In a time when the world economy is undergoing unprecedented change and disruption, the role of market orientation, digital orientation or business agility becomes even more important and necessary, especially the relationship of these factors with the marketing performance of the business is a topic of great interest. This study aims to determine the impact of factors affecting marketing performance including market orientation, digital orientation. It also examines the mediating role of business agility in the relationship between market orientation, digital orientation and marketing performance.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...IJRTEMJOURNAL
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
Leverage of Entrepreneurship Orientation and Market Orientation to Entreprene...inventionjournals
The research objective has to determine the leverage of entrepreneurship orientation and market orientation to entrepreneurship marketing in clothing industry. Hopefully will be able to the AEC Indonesia's economy is expected to be better. One of them is the marketing of goods and services from Indonesia can expand its reach to other ASEAN countries. In this case because the main characteristic features of the AEC 2015 is economic regions with competitiveness; a single market and production; and region with equitable economic development. The population used all of companies of the clothing industry and a sample of 51 units. Processing of the data was analyzed with multiple linier regressions aided by using SPSS. Results of studied were found that the partial and simultaneously variables X1 and X2 have a significant effect to the variable Y.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...IJRTEMJOURNAL
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
Leverage of Entrepreneurship Orientation and Market Orientation to Entreprene...inventionjournals
The research objective has to determine the leverage of entrepreneurship orientation and market orientation to entrepreneurship marketing in clothing industry. Hopefully will be able to the AEC Indonesia's economy is expected to be better. One of them is the marketing of goods and services from Indonesia can expand its reach to other ASEAN countries. In this case because the main characteristic features of the AEC 2015 is economic regions with competitiveness; a single market and production; and region with equitable economic development. The population used all of companies of the clothing industry and a sample of 51 units. Processing of the data was analyzed with multiple linier regressions aided by using SPSS. Results of studied were found that the partial and simultaneously variables X1 and X2 have a significant effect to the variable Y.
Enhancing Business Value through Competitive Advantage Strategies in the Onli...ijtsrd
Market actors are always developing business strategies to address the dynamics of economic change as a result of the altered market interpenetration brought about by globalization. Investigating the effect of business strategy on increasing business value through a competitive advantage approach is the goal of this study. The data was examined using linear regression with the intervening model after convenience sampling was utilized to choose 100 businessmen from Surakartas online retail industry. According to the research findings, business strategy has a significant effect on competitive advantage, competitive advantage has a significant effect on business value, and business strategy has a significant effect on increasing business value through a competitive advantage strategy, indicating that increasing business value is the main goal of implementing strategy in business and products with uniqueness accompanied by innovation. Asih Handayani | Adcharina Pratiwi | Dasmadi "Enhancing Business Value through Competitive Advantage Strategies in the Online-Based Fashion Industry in Surakarta" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52694.pdf Paper URL: https://www.ijtsrd.com/economics/development-economics/52694/enhancing-business-value-through-competitive-advantage-strategies-in-the-onlinebased-fashion-industry-in-surakarta/asih-handayani
The influence of market orientation, learning orientation, and entrepreneuria...Iwan Kurniawan Subagja
Company performance is a success measurement which is conducted every determined time period. The Performance can be said
as the value of each activity that has been prepared and implemented to identify whether the strategy made in the implementation
has been right or false. This study proposed to examine the variables of market orientation, learning orientation and entrepreneurial
orientation to company performance through innovation. This study was conducted on Small-Medium Enterprises (UKM) Batik
industry of Cirebon with the number of respondents 182 Batik industry enterprises Cirebon. This research is explanatory with
simple random sampling technique and data analysis technique using Structural Equation Modeling (SEM) version 22. The result
of this research reveals four findings; first, market orientation, learning orientation and entrepreneurial orientation have positive
and significant impact on innovation; second, market orientation, learning orientation and entrepreneurial orientation have positive
and significant impact on firm performance; third, innovation has positive and significant impact on firm performance and market
orientation; fourth, learning orientation as well as Entrepreneurial orientation has a positive and significant impact on company
performance through innovation.
This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.
Improvement of Business Performance through Entrepreneurial Orientationijtsrd
Entrepreneurial orientation is important factors needed by small and medium enterprises SMEs to face environmental challenges in a dynamic and competitive business world achieve business performance. This study aims to examine the effect of entrepreneurial orientation on business performance. The research sample of 117 culinary SMEs. Data was collected through a survey by distributing questionnaires and documentation. Data analysis techniques using structural equation modeling with the Partial Least Square PLS approach. The results showed that of entrepreneurial orientation had a significant positive effect on business. Asmawiyah | Afiah Mukhtar | Andi Rifqah Purnama Alam "Improvement of Business Performance through Entrepreneurial Orientation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35740.pdf Paper Url: https://www.ijtsrd.com/management/randd-management/35740/improvement-of-business-performance-through-entrepreneurial-orientation/asmawiyah
Marketing Performance Analysis by Customer Relationship Marketing, Market Ori...inventionjournals
This study tried to determine and analyze the performance of marketing through customer relationship marketing (CRM), market orientation, and the image of Islamic Banks in Kediri, East Java, Indonesia. The population in this study some 65 873 customers who have savings in five Islamic Banks. Testing of the model is done with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 397 respondents. The test results model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of which amounted to 0.915, 0.901, 0.949, 0.953, 0.063 and 1.497 are all that are in the range of expected values so that the model can be accepted.The results showed that: customer relationship marketing (CRM), market orientation, and image effect on the competitive advantage of Islamic Banks in Kediri. CRM, and market orientation affect the marketing of Islamic Banks Performance in Kediri. The company's image does not affect the marketing of Islamic Banks Performance in Kediri.It is suggested that the bank to constantly improve its image. This can be done by giving the concern for the surrounding community as the company's involvement with social activities. Thus the social programs that the company will be able to form a personality, raise the reputation of companies before the general public.
The Effects of Personality Traits and Motivations on performance of Salespeop...ijtsrd
This study tested the relationship between the factors of intrinsic, extrinsic, extraversion, agreeableness personality traits, and salesperson’s performance and explored the moderating variables of organizational commitment and compensation. Questionnaires were distributed to 200 salespeople in various retail organizations and companies selling fashion products of Ho Chi Minh City in Vietnam and 196 valid copies were received. The SPSS and HLM were employed to analyze the data and to test the research hypotheses. The results showed that a positive significant effect of extrinsic, extraversion and agreeableness personality traits on salespeople’s performance and there is no relationship between salespeople’s intrinsic motivation and their performance. Additionally, the findings also verified the moderator factor as compensation on the relationship of intrinsic motivation and agreeableness on salesperson’s performance. Finally, some accommodating advantages for retail organizations as well as sales managers in making hiring and training decisions are provided in this research. Dong-Jenn Yang | Pham Thi Phuong Dung "The Effects of Personality Traits and Motivations on performance of Salespeople - The Mediating Effects of Organizational Commitment and Compensation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd43702.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/43702/the-effects-of-personality-traits-and-motivations-on-performance-of-salespeople--the-mediating-effects-of-organizational-commitment-and-compensation/dongjenn-yang
The objectives of this study were to identify the level of market orientation of micro and small businesses and to identify whether there are differences in level of market orientation in terms of firm level characteristics. Accordingly, a sample of 49 micro and small businesses based on agriculture and trading sectors in Badulla district were studied. According to descriptive statistics, none of the firms is adopting a high level market orientation whereas all most all the firms are belonging to either medium or low level of adaptation of market orientation. The test results of independent sample t-test and One Way ANOVA proves that data support for a statistically significant (P<0.05) difference in the level of market orientation in terms of gender educational level of the owner manager and the business experience of the owner managers in the studied sample.
External Business Environment and Performance of Microfinance Institutions: E...AkashSharma618775
This study examined the intensity of competition in the microfinance industry and its relationship
performance of MFIs in Nigeria. From a sample of 121 MFIs in Nigeria, data was collected via a structured
questionnaire. Data collected was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM
3.0) using the Statistical Package for Social Science (SPSS v22) and, findings suggest that MFIs were faced with
intense competition in the form of high cost and difficulty of entry, high operational cost and too many players in
the industry regardless of the type of product and services they offer or lending policies they embrace. The result
further reveal that the intensity of competition has significant negative influence on the amount of loans disbursed
and the amount disbursed to women. The study therefore recommends MFI managers to develop operational
mechanisms for cost and risk reduction to survive and excel.
External Business Environment and Performance of Microfinance Institutions: E...AkashSharma618775
This study examined the intensity of competition in the microfinance industry and its relationship
performance of MFIs in Nigeria. From a sample of 121 MFIs in Nigeria, data was collected via a structured
questionnaire. Data collected was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM
3.0) using the Statistical Package for Social Science (SPSS v22) and, findings suggest that MFIs were faced with
intense competition in the form of high cost and difficulty of entry, high operational cost and too many players in
the industry regardless of the type of product and services they offer or lending policies they embrace. The result
further reveal that the intensity of competition has significant negative influence on the amount of loans disbursed
and the amount disbursed to women. The study therefore recommends MFI managers to develop operational
mechanisms for cost and risk reduction to survive and excel.
The purpose of this research is for the growth and development of Micro, Small and Medium
Enterprises to be able to help and improve the economy and absorb as much workforce as possible as well as
the introduction of regional superior products, especially Micro and Medium Enterprises. The analytical method
is carried out through explanatory research, with the PLS/SEM application. The concepts and problems studied
look at the causal relationship, then explain the variables that cause the problems studied. The research sample
was 178 Micro, Small and Medium Enterprises in the South Tangerang area. The findings from this study are
that there is a positive influence of strategic orientation, organizational culture, corporate entrepreneurship on
firm performance. There is a positive influence of strategic orientation, organizational culture, corporate
entrepreneurship on business model innovation. There is a positive influence of business model innovation on
firm performance. There is a positive influence of strategic orientation, organizational culture, corporate
entrepreneurship on firm performance mediated by business model innovation. Theoretical implications of the
existence of a business model innovation through increasing its dimensions can increase the firm performance of
Micro and Medium Enterprises actors and can increase the trust and loyalty of related parties. Improving and
developing production quality first, paying attention to development and innovation. Strategic orientation will
provide a good indication of the firm performance of Micro and Medium Enterprises. Managerial implications
state that product quality, in the process of involving strategic orientation, organizational culture, corporate
entrepreneurship, all entrepreneurs with third parties is very close, so that cooperation and conformity of
technical specifications to the wishes of the community must be a top priority. The quality of Micro and Medium
Enterprises actors in terms of cooperation, production quality, performance of divisions such as decision
makers, is a picture that can be felt by the community or parties who work together, so that these various
qualities must be a priority for the improvement of Micro, Small and Medium Enterprises.
