, and how, in spite of this influence, how it is unique in several way. We then note how this behavior is changing, the reasons for this changing, and how these changes offer several challenges and opportunities to marketers wishing to participate in the Japanese market
Developing strategic operations in an organization is liable to develop effective regulative operations within the company and the output of such implementation can be assessed through its adoption in the market. Hence, the assignment has investigated assessing various areas of operational perspectives of Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its services is the core focus of the assignment. Initiation of the assignment is focused on analyzing Unilever’s capabilities that relates to key success factors of the organization. proceeding through Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed within the assignment. Finally, the assignment has aimed in developing suggestions depending on the study that it will make through the course of discussion considering its effects on the growth of the company.
The purpose of this report is to explore the possibility of the Swedish clothing company “H&M” future expansion to Thailand.
The macro-environment will be analyzed with a focus on economic factors while at micro-level, company’s capabilities, limitations, opportunities, and threat will further examine via internal analysis.
After investigating all influential factors, Thailand represents attractive profitable endeavour for H&M to pursue its business expansion.
Submitted on 7th November 2010 for my Master's study at European Business School London.
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Effect of Training Participation, Entrepreneurship Motivation and Market Acce...inventionjournals
This study purpose is to find the direct effect of training participation, entrepreneurship motivation and market access ability on sales performance of Karawo Craftsmen in Gorontalo Province; and training participation and entrepreneurship motivation on market access ability of Karawo Craftsmen in Gorontalo Province. This study was conducted in five districts/cities in Gorontalo Province, namely Gorontalo District, Bone Bolango District, North Gorontalo District, Pohuwato District and Gorontalo City. The 170 respondents are selected by Proportional Random Sampling method. The data is analyzed by multiple regressions. The research result can be explained as follow. training participation, entrepreneurship motivation and market access ability directly have positive effect on sales performance of Karawo Craftsmen in Gorontalo Province. Training participation and entrepreneurship motivation directly have positive effect on market access ability of Karawo Craftsmen in Gorontalo Province.
Strategy and Requirements of ITC Stationary SuppliesSiddharth Gupta
The project titled “Understanding the strategy & requirements for ITC Stationery Supplies” is basically a research based project. The main motive behind doing this project is to
• Know the industry,
• Have an overview of how ITC Classmate could penetrate more into the market.
• Know the working of distributors and TSIs (Territory Sales In charge) in ITC Classmate.
• Know the distribution system and gaps.
Strategic Learning and Performance of Small and Medium Sized Dairy Processing...CSCJournals
The dairy sector plays a key role in the economic growth and development of Kenya, yet many firms in the sector, especially the small and medium sized, continue to face performance challenges such as the unregulated informal milk market, accessing markets, high industry barriers and strategic leadership competency deficiencies that fail to create environments of learning among others. Strategic learning is important in the sustainability of firms and though the subject has received attention both in practice and scholarly, its effect on the performance of small and medium sized dairy processing firms remains uncertain. This study sought to determine the effect of strategic learning on the performance of small and medium sized diary processing firms in Kenya. The study was anchored on the Path-Goal Leadership Theory. Descriptive and explanatory research designs were used. A census survey was conducted and primary data was collected. A semi-structured questionnaire was distributed to 92 respondents consisting of chief executive officer, finance manager, marketing manager and production managers. In total, 84 questionnaires were filled and returned thus a 91.3% response rate was achieved. Descriptive statistics such as mean and standard deviation were used to explain data characteristics, while multiple regression was used to test the effect of the study variables on firm performance. The results showed that strategic learning has a positive significant effect on performance of small and medium sized dairy processing firms in Kenya, therefore it is perceived that firms that practice strategic learning have better performance. The study contributes to the body of knowledge of strategic management by filling contextual, empirical, and conceptual gaps identified earlier in literature and establishing a nexus of strategic learning and performance of small and medium sized dairy processing firms in Kenya. The study recommends that the small and medium sized dairy processing firms in Kenya should ensure that strategic learning is practiced in their firms by creating a learning culture in their firms, encourage innovations and team learning.
