Traditional media can learn three things from social media: relevance, interestingness, and engagement. To be relevant, media must deliver content that matters to readers. To be interesting, media should focus on readers rather than awards or page views. Engagement involves deeper interaction between media and readers and among readers. While traditional media faces challenges, blending social and traditional media may ensure its future survival.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
This white paper includes Twitter statistics so you understand more about Twitter platform and Twitter users. It also includes 9 creative marketing campaigns on Twitter.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Authors Sarah Everitt and Louise Brice look at the rise of social networking, the opportunities for businesses who engage with social media and how being social on the web has changed the dynamic of how people interact with media and brands.
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
This white paper includes Twitter statistics so you understand more about Twitter platform and Twitter users. It also includes 9 creative marketing campaigns on Twitter.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Authors Sarah Everitt and Louise Brice look at the rise of social networking, the opportunities for businesses who engage with social media and how being social on the web has changed the dynamic of how people interact with media and brands.
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
An edSocialMedia preso to the Western Boarding Schools Associations (May 2009). It began with a wide view of the benefits of social media and then focused on stories of how boarding schools are using social media to improve communications with constituents.
dubai global village and miracle gardenOK TO Board
The city of Dubai is much famous for a number of tourist destinations that attract tourists from all over the world. Many of these spots are also unique and hence tourist love to be here for a different experience of their life. http://www.oktoboard.com/international-holidays/dubai-holiday-tour-packages.html
Renee Hobbs offers an overview of global developments in digital and media literacy education at the Media and Digital Literacy Academy of Beirut (MDLAB), August 19, 2013.
On this presentation you will learn about the upcoming multicultural event called Global Village. Created for the international students of Tomas Bata University in Zlin.
An edSocialMedia preso to the Western Boarding Schools Associations (May 2009). It began with a wide view of the benefits of social media and then focused on stories of how boarding schools are using social media to improve communications with constituents.
dubai global village and miracle gardenOK TO Board
The city of Dubai is much famous for a number of tourist destinations that attract tourists from all over the world. Many of these spots are also unique and hence tourist love to be here for a different experience of their life. http://www.oktoboard.com/international-holidays/dubai-holiday-tour-packages.html
Renee Hobbs offers an overview of global developments in digital and media literacy education at the Media and Digital Literacy Academy of Beirut (MDLAB), August 19, 2013.
On this presentation you will learn about the upcoming multicultural event called Global Village. Created for the international students of Tomas Bata University in Zlin.
The Effects of Information and Communication Technology to the Growth and Dev...IOSR Journals
Abstract: The research work focused on the contributions of information and communication technology to the growth and development of banking activities in Nigeria. The research work tried to identify and to assess the extent of the use of Information Technology in First Bank of Nigeria and seek to find out what impact as a whole does Information Technology have on banking operations. Questionnaires were generated, distributed and result analyzed using statistical data. The findings of this study reveal that a positive correlation exists between ICT and banks profitability in Nigeria. This implies that a marginal change in the level of the investment and adoption of ICT in the banking industry will result to a proportionate increase in the profit level. This is confirmed by the level of the regression coefficient as well as the factor analysis which revealed that an insignificant size of profit exist without the introduction of the ICT. The results in Table a, b and c show that banks that have a high level of ICT will make intensive use of production and efficiency practices such as business re-engineering, outsourcing and flexible work arrangements which will yield the best performance. Keyword: Banking, Development, ICT, Analysis, data, research
This presentation is based on the work of Robert Marzano. This presentation is a visual representation of Chapter 2, Identifying Similarities and Differences from the book, Classroom Instruction That Works by Robert J. Marzano & Debra J. Pickering.
How to connect with media when journalists go social/ real-time reportingMynewsdesk
The journalist goes social – what does it mean for PR-communicators?