In March 2019, the Korea of Minister of Strategy and Finance announced a strategy to spread the
second venture boom in cooperation with relevant ministries. You can start high-tech innovation start-ups by
strengthening your business
Entrepreneurship Orientation, Market Orientation, Business Strategy, Managem...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Impact of Marketing Strategy on Business Performance A Study of Selected Smal...IOSR Journals
This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 20. The results show that the independent variables (i.e Product, Promotion, Place, Price, Packaging and After sales service) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion.(F(6, 97) = 14.040; R2 = 0.465; P< .05). The independent variables jointly explained 46.5% of variance in business performance. Subsequently, recommendation were made to SMEs operators to produce quality products; charge competitive prices, position appropriately, use attractive package for the product, engage in after sales service and provide other distinctive functional benefits to consumers.
The Role of Customer Relationship Management (CRM) in Improving Customer serv...AJSSMTJournal
This study aimed at identifying Customer Relationship Management (CRM) in improving customer services (responding time,
customer experience and product diversity) in the Cairo Amman Bank (CAB). The authors employed a predictive-descriptive
approach to identify the level of CRM at CAB. Male and female employees at CAB (No.327) participated in the study. A
questionnaire prepared to measure the role of CRM in improving customer services was implemented. Means, standard
deviations, multiple linear regression and 1-Way ANOVA analyses were used to examine the data. CRM from the perspective
of CAB employees scored a high level at overall test. Customer services level from the perspective of the employees at CAB
and its dimensions scored high. The predictive model of CRM and customer services from employee’s perspective was
statistically significant. Based on these results, the authors recommend ACB to take more interest in improving its CRM to
obtain customers satisfaction by encouraging customers to provide the company with feedback that improves the services
provided to them.
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms by
Babu John Mariadoss a,1, Patriya Silpakit Tansuhaj a,1, Nacef Mouri
UNRAVELLING THE MENTAL HEALTH LANDSCAPE: EXPLORING DEPRESSION AND ASSOCIATED ...indexPub
Introduction: The prevalence of depression and its correlates in Bangladeshi rural university students have been rarely investigated. We draw a literature review, a cross-sectional study and analysis of the rural students’ depression natures and mechanisms that influence their academic performance and health and well-being. Methods: A cross-sectional research was conducted during the period august 2019 to January 2020 in a university. We employed Beck Depression Inventory scale to collect data from 200 undergraduate and graduate students. Data were analysed using chi-square association test and ordinal logistic regression. Results: We discovered that mild to severe depression affected 60% of rural students [mild (16%), borderline (10%), moderate (12%), severe (11.5%), and extreme (10.5%)]. Family expectations, smoking, bad academic achievement, inability to enroll in a particular program, and inadequate household finances were significant risk factors for depression. When it comes to depression, male students scored noticeably higher than female pupils. The decreased depression was linked to both strong household economics and intellectual achievement. Conclusions: The intricate interactions among the risk factors influence the character and processes of depression in rural students.
IMPACT OF PERFORMANCE MANAGEMENT ON SUCCESSION PLANNINGindexPub
Motivation: HR in an organization faces various challenges in business environment, such as Building Capabilities, Improving Productivity, Building Performance Culture, Talent Management, Succession Planning for Key Leadership and Critical Roles, Developing Accountability and Ownership, Human Capital Management and transforming HR function into developmental Role from the legacy driven HR, etc. Succession Planning is the process of identifying and developing individuals, who have potential to hold the key leadership position in an Organization, whereas Performance Management includes assessing and improving upon the performance of an employee to meet the organizational goals. There are several Management Practices, which are adopted widely in Industry to make a successful Succession Planning. Workforce and Talent Management is one of them. The health of an organization majorly depends on the proper placement of people, which is a combined outcome of Talent Identification, Talent Development and Talent Retention. Performance Management plays a vital role in Talent Identification. It also has an impact on Talent Development and Talent Retention. The key idea of succession planning suggests that the right person to be placed at the right position at the right time. Succession planning is becoming a challenge these days in the corporate world. Organizations are often not found prepared with their successors to occupy the key positions as and when required. The positions are either kept vacant for a substantial period or more than one role is assigned to a single person. Identifying the right talent for the key positions from outside the organization and recruiting them is a much more difficult task at the eleventh hour. This has a significant impact on organizational health and in turn to organizational sustainability. Organizations must last longer than people. Role of organization continues even when the people move out. Employees must superannuate after attaining a certain age. Also, organizations must have a contingency plan for sudden vacancy arises out of attrition, health hazards and death of employee. Succession planning is the strategy to ensure that a suitable person is made available during exigencies. Employees are developed for taking on higher responsibilities and for the new roles that may emerge in future. The placement of Key Leadership positions can be executed either by inviting the talent from outside or developing the talent in-house. The latter is always in demand keeping in view the core values of the organization and the impact on loyalty and organizational culture in a long run. It is preferable to develop the in-house talent pool to reduce dependency on recruitment of experienced people from outside for the critical roles. It brings the talent acquisition cost low and contributes as a motivating factor for the team as well. The acceptability of a person placed at Top / Key Leadership Positions is high when these are occupied
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Market actors are always developing business strategies to address the dynamics of economic change as a result of the altered market interpenetration brought about by globalization. Investigating the effect of business strategy on increasing business value through a competitive advantage approach is the goal of this study. The data was examined using linear regression with the intervening model after convenience sampling was utilized to choose 100 businessmen from Surakartas online retail industry. According to the research findings, business strategy has a significant effect on competitive advantage, competitive advantage has a significant effect on business value, and business strategy has a significant effect on increasing business value through a competitive advantage strategy, indicating that increasing business value is the main goal of implementing strategy in business and products with uniqueness accompanied by innovation. Asih Handayani | Adcharina Pratiwi | Dasmadi "Enhancing Business Value through Competitive Advantage Strategies in the Online-Based Fashion Industry in Surakarta" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52694.pdf Paper URL: https://www.ijtsrd.com/economics/development-economics/52694/enhancing-business-value-through-competitive-advantage-strategies-in-the-onlinebased-fashion-industry-in-surakarta/asih-handayani
The influence of market orientation, learning orientation, and entrepreneuria...Iwan Kurniawan Subagja
Company performance is a success measurement which is conducted every determined time period. The Performance can be said
as the value of each activity that has been prepared and implemented to identify whether the strategy made in the implementation
has been right or false. This study proposed to examine the variables of market orientation, learning orientation and entrepreneurial
orientation to company performance through innovation. This study was conducted on Small-Medium Enterprises (UKM) Batik
industry of Cirebon with the number of respondents 182 Batik industry enterprises Cirebon. This research is explanatory with
simple random sampling technique and data analysis technique using Structural Equation Modeling (SEM) version 22. The result
of this research reveals four findings; first, market orientation, learning orientation and entrepreneurial orientation have positive
and significant impact on innovation; second, market orientation, learning orientation and entrepreneurial orientation have positive
and significant impact on firm performance; third, innovation has positive and significant impact on firm performance and market
orientation; fourth, learning orientation as well as Entrepreneurial orientation has a positive and significant impact on company
performance through innovation.
This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.
Improvement of Business Performance through Entrepreneurial Orientationijtsrd
Entrepreneurial orientation is important factors needed by small and medium enterprises SMEs to face environmental challenges in a dynamic and competitive business world achieve business performance. This study aims to examine the effect of entrepreneurial orientation on business performance. The research sample of 117 culinary SMEs. Data was collected through a survey by distributing questionnaires and documentation. Data analysis techniques using structural equation modeling with the Partial Least Square PLS approach. The results showed that of entrepreneurial orientation had a significant positive effect on business. Asmawiyah | Afiah Mukhtar | Andi Rifqah Purnama Alam "Improvement of Business Performance through Entrepreneurial Orientation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35740.pdf Paper Url: https://www.ijtsrd.com/management/randd-management/35740/improvement-of-business-performance-through-entrepreneurial-orientation/asmawiyah
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This study tried to determine and analyze the performance of marketing through customer relationship marketing (CRM), market orientation, and the image of Islamic Banks in Kediri, East Java, Indonesia. The population in this study some 65 873 customers who have savings in five Islamic Banks. Testing of the model is done with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 397 respondents. The test results model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of which amounted to 0.915, 0.901, 0.949, 0.953, 0.063 and 1.497 are all that are in the range of expected values so that the model can be accepted.The results showed that: customer relationship marketing (CRM), market orientation, and image effect on the competitive advantage of Islamic Banks in Kediri. CRM, and market orientation affect the marketing of Islamic Banks Performance in Kediri. The company's image does not affect the marketing of Islamic Banks Performance in Kediri.It is suggested that the bank to constantly improve its image. This can be done by giving the concern for the surrounding community as the company's involvement with social activities. Thus the social programs that the company will be able to form a personality, raise the reputation of companies before the general public.
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This study tested the relationship between the factors of intrinsic, extrinsic, extraversion, agreeableness personality traits, and salesperson’s performance and explored the moderating variables of organizational commitment and compensation. Questionnaires were distributed to 200 salespeople in various retail organizations and companies selling fashion products of Ho Chi Minh City in Vietnam and 196 valid copies were received. The SPSS and HLM were employed to analyze the data and to test the research hypotheses. The results showed that a positive significant effect of extrinsic, extraversion and agreeableness personality traits on salespeople’s performance and there is no relationship between salespeople’s intrinsic motivation and their performance. Additionally, the findings also verified the moderator factor as compensation on the relationship of intrinsic motivation and agreeableness on salesperson’s performance. Finally, some accommodating advantages for retail organizations as well as sales managers in making hiring and training decisions are provided in this research. Dong-Jenn Yang | Pham Thi Phuong Dung "The Effects of Personality Traits and Motivations on performance of Salespeople - The Mediating Effects of Organizational Commitment and Compensation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd43702.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/43702/the-effects-of-personality-traits-and-motivations-on-performance-of-salespeople--the-mediating-effects-of-organizational-commitment-and-compensation/dongjenn-yang
The objectives of this study were to identify the level of market orientation of micro and small businesses and to identify whether there are differences in level of market orientation in terms of firm level characteristics. Accordingly, a sample of 49 micro and small businesses based on agriculture and trading sectors in Badulla district were studied. According to descriptive statistics, none of the firms is adopting a high level market orientation whereas all most all the firms are belonging to either medium or low level of adaptation of market orientation. The test results of independent sample t-test and One Way ANOVA proves that data support for a statistically significant (P<0.05) difference in the level of market orientation in terms of gender educational level of the owner manager and the business experience of the owner managers in the studied sample.