Market Orientation and Entrepreneurial Competence towards Competitive Advanta...QUESTJOURNAL
ABSTRACT: This research aims to test and investigate the influence of market orientation and entrepreneurial competencies toward competitive advantage and marketing performance on Micro Small and Medium Enterprises (MSMEs) on seaweed processing in South Sulawesi. The unit of analysis is the whole owner and manager of small and medium enterprises on seaweed processing in South Sulawesi. The selection of owner and Manager as the unit of analysis was justified because they (owner/ manager) are the main resources that belong to small and medium enterprises. In addition, the owner and the manager is an individual that is able to explain variable-variables analyzed. The samples in this research are MSMEs on Seaweed of Processing on South Sulawesi as many as 158 respondents. Data analysis techniques used in explaining the phenomenon in this research are descriptive statistics analysis techniques and analysis of Structural Equation Modeling (SEM) with AMOS 24 computer program statistic The researches result to found that market orientation has a positive significant influence Orientation toward competitive advantage with P value = 0.040 < 0.05 with coefficients value 0.285, Entrepreneurial Competence has a positive significant influence toward competitive advantage with P value = 0.045 < 0.05 with coefficient 0.226. Market Orientation has positive insignificant influence on performance marketing with P = 0.524 > 0.05 with coefficient value of 0.190. Entrepreneurship competence have a positive insignificant influence on marketing performance with P = 0.455 > 0.05 with coefficient value of 0.105.
A Chronicle of Marketing Practices and Consumer Culture in Japaninventionjournals
This paper addresses the marketing practices and consumer culture of Japan. After describing certain aspects of the history of Japan, as it relates to the Western influence of consumerism and marketing in Japan, we consider current Japanese consumer behavior and culture and how it has been influenced by the West, and how, in spite of this influence, how it is unique in several way. We then note how this behavior is changing, the reasons for this changing, and how these changes offer several challenges and opportunities to marketers wishing to participate in the Japanese market
Hoy en dia las redes sociales son la principal fuente de comunicación a nivel mundial, ya que por su cantidad de usuarios registrados, podes conocer gente nueva, y amigos que tengas en tu vida personal.
Todo esto tiene sus beneficios, pero también tiene sus contras, el caso de la gente pervertida, virus, etc.
Por qué no debes eliminar productos de tu Tienda Online " A saco"Gines Mayol Legaz
Eliminar productos de una Tienda Online "a la ligera" NO es una buena idea.
Vamos a ver por qué no se debe hacer y qué alternativas fáciles podemos utilizar sin saber casi nada de páginas web y configuraciones.
Una forma fácil de descatalogar productos sin perder Posicionamiento orgánico.
Gines Mayol - Consultor SEO
Study of the Static Trade-Off Theory determinants vis-à-vis Capital Structure...inventionjournals
This paper investigates the application of the Static Trade-Off theory regarding the capital structure of the Pakistani Chemical Industry. We have used panel data analysis for the sample of 31 listed chemical firms from the period 2005 to 2013. The study is unique in its type as unlike to Shah & Hijazi (2005) who studied many industrial sections, this study only focuses on the listed Chemical Firms. We used five independent variables such as Profitability (P), Tangibility (T), Liquidity (L), Firm Size (FS) and Total Assets Growth (TAG) to study the effect on independent variable Financial Leverage (FG). The results confirmed the relationship of Profitability, Liquidity and Firm Size. However the results were not confirmed for Tangibility and Firm Assets Growth. Even though the results for Tangibility were positive, however the significance of the coefficients failed to support the hypothesis. This study hold a unique position for researchers for future research and also has significance for the investors helping them to make wise investment decisions when investing in Pakistani Chemical Industry since this industry holds a major portion of industrial GDP of the country
Analysis of Occurrence of Digit 1 in First 10 Billion Digits of π after Decim...inventionjournals
πis well-known irrational number that is also transcendental. The infinite non-zero non-recurring digits after decimal point in decimal representation of π deserve detail analysis. This work analyzes the occurrence of digit 1 in first 10 billion digits of π after decimal Point in decimal representation covering successive as well as non-successive occurrences.
