In this session, Citrix CIO Paul Martine describes how Citrix has leveraged its own technology to mobilize the company and transform the way IT is delivered internally. By following the old rule of “practice what you preach” Citrix is achieving a consistent experience with desktops, apps and data, regardless of location or device. This initiative is fostering employee collaboration and workforce agility and driving topline growth.

1. Paul Martine
Vice President of Operations & CIO

3. Salesforce, Peoplefluent,
Calidus, etc.
AP, Siebel, OBIEE,
Hyperion, etc.
Secure e-mail, Secu
Browser, PinPad, Pod
ShareFile, etc.

5. Singapore
Miami
Chalfont
Alpharetta (DR)Santa Clara

6. Singapore
Miami
Chalfont
Alpharetta (DR)Santa Clara
ual Desktops / Virtual Drives (user data) / Exchange; AD Controllers / Telecom Networks / Print Serv

7. 1010SL1010101SSL011010 SSL1010101010110 SSL10 SSL1010101010110
People &
Devices
Network
& Security
Apps &
Data

8. People &
Devices
Network
& Security
Apps &
Data
Seamless HD
Experience
Mobile
Home Office

9. Network
& Security
Seamless HD
Experience
Mobile
Home Office
Secure File Sharing
Mobile Apps & Devi
Web/SaaS App Acc
Productivity & Collaboration
Windows Apps & Deskto
AppStore
Supporting Mobile Work
Styles

10. 1010SL1010101SSL01
Seamless HD
Experience
Mobile
Home Office
Secure File Sharing
Mobile Apps & Devi
Web/SaaS App Acc
Productivity & Collaboration
Windows Apps & Deskto
AppStore
Supporting Mobile Work
Styles
Universal
Client
Network
Gateway
Secure
Access

11. Start with a few
“problem apps”
1 Expand to the
remainder of
apps
2 Expedite app
virtualization
with AppDNA
3

12. x Associates
ny device, any location
Center (Alpharetta)
hin clients (Hot Seats)
tractors / Consultants
ovide XenDesktop to their device
100 Contractors / Consultants
er Services / Customer Care
grated from desktops to thin clients
g Your Own Computer (BYOC)
ac and Windows
sumer Devices
housands of tablets and smart phones

13. Auto keyboard

14. • Gave users access to apps from
new storefront
• Tied to Active Directory
• Provided a consistent user
experience across all devices

15. AppStore
Windows Apps & Desktop
AppStore
Windows Apps & Desktop
Mobile
Home Office
People &
Devices
1010SSL1010101SSL01
Secure
Access
Productivity & Collaboration
Secure File Sharing
Cloud Platforms & Networking
Mobile Apps & Devic
Web/SaaS App Acce
Supporting Mobile Work
Styles

16. AppStore
Windows Apps & Desktop
AppStore
Windows Apps & Desktop
Mobile
Home Office
People &
Devices
1010SSL1010101SSL01
Secure
Access
Productivity & Collaboration
Secure File Sharing
Cloud Platforms & Networking
Mobile Apps & Devic
Web/SaaS App Acce
Mobile Apps & Devic
Web/SaaS App Acce
Supporting Mobile Work
Styles

17. While Protecting Sensitive Citrix Data
salesforce.com
Peoplefluent
GoToMeeting
Provide web and
SaaS access
Manage mobile
devices
Manage and deliver
mobile apps

18. • Secure e-mail and browser
• Native e-mail experience
• Corporate e-mail is secure
• Access intranet, SharePoint, etc.
• On-demand microVPN
• App lock and wipe
Secure e-mail Secure browser

19. Mobile
Home Office
People &
Devices
1010SSL1010101SSL01
Secure
Access
Productivity & Collaboration
Secure File Sharing
Cloud Platforms & Networking
AppStore
Windows Apps & Desktop
Mobile Apps & Devic
Web/SaaS App Acce
Secure File Sharing
Supporting Mobile Work
Styles

20. utlook plug-in, no
ore size restrictions
es too large or too
nfidential for email
• Advanced sync
(folders, schedules,
one-way/two-way)
• Data encrypted in
transit and storage
• Remote wipe for
mobile devices

21. veraging ShareFile Storage Zones
Currently migrating to our datacenters
lace files and folders close to our users
torage Zones located in our datacenters

22. Mobile
Home Office
People &
Devices
1010SSL1010101SSL01
Secure
Access
AppStore
Windows Apps & Desktop
Secure File Sharing
Productivity & Collaboration
Cloud Platforms & Networking
Mobile Apps & Devic
Web/SaaS App Acce
Productivity & Collaboration
Supporting Mobile Work
Styles