External Business Environment and Performance of Microfinance Institutions: E...AkashSharma618775
This study examined the intensity of competition in the microfinance industry and its relationship
performance of MFIs in Nigeria. From a sample of 121 MFIs in Nigeria, data was collected via a structured
questionnaire. Data collected was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM
3.0) using the Statistical Package for Social Science (SPSS v22) and, findings suggest that MFIs were faced with
intense competition in the form of high cost and difficulty of entry, high operational cost and too many players in
the industry regardless of the type of product and services they offer or lending policies they embrace. The result
further reveal that the intensity of competition has significant negative influence on the amount of loans disbursed
and the amount disbursed to women. The study therefore recommends MFI managers to develop operational
mechanisms for cost and risk reduction to survive and excel.
External Business Environment and Performance of Microfinance Institutions: E...AkashSharma618775
This study examined the intensity of competition in the microfinance industry and its relationship
performance of MFIs in Nigeria. From a sample of 121 MFIs in Nigeria, data was collected via a structured
questionnaire. Data collected was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM
3.0) using the Statistical Package for Social Science (SPSS v22) and, findings suggest that MFIs were faced with
intense competition in the form of high cost and difficulty of entry, high operational cost and too many players in
the industry regardless of the type of product and services they offer or lending policies they embrace. The result
further reveal that the intensity of competition has significant negative influence on the amount of loans disbursed
and the amount disbursed to women. The study therefore recommends MFI managers to develop operational
mechanisms for cost and risk reduction to survive and excel.
The purpose of this research is for the growth and development of Micro, Small and Medium
Enterprises to be able to help and improve the economy and absorb as much workforce as possible as well as
the introduction of regional superior products, especially Micro and Medium Enterprises. The analytical method
is carried out through explanatory research, with the PLS/SEM application. The concepts and problems studied
look at the causal relationship, then explain the variables that cause the problems studied. The research sample
was 178 Micro, Small and Medium Enterprises in the South Tangerang area. The findings from this study are
that there is a positive influence of strategic orientation, organizational culture, corporate entrepreneurship on
firm performance. There is a positive influence of strategic orientation, organizational culture, corporate
entrepreneurship on business model innovation. There is a positive influence of business model innovation on
firm performance. There is a positive influence of strategic orientation, organizational culture, corporate
entrepreneurship on firm performance mediated by business model innovation. Theoretical implications of the
existence of a business model innovation through increasing its dimensions can increase the firm performance of
Micro and Medium Enterprises actors and can increase the trust and loyalty of related parties. Improving and
developing production quality first, paying attention to development and innovation. Strategic orientation will
provide a good indication of the firm performance of Micro and Medium Enterprises. Managerial implications
state that product quality, in the process of involving strategic orientation, organizational culture, corporate
entrepreneurship, all entrepreneurs with third parties is very close, so that cooperation and conformity of
technical specifications to the wishes of the community must be a top priority. The quality of Micro and Medium
Enterprises actors in terms of cooperation, production quality, performance of divisions such as decision
makers, is a picture that can be felt by the community or parties who work together, so that these various
qualities must be a priority for the improvement of Micro, Small and Medium Enterprises.
In March 2019, the Korea of Minister of Strategy and Finance announced a strategy to spread the
second venture boom in cooperation with relevant ministries. You can start high-tech innovation start-ups by
strengthening your business
Entrepreneurship Orientation, Market Orientation, Business Strategy, Managem...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Impact of Marketing Strategy on Business Performance A Study of Selected Smal...IOSR Journals
This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 20. The results show that the independent variables (i.e Product, Promotion, Place, Price, Packaging and After sales service) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion.(F(6, 97) = 14.040; R2 = 0.465; P< .05). The independent variables jointly explained 46.5% of variance in business performance. Subsequently, recommendation were made to SMEs operators to produce quality products; charge competitive prices, position appropriately, use attractive package for the product, engage in after sales service and provide other distinctive functional benefits to consumers.
The Role of Customer Relationship Management (CRM) in Improving Customer serv...AJSSMTJournal
This study aimed at identifying Customer Relationship Management (CRM) in improving customer services (responding time,
customer experience and product diversity) in the Cairo Amman Bank (CAB). The authors employed a predictive-descriptive
approach to identify the level of CRM at CAB. Male and female employees at CAB (No.327) participated in the study. A
questionnaire prepared to measure the role of CRM in improving customer services was implemented. Means, standard
deviations, multiple linear regression and 1-Way ANOVA analyses were used to examine the data. CRM from the perspective
of CAB employees scored a high level at overall test. Customer services level from the perspective of the employees at CAB
and its dimensions scored high. The predictive model of CRM and customer services from employee’s perspective was
statistically significant. Based on these results, the authors recommend ACB to take more interest in improving its CRM to
obtain customers satisfaction by encouraging customers to provide the company with feedback that improves the services
provided to them.
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms by
Babu John Mariadoss a,1, Patriya Silpakit Tansuhaj a,1, Nacef Mouri
Similar to FACTORS INFLUENCING ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF BUSINESS AGILITY (20)
UNRAVELLING THE MENTAL HEALTH LANDSCAPE: EXPLORING DEPRESSION AND ASSOCIATED ...indexPub
Introduction: The prevalence of depression and its correlates in Bangladeshi rural university students have been rarely investigated. We draw a literature review, a cross-sectional study and analysis of the rural students’ depression natures and mechanisms that influence their academic performance and health and well-being. Methods: A cross-sectional research was conducted during the period august 2019 to January 2020 in a university. We employed Beck Depression Inventory scale to collect data from 200 undergraduate and graduate students. Data were analysed using chi-square association test and ordinal logistic regression. Results: We discovered that mild to severe depression affected 60% of rural students [mild (16%), borderline (10%), moderate (12%), severe (11.5%), and extreme (10.5%)]. Family expectations, smoking, bad academic achievement, inability to enroll in a particular program, and inadequate household finances were significant risk factors for depression. When it comes to depression, male students scored noticeably higher than female pupils. The decreased depression was linked to both strong household economics and intellectual achievement. Conclusions: The intricate interactions among the risk factors influence the character and processes of depression in rural students.
IMPACT OF PERFORMANCE MANAGEMENT ON SUCCESSION PLANNINGindexPub
Motivation: HR in an organization faces various challenges in business environment, such as Building Capabilities, Improving Productivity, Building Performance Culture, Talent Management, Succession Planning for Key Leadership and Critical Roles, Developing Accountability and Ownership, Human Capital Management and transforming HR function into developmental Role from the legacy driven HR, etc. Succession Planning is the process of identifying and developing individuals, who have potential to hold the key leadership position in an Organization, whereas Performance Management includes assessing and improving upon the performance of an employee to meet the organizational goals. There are several Management Practices, which are adopted widely in Industry to make a successful Succession Planning. Workforce and Talent Management is one of them. The health of an organization majorly depends on the proper placement of people, which is a combined outcome of Talent Identification, Talent Development and Talent Retention. Performance Management plays a vital role in Talent Identification. It also has an impact on Talent Development and Talent Retention. The key idea of succession planning suggests that the right person to be placed at the right position at the right time. Succession planning is becoming a challenge these days in the corporate world. Organizations are often not found prepared with their successors to occupy the key positions as and when required. The positions are either kept vacant for a substantial period or more than one role is assigned to a single person. Identifying the right talent for the key positions from outside the organization and recruiting them is a much more difficult task at the eleventh hour. This has a significant impact on organizational health and in turn to organizational sustainability. Organizations must last longer than people. Role of organization continues even when the people move out. Employees must superannuate after attaining a certain age. Also, organizations must have a contingency plan for sudden vacancy arises out of attrition, health hazards and death of employee. Succession planning is the strategy to ensure that a suitable person is made available during exigencies. Employees are developed for taking on higher responsibilities and for the new roles that may emerge in future. The placement of Key Leadership positions can be executed either by inviting the talent from outside or developing the talent in-house. The latter is always in demand keeping in view the core values of the organization and the impact on loyalty and organizational culture in a long run. It is preferable to develop the in-house talent pool to reduce dependency on recruitment of experienced people from outside for the critical roles. It brings the talent acquisition cost low and contributes as a motivating factor for the team as well. The acceptability of a person placed at Top / Key Leadership Positions is high when these are occupied
EXTERNAL BEHAVIOURAL FACTORS IMPACT ON INVESTMENT DECISIONS OF INDIVIDUAL INV...indexPub
The study collects data from a sample of individual investors and analyses their responses to recent financial events, changes in market trends, and economic forecasts. By examining factors such as demographic profiles, financial literacy, risk tolerance, and market perceptions, the research aims to identify significant predictors of investment decisions in this demographic. The findings suggest that investors are predominantly influenced by financial news, peer influence, past investment performance, and the economic stability of the region. This study contributes to the field by highlighting the localized factors impacting investment choices and providing insights for financial advisors and investment firms to tailor their strategies according to investor needs and regional specifics.