Managerial Career Success In Highly Political Organizationinventionjournals
The study of factors that influence career success in the organization has a long history in management. Considering organization as political arena, little research considers to study the associate between career success and high level of organizational politics. Thus, the purpose of this paper is to review the literature and develop a model of career success. This model could be applied as a framework for managers to develop their career attainment in the highly political environment. This article will propose a political arena model of career success, using personality, skill and behaviour attributes, as predictors. Theory underpinning of this framework is based on the political theory of leadership and SCCT Theory. Previous research shows that many factors have been identified as predictors of career success, but there is inconclusive evidence in the relation to organizational politics to these factors. This paper examines the influence of personal characteristics factors and organizational politics on manager’s intrinsic and extrinsic career success in the context of business organizations. Specifically, in line with literature-based analysis, a model that consists of three sets of predictor’s variables: political personality traits, political skill, political behaviour, perception of politics influence career success of business managers was developed. The model illustrating the linkage between personality trait, behaviour, skill as predictor and political level as moderator needs to be tested empirically. The results thus will serve to improve organizational career planning management and can help individuals to manage their career in the business organization
FACTORS INFLUENCING ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF BUSINESS ...indexPub
In a time when the world economy is undergoing unprecedented change and disruption, the role of market orientation, digital orientation or business agility becomes even more important and necessary, especially the relationship of these factors with the marketing performance of the business is a topic of great interest. This study aims to determine the impact of factors affecting marketing performance including market orientation, digital orientation. It also examines the mediating role of business agility in the relationship between market orientation, digital orientation and marketing performance.
Market Orientation and Organizational Performance in Tourism and Travel IndustryIOSR Journals
This study explores market orientation in the Tourism and Travel companies. Authors hypothesized a positive relationship between market orientation and four organizational factors, including professional commitment, professional education, and professional ethics of the senior management team, and organizational entrepreneurship, and also the three environmental factors, including perceptions of two states of competition and the demand. The study also examines the relationship between market orientation and Organizational Performance. Data from top Tourism and Travel Companies was collected and was used to empirically test the hypothesized relationships.
The Impact of Entrepreneurial Orientation on Business Performance: A Study of...ijtsrd
The present study aims to examine the impact of entrepreneurial orientation on business performance of 30 horticulture related firms in Kashmir. The entrepreneurial orientation is measured by five dimensions identified from the literature on the subject and financial performance; a dependent variable, is treated as a measurement for business performance. The correlation and regression analysis was used to analyze the relationship between entrepreneurial orientation and business performance of the sampled firms. Sameer Ahmad Shalla"The Impact of Entrepreneurial Orientation on Business Performance: A Study of SMEs in Horticulture Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd2291.pdf http://www.ijtsrd.com/management/strategic-management/2291/the-impact-of-entrepreneurial-orientation-on-business-performance-a-study-of-smes-in-horticulture-sector/sameer-ahmad-shalla
The influence of market orientation, learning orientation, and entrepreneuria...Iwan Kurniawan Subagja
Company performance is a success measurement which is conducted every determined time period. The Performance can be said
as the value of each activity that has been prepared and implemented to identify whether the strategy made in the implementation
has been right or false. This study proposed to examine the variables of market orientation, learning orientation and entrepreneurial
orientation to company performance through innovation. This study was conducted on Small-Medium Enterprises (UKM) Batik
industry of Cirebon with the number of respondents 182 Batik industry enterprises Cirebon. This research is explanatory with
simple random sampling technique and data analysis technique using Structural Equation Modeling (SEM) version 22. The result
of this research reveals four findings; first, market orientation, learning orientation and entrepreneurial orientation have positive
and significant impact on innovation; second, market orientation, learning orientation and entrepreneurial orientation have positive
and significant impact on firm performance; third, innovation has positive and significant impact on firm performance and market
orientation; fourth, learning orientation as well as Entrepreneurial orientation has a positive and significant impact on company
performance through innovation.
This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.
Entrepreneurship Orientation, Market Orientation, Business Strategy, Managem...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
AN IMPACT OF LEARNING, ENTREPRENEURIAL AND MARKET ORIENTATION ON INNOVATION C...IAEME Publication
Innovation capabilities are very important for current business because it relates to the ability of an organization that lead to new process, new product or new idea of an organization. Furthermore, it has an important role to influence the creation of a competitive advantage. The aim of this paper is to assess an influence of learning orientation, entrepreneurial orientation and market orientation on innovation capabilities. Samples used in this study were the Entrepreneurial/ manager of car garages in Thailand. Samples were recruited with various sampling methods and we had got 387 samples. Questionnaire was applied to collect data. Statistics used in data analysis were percentage, mean score and standard deviation. Regression analysis was used to test the hypothesis with statistical significance level of 0.05. The results showed an influence of learning orientation, entrepreneurial orientation and market orientation on innovation capabilities.
