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Lets go on an
Adventure
The Customer Discovery journey
–Jade Appleseed (aka the Startup guy/girl)
“I am going to change the world!”
Introduction
• University of Hong Kong
• GOnnect
• AcceleratorHK
• Sustainability Jam
• HKSTP Incubation
• Opes Anor
• Post Mortem
• Jefferson Trust
• Fresco Capital
Product Development
Idea/Concept/S
eed round
Product Dev.
Testing/Alpha
Rounds
Launch!
Product Development
Idea/Concept/S
eed round
Product Dev.
Testing/Alpha
Rounds
Launch! ?
Marketing • Creating branding
• Positioning
• Soft launch
• Hired PR Team
• Branding!
• Big Launch Event
• Create Demand
Sales • Hired CSO
• Sales staff
• Sales Team
Business Dev • Hire BD • Partnerships!
IF YOU BUILD IT
THEY WILL COME
MYTH #1
STARTUPS LACK CUSTOMERS
NOT PRODUCTS
TRUTH #1
Customer Development
• Step I - State your hypothesis
• Step II - Test the problem
• Step III - Test the solution
• Step IV - Pivot or proceed
Customer Development
Get out of the building
Get interviewing
Interviews
• Who should I interview?
• What should I ask?
• How do you analyse the
results?
S P A
What to ask?
• Tell me a story about the last time ___________
• What was the hardest about this?
• Why was it so hard?
• How do you solve it now?
• Why is it awesome?
Level Up
• No PITCHING
• Past & Present
• No FUTURE tense
Bonus
• Emotion
• 3 Peat
• 5 Why
Customer Development
Interviews?
Furuzonfar Zehni
Fresco Capital
@furuzonfar
Lets go on an Adventure - Customer Discovery Journey

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