In this presentation, I'll show some real/practical examples of real-time journalism and how it affects the work for both PR communicator and journalists. And will the new playground actually help close the gap between the two parties so they will be able to connect and network? Presentation by @charlotteulvros, CMCO Mynewsdesk
Hotel Website Marketing Online social media opportunities for the hospitality...Mark Congiusta
Can Twitter, LinkedIn, Facebook, Blogs and other social media websites sell hotels online? Well of course they can. And do. A presentation on social media in the tourism industry made to hotel and hospitality professionals in Dublin Ireland in June 2009.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3. and this is also not a presentation on how social
media is going to save the day...
4. stuff that DOES save the day
1. relevance
2. interestingness
3. engagement
5. be relevant
http://www.flickr.com/photos/92wardsenatorfe/3126055165/
6. relevance is how well media organizations deliver
what matters to their readership.
7. “The reports of my death have been greatly
exaggerated.”
Mark Twain
8. Did you know 4.0?
(Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler)
http://www.youtube.com/watch?v=6ILQrUrEWe8
9. How People Get Their News
90.0
67.5
40% get
their news
45.0 online
22.5
0
2001 2002 2003 2004 2005 2006 2007 2008
Television Newspaper Internet
http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source
10. Respondents Aged 18-29 - 2006-2007-2008
68
62
59
59
59% get
their news
online!
34
32
29 28
23
18
16
13
5 6
3 4
1 0
Television Internet Newspapers Radio Magazines Other
11. Up until journalism became a profession rather
than a trade...(p)ublishers paid attention to
readers needs and wants, and hired and trained
editors and reporters accordingly...
Howard Owens, "Maybe it's Journalism Itself That is the Problem"
http://www.howardowens.com/2008/maybe-its-journalism-itself-that-is-the-problem/
12. The Public’s Opinion of the Media
70
63
59
29
27
21
14
8 9
Get Facts Straight Admit Mistakes Professional
Yes No Don’t Know
http://pewresearch.org/pubs/1341/press-accuracy-rating-hits-two-decade-low
13. The goal is to find some meaningful measure of
reader satisfaction and fashion a new journalism
that meets reader needs...
Make your focus your audience. Try to figure
out what readers want, not just what you
think they want.
Howard Owens, "Reporters and editors should develop a reader satisfaction index"
http://www.howardowens.com/2008/reporters-and-editors-should-develop-a-reader-satisfaction-index/
15. Media Top News Stories August 3-9, 2009
16
15
11
5 5
Health Care Economic Crisis North Korea US Auto Industry Sonia Sotomayor
http://pewresearch.org/pubs/1313/social-media-talks-about-social-media
16. Blogger Top News Stories August 3-9, 2009
24
19
11
8
7
College Lawsuit Freed Journalists Radiohead Song Newspaper Troubles Obama Admin.
http://pewresearch.org/pubs/1313/social-media-talks-about-social-media
17. and on Twitter?
7%
7%
9% 35%
19%
Twitter Outage
23% Iran
ITV Sells Site
John Hughes Dies
News Corp Charges 4 Content
Other
http://pewresearch.org/pubs/1313/social-media-talks-about-social-media
26. being part of the community
a) talk to your readers
b) get out to events
c) find out what your current readers respond to and do more
of that (not the same subject, but the same kind of story)
29. “the most– e-mailed and most-blogged stories in
the paper, as well as the most-used search terms...
(is) a rough gauge of reader behavior, to be sure,
but as it turns out, a fairly consistent one.”
Michael Hirschorn, "The Pleasure Principle" The Atlantic Monthly Dec 07
http://www.theatlantic.com/doc/200712/newspaper
30. bloggers won their audiences by figuring out what
is relevant to their readers and then producing
more of it...there are no barriers - customer call in
centers or walls - between a blogger and his/her
audience so the learning is faster and more agile.
32. “Stop being important and start being interesting.”
Michael Hirschorn, The Atlantic Monthly
33. it’s not about you, the awards, how awesome you
are, your page views, etc...it’s about...
34.