Enhancing Business Value through Competitive Advantage Strategies in the Onli...ijtsrd
Market actors are always developing business strategies to address the dynamics of economic change as a result of the altered market interpenetration brought about by globalization. Investigating the effect of business strategy on increasing business value through a competitive advantage approach is the goal of this study. The data was examined using linear regression with the intervening model after convenience sampling was utilized to choose 100 businessmen from Surakartas online retail industry. According to the research findings, business strategy has a significant effect on competitive advantage, competitive advantage has a significant effect on business value, and business strategy has a significant effect on increasing business value through a competitive advantage strategy, indicating that increasing business value is the main goal of implementing strategy in business and products with uniqueness accompanied by innovation. Asih Handayani | Adcharina Pratiwi | Dasmadi "Enhancing Business Value through Competitive Advantage Strategies in the Online-Based Fashion Industry in Surakarta" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52694.pdf Paper URL: https://www.ijtsrd.com/economics/development-economics/52694/enhancing-business-value-through-competitive-advantage-strategies-in-the-onlinebased-fashion-industry-in-surakarta/asih-handayani
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...inventionjournals
Digital marketing is a term for interactive marketing using digital techniques. The main objective is to create brand awareness and to raise sales. This paper finds the effects of mobile marketing of sportswear companies (Nike, Adidas and Puma) by the comparison of their fans/followers on internet and financial gains. In this study, it is found that mobile marketing helps to create awareness and to raise sales of company. Nike spends more on mobile marketing as compared to its both rivals and is also getting more profit and brand value than Adidas and Puma. Nike leads in digital market; the company has more fans and followers on internet(Facebook, Twitter and Youtube). Adidas also made strategies for mobile marketing that helped them to raise brand value and profit in recent years. Statistics shows that Puma is relatively far behind in this race. The company should develop strategies better than its rivals to raise its enterprise value and to compete in the world market
Impact of Marketing Strategy on Business Performance A Study of Selected Smal...IOSR Journals
This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 20. The results show that the independent variables (i.e Product, Promotion, Place, Price, Packaging and After sales service) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion.(F(6, 97) = 14.040; R2 = 0.465; P< .05). The independent variables jointly explained 46.5% of variance in business performance. Subsequently, recommendation were made to SMEs operators to produce quality products; charge competitive prices, position appropriately, use attractive package for the product, engage in after sales service and provide other distinctive functional benefits to consumers.
BRAND ORIENTATION OF SMALL ENTERPRISES: A STUDY BASED ON APPARELS INDUSTRY IN...ijmvsc
This paper studies the brand orientation-business performance association in the context of micro enterprises. Given the apparent need for investigation on branding in small enterprises, the goal of this study is to inspect how brand orientation rears to the performance of small enterprises carrying out in diverse situations. The paper builds on the contingency theory, according to which a business strategy is likely to produce different consequences in different contexts. It also scan how brand orientation relates to other branding and marketing theories, including brand identity and alternative approaches such as market orientation. A qualitative research approach is adopted. Besides contributing to the assumption of small enterprises branding by empirical studying the argument that branding is vital also for small enterprises and not just for big firms, this paper provides practitioners with much required information about whether and when brand orientation gives value to their business performance.
ACEP Magazine edition 4th launched on 05.06.2024Rahul
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Leverage of Entrepreneurship Orientation and Market Orientation to Entrepreneurship Marketing In Clothing Industry at East Java
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 5 Issue 6 || June. 2016 || PP—41-47
www.ijbmi.org 41 | Page
Leverage of Entrepreneurship Orientation and Market
Orientation to Entrepreneurship Marketing In Clothing Industry
at East Java
J.E. Sutanto1
, Hening Widi Oetomo2
, Solimun3
1
Graduate School, Universitas Ciputra of Surabaya-Indonesia,
2
Management Program Study, Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Of Surabaya-Indonesia,
3
FMIPA, Brawijaya University of Malang- Indonesia
ABSTRACT: The research objective has to determine the leverage of entrepreneurship orientation and market
orientation to entrepreneurship marketing in clothing industry. Hopefully will be able to the AEC Indonesia's
economy is expected to be better. One of them is the marketing of goods and services from Indonesia can
expand its reach to other ASEAN countries. In this case because the main characteristic features of the AEC
2015 is economic regions with competitiveness; a single market and production; and region with equitable
economic development. The population used all of companies of the clothing industry and a sample of 51 units.
Processing of the data was analyzed with multiple linier regressions aided by using SPSS. Results of studied
were found that the partial and simultaneously variables X1 and X2 have a significant effect to the variable Y.
Keywords: entrepreneurship orientation, market orientation, entrepreneurship marketing, clothing industry.
