Patagonia started as a small company making climbing gear and has grown while maintaining a goal of preserving the environment. It donates at least 1% of sales to environmental groups and gives modest grants ranging from €2,500 to €15,000 to help many causes. On Black Friday, Patagonia donates 100% of sales to grassroots environmental nonprofits. The company aims to show that business and environmental protection are not opposed and uses itself as a role model for this approach.

1. PATAGONIA
Build the best product, cause no unnecessary harm, use business
to inspire and implement solutuions to the enviromental crisis.
Peter Kúdela
Róbert Krajčovič

2. REASON FOR BEING
 Patagonia started off as a small company making tools for
climbers.
 The companys goal is to preserve enviromental health by putting
time and effort as well as at least 1% of their sales into grassroot
enviromental groups all over the world.

3.  Worn wear is one of patagonias project which involves fixing and
reusing clothes, tools or other equipment.
 The company lets you trade in clothes, which they wash afterwards
and sell off after you get paid.
 Part of this project also involves guides on how to fix certain
things like luggage, zips, waterproof tools.

4. ENVIROMENTAL GRANTS
 The company states, that instead of giving large sums to a handful
of causes, they give modest grants, which typically range between
2500 € to 15000€ to hundreds of groups every year for whom this
money makes a world of difference.

5. BLACK FRIDAY
 Black Friday, a holiday known for its insanely high sales.
 Patagonia on Black Friday dibates 100% of sales to grassroots
enviromental groups

6. PATAGONIA AS A COMPANY
 Patagonia pledges to use business to inspire and implement
solutions to the enviromental crisis.
 They are trying to change the mindset that doing business and
protecting the planet are diametrically opposed and to do that, they
are using their own company as a something of a role model to this
new mindset

7. THE BOOK
 Patagonia also released book going
by the name „Let my people go
surfing“ which was revisited on its 10
year aniversary.

8. THE END
Thanks for watching/reading
Sources: The domain - http://www.patagonia.com/