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...indexPub
Purpose – The purpose of this research is to undertake a bibliometric analysis of working capital management. The study examines papers from time period 1974-2023and performed performance analysis, co-citation analysis, bibliographic coupling and scientific mapping. Design/methodology/approach – The study examines 174 articles retrieved from the Scopus database using bibliometric analysis, performance analysis and thematic clustering. The study looked at the scientific productivity of papers, prolific authors, most influencing papers, institutions and nations, keyword co-occurrence, thematic mapping, co-citations and authorship and country collaborations. VOSviewer was as a tool in the research to conduct the performance analysis and thematic clustering.The watchword "Working Capital Management" was used to include only English-language articles. Findings – The most productive year was 2022 with 26 publications. Martínez and García- are the most protuberant authors with 708 citations. The findings of the study shows that the most influential institutions are ‘The Department of Management and Finance, Faculty of Economy andBusiness and Department of Management and Finance, Faculty of Economics and Business, The University of Murcia, Spain with 381 & 297 citations. Among,thecountry analysis,Spain with 744 citations stands first of all other nations for publication on Working Capital Management. Kärri is the most productive author with 7 documents. Country-wise analysis reveals that the United States is the most productive country for Working Capital Management research with 40 documents.The authors also identified seven thematic clusters of Working Capital Management. Research limitations/implications – It informs and directs researchers on the current state of study in the field of Working Capital Management.The present study has quite a few implications forSmall & Medium enterprise managers, entrepreneurs, financial managers, academicians and scholars. It also outlines future research directions in this field.Present study provides an inclusive acquaintance about the working capital management till date. Originality/value – This is the first study which provides the performance analysis and scientific mapping of the all published documents on working capital management between the time periods 1974-2023
A SOCIAL CAPITAL APPROACH TO ENTREPRENEURIAL ECOSYSTEM AND INNOVATION: CASE S...indexPub
Despite being recognised as drivers of innovative development, Micro, Small, and Medium-Sized Enterprises (MSMEs) frequently confront resource limitations. Therefore, enhancing the ecosystem is contingent on the entrepreneurs’ social capital, which is crucial for the success of MSMEs. This study applies the social capital approach to analyse the entrepreneurial ecosystem enrichment and its impact on the innovation process of cosmetics MSMEs. The qualitative case study of six cosmetic manufacturing MSMEs explores that social capital is a multifaceted asset to MSMEs. Through an in-depth thematic analysis of three dimensions of social capital (structural, relational, and cognitive), this study states that the innovation process is supported by the synergistic transformation of one dimension of social capital into another. Entrepreneurs sharing the common norms, rules, and language enrich their cognitive as well as relational aspects of ecosystem. The study suggests that as network ties, trust, and norms collectively influence innovation in firms, hence, social capital needs to be studied with its contextualization in the ecosystem.
ASSESSING HRM EFFECTIVENESS AND PERFORMANCE ENHANCEMENT MEASURES IN THE BANKI...indexPub
This study employs an exploratory and quantitative research approach to systematically investigate the impact of Human Resource Management (HRM) practices on Organizational Performance within the Indian Banking sector. The research approach combines exploratory research, aimed at gaining insights into HRM practices, with a quantitative approach using a purposive sampling technique. Data is collected through a questionnaire from employees in both public (SBI) and private banks (HDFC Bank) who work in HR departments or are involved in HR activities. The Likert scale is utilized in the questionnaire to measure participant perceptions of HRM practices. The study utilizes two statistical tools: Neural Network and Exploratory Factor Analysis (EFA). The findings of the study highlight the significance of promotion and transfer policies, considered paramount in influencing organizational performance in both public and private banks. Additionally, the study underscores the importance of training and development initiatives in enhancing employee skills and competencies. Clear and effective communication within HR policies is identified as pivotal in improving organizational performance. Lastly, aligning HRM practices with sector-specific goals is recognized as a significant contributor to improved employee satisfaction and overall performance in the banking sector. The findings offer guidance for HR practitioners and policymakers in optimizing HRM practices to achieve better organizational performance.
CORRELATION BETWEEN EMPATHY AND FRIENDSHIP QUALITY AMONG HIGH SCHOOL STUDENTS...indexPub
In this research were used two questionnaires Empathy Formative questionnaire and Friendship Quality Scale. The aim of this study is to see the relationship between empathy and friendship quality among adolescent, to find out if there are gender differences in empathy and friendship quality, and to see if there are any differences between younger and older students on examined variables. This research was done with 65 high school students. Age of the students were 15 to 17 years old. Results show that there is a correlation between empathy and friendship quality. The results of t test show that there are not significant differences between females and males on variable empathy. Girls and boys have significant difference in friendship quality in Kosovo. There are no significant differences between older students and younger students in the level of empathy and also there are no significant differences between older students and younger students in the level of friendship quality.
LEVELS OF DEPRESSION AND SELF-ESTEEM IN STUDENTSindexPub
Introduction: among the most worrying problems in recent years are low self-esteem, family and friends problems, anxiety, stress, and depression, which are taking on alarming proportions in students and young people in general. Purpose: the study is a prediction, which focuses on analyzing and evaluating students' self-esteem and level of depression. Methodology: the population is 332 students (13-15 years old) in high schools in the Gjakova region. The study describes the analysis, classification, and evaluation of the collected data by doing the analysis and real examination of the findings. Results: in terms of gender there is no significant difference in self-esteem, while in depression there is a significant difference. The level of depression is higher in women (11.9) than in men (9.5). Economic status shows that students with employed fathers have lower depression (6.77) compared to those with unemployed fathers (10.80). Conclusions: The level of depression and self-esteem and parental reflection affect students. A link has been found between economic status and emotional problems and student behavior. To prevent it, the psychological service in schools should function, and together with families and the community should be as close as possible to the problems of students.
THE IMPACT OF SOCIAL FACTORS ON INDIVIDUALS DIAGNOSED WITH SCHIZOPHRENIAindexPub
The society with diverse structural and ideological influences, assumes its role in relation to behavior, attitude, belief and relations. The impact can be seen in every society globally, however the western nations have adjusted their social policies to suit these transformations, whereas nations in developing phase have failed to establish suitable systems. In Kosovo, the allocation of funds for mental health services remains insufficient, even though mental health disorders account for 12.3% of overall illnesses and 30.8% of work incapacities! The objective of this study is to examine the impact of society on the decline and recovery of individuals with schizophrenia. The study employs both qualitative and quantitative methods to provide a descriptive-analytical. A study was conducted in four municipalities of Kosovo, using individuals with schizophrenia from psychiatric institutions as subjects along with their caregivers/family members . The research found that social factors greatly contribute to the worsening of schizophrenia patients' condition. The presence of schizophrenia is evident through a higher likelihood of having a low level of education, high unemployment rates, and engaging in harmful behaviors like tobacco and alcohol use, as well as physical inactivity. Significant correlations have been observed in the subscales of positive and negative symptoms using the Self-Report PNS-Q questionnaires. It is crucial for individuals with schizophrenia to have a carefully designed strategy in place, developed in partnership with professionals from various relevant fields such as social protection, psychiatric medical services, education, and social integration plans.
RETURN ON EQUITY (ROE) AS MEDIATION OF BANK'S CAPITAL ADEQUATION RATIO (CAR)indexPub
Banks need to maintain their performance and the level of Capital Adequasi Ratio (CAR). This study wants to see the variables that affect the Capital Adequasi Ratio (CAR) and see ROE as a variable that mediates the Capital Adequasi Ratio (CAR) at Bank Rakyat Indonesia (BRI). The research method used multiple regression analysis, t-test, Anova test and Coefficient of Determination and the research period for 14 years from 2009 to 2022, by using SPSS Software version 26. The conclusion of the study, only the BOPO variable has a significant effect on the Capital Adequasi Ratio (CAR) and the ROE variable as a variable that can mediate the CAR variable at Bank Rakyat Indonesia (BRI). Keywords: Capital Adequasi Ratio, Bank Financial Ratio.
INNOVATIVE DESIGN FOR KIDS MASTERY IMPROVEMENT OF LANGUAGE FEATURES IN A STORYindexPub
One of the hardest things for people learning English as a third language is still reading and writing. Because they are still not good enough at language features, they often make big mistakes and assumptions that aren't true. To make learning more fun and useful, visual symbols were made for seven different kinds of language traits. It looks at the Vipicoll form a lot. Visual Symbols media, Picture and picture, and the Collaborative approach are all creatively put together in Vipicoll. This research used Reeve's design method. Research develops Vipicoll learning model, employing interviews, literature reviews, and questionnaires for iterative improvement and validation. Researchers identify problems, create Vipicoll, iteratively refine through trials, forming an effective English Language Education model. Study assesses individual English thinking development, emphasizing interpretive framework, relation, function, and unique visual symbols. From this research, it was found that using Vipicoll really helps improve kids' mastery of language features, especially those in a story. This is proven by the fact that after implementation, kids' correct answers when asked directly by their teachers and their written test answers increased greatly even though many direct answers and test answers used to be wrong and they often didn't understand.
CARDIOVASCULAR DISEASE DETECTION USING MACHINE LEARNING AND RISK CLASSIFICATI...indexPub
The global prevalence of heart disease indicates a major public health issue. It causes shortness of breath, weakness, and swollen ankles. Early heart disease diagnosis is difficult with current approaches. Hence, a better heart disease detection tool is needed. Treatment requires more than just diagnosis. Risk classification is critical for accurate diagnosis and treatment. In this analysis, a novel cardiovascular disease (CVD) detection paradigm using machine learning (ML) and risk classification based on a weighted fuzzy system is proposed. The system is developed based on ML algorithms such as artificial neural network (ANN) and Long Short-Term Memory (LSTM) and uses standard feature selection techniques knowns as Principal Component Analysis (PCA). Furthermore, the cross-validation method has been used for learning the best practices of model assessment and for hyperparameter tuning. The accuracy-based performance measuring metrics are used for the assessment of the performances of the classifiers. Finally, the outcomes revealed that the proposed model achieved an accuracy of 94.01% which is higher than another conventional model developed in this domain. Additionally, the proposed system can easily be implemented in healthcare for the identification of heart disease.
ANALYSIS OF FLOW CHARACTERISTICS OF THE BLOOD THROUGH CURVED ARTERY WITH MIL...indexPub
Narrowing of the arteries caused by atherosclerosis reduces blood flow to the heart, which results shows ischemia, angina pectoris, cerebral strokes, and other coronary artery disease signs and symptoms. Curvature is seen in blood vessels at various locations. The stenotic surface provides an additional curvature and the point of maximum shear which varies with the cross-section. A cylindrical form of the Navier-Stokes equations in polar coordinate system have been extended to include dynamic curvature along the axial direction. The blood flow behavior of taking different values of blood parameters like viscosity, the radius of the artery, and the thickness of the stenosis has been studied with and without curvature by using an extended blood flow model with dynamic curvature. Moreover, the aspects of blood flow, such as dynamic curvature velocity profile, volumetric flow rate, pressure drop, and shear stress, have been studied in relation to blood flow around curved arteries with stenosis, variations in the radii of the artery, thickness of the stenosis, and viscosity. The information may reveal that by increasing the values of curvature, viscosity, and thickness of stenosis, velocity, and volumetric flow rate can be quickly reduced. Increasing the curvature, viscosity, and thickness of stenosis also results in an increase in shear stress and a pressure drop. The presence of curved stenotic arteries has a significant impact on the flow parameters, and it is crucial to know about these dynamics in order to study the cardiovascular system.
