This document summarizes a presentation about developing a complete desktop strategy. It discusses challenges like managing costs during a Windows 7 migration and ensuring applications and data are securely accessible from anywhere. It promotes using the Microsoft Desktop Optimization Pack and cloud services to provide end-to-end PC management, security, mobility and optimization of existing investments. Virtualization techniques like application virtualization and virtual desktop infrastructure are presented as key tactics to maximize flexibility. The presentation encourages evaluating these Microsoft solutions in a proof of concept to modernize the desktop strategy.

1. Riding the Windows 7 and Office 2010 WaveBrad McCabeProduct ManagerMicrosoft Corporation

2. How do I manage costs? How do I effectivelymigrate to Windows® 7? How do I take advantage of virtualization?How do I keep mydata safe andapplications secure?Should I embrace cloud services?How do I ensure my applications are availableand can be accessed?How can I preserve and extend my existing investments? IT Challenges and PrioritiesIn response to evolving end user needs, economic uncertainty, and compliance & regulatory pressure

3. The Need for a Complete Desktop StrategyThe desktop is more than just the operating systemData & User Settings ConsiderationsApplication ConsiderationsData & SettingsHardware ConsiderationsPrimary Desktop Challenge:PC Components are bound together, making hardware & software difficult & expensive to replaceSolution:Break components apart and consider them independentlyApplicationsOSWill consumer devices be allowed on your network?How will you support mobile devices?How will you guaranteegreat system performance?HardwareHow will users access data from different PCs?How will you provide data security on all devices?Is data searchable across PCs, local networks & the cloud?How will you provide access from anywhere?Do you know how many applications you have?How will you manage the application lifecycle?Operating System ConsiderationsHow can users get to their environment from other PCs?How many images will you need to maintain?How will you handle migration?

4. Essential Capabilities of Your Desktop StrategyDoes your desktop strategy give you these capabilities?End-To-End ManagementSecurity and Data ProtectionAnywhere Access for UsersBusiness Continuity

5. On the Road to an Optimized DesktopClient infrastructure is the focus of this POCClient InfrastructureManagement InfrastructureServer InfrastructureDeployment – Application management – PC monitoring – IT Process & Compliance – Security managementActive directory – Group policy – Networking – Server-based client virtualizationFlexibility to Run Applications Your Way

6. Microsoft Desktop Optimization PackWhat you need to knowWhat the Desktop Optimization Pack IncludesRegular updatesFaster upgrade cycle, separate from Windows®Minimal deployment effort1Provide immediate ROI2Run out of the boxIntegrate with existing management solutionsDeliver end-to-end solutions3>95% of MDOP customers are (very) satisfied *1$70-$80 net cost savings per PC per year *2Lower desktop TCO*1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-MDOP customer n=367*2, MDOP ROI Analysis by Wipro

7. “The IT Hero”demo

8. Introducing Windows Cloud Services for PC Management

9. CLOUD SERVICESBUSINESS APPSCOLLABORATIONSTORAGEPLATFORMIDENTITYCOMMUNICATIONSPRODUCTIVITYON-PREMISESMicrosoft Commercial Cloud Services

10. Solution:Cloud services and Windows 7Midmarket Challenges in Managing Business PCsManage & Secure PCs Anywhere(Cloud services)Multiple Configurations, Versions, LicensesWorkers in Many LocationsThe Best Windows Experience(Standardize OS on Windows 7)Lack of Insight into PCsLarge Infrastructure Investments RequiredFits Your Business(Big result with low investment)

11. Help Manage and Secure PCs AnywhereProtect PCs from malware

12. Manage updates

13. Proactively monitor PCs

14. Provide remote assistance

15. Inventory hardware and software

16. Set security policiesEnable a Mobile WorkforceUsers can be managed from the office, branch office, or on the roadIT and partners can work from anywhere, too

17. All-In-One PC Management Solution++Online Management & Security(Client SA Subscription)(Subscription)(Service Subscription)Hosted by MicrosoftDownload from Microsoft

19. The Best Windows ExperienceGet Windows 7 Enterprise and more Standardize on a single version of Windows to increase efficiency Upgrade to Windows 7 Enterprise Downgrade or run any version of your choice Upgrades to future Windows versionsGet advanced tools for tougher issuesDiagnostics and Recovery Toolset to repair even unbootable PCs Access to download all Microsoft Desktop Optimization Pack toolsBitLocker To GoImproved UI & Search Better Mobility ExperienceSpeed, reliability, and responsiveness

20. Fits Your BusinessBig tech results with a small tech investment All-in-one solution Easy to get started with no infrastructure setup Low overhead and maintenance Always up-to-date and current with latest versions Simple, predictable billing

21. The Best Productivity Experience Across the PC, Phone & BrowserEWork Better TogetherBring Ideas to LifeUse Office AnywhereThe Practical Productivity PlatformCollaboration Without CompromiseInsights from InformationPC, Phone &BrowserProductivity, Security, & Cost Management

22. Desktop Virtualization should be a key tactic in your Desktop Strategy… let’s take a closer look at desktop virtualization options…

23. How Desktop Virtualization Fits InVirtualization makes desktop components “portable”Folder Redirection + Offline Files

24. + Roaming User Profiles

25. = “User State Virtualization”Data & SettingsApplication Virtualization

26. RemoteApp ApplicationsVirtual Desktop Infrastructure

27. Session Virtualization

28. Enterprise Desktop VirtualizationOperating SystemHardware

29. Natively-installed ApplicationsApplication VirtualizationApplication Delivery OptionsWindows Installer Package (MSI)Executable

30. Deployment Benefits of Application VirtualizationFaster Delivery of Applications at Deploy TimeImmediate Implementation Across Windows VersionsReduced Time for Testing and PackagingMinimize user disruption and speed up migration times with faster application deliveryGet to a single OS image more easily with less work to automate application installation and less time needed to deliver applicationsGet value immediately as you work through your applications for Windows 7 deploymentImplement App-V to Windows XP and Windows Vista users before Windows 7 is fully deployedGive users access to new applications before Windows 7 is delivered Reduce testing times with Application IsolationSpeed up application packaging for deployment with App-V sequencingSequence applications for compatibility across Windows versions

31. Desktop Virtualization – A Solution for Maximum FlexibilityApp-V/User State Virtualization – Good for Every DesktopCustomer ResultsAnywhere Access for UsersSecurity and Data ProtectionOn the PCOn portable drivesUser settingsDataBusiness Agility and ContinuityIn transitEnable free-seating and easily replaceable PCApp-VEnd-to-end ManagementSaved more than $1 million in deployment and support-related costsCut deployment time from 3 months to 3 daysReduced PC images from 20 to 3

32. VDI and Session Virtualization – Solutions for Connected WorkersGood for Every Company – Not Every DesktopCustomer ResultsAccess, Data Security, and ComplianceManagement of Centralized DesktopsUser settingsDataBusiness Agility and ContinuityApp-VVDI/RDSSecure access to resources whether local or remoteLower Carbon Footprint – contribute to the force’s green initiativesExtend the life of existing Desktop through VDI

33. Let’s make the capabilities real…“The Replaceable PC”demo

34. Call to ActionAfter the breakout sessions, additional information is at your disposalPlan your Windows 7 migration and deploymentFind more info at www.windows.com/enterpriseLearn more about Microsoft Virtualization solutionsFind more info at www.microsoft.com/virtualizationEvaluate different technologies by contacting your sales and partner teamsTalk to your hosts about how to get a POC started today!

35. Related ContentWindows 7www.microsoft.com/windowsMicrosoft Office 2010www.microsoft.com/office

36. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.