I. INTRODUCTION
One of them is the marketing of goods and services from Indonesia can expand its reach to other ASEAN
countries. Existing market share in Indonesia is not less than 252 million people. While in the AEC, the ASEAN
market share around 627 million people could be targeted by Indonesia. But Indonesia has a greater opportunity
to tap into a wider market. Exports and imports can also be done with a better cost. Awareness about the
importance of considering the readiness of AEC 2015 is a primary obligation, because if not anticipated and is
not prepared, the AEC 2015 has the potential to create instability on the national economy.
A part from the four AEC 2015 above that of potential or superior products Indonesia to ASEAN can be seen in
Table 1.
Table 1 Prime Product of Indonesia to ASEAN
Against the State Indonesia Product Prime
Singapore wood products; textiles; leather products; clothing.
Vietnam wood products; textiles
Kamboja wood products; textiles; leather products; clothing
Myanmar wood products; textiles, leather products; clothing
Laos wood products; leather products; clothing,
Brunei clothing
Malaysia leather products; clothing
Thailand wood products
Philippines wood products; textiles; leather products.
Source: Harian Bisnis dan Investasi Kontan (2014)
One proof commodity that Prime Products of Indonesia's can be followed by their export products through
fashion Indonesia according to most major product groups in 2013 are clothing products = USD 7.71 billion
(65.52%) and footwear = USD 3, 86 billion (32.76%). The export value of the products of fashion Indonesia in
2013 reached = USD 11.78 billion. The period of January 2014 the export value = USD 1.08 billion, an increase
1.1% compared to the export value from January 2013. Growth in exports of fashion during the 2009-2013
period experienced a trend of positive growth = 10.59% per year according to the ministry trading was said by
the Director General of Export Development (Ishak, 2014).
A strategy to improve the company's performance using statement on the importance of entrepreneurial
marketing strategy. In practice, many companies become successful by (Knight, 2000). Therefore by practicing
entrepreneurial marketing in a company of SME and also the nature of entrepreneurial marketing is dominated
by the inherent characteristics of entrepreneurs and entrepreneurship is now widely accepted by (Rezvani and
Khazaei (2013). Definition of entrepreneurial marketing has emerged to describe the activities of marketing and
business the new by (Kraus et al., 2010). in the opinion of some experts also explain and also has defined
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especially entrepreneurial marketing for SMEs and entrepreneurial marketing is an act of efficacious or
adaptation of marketing theory to the specific needs of SMEs' by (Becherer et al. (2006).
While according to Kraus et al. (2010) found both efforts to define entrepreneurial marketing may be two sides
of the same coin, as the qualitative characteristics seem to be very important in the context of marketing
activities driven by the presence of: innovative, oriented towards risk and proactive. Therefore, entrepreneurial
orientation is one of the important factors that can determine the success of a business by (Gupta et al., 2004), so
that the entrepreneurial orientation for entrepreneurial thought has an extremely significant role towards the
success of a business. According to Mahmood and Hanafi (2013) and also Zainol and Ayadurai (2011) that a
company that has the concept of entrepreneurship orientation will tend to perform better than its business with a
company that has adopted a conservative orientation by (Rauch et al., 2009; Wiklund and Shepherd, 2005).
Besides the role of orientation entrepreneurship is one of the characteristics in determining the success of a
business, the opinion Jaworski and Kohli (1996), Baker and Sinkula (1999) "that the activities of the
organization's most effective and efficient in shaping behavior in order to create superior value for consumers
and superior performance on an ongoing basis. Some of the information that has been collected can be used
considerations in creating added value for customers by (Slater and Narver, 1995). Market-oriented companies
will be able to anticipate and responsive to what customers need now and in the future. According to Narver and
Slater (1990), Voss and Voss (2000) that the orientation of the market is a broader concept, not only includes
orientation to customer orientation but also to competitors and activities that involve coordination between
functions within the company. Market oriented company formally will do activities that result in: (1)
intelligence market, (2) disseminate intelligence to the entire department, and (3) response to follow up what is
needed and expected customer by (Kohli and Jaworski, 1990).
According to Narver and Slater (1990) suggest that the market orientation, specific characteristics of business
factors, and environmental factors influence the success of your business. The main idea of this market
orientation is a marketing concept, which is a policy or philosophy of business (Pangeran, 2013). Market
orientation means basically implementing marketing concepts. Although research on the marketing orientation
has long historical, some researchers by (Kohli and Jaworski, 1990; Narver and Slater, 1990).