ANALYSIS OF STUDENT ACADEMIC PERFORMANCE USING MACHINE LEARNING ALGORITHMS:– ...indexPub
Student academic performance is the great value of institutes, universities and colleges. All colleges majorly focus on the career development of students. The academic performance of students plays a vital role in the establishment of a bright career. On the basis of better academic performance, the placement of the students will be better and the same will be reflected in the form of better admission and future. Machine learning can be deployed for the prediction of student performance. Various algorithms are playing an important role in the prediction of the accuracy of various machine learning models. These articles discuss various algorithms that can be helpful to deploy for predicting student academic performance. The article discusses various methods, predictive features and the accuracy of machine learning algorithms. The primary factors used for predicting students performance are academic institution, sessional marks, semester progress, family occupation, methods and algorithms. The accuracy level of various machine learning algorithms is discussed in this article.
IMPLEMENTATION OF COMPUTER TECHNOLOGY IN BLENDED LEARNING MODELS: EFFECTS ON ...indexPub
This study was conducted to identify the influence of computer technology in blended learning on the achievement in the Principles of Accounting subject through of self-directed learning. The research also assessed the relationship of the elements of blended learning on student achievement. Despite the encouragement by the Ministry of Education for the use of Computer Technology In Education, there is a lack of research on a measurable and testable model of the influence of computer technology. In reality, various aspects such as schools, teachers, content, and technology exist to provide and utilize computer technology through learning in Malaysia. A quantitative study using a correlational design was conducted on 400 Form Four students in secondary schools in the Southern Zone of Malaysia, namely in the states of Johor, Melaka, and Negeri Sembilan, to identify the influence of computer technology in blended learning on achievement. Data were collected using adapted and modified questionnaires from previous studies. Descriptive data analysis was performed using SPSS version 28, while inferential analysis was conducted using the Smart PLS analysis technique. Smart PLS version 4.0 software was utilized to test the mediator relationships in the study. The results of the study showed high minimum scores for blended learning through computer technology and self-directed learning, as well as achievement. The influence of blended learning elements also had a significant relationship with student achievement in the Principles of Accounting subject. This study is expected to contribute to the effectiveness of blended learning through information technology on the achievement in the Principles of Accounting subject by enhancing self- directed learning among students. The development of this conceptual model is hoped to serve as a guide for policymakers, the Ministry of Education, teachers, students, and other stakeholders in ensuring that blended learning practices can be implemented more effectively. Furthermore, it is hoped that the achievement and interest in the Principles of Accounting subject can be improved by applying computer technology in learning.
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINTindexPub
To make higher education more accessible and successful in the world today, the Academic Bank of Credits (ABC) is a new concept. Successful learning adaptation requires the transfer of credits and the acknowledgment of academic accomplishment. Recognition of credits is the process by which one educational organisation verifies that the educational experiences gained and assessed at another institution meet the requirements of one of their courses. The use of Academic Bank of Credits allows for a more adaptable method of curriculum building and design while also encouraging transparency. The credit system at this university is designed to accommodate different curricula while encouraging students to explore beyond traditional academic boundaries. The purpose of this research is to educate the audience about the Academic Bank of Credit. The demand for flexible and transferable credits in the education system led to the creation of the Academic Bank of Credits. In the past, students had a hard time moving their credits from one school to another because of the many credit systems and curriculums. Students and schools alike wasted time, energy, and materials because of this. Readers will have a better understanding of the following topics from this article: ABCs' objectives, functions, organisational structures, implementation plan, and eligibility criteria for higher education institutions to register with Academic Bank of Credits.
IMPACT OF MICROFINANCE ON POVERTY REDUCTION IN SOUTHERN PUNJAB PAKISTANindexPub
Microfinance has been adopted by several developing nations to raise their inhabitants' standards of living. It also contributes to their improved economic growth. Pakistan is now implementing this idea and seeing positive results from microfinance. In Pakistan, Khushhali Bank is a notable player in the microfinance industry. The results of the sample data selection indicate that microfinance operations have an effect on the standard of life of individuals residing in a particular region in Muzaffargarh. For this study, 100 clients of Khushhali Bank have been chosen. The primary goal of the research is to determine how Khushhali Bank's microfinance initiatives affect people's ability to live better lives. A Ex-post Facto research model was used to the gathered data in order to determine the relationship between the microfinance loan and living standard metrics. The analysis's conclusion indicates that microfinance operations have very little influence on raising people's standards of living, meaning they don't play a significant part in raising living standards. Apart from microfinance loans, there are additional variables that contribute to the improvement of people's standard of life.
A NOVEL DENSITY-BASED CLUSTERING ALGORITHM FOR PREDICTING CARDIOVASCULAR DISEASEindexPub
Cardiovascular diseases (CVDs) remain a leading cause of global morbidity and mortality. Early identification of individuals at risk of heart disease is crucial for effective preventive interventions. To improve the prediction accuracy, this paper proposed Heart Disease Prediction using the Density-Based Ordering of Clustering Objects (DBOCO) framework. The Dataset has been pre-processed using Weighted Transform K-Means Clustering (WTKMC). Features are selected using Ensemble Feature Selection (EFS) with a Weighted Binary Bat Algorithm (WBBAT) used to ensure that the emphasis is on the most relevant predictors. Finally, the prediction has been done using the Density-Based Ordering of Clustering method, which has been designed exclusively for cardiovascular disease prediction. DBOCO, a density-based clustering approach, effectively finds dense clusters within data, allowing for the inherent overlap in cardiovascular risk variables. DBOCO captures complicated patterns by detecting these overlapping clusters, improving the accuracy of disease prediction models. The proposed approach has been verified with heart disease datasets, displaying higher performance than traditional methods. This study marks a substantial leap in predicting cardiovascular disease providing a comprehensive and dependable framework for early identification and preventive concern.
INFLUENCE OF ADDITIVES ON THE MECHANICAL PROPERTIES OF HIGH-MODULUS ASPHALT C...indexPub
The appearance of premature cracks in freeway chase bodies is a worrying problem that requires in-depth analysis and remedial action. By identifying potential causes and proposing targeted recommendations, this study aims to help the responsible authorities make informed decisions to prevent such problems in the future and ensure the durability of road infrastructure. Premature cracking and rutting are common problems in pavements that can compromise their durability and safety. The use of specific additives in asphalt concrete can help prevent these deficiencies. The use of ZQ1 additive alone can lead to premature cracking in pavements, while PR FLEX 20 additive can increase the risk of rutting. However, a judicious combination of the two additives, with specific percentages of 2% for ZQ1 and 5% for PR FLEX 20, can prevent these shortcomings, improve pavement durability and optimize the mechanical properties of high-modulus asphalt concrete (BBME). In addition, this approach offers a promising solution for improving pavement durability and performance over time, opening the door to further studies to optimize the use of this additive combination in field applications.
DIALECTAL VARIABILITY IN SPOKEN LANGUAGE: A COMPREHENSIVE SURVEY OF MODERN TE...indexPub
Main fundamental challenge for recent research work on speech based on science and technology is to understand and model the user variants in Spoken Languages. Users have their style of speaking, reliant on various factors, adding the dialect and accent of the speaker as well as the social and economic background of the speaker and contextual attributes like degree of knowledge between the listener, speaker and the position or rank of the speaking condition, from very normal to formal. In the past few decades, an extensive progress has been seen in automatically verifying the language of a speaker offered a sample speech. The main purpose of dialect verification is the recognition of a speaker’s region dialect, within a pre-determined language, offered the acoustic signal alone. DR (Dialect Recognition) is a main issue in particular, since even within the similar dialect and accent or register user change may occur. For illustration, In Spontaneous speech, few speakers tend to exhibit more optimizing and alteration of function words than others. The main issue of dialect recognition system has been viewed as challenging than that of language classification or recognition due to the maximum similarity among dialects of the similar language. While, dialects may differ in any dimensions of the linguistic spectrum such as syntactic, lexical, morphological, phonological differences, these changes are likely to be more indirect across dialects than those across languages such as Hindi, Punjabi and English etc.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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FACTORS INFLUENCING ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF BUSINESS AGILITY
1. 138 | V 1 8 . I 1 2
FACTORS INFLUENCING ON MARKETING PERFORMANCE: THE
MEDIATING ROLE OF BUSINESS AGILITY
QUANG VAN NGO
Hanoi University of Industry, 298 Cau Dien, Hanoi, Vietnam. Email: quangnv@haui.edu.vn
Abstract
In a time when the world economy is undergoing unprecedented change and disruption, the role of market
orientation, digital orientation or business agility becomes even more important and necessary, especially the
relationship of these factors with the marketing performance of the business is a topic of great interest. This study
aims to determine the impact of factors affecting marketing performance including market orientation, digital
orientation. It also examines the mediating role of business agility in the relationship between market orientation,
digital orientation and marketing performance. The study uses a linear structural model (SEM) regression analysis
method based on data including 216 surveys from CEOs, directors and senior managers in enterprises. Research
results show that market orientation and digital orientation have a direct and positive impact on marketing
performance. Along with that, market orientation and digital orientation also positively affect business agility, and
these two factors also indirectly affect marketing performance through the intermediary factor of business agility.
These findings of the study are the basis for proposing a number of implications and solutions to help businesses
improve marketing performance in order to optimize operational results.
Keywords: Market Orientation, Digital Orientation, Business Agility, Marketing Performance.
1. INTRODUCTION
In the context that the consequences of the COVID-19 pandemic have not been completely
overcome, the world economy is still in a recession, inflation has cooled down but remains
high, and countries continue to tighten monetary policies, businesses are facing a lot of
difficulties to continue to operate as well as develop.
The Covid-19 pandemic has caused the marketing performance of businesses to decrease,
reflected in reduced sales, reduced profits, and reduced customers. Many changes have
occurred during the pandemic, such as communication methods, work models, consumer
behavior models (Suprapti & Suparmi 2022). This situation requires businesses to take
measures to respond to changes, especially market changes.
In the face of market difficulties and increasingly fierce competition, business owners realize
that marketing performance has an important role to play in winning the competition because
marketing performance is a measure of achievement derived from the overall marketing
process activities of a company or organization.
In addition, marketing performance can be viewed as a concept used to measure the extent to
which a product manufactured by a company achieves market success (Sri Suprapti et al., 2022)
and is a structure that can be used to measures the impact of corporate strategy as marketing
effectiveness is a measure of a company's performance with respect to the products being
marketed (Ferdinand, 2005; Handayani & Handoyo, 2020; Nasution, 2014; Wrenn, 1997).
2. 139 | V 1 8 . I 1 2
Marketing performance is influenced by many factors, such as marketing mix and market
orientation (Julian & O'Cass, 2002). Along with increasing competition and changes in
customer demand, market orientation plays an important role, because all companies recognize
that customers are assets that can improve company performance (Astrid Puspaningrum, 2020).
