This document provides an overview of the co-working space company WeWork. It details WeWork's business model of offering flexible, short-term office leases and communal workspaces. The document outlines WeWork's history of growth from 2010 to 2019, becoming valued at $20 billion by 2017 before plans for an IPO fell through amid leadership changes and concerns about financial losses. WeWork's offerings are aimed at startups and freelancers seeking affordable, customizable workspace solutions with community aspects.

1. Jhuree Hong
JHUREEH

2. Office-leasing company

3. Problem
Office spaces are too expensive!

4. Solution
- Fully custom spaces,
flexible private offices,
shared workspaces
- Short contracts and
options for individuals

5. Persona

6. Financial Information
Detailed financials from IPO filing in August 2019

7. Business Model
• Basic plan: $45
• $50/day for facilities
Membership
• $220/month for ”Hot Desk”
• $350/month for own desk in
the same spot
Worker Plan
• $400/month for private
office space
Business
Plan

8. History
2010
• WeWork
started in
New York
2015
• Firm had 51
co-working
locations
across the
US, Europe,
Israel
2017
• Company
value
reaches $20
billion
2019
August
• Filed for an IPO
2019
September
• Neumann
steps down as
CEO and IPO
postponed
indefinitely
2019
October
• SoftBank
takes control
of WeWork,
Neumann
steps down
from board

9. Leadership
Adam Neumann
Miguel McKelvey

10. CEOs
Artie Minson Sebastian Gunningham

11. What’s HOT
- Everything is taken care of!
- Stylish workspaces
- Community in the workplace

12. Secret Sauce
Re-imagining real estate so that customers can focus
on growing their business

13. Competition
WeWork Boston
Properties
Vornado Regus
Physical
Assets
P P P
Short-term
contracts
P P
Community
Focus
P

15. Prediction
Success!

16. Sources
https://www.wework.com/
https://en.wikipedia.org/wiki/WeWork
https://www.investopedia.com/articles/investing/082415/how-wework-works-and-makes-money.asp
https://www.wsj.com/articles/wework-ipo-filing-reveals-huge-revenue-and-losses-11565783212
https://www.cbinsights.com/research/wework-valuation-analysis/
https://www.reuters.com/article/us-usa-property-wework-value/weworks-starry-valuation-dazzles-landlords-reaffirms-
doubters-idUSKCN1SG1VD
https://www.forbes.com/sites/forbestechcouncil/2019/06/14/how-did-wework-beat-regus/#4d1ec3e04303
https://www.businessinsider.com/wework-ceo-adam-neumann-bio-life-career-2019-8#the-company-which-rebranded-
to-the-we-company-in-january-publicly-filed-for-an-ipo-on-august-14-the-ipo-filing-gave-the-public-its-best-view-yet-at-
the-companys-money-losing-financials-notably-16-billion-in-losses-on-18-billion-in-revenue-in-2018-21
https://www.businessinsider.com/wework-ipo-timeline-delayed-ceo-adam-neumann-scandals-explained-2019-
9#wework-loaned-millions-to-neumann-and-other-executives-2