II. LITERATURE REVIEW
Entrepreneurial Orientation (EO)
Some authors such as Hughes and Morgan (2007) and Lumpkin and Dess (1996) have suggested that there are
five dimensions of Entrepreneurial Orientation (EO): namely: innovativeness, autonomy, proactiveness,
competitive aggressiveness, and risk-taking. Nevertheless, there appears to be some consensus amongst
researchers by (Wiklund and Shepherd, 2005) of the primacy of the latter three dimensions (innovativeness,
risk-taking, and proactiveness). According to Wiklund et al. (2009) and Miller (1983) stressed that even in
recent studies scholars have decided to used the original and well-validated scale, obeiter: innovativeness,
proactiveness, and risk-taking as the underlying dimensions of Entrepreneurial Orientation (EO). Morris et al.
(2002), innovativeness dimension reflects a tendency to search for novel, unusual, or creative solutions to
challenges). Lumpkin and Dess (1996) risk-taking reflects an acceptance of uncertainty and relates to the firm’s
propensity to support projects and commit resources where the costs of failure may be high such as moving into
unfamiliar new markets, committing substantial resources to ventures with vague outcomes, and incurring
substantial debts. Another dimension of proactiveness by Lumpkin and Dess, (1996) refers to a forward-looking
perspective where companies actively try to anticipate future market opportunities, introducing new products or
services ahead of the competition, thereby creating first-mover advantage over competitors.
Likewise, most of researchers have conceptualized Entrepreneurial Orientation (EO) as a reflective construct,
implying that the dimensions of Entrepreneurial Orientation (EO) may covary. For example, in developing
Entrepreneurial Orientation (EO) measure, according to Covin and Slevin (1988) theorized three dimensions of
Entrepreneurial Orientation (EO) works together as uni-dimensional “strategic posture”. It is assumed that a
change in Entrepreneurial Orientation (EO) results in a change of innovativeness, proactiveness, and risk-taking
concurrently (Knight, 1997; Kreiser, Marino and Weaver, 2002).
Need for Achievement
McClelland was quoted by Lee and Tsang (2001), has been frequently associated with entrepreneurial behavior
about construct and originating from the seminal work. These high achievers have a strong desire to be
successful, standards and setting challenging goals for themselves. In this case they are not easily satisfied with
certainly strive and current achievements to improve their performance. According Smith and Miner (1984)
found a positive correlation between achievement of Entrepreneurs Orientation (EO) and the growth rate of their
firms. Davidsson (1989) found a positive relation between need for achievement and willingness to pursue
growth among small business owners, but Begley and Boyd (1987) reported a similar relationship, though not a
statistically significant one.
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Internal Locus of Control
Lee and Tsang (2001) refers to an individual’s perceived ability to influence events encountered in the person’s
life and the initial conceptualization of the locus of control construct was unidimensional and has been
repeatedly questioned (Lefcourt, 1982). For while keeping the internal component intact and Levenson (1974)
argues that the external dimension should be split into two sub-dimensions, namely powerful, chance and
others’. The present research focuses on the internal dimension of the scale. Some researchers have linked a
belief in the internal control over the events in one’s life to an individual’s propensity to engage in
entrepreneurial activities by (Shaver and Scott, 1991). According to Brockhaus (1982:45-67) compared the
locus of control scores collected in 1975 with the success rate of those firms a few years later. Therefore the
businesses owners which were still existing in 1978 were found to exhibit more internal locus of control than
those whose businesses had ceased to exist. Than it is reasonable to expect that individuals who have confidence
in their ability to control the events in their lives would be more motivated to actively seek new business
opportunitie
Self-Reliance
It is important that an entrepreneur does not just work on his or her own but tries to bring in a variety of skills,
connections and other resources through business partners that may help generate new ideas, solve problems and
develop new business (Lee and Tsang, 2001). The existence of partners therefore provides the firm with a larger
pool of resources to tap, and facilitates its development and growth. Dyke et al. (1992) found that for food
manufacturers, the number of partners was positively associated with venture growth. But according to Vesper
(1980) researches of new venture formation suggest that firms started by more than one person have higher
chances of succeeding than those started by only one person.
Extroversion
Aldrich and Zimmer in Lee and Tsang (2001) that point out the importance of social networks in facilitating and
inhibiting the activities of entrepreneurs. A successful entrepreneur needs not only to manage the internal
operation of his firm, but also to establish external networks (i.e., the boundary-spanning role). Some researches
(Hansen, 1995; Ostgaard and Birley, 1996) examined the effect of an entrepreneur’s networking behaviour on
venture performance and generally found a positive relationship between networking and performance.