Therefore, the success of marketing activities is determined by how effective the company is
in creating market orientation (Cravens et al., 2009; Asashi and Sukaatmadja, 2017; Protcko
and Dornberger, 2014). In addition, Lings and Greenley (2009) concluded that market
orientation contributes to the success of external marketing, such as firm performance,
financials and satisfaction. According to Baker and Sinkula (1999), Protcko and Dornberger
(2014), Riswanto et al (2020) also demonstrated that market orientation contributes to
improved marketing performance.
In addition to the importance of market orientation in building marketing capabilities within a
company, a company's digital orientation can also play an important role. The ability to digitally
transform has changed the way companies create value (Autio, 2017). Companies need a strong
digital orientation combined with a strong market orientation to take advantage of the new
opportunities of digital technology. Both of these strategic orientations can explain superior
performance in marketability, as they form the basis for new product development and market
information, and guide the marketing behavior of a company. This is especially important for
SMEs that are struggling with fewer resources (Matsuno et al., 2005).
Along with market orientation and digital orientation, pressure from adverse market changes
has encouraged business entities to maintain business continuity through flexibility in business
management. (Suprapti & Suparmi 2022). “Agility” is a new way for organizations to develop
organizational agility and responsiveness so that they can face changes in a very fast, dynamic
and turbulent business environment (Sharifi & Zhang, 1999; Sambamurthy et al., 2003; Lin et
al., 2006; Sambamurthy et al., 2007; Yaghoubi & Dahmardeh, 2010; Chen & Siau, 2012).
Organizational agility shows that an organization can succeed in a business environment
through responsiveness, capacity, flexibility and speed; this will ensure the suitability and
viability of the company. Flexibility and the ability to innovate quickly are important factors
for organizations to adapt to the environment (Juminto, 2020). Research results of Sri Suprapti,
Suparmi (2022) shows that business acumen positively and significantly affects marketing
effectiveness. Increasing business agility is measured by indicators of the ability to adapt to
changes that occur and to detect existing opportunities and threats, as well as the ability to use
the company's knowledge and resources to implement changes (innovations) faster than
competitors, becoming a consideration for business owners especially SMEs to improve
marketing performance. Thus, although there have been studies on the positive effects of
market orientation, digital orientation as well as business agility to the marketing performance
of the business shows that there is a link between these factors. However, the topic of market
orientation and digital orientation affecting marketing performance through the intermediary
factor is business agility, there is almost no research on it. Therefore, in order to determine the
relationship between these factors and improve the marketing performance of enterprises, the
study on the mediating role of business agility in the relationship between market orientation,
digital orientation and marketing performance of the business is essential.
3. 140 | V 1 8 . I 1 2
2. LITERATURE REVIEW AND THEORY FRAMEWORK
Market orientation is extremely important for companies in the context of increasing global
competition and ever-changing customer needs. Companies realize that they must stay on top
of their markets in order to compete effectively. A market-oriented company is a company that
uses customers as a reference to run its business (customer-oriented). To achieve maximum
effectiveness, market orientation must be seen as a business culture in which the organization
is committed to continuously innovate to create superior value for customers.
Kohli & Jaworski introduced market-oriented conceptualization and operations in which the
definition of an organization's market orientation is the implementation of the marketing
concept (Kohli & Jaworski, 1990) following the approach of King (1965) and other researchers.
This activity is consistent using market intelligence research from a variety of sources
(Deshpande & Zaltman, 1982; Jaworski & Kohli, 1996; Maltz & Kohli, 1996; Menon &
Varadarajan, 1992; Moorman, 1995; Sinkula, 1994), focuses on processing information related
to customer needs and the market environment that affects organizations. Kohli and Jaworski
described the three-step organizational process for market orientation: (1) generating market
information, (2) disseminating it, and (3) responding to such intelligence between departments.
From a behavioral (implementation) process perspective, Kohli & Jaworski provide a useful
distinction and interpretation of marketing concepts and market orientation.
Narver and Slater (1999) (NS) also introduced the concept of market orientation as
organizational culture. NS believes that organizational culture is the driving force of behaviors
and market-oriented behaviors cannot manifest in an organization if the culture lacks
commitment to deliver superior value to customers. Narver and Slater (1999) stated that market
orientation would include three behavioral components: customer orientation, competitor
orientation, and cross-functional coordination. Zhou et al (2009) studied the relationship
between market orientation, competitive advantage and firm performance, with two measures
per variable. They measure utilization performance by financial and non-financial
performance. The results of this study show that market orientation has a significant
relationship with competitive advantage. Competitive advantage also has a significant positive
relationship with firm performance. However, research by Miller (1993) and Raju & Lonial
(2001) shows that the relationship between competitive advantage and firm performance is
predicted to increase through the perception of uncertainty of the environment.
Digital orientation is a pre-calculated strategic position where organizations allocate their
budget and resources financial to successfully manage IT projects, leveraging the benefits of
the latest technological innovations and becoming trendsetters by introducing new processes
and tools (Yu and Moon, 2021). While the digital orientation has played an important role in
successfully managing IT programs for a long time, previous studies had underestimated the
relationship between digital orientation and successful IT management. However, digital
orientation remains a supportive factor in the long-term success of organizations that adopt the
latest software and IT programs to compete in the market and pursue digital technology that
creates opportunities to provide new machinery, tools, and processes (Dutta and Sarma, 2020).
4. 141 | V 1 8 . I 1 2
To cope with the volatility of the business environment, companies need to possess dynamic
capabilities to adapt. Dynamic capability is described as a part of capability or competence that
enables the company to create new processes and products to respond to market turbulence
(Mubarak and Petraite, 2020). Digital capability is considered an important part of dynamic
capability and is a mandatory requirement for achieving success in business. In the digital
economy, the success of a company depends heavily on its ability to explore and exploit digital
technologies (Shen, Zhang, and Liu, 2022). Digital orientation has provided awareness of the
latest tools, equipment, software, and applications tailored to observe, act, record, report, and
reason implemented by service providers in the patient testing process (Dutta & Sarma, 2020).
Currently, researchers suggest that the success of an organization primarily depends on the
digital orientation of digital technology, reflecting the healthcare organization's ability to apply,
select, history, and identify the latest advancements to meet the demands of staff and satisfy
customers (Vrontis, Chaudhuri, & Chatterjee, 2022). Digital-related capabilities have an
indirect impact on the company's performance, with performance management systems acting
as a mediator to reconcile the relationship (Esposito De Falco, Renzi, Orlando, & Cucari,
2017). An online unlimited survey of 49 digitalization experts indicated that changes in work
and health, the use of information and communication technology (ICT), performance and
talent management, as well as organizational hierarchy, have affected job design and leadership
development (Octavia, Indrawijaya, Sriayudha, & Hasbullah, 2020).
Chetan Juneja, Hemant Kothari, and Rai (2018) argued that business flexibility is crucial for
the survival of organizations in a chaotic environment characterized by rapid changes in
technology, customer preferences, and competitive contexts. Organizational flexibility is seen
as reflecting a company's "ability to identify and capture business opportunities faster than its
competitors" and is considered critical to the company's survival in a chaotic environment.
Yusuf, Sarhadi, and Gunassakheran (1999) define agility as "the successful discovery of
competitive platforms (speed, flexibility, professional innovation, quality, and profitability) by
integrating reconfigurable resources and best practices in a rich knowledge-environment to
provide customer-oriented products and services in a rapidly changing market environment."
The concept of agility has attracted widespread interest from practitioners and academic
scholars alike.
Business flexibility is seen as the ability of a company with certain dimensions (agility
dimensions), supported by agility-enabling factors, and activated by agile drivers (Walter, Anna
Theresa, 2021). According to Nopriadi Saputraa and Ningky Sasantib Firdaus Alamsjaha
(2022), business flexibility is divided into three distinct aspects: supply chain flexibility,
operational flexibility, and agile marketing. To measure supply chain flexibility, this article
adapts the tools used in previous research (Blome, Constantin, Tobias Schoenherr, & Daniel
Rexhausen, 2013). Meanwhile, to measure operational and marketing flexibility, this article
adapts the organizational flexibility scale (Lu & Ram, 2011). Empirical studies involving 141
apparel manufacturers have shown that flexibility in strategy and production affects supply
chain flexibility, which subsequently affects the company's operational efficiency (DeGroote,
Sharon et al, 2013; Chan, Alan et al, 2017).
5. 142 | V 1 8 . I 1 2
Performance is all the systems related to activities and results obtained. In the field of
marketing, marketing performance is a measure of the achievement of overall marketing
activities of a company or organization. It is also used to evaluate the success of a product in
the market. Marketing performance is often used to measure the impact of marketing strategies
implemented by a company (Ferdinand & Fitriani, 2000).
According to Ferdinand, good marketing performance can be measured by three key values
which are sales value, growth rate, and market share. Meanwhile, (Voss & Voss ,2000) define
marketing performance as an effort to measure the level of performance in marketing activities,
including sales volume, customer numbers, profit, and sales growth.
The factors that create superior marketing performance may differ across businesses because
the effectiveness and efficiency of marketing activities may not converge and may even have
an inverse relationship in the short term (Bhargava, Dubelaar et al, 1994). Therefore, businesses
often have to make important decisions to tradeoff between effectiveness and efficiency in
setting marketing goals and allocating resources (Walker & Ruekert, 1987).
According to Homburg (2007), marketing performance is defined as the ability to achieve the
effectiveness and efficiency of marketing activities of an organization, related to market-related
objectives such as revenue, growth, and market share.
Although research on the marketing performance of companies has generated a vast amount of
literature, research on the impact of market orientation and digital orientation on flexible
management and marketing performance is still scarce, especially with a lack of empirical
evidence on the relationship between flexible management and marketing performance of
companies. This is still a new and interesting topic, especially in emerging and developing
economies in the era of Industry 4.0.
Most studies have focused on the impact of digital orientation on flexible management in
general, but there is no research that delves into its impact on the marketing performance of
companies. Some studies have examined business flexibility through economic development
indicators, but there has been no mention of a direct relationship between flexible management
and marketing performance of companies.
The concept of marketing performance in this study refers to the entire system related to
activities and outcomes obtained when implementing activities in a business, measured through
the following indicators:
a) Market orientation
b) Digital orientation
c) Flexible management
6. 143 | V 1 8 . I 1 2
3. RESEARCH METHODOLOGYAND RESEARCH MODELS
3.1. Research hypothesis
3.1.1. Market Orientation and Business Agility
Market orientation mediates the relationship between balanced APM and strategic flexibility,
and that strategic flexibility mediates the relationship between market orientation and firm
performance (Randy Kurniawan, 2020).