35. being interesting doesn’t mean chasing
ambulances and sensational headlines...it means
that you bring value to your reader’s lives...
36. DELIGHT
Jacek Utko
http://www.utko.com/
“I came to London, and I've seen performance by Cirque du
Soleil. And I had a revelation. I thought, "These guys took some
creepy, run down entertainment, and put it to the highest
possible level of performance art." I thought "Oh my God,
maybe I can do the same with these boring newspapers." And I
did.”
http://www.ted.com/index.php/talks/jacek_utko_asks_can_design_save_the_newspaper.html
37. Utko’s Redesign Process
1. Strategy: what is our goal?
2. Content: which content serves the readers better?
3. Design: does the design flow with the content & strategy? what’s the reader
experience?
4. Testing: how do readers use this? react? is it meeting the reader’s needs?
5. Workflow: how can the organization, itself, change to produce better
products?
6. Branding: how can we tie this together across platforms?
7. Execution: how can we ensure continuous quality?
http://www.utko.com/index.php?id=22
38. SIMPLIFY
http://www.flickr.com/photos/jdlasica/3362224306/
Nate Silver - fivethirtyeight
http://www.fivethirtyeight.com/
“The uncanny, poll-wrangling, stats-freaking Nate Silver
took it upon himself to demonstrate that some level of
governable, rational reality could be brought to bear on
the confusing world of competing tracking polls, and
along the way all but cemented the geek-chic trajectory
of this election season.”
http://www.huffingtonpost.com/2008/12/24/2008-the-year-in-media-hi_n_153362.html
39. if you can succeed in making your readers feel
smarter, more in control, sexier, excited and
more interesting themselves, you will win.
51. at the end of the day, it is the blending of social
media and traditional media that will produce the
future of media...this is not an ‘or’ situation, it’s
an ‘and’ situation...
55. people don’t like paying for digital stuff
“Economically, the print media are in the
business of marking up paper. We can all
imagine an old-style editor getting a scoop and
saying "this will sell a lot of papers!" Cross out that
final S and you're describing their business model.”
Paul Graham on Post-Medium Publishing
http://www.paulgraham.com/publishing.html
56. advertising models are mostly flawed
Sales teams are expensive, there is the issue
of the balance of being objective while
making advertisers happy (multiple conflicts
with this)...
57. non-profit models? hyperlocal? niche markets?
maybe? feels like these models would work for
some, but not for all. great examples emerging
that can test this out.
60. “Our community has 25,000 members. 1%
produces content and a 1,000 are very active.
Among the active, you have what we call "guests".
They are bloggers and columnists that are paid on
a revenue sharing basis. Amateurs send 400 to
500 contributions and write 6,000 comments a
day.”
Benoît Raphaël, Editor & Chief, Le Post
interview at:
http://mediacafe.blogspot.com/2009/02/le-post-successful-and-innovative-news.html
63. the answer doesn’t lie in social media itself, but
rather what we our customers and their needs as
the adoption of social networks increases...
64.
65. thanks! these people gave me LOADS of ideas...
• Rachel Weidinger - @rachelannyes
• Burt Herman - @burtherman
• Will Straw, PhD - http://strawresearch.mcgill.ca/straw.html
• Alex Ikonnikov - @alexikonn
• Jay Seidel - Professor, Fullerton College
• Adam McNamara - @adammcnamara
• Heather Flyte - http://www.hbflyte.com/
• Kellan Elliott-McCrea - @kellan
• Chris O’Brien - @sjcobrien
• If I forgot you...tell me! And I’m sorry!
66. Order
Whuffie
today!
http://www.thewhuffiefactor.com
67. licensing:
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue
68. photos/screenshots
• most of those gorgeous photos are from istockphoto.com unless indicated on
the photo as a link to a Flickr creative commons shot
• screenshots were snapped on Skitch (plasq.com)
• please do not re-post the photos as it will be a violation of their copyright/left.
however, have at the screenshots where you will!