When entrepreneurs communicate directly, frequently, and in a broad span with their external business contacts,
instead of asking subordinates to do so, their personal networks are strengthened. They gather firsthand
information about the external environment and develop an intimate understanding of their businesses (Lee and
Tsang (2001). According to Duchesneau and Gartner (1990) found that entrepreneurs of successful firms were
likely to spend more time communicating with their customers, business partners, supplier, and employees than
entrepreneurs of unsuccessful firms. In this case researches have generally found a positive relationship between
such networking behaviour and venture performance.
Market Orientation (MO)
Kohli and Jaworski (1990) and Narver and Slater (1990) were early pioneers in investigating Market Orientation
(MO). According to Narver and Slater (1990), Market Orientation (MO) consists of a focus on (1) customers,
(2) an intimate understanding of competitors, and (3) integration of all functions within the company to create
superior customer value (interfunctional coordination).
Providing superior customer value is key for maximizing long-term profit by Narver and Slater (1990) and
sustainable competitive advantage. Active integration of functional groups within the company to create
superior value results in a behavioral culture that guides the way employees think and act (Dobni and Luffman,
2003). Market orientation is the set of cross-functional processes and activities directed at creating and
satisfying customers through continuous needs-assessment (Deshpande and Farley, 1998:213). According to
Kenneth and Inman (2006). Market Orientation (MO) combined two broad dimensions, which are customer
focus and needs assessment. Based on Kohli and Jaworski (1990) Market Orientation (MO) includes market
intelligence generation which relates to customers current and future needs dissemination of market intelligence
across departments and finally organization responsiveness.
The term Market Orientation (MO), Debruyne and Schoovaerts (2006), refers to the implementation of the
marketing concept. That is, Market Orientation (MO) implies listening to customers and responding to their
interest and needs.
Entrepreneurship Marketing (EM)
Amer et al. (2013), Entrepreneurial Marketing (EM) is considered a recent concept because it has evolved over
more than two decades and there is no integrated analysis or comprehensive theory of entrepreneurial
marketing. Miles and Darroch (2006) specified seven elements of Entrepreneurial Marketing (EM); customer
4. Leverage of Entrepreneurship Orientation and Market Orientation to Entrepreneurship Marketing…
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intensity, value creation, resource leveraging, risk management, innovation, and opportunity – driven and
proactive. The term Entrepreneurial Marketing (EM) describes the marketing processes of firms pursuing
opportunities in uncertain market circumstances, often under constrained resource conditions (Becherer et al.,
2006). Morris et al. (2002) explored the construct of Entrepreneurial Marketing (EM) and suggest that it is "the
proactive identification and exploitation of opportunities for acquiring and retaining profitable customers
through innovative approaches to risk management, Entrepreneurial Marketing (EM) dimensions that are
mentioned by (Lumpkin and Dess 1996) and marketing identity. Collinson and Shaw (2001) described
Entrepreneurial Marketing (EM) as responsiveness to the marketplace and a seemingly intuitive ability to
anticipate changes in customer demands. Mort, presented some advances identifying four key strategies of
Entrepreneurial Marketing (EM) as comprising opportunity creation, customer intimacy-based innovative
products, resource enhancement and legitimacy. These core strategies of Entrepreneurial Marketing (EM) are
identified by mapping to enhanced performance (Weerawardena and Liesch, 2006).
Based on Entrepreneurial Marketing (EM) as a strategy for the twenty-first century because it plays a role in
addressing the dynamic marketing environment of recent times where both the entrepreneur and the customer
are the core actors, co-creating value within the Entrepreneurial Marketing (EM), for that reason organizations
engaging in Entrepreneurial Marketing (EM) need to be both customer and entrepreneur centric in their strategic
approaches (Morrish, 2011)
During the past two decades a new area of marketing namely Entrepreneurial Marketing (EM), has increasingly
gained attention in research as well as a subject for new courses and new Aspects of marketing (Hills and
Hultman, 2006:219-234). For this research the definition for Entrepreneurial Marketing (EM) is defined as: The
proactive identification and exploration of opportunities for acquiring and retaining Profitable customers
through innovative approaches to risk management, resource leveraging and value creation (Morris et al., 2002).
III. RESEARCH METHODS
Population and Sample
The population in this study are all companies of the clothing industry, namely especially for medium-scale
enterprises in East Java. Total population = 280 units and the sample is part of the number and characteristics
possessed by the population (Sangaji and Sopiah, 2010: 186) and a sample of 51 units.