Market orientation completely mediates the link between network connectivity-business
process agility and business process agility-balanced APM. Furthermore, business process
flexibility mediates the relationship between market orientation and firm performance
(Kurniawan, Manurung, Hamsal & Kosasih, (2021).
Hypothesis H1: Market orientation positively influences Business Agility
3.1.2. Digital Orientation and Business Agility
Digital capabilities as an important enabler of business agility have also attracted interest from
scientists (Sambamurthy et al, 2003). In addition, digital capabilities can directly affect
flexibility through “managing by wire”, through which organizational sensing can be indirectly
supported through digital options.
Indeed, digital options have been defined as digitized workflows and IT systems that enhance
business knowledge as well as reach and process richness. The decisive remote support system
provides high-quality information, thereby helping businesses get a sense of their business
environment in a timely manner.
In addition, effectively integrated technological processes will increase activities that span the
boundaries of the organization and thereby improve the ability to respond to changes in the
business environment effectively and just in time (Overby et al. 2006).
The digital or IT orientation provides digital options, enhancing the business capabilities of the
enterprise and thereby increasing the flexibility in the business environment (Sambamurthy et
al, 2003). Based on the above opinion, the following hypothesis can be formed:
Hypothesis H2: Digital orientation positively influences Business Agility
3.1.3. Business Agility and Marketing Performance
Business agility is the ability to identify and take advantage of business opportunities more
quickly than competitors (Nurcholis, 2020b). Business agility allows companies to face
changes in the environment and engage in new actions to manage the risks and uncertainties of
the market environment (Tallon et al, 2019); Sugiyarti (2016) marketing performance is
measured against all activities in the company's overall marketing process.
The concept of marketing performance refers to the extent to which the product is achieved in
the market, and the ability to seize business opportunities and be agile in business plays an
important role in achieving better marketing performance (Nurcholis, 2020b).
7. 144 | V 1 8 . I 1 2
From that result, it was confirmed that business agility significantly affects marketing
effectiveness. That is, the better the level of business acumen, the better the marketing effect,
reflected in the growth rate of sales; Customer growth and sales volume can increase when
reacting quickly to changes in demand, innovation, service, and pricing. Based on the above
opinion, the following hypothesis can be formed:
Hypothesis H3: Business agility positively influences marketing performance.
3.1.4. Market Orientation and Marketing Performance
Market orientation, balancing the focus on customers and competitors, can create value and
lead to superior business performance (Astuti et al., 2015; Tsiotsou & Vlachopoulou, 2011).
These studies suggest that companies that implement a market orientation can achieve their
desired marketing effectiveness.
Marketing performance is a criterion to determine the level of work that a company has
accomplished, which can indicate the level of success of its business operations in market
competition. According to Astuti et al. (2015), research results show that market orientation
has a significant and positive impact on marketing effectiveness.
Market orientation typically focuses on the customer strategy by paying attention to
competitors to increase performance. Based on these comments, we can form the following
hypothesis:
Hypothesis H4: Market orientation positively influences marketing performance.
3.1.5. Digital Orientation and Marketing Performance
Digital competence is defined as organizational capacity, expertise and talent to drive digital
technology transport Developing new products or services (Khin et al., 2019). Although related
to digital technology, digital competence is more than just technological competence.
It concerns the ability of human resources to develop collaboration and innovation using
digital technology (Nasiri, Mina, et al., 2020).
Previous studies have shown that digital capabilities have indirect positive effects on financial
and non-financial performance, and digital innovation mediates the impact of digital
capabilities on operational performance. of the company (Lu & Ram, 2011).
The ability to relate to digital indirectly impacts company performance. Based on the above
comments one can form the following hypothesis:
Hypothesis H5: Digital orientation positively influences marketing performance.
8. 145 | V 1 8 . I 1 2
3.2. Research models and methods
Research models
Figure 1: Proposed Research Model
Variable measurement
Table 1: Variables and their measurement scales in the sample and data
Variable Variable code Variable scale Source
Market
Orientation
(MO)
MO1
We meet with customers at least once a year to
find out what products or services they will
need in the future.
Kohli et al., (1993).
Homburg & Pflesser,
(2000).
MO2
We poll end users at least once a year to assess
the quality of our products and services.
Kohli et al., (1993).
Homburg & Pflesser,
(2000).
MO3
Data on customer satisfaction are disseminated
at all levels on a regular basis.
Kohli et al., (1993).
Homburg & Pflesser,
(2000).
MO4
We periodically review our product
development efforts to ensure that they are in
line with what customers want.
Kohli et al., (1993).
Homburg & Pflesser,
(2000).
Digital
Orientation
(DO)
DO1
New digital technology is readily accepted in
our organization
Khin & Ho (2019)
DO2
We always look out for opportunities to use
digital technology in our innovation
Khin & Ho (2019)
DO3
We proactively apply new digital technologies
to meet the digital transformation process.
Zhou & Wu (2010)
DO4
We strive step by step mastering the state-of-
the-art digital technologies
Zhou & Wu (2010)
DO5
We focus on developing
innovative products/service/process using
digital technology
Zhou & Wu (2010)
Business
Agility (BA)
BA1
We fulfil demands FASTER for special
requests whenever such demands arise.
Saputra et al., (2022)
BA2
Whenever there is a DISRUPTION in
SUPPLY from our suppliers, we can
QUICKLY make necessary alternative
arrangements
Saputra et al., (2022)
9. 146 | V 1 8 . I 1 2
BA3
We are more responsive to make and
IMPLEMENT appropriate DECISIONS in the
face of market/customer-changes.
Saputra et al., (2022)
BA4
We apply flexible policies and management
methods to enhance business operational
flexibility.
Juneja, Kothari & Rai,
(2018).
Marketing
Performance
(MP)
MP1
We have focused on conducting market
research to analyze information in order to
understand customer needs and develop
appropriate business strategies.
Nurcholis (2020a)
Nurcholis (2020b)
Nurcholis (2018)
MP2
We research and develop innovative marketing
strategies such as testing new
products/services, advertising, promotions,
etc., to create a distinctiveness for the business
and attract a large customer base.
Saputra et al., (2022).
MP3
We have effectively translated marketing
strategies into actions to achieve the business
objectives.
Voss & Voss (2000)
Suprapti & Suparmi
(2022).
MP4
We have effectively implemented sales
management to ensure distribution and achieve
business objectives.
Nurcholis, (2020b).
MP5
The implementation of policies to attract and
retain the best distributors has helped our
business expand the market and increase sales.
Nurcholis, (2020b)
Research Methods
The research utilized a quantitative analysis method based on data collected through online
surveys (Google Form) sent to managers and administrators at various levels. The quantitative
research was conducted to test hypotheses and assess the fit of the model. Data was collected
using a questionnaire designed with a 5-point Likert scale. According to Comrey (1973) and
Roger (2006), in quantitative research, "The appropriate sample size for factor analysis studies
should be at least five times the total number of observed variables." In this study, the number
of observed variables is 18, therefore the minimum sample size is 5 * 18 = 90 participants. This
research determined a sample size of 150 businesses. Due to resource constraints, the survey
sample was selected using a non-probability method, specifically convenience sampling and
snowball sampling techniques. In the research process, to achieve stratification in sample
selection, the survey questionnaire was sent to different levels of managers (senior level,
middle level, and operational level) across various business fields encompassing different
products and services, ensuring the highest possible coverage and objectivity. The final analysis
sample size consisted of 216 responses that met the requirements for use in the regression
analysis to identify factors influencing marketing effectiveness. Considering the need to meet
the requirements of the research sample under certain limitations, and to optimize data quality
and suitability for the research objectives, the sample size used for analysis underwent
screening and data cleaning, which was considered reasonable and ensured the reliability of
the regression analysis. The quantitative analysis process involved conducting Exploratory
Factor Analysis (EFA) to assess the reliability and convergence of the measurement scales,
10. 147 | V 1 8 . I 1 2
followed by Confirmatory Factor Analysis (CFA) to validate the fit of the factors and analysis
data. Regression analysis was performed to determine the direction and magnitude of the
influences of the factors in the research model, as well as the mediating role of the flexible
management factor, using Structural Equation Modeling (SEM) with the AMOS 24 software.
4. RESEARCH RESULTS
4.1. Descriptive statistics of the study sample
Table 2: Profile of respondents
Profile of respondents
Gender
Male 159 73,61%
Female 57 26,39%
Age
Below 25 years old 37 17,13%
25 - 35 years old 74 34,26%
36 - 45 years old 59 27,31%
Above 45 years old 46 21,30%
Education
High school level 64 29,63%
College - university degree 98 45,37%
Postgraduate level 54 25,00%
Position
Director 23 10,65%
Vice president 34 15,74%
Manager 86 39,81%
Leader 73 33,80%
Take the position within
Less than 5 years 69 31,94%
From 5 to 10 years 91 42,13%
Over 10 years 56 25,93%
Enterprise size
Less than 10 people 34 15,74%
From 10 - under 200 people 87 40,28%
From 200 - 300 people 68 31,48%
Over 300 people 27 12,50%
Field of activity
Agriculture 13 6,02%
Industry 69 31,94%
Forestry 41 18,98%
Trade in Services 87 40,28%
Other 6 2,78%
Business is up and running
Less than 5 years 73 33,80%
From 5 to 10 years 85 39,35%
Over 10 years 58 26,85%
The author of the study obtained 216 valid questionnaires out of 240 distributed questionnaires,
during the period from May 2023 to June 2023. In 216 survey samples, the number of male
managers accounts for a higher proportion (73.61%); The survey respondents also belong to
many different age groups, in which the majority are young/middle-aged managers (from 25
to 35 years old, accounting for 34.26%); mainly those with college-university education
(45.37%). Regarding the job positions that managers are taking in the enterprise, most of them
are department heads (39.81%); with an enterprise size of 10 - less than 200 people, accounting
for 40.28%; belong to many different groups of fields but mainly trade and services (40.28%).
