Marketing plan for android app- "FriendChat" in an internship on marketing management under Prof Sameer Mathur.

5. How the app works
install

6. Install the app on
Android, iOS, Windows
platform.
Get connected with your
friends on various social
media such as facebook,
instagram. Gmail on the
go with the click of a
button.
Stay connected with
them at optimum
internet costs and in
offline mode.

8. Commitment to provide
better services.
Minimum Cost
Security of data (data
encrytion)
Honesty
Innovation

10. STRATEGIC ASSETS
With the unique feature of
chat offline, people can stay
connected everytime.
Affiliating with other
leading social media apps for
contact synchronization.
Subscription for a year
completely free for premium
app.
Endeavor for constant
innovation to fulfill customer’s
demands.

11. MARKET OVERVIEW
Increase in social
content usage will
leverage the use of
social media app
among people of all
ages
And with people
finding it easier to
synchronize all their
contacts on one
platform for be it
chat, voice call, video
call, photo sharing
they would definately
want to try the new
app.

12. OPPURTUNITIES/THREATS
Various market leaders
such as Whatsapp also
innovating its app is a
major threat for Friend
Chat’s market positioning
Providing features of multiple
app in one would surely
leverage the rate of installation
of the app.

13. GOALS

14. To become the most popular social
networking app.
To target 1million+ installations in the
first year.
To stimulate as many customers for
downloading premium apps.
To capture at least 10% of market
share.

16. TARGET CUSTOMERS
TEENAGERS
BUSINESS EXECUTIVES USE
IT FOR PROMOTION OF
THEIR PRODUCTS AND
FRIENDS IN SAME
PROFESSION

17. CUSTOMER SEGMENTATION
DEMOGRAPHIC:
Customers of all ages, gender
and income level from lower
middle class to any income
strata.
GEOGRAPHIC:
Mostly the customers belonging
to urban areas and in countries
where social media content is
not blocked having internet
connectivity.

18. COLLABORATORS

19. Points of Parity:
Always stay
connected
Available on all OS
1 year free
subscription
Points of Difference:
Can work offline for
sending-receiving
messages.
Can synchronize
contacts from all social
medias.
Help in tracing the
details of anonymous
numbers.
Encryption of data and
ensured security.

20. Customer Value:
To provide quality service and
security of data to its
customers at optimum cost
Company value:
Leading change
Respect for individual
Integrity
Excellence
Learning and sharing

22. Product
PROMISE TO DELIVER THE BEST AND MOST
INNOVATIVE PRODUCT IN MARKET.

23. Free Features:
Message encryption and
data security.
Contact synchronization.
Optimum internet cost.
Share messages in
offline mode.
Available on all OS
platforms.

24. Premium features:
Share photos, videos.
Trace the details of anonymous contacts.
Voice and video call with best possible clarity.
On installing premium app, you become premium member eligible for various
discounts and benefits.

25. Pricing
The premium
version will be
priced at 55$
per year which is
justified for
providing better
and more
features
compared to it
competitors.

26. Friend chat will be positioned as the most reliable
and innovative app providing the features of
multiple apps in just one app that too with reduced
costs.

27. COMMUNICATION:
oSocial media
oE-mail marketing
Incentives
o Discount coupon for
regular browsers.
oRefer to friends and
earn

28. DISTRIBUTION

30. CUSTOMER EXPERIENCE
LIFECYCLE

31. ORGANISATION
STRUCTURE

32. AN OVERVIEW

33. DISCLAIMER
Created by Ritika Siraj, during a
marketing internship under Prof Sameer
Mathur.