23. Deployed GoToMeeting in 2004
Doubled meeting usage with HDFaces
Reduced travel costs
ncreased team collaboration
Raised flex-work employee productivity
ntroduced Podio in 2012
– IT Self-Help site is well adopted
– New use cases emerging every day
Mar-10
Jun-10
Dec-10
Sep-10
Mar-09
Jun-09
Dec-09
Sep-09
Mar-11
Jun-11
Dec-11
Sep-11
Mar-12
Jun-12
Sep-12
10000
0
20000
30000
40000
60000
50000
HDFaces
for iPad
Monthly GoToMeeting Events
Introduction of
HDFaces
Monthly GoToMeeting
Events

24. Productivity & Collaboration
Mobile
Home Office
People &
Devices
1010SSL1010101SSL01
Secure
Access
AppStore
Windows Apps & Desktop
Secure File Sharing
Cloud Platforms & Networking
Mobile Apps & Devic
Web/SaaS App Acce
Cloud Platforms & Networking
Supporting Mobile Work
Styles

25. Web Application Delivery | Global Server Load Balancing | App Firewall | SSL / VPN | CloudGateway
Load Balancing
GSLB
2 x AGEE HA Pair
2 x AGSE Load
Balanced
Load Balancing
Hot Failover
2 x AGEE HA
Pair
1 x AGSE
Atlanta (DR)
Web App Optimization
Load Balancing
GSLB
NetScaler Cloud Gateway
2 x AGEE HA Pair
7 x AGSE Load Balanced
Miami
Chalfont
Load Balancing
GSLB
2 x AGEE HA Pair
2 x AGSE Load Balanced
2 x AGEE HA
Pair
Bangalore
2 x AGSE Load
Tokyo
Load
GSLB
2 x AG
2 x AG
Sydne

26. Mobile
Home Office
People &
Devices
1010SSL1010101SSL01
Secure
Access
Productivity & Collaboration
AppStore
Windows Apps & Desktop
Secure File Sharing
Cloud Platforms & Networking
Mobile Apps & Devic
Web/SaaS App Acce
Supporting Mobile Work
Styles

27. Mobile
Home Office
AppStore
Secure
Access
People &
Devices
1010SSL1010101SSL01
Supporting Mobile Work
Styles

28. Working Better By Design
Windows Migration Business Continuity Sales Team Mobility
Bring Your Own Device M&A Activity

29. • Employee chooses the laptop and
• Offer a stipend
• Allow user to “ready” their device
– Self Service via our BYOC website
• Control the service, not the hardwa
• Simple to participate

30. Simple Website
To Assist Users
rogram description and rules
nrollment into the program
Download Receiver and Antivirus
How to docs and videos

31. • Line of sight supervision
• Anchored workstyle
• Space uniformity
• Centralized teams
• Hierarchical space allocation

32. ovides flexibility to
se from a variety of
work settings
De-links the physical
space consumption
from employee
headcount
Enables employe
mobility to work fr
anywhere regardle
physical locatio

33. Before After
Total Square Feet 41,000 41,000
Capacity 260 425
Assigned seats 216 0
Sq Ft/HC (at full capacity) 157 96
Percentage of survey respondents who say tha
workAnywhere is a change for the better.91
43%
49%
8%
More No Impact Less
How has your productivity
been impacted?
32% 30% 34%
4%
A lot
more
Slightly
more
The
same
Slightly
less
Since workAnywhere, I
collaborate in person…

34. • Schedule time with IT
• Self serve Win 7

35. • Win 7 support with IT and
self-serve options
• Migration station event
registration
• Worldwide migration
stations
• Training docs and videos

36. Maintain business critical functions
imit the impact to operations
Ensure rapid recovery
Protect organization reputation

37. • Background
– 39 acquisitions since 2004
• Goals and Requirements
– Onboarding employees
– Connect employees to their new
company
– Access to HR, e-mail, productivity app
• Approach
– Add employees to Active Directory and
provide access through the Citrix Receiver
– Migrate systems over time

38. Enabling our mobile sales people across 35 of countries
Productivity on the go
Face-to-face customer time
Faster customer response
Demo the solution
• IT and LoB collaboration
• Used production environment
• Built an initial “test team”
• Large-scale rollout to follow
• Include change managem
• Training is critical
• Identifies key end-user is
• Exec sponsorship is a mu

39. BYOD
Mobility, Workshifting, Flexible workspa
Win 7 / Win 8 deployments
Business continuity
Mergers and acquisitions
Sales team mobility
Faster deployments
Agility and flexibility