Validity and Reliability Test
The research instrument used in this study with standardized answers consideration in accordance with the
intended use of the instrument itself in order to obtain information with a degree of validity and reliability as
high as possible (Rangkuti, 2007:35). Before the instrument used in this study should qualify as a measuring
tool that is valid and reliable, therefore first tested the validity and reliability of the instrument. While the
indicator will be valid only if the value of significance on the validity test < 0.05 (Sunyoto, 2012: 55).
To measure the level of reliability of the instrument was conducted by internal consistency coefficient alpha is
also known as Cronbach Alpha. Reliability testing performed with SPSS according to Sunyoto (2012: 35) the
measuring instrument said to be reliable if the value of the coefficient > 0.60 with Cronback Alpha if Item
Deleted < Cronback Alpha (Nugroho, 2011).
Research Instruments
An instrument is an instrument measuring knowledge, skills, intelligence or attitudes of individuals and groups.
According to Sugiyono (2010) thus the number of instruments that will be used for research will depend on the
number of variables studied.
IV. RESULT AND DISCUSSION
In accordance with the purpose of research, data analysis will be performed using multiple linear regression
equation with SPSS (Santoso, 2010). Multiple linear regression analysis model in this study is the variable Y as
the dependent variable, the independent variables are X1, and X2. The shape of the multiple linear regression
equation used in this study as follows:
Y = a + β1 X1 + β2 X2
Description:
Y = Entrepreneurship Marketing (EM)
a = Constant
β1 = Coefficient of Entrepreneurship Orientation (EO)
X1 = Variable of Entrepreneurship Orientation (EO)
β2 = Coefficient of Marketing Orientation (MO)
X2 = Variable of Marketing Orientation (MO)
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This analysis is used to explain or predict the variables bound by two or more independent variables by
(Kuncoro, 2009). The regression analysis using OLS (Ordinary Least Sqaure) the primary purpose of this
method is to estimate the population regression function based on the regression function. According to
Kuncoro (2009), so it can be concluded that the multiple linear regression analysis was conducted aimed to
determine the effect of Entrepreneurship Orientation (EO) is X1, Marketing Orientation (MO) is X2 and
Entrepreneurship Marketing (EM) is Y. Multiple linear regression analysis was also able to prove whether the
independent variables (X1, and X2) have an influence on the dependent variable (Y) either simultaneously or
partial. The following is a Table 2. regression that has been processed using SPSS.
Table 2 Partial Test
Based on Table 2., the researcher can establish a regression model is as follows:
Y = 0.002 + 0.236 X1 + 1.234 X2
The value of the regression coefficient of 0.236 with a Entrepreneurship Orientation (EO) significance of
0.000 or 0 % < 5%, means significance to predict the value of an Entrepreneurship Marketing (EM).
The value of the regression coefficient of 1.234 with a Marketing Orientation (MO) significance of 0.000
or 0% < 5%, means significance to predict the value of an Entrepreneurship Marketing (EM).
Simultaneously Test (F-Test)
F test basically shows whether all the independent variables X1, and X2 are included in the model
simultaneously influence - as the dependent variable (Y).
Assessment for the F test, if the value of sig < 0.05 then the Ho is accepted and H1 is rejected. In this case the
independent variable simultaneously has no effect to the dependent variable. Based on Table 3. Below it can be
seen that the results of the value of F = 96824.480 with sig 0.000 < 0.05. it can be concluded that the variables
(X1, and X2) simultaneously have a significant effect to (Y).
Table 3 Simultaneously Test
Partial Test (t-test)
Partial test or t test basically shows how much influence each independent variable (X1 and X2) partially on the
dependent variable (Y). Assessment to test t, if the value of sig < 0.05, then Ho is accepted and H1 is rejected. In
this case the independent variables partially no effect on the dependent variable or otherwise see Table 2.
V. CONCLUSION
Based on the results of the previous analysis, the researchers came to the conclusion as follows:
1. Entrepreneurship Orientation (EO) variable (X1) partially significantly influence to Entrepreneurship
Marketing (EM) as variable (Y)
2. Marketing Orientation (MO) variable (X2) partially significantly influence to Entrepreneurship Marketing
(EM) as variable (Y)
3. Entrepreneurship Orientation (EO) variable (X1) and Marketing Orientation (MO) variable (X2) are
simultaneously significant effect to Entrepreneurship Marketing (EM) as variable (Y)
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