11. 148 | V 1 8 . I 1 2
4.2. Scale reliability with Cronbach's Alpha coefficient
Table 3: The results of testing the reliability of Cronbach's Alpha scale
Variable
Scale Mean if Item
Deleted
Scale Variance if
Item Deleted
Corrected Item–
Total Correlation
Cronbach’s Alpha
if Item Deleted
Market Orientation - Cronbach's Alpha coefficient = 0 .748
MO1 10.96 7.05 0.56 0.68
MO2 11.06 7.084 0.503 0.712
MO3 10.99 6.744 0.573 0.672
MO4 10.93 7.046 0.534 0.694
Digital Orientation - Cronbach's Alpha coefficient = 0.793
DO1 15.13 12.123 0.491 0.78
DO2 15.13 11.341 0.626 0.736
DO3 15.09 11.709 0.612 0.741
DO3 15.05 11.765 0.632 0.736
DO4 15.18 12.121 0.51 0.774
Business Agility - Cronbach's Alpha coefficient = 0.763
BA1 11.17 7.851 0.533 0.722
BA2 11.26 7.681 0.539 0.719
BA3 11.11 7.057 0.625 0.671
BA4 11.19 7.584 0.551 0.713
Marketing Performance - Cronbach's Alpha coefficient = 0.801
MP1 15 13.112 0.584 0.764
MP2 15.04 12.728 0.627 0.75
MP3 15.1 12.213 0.642 0.744
MP4 15.02 12.893 0.551 0.774
MP5 15.14 12.911 0.523 0.784
Source: Author's synthesis from calculation results on SPSS software
The results show that the scales have high reliability, when the Cronbach-Alpha coefficients
both reach > 0.7 in the first test with each scale, the variable correlation - the sum of the
observed variables is represented. for a concept is > 0.4, showing that these variables have a
good correlation with the overall scale, and these variables are suitable to represent each
concept of Market Orientation, Digital Orientation, Business Agility and Marketing
Performance. With such confidence, the scales are suitable to use to express the concepts of
each scale in subsequent regression and factor analysis.
4.3. Correlation analysis results
Correlation analysis is a measure of the strength of the association between the research
variables in the model expressed through the Pearson correlation coefficient. Specifically, it is
possible to consider the impact of the independent variable on the dependent variable, even
between the independent variables. If the independent variables are strongly correlated, we
must pay attention to the phenomenon of multicollinearity. In addition, remove any
independent variable from the model if it is not correlated with the dependent variable
(sig>0.05).
12. 149 | V 1 8 . I 1 2
Table 4: Results of correlation analysis of research variables
Correlations
hstt_mp snn_ba dhkts_do dhtt_mo
hstt_mp
Pearson Correlation 1 .410**
.473**
.423**
Sig. (2-tailed) 0 0 0
N 216 216 216 216
snn_ba
Pearson Correlation .410**
1 .418**
.437**
Sig. (2-tailed) 0 0 0
N 216 216 216 216
dhkts_do
Pearson Correlation .473**
.418**
1 .327**
Sig. (2-tailed) 0 0 0
N 216 216 216 216
dhtt_mo
Pearson Correlation .423**
.437**
.327**
1
Sig. (2-tailed) 0 0 0
N 216 216 216 216
**. Correlation is significant at the 0.01 level (2-tailed).
Source: Author's synthesis from calculation results on SPSS software
Through the results of the correlation analysis, it is found that the linear correlation at the 99%
confidence level (corresponding to the significance level of 1% = 0.01), the sig value of the
independent variable and the dependent variable are both less than 0.05. (sig=000). In which,
the independent variables of the model have average correlation with the dependent variable
(|r| < 0.5). Some independent variables have average correlation with each other, with this
result, the study will use additional results on the magnification of variance to test the
phenomenon of multicollinearity.
4.4. Regression analysis
Table 5: Results of Regression Analysis
Coefficientsa
Model
Unstandardized
Coefficients
Standardized
Coefficients t Sig.
Collinearity
Statistics
B Std. Error Beta Tolerance VIF
1
(Constant) 0.956 0.283 3.376 0.001
snn_ba 0.167 0.066 0.168 2.538 0.012 0.724 1.38
dhkts_do 0.336 0.066 0.323 5.109 0 0.799 1.251
dhtt_mo 0.251 0.066 0.243 3.817 0 0.784 1.276
a. Dependent Variable: hstt_mp
Source: Author's synthesis from calculation results on SPSS software
Based on the table of Sig index results of the T test above, we see that 3 independent variables
reached the Sig significance level < 0.05, respectively BA (0.012), DO (0.000), MO (0.000),
proving that All variables are significant in the model. Looking at the table of results, we can
see that all variables have Beta > 0, so the independent and dependent variables have positive
effects on each other; That is, when any factor is increased, the Marketing Performance in the
business also increases and vice versa.
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The normalized regression model is presented as follows:
MP = 0.168BA + 0.323DO + 0.243MO + ei
Thus, after running multiple regression, the group results of 3 factors that affect Marketing
Performance in the enterprise. In which, the group of factors Digital Orientation is the factor
that has the strongest impact on Marketing Performance in enterprises, followed by the group
of factors on Market Orientation and Business Agility that positively affect Marketing
Performance in enterprises. Therefore, testing the research model with the aim of affirming that
the measurement scales in the research and the concepts of the research model reach a certain
amount of theoretical value.
4.5. Exploratory Factor Analysis (EFA)
According to Hair & Anderson (2004), factor loadings serve as indicators to ensure the
substantive significance of exploratory factor analysis (EFA). Factor loadings greater than 0.3
are considered as the minimum threshold, greater than 0.4 as important, and greater than 0.5 as
substantively significant. Therefore, after conducting EFA, factors with factor loadings greater
than 0.4 will be selected. Factor analysis is employed when the Kaiser-Meyer-Olkin (KMO)
measure has a significant value (between 0.5 and 1) and the total variance extracted is greater
than 50%. In this study, the Principal Axis Factoring method with Promax rotation will be used
for factor analysis.
Table 6: Variables Factor Rotation Matrix
Variable Marketing Performance Digital Orientation Business Agility Market Orientation
MP2 0.741
MP3 0.74
MP4 0.624
MP5 0.61
MP1 0.594
DO2 0.758
DO4 0.732
DO3 0.646
DO1 0.583
DO5 0.51
BA3 0.79
BA1 0.641
BA2 0.631
BA4 0.512
MO1 0.718
MO2 0.678
MO3 0.654
MO4 0.482
KMO = 0.849, Sig = 0.000, Variance extraction = 57.908%, Eigenvalues = 1.268
Source: Author's synthesis from calculation results on SPSS software
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According to the analysis results, the coefficient KMO = 0.849, the value of Bartlett's test is
significant (sig < 0.05) to ensure reliability for the factor analysis, 4 groups of factors are
extracted with total variance extracted = 57,908 % and observed variables all have factor
loading coefficients greater than 0.4, so no variables are excluded. This is an acceptable ratio,
demonstrating that the obtained data have a good convergence, representing well for the 4
factors given from the analysis.
Thus, the factor analysis has given us completely reliable results, these factors will be
determined representative variables through calculating the average value of the observed
variables representing that factor. These factors will be used in regression analysis to evaluate
the influence of each factor on Marketing Performance. Thereby, we will have specific
measures to influence one or more factors to effectively improve Marketing Performance in
the business.
4.6. The results of the confirmatory factor analysis (CFA).
15. 152 | V 1 8 . I 1 2
Figure 2: Confirmatory factor analysis results for the CFA scales
The SEM model analysis method through AMOS software was used to test the fit of the
research model. The results of the critical model (saturate model) show that there are 129
degrees of freedom, the criteria for measuring the model's fit with the value Chi- square/df=
1.709 ≤ 3, TLI= 0.911 ≥ 0.9, CFI= 0.925 ≥ 0.9, GFI= 0.906 ≥ 0.9 and RMSEA= 0.057 ≤ 0.06
are all satisfactory according to Hu & Bentler (1999). Thus, the confirmatory factor analysis
results ensure the necessary level of significance. The scales ensure reliability.
4.7. Results of Linear Structural Equation Modeling (SEM) and Discussion
Figure 3: Results of the adjusted SEM model
The first structural model gives the following test results: Chi - Square/df = 1.709 ≤ 3, TLI =
0.911 ≥ 0.9, CFI = 0.925 ≥ 0.9, GFI = 0.906 ≥ 0.9, RMSEA coefficient = 0.057 ≤ 0.06, all
indexes are satisfactory according to Hu & Bentler (1999), so the model is suitable for the
market.
Table 7: Summary of standardized impact coefficients in the standardized model
Dependent
variable
Direction of
effect
Independent
variable
P-values Estimate
BA < - - - - - - DO 0 0.379
BA < - - - - - - MO 0 0.551
MP < - - - - - - DO 0 0.381
MP < - - - - - - BA 0.005 0.366
MP < - - - - - - MO 0.003 0.384
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Source: Results of AMOS data analysis.
The analysis results show that the factors Market Orientation and Digital Orientation have a
positive and statistically significant impact on the dependent variable, Business Agility in the
enterprise. The factors Market Orientation, Digital Orientation and Business Agility also have
a clear influence on the dependent variable Marketing Performance in the business.
5. CONCLUSION
The research paper has achieved the set research objectives including: systematizing the
theoretical bases of market orientation, digital orientation, business ability and marketing
performance; building research models of factors affecting marketing performance; examines
the positive impact of market orientation, digital orientation on business agility and marketing
performance, and affirms the important mediating role of business agility factor in the positive
relationship between market orientation, digital orientation and marketing performance.
Marketing performance plays an important role in a company's operations and typically during
new product development. Therefore, companies with high marketing capacity test and
introduce new products and services to the market, outperforming companies with low
marketing capacity.
However, digital transformation has changed the way companies create value. To enhance
marketing performance, companies need a strong digital orientation combined with a strong
market orientation to take advantage of the new opportunities of digital technology (Joensuu-
Salo, S. 2021).
At the same time, the mediating role of agility in business is also very important, especially in
the period when the economy is changed by scientific and technological advances, by political
conflicts, by the challenge of the market. Business agility has a positive, significant and direct
impact on a company's operations – both in terms of market, growth and revenue.
To develop business agility, top management is recommended to be more explorative with
strengthening opening behaviors rather than exploitative which tends to be closing behaviors
in leading the business; always stay up to date with information constantly update, stay ahead
of trends, be sensitive, adaptive and always have a plan to deal with the challenge and changes
of the environment.
The authors acknowledge that this study still has some limitations when the sample size is not
large enough; The CEOs, directors and senior managers that the authors approach are mainly
located in one area, Hanoi. The results can't be generalized.
Future research may examine the influence of market orientation, digital orientation, and the
mediating role of business agility on marketing effectiveness in different contexts, expand the
area for all Vietnamese businesses and compare the impact between large organizations and
SMEs.
17. 154 | V 1 8 . I 1 2
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