Jonathan Wade Citrix mForum Presentation Embrace BYO, simplify PC refresh and moblise Windows Apps

1. Embrace BYO, simplify
PC refresh and mobilise
Windows® Apps
Jonathan Wade Manager Sales
Engineering

2. © 2013 Citrix
End user computing is increasingly complex
Telecommuting Device Innovation
ConsumerisationSecurity Risks
The percent of employees purchasing devices for work:
SMARTPHONES TABLETS PCs
1 IN 10
LAPTOPS IS LOST OR STOLEN
From 2005 to 2014, telecommuting increased by nearly 85%.
2005 2014
Tablet shipments are expected to exceed notebook PC
shipments as soon as 2014.

3. © 2013 Citrix
Challenges for business
Rewriting apps to support
mobile OS which is costly
and time consuming
No mobile apps
Designers & Engineers
stuck to workstations
Can’t access/share designs
remotely in real time
Employees/Contractors
bringing own devices
regardless of BYOD policy
Organization exposed to risks
from security, compliance
gaps and IT complexity
Mobile Apps
Designers & Engineers
BYOD
Critical data replicated
between headquarters and
branch office
Network connection between
headquarters and branch
office gets congested
Remote & Branch
Workers

4. © 2013 Citrix
Challenges for IT
Operating system upgrades,
updates & patches on
individual distributed PCs
Can’t redirect funds towards
more innovative IT initiatives
Maintain large set of desktop
images to deal with complex
mix of laptop hardware
Problems supporting users
offline or on intermittent
connections
Maintain expensive office real
estate
No flexibility to keep up with
increasing business needs
PC Refresh Corporate Laptops
Call Centers
Access and modify files locally
on external devices that don’t
adhere to corporate standards
No data security
Contractor & Partner
Access

5. © 2013 Citrix
Apps
Devices Data
Traditional app and desktop management
Apps
DataDevices
Tightly coupled
apps and data
managed on device
IT forced to
manage and
secure devices

6. © 2013 Citrix
Virtualisation delivers workforce mobility
Deliver apps and desktops
as an on-demand service
Secures data for
anywhere access
Eliminate / Reduce device
support / Support BYO
AppsApps
Data
Data
Devices
Devices

7. © 2013 Citrix
People-centric Approach
• Remote Branch Offices / Users
• BYOD
• Better Control of Corp issued Laptops
• PC refresh – XP migration
• Call Centres
• Designers
• Mobilising Windows Apps – Touch Devices
• Controlling contractors and partners access to
systems

8. SIMPLIFY PC REFRESH

9. © 2013 Citrix
PC Refresh Success Criteria
• Control the ever-increasing expenses of
annual PC refreshes
• Simplify and centralize app and desktop
management
• Streamline operating system migrations
• Support a variety of operating systems and
form factors
• Seamless transition the employee between
environments

10. Subscriptions, Profile
Management and Redirection
Folder Redirection and ShareFile
App Virtualization, Hosting, Personal vDisk
isolation and configuration management
Single Image Management
Local or Central Execution
Virtual Infrastructure / Cloud
admin
user
Client hardware
On-demand
assembly
and delivery
Profile
Apps
Desktop OS
Data
What you need to know

11. Proven cost-saving strategy
Laptop Thin Client
Distributed Desktops Centralized Desktops
Single Point of Access Access from Any Device
Manage Hundreds of
Desktop Images
Manage One
Desktop Image

12. Why Desktop Virtualization?

13. 13
HDX 3D Pro

14. Why Virtualise 3D Graphics?
• Secure IP
• Mobile device access
• Improve time to market
• Cost efficiency
• Global talent base
• Disaster recovery
14

15. XenDesktop HDX 3D Pro
• XenDesktop feature for high-end and
second-tier 3D professional graphics
• GPU acceleration for hardware rendering
of large 3D models
• Multiple compression options including
deep compression codec for access over
narrow WAN links
• VDI and Hosted Shared workloads

16. MOBILISE WINDOWS APPS

17. • Users want access to corporate apps and
content / data from mobile devices
• Touch-based mobile device diversity
• Thousands of Windows business apps…
…expecting mouse, keyboard, and large screens
• Too few enterprise apps can be used
productively on touch-based mobile devices
• Mobile Work Styles and BYOD…
…security, compliance, risk management
It’s a mobile first world!
Apps, Devices, Usability
Usable
Mobile
Devices
Traditional
Windows
Apps

18. User Interface Layer
Business Logic Layer
Thousands of LoB
Windows Apps

19. Existing
Enterprise App
Mobilising Enterprise Apps
A broad spectrum of approaches…
HDX Touch &
Sense
Minimal effort
HDX Mobile SDK for
Windows Apps
Some effort
HTML 5
Technology
Significant effort
Device Native
Apps
Major effort
Less effort…
…less cost
More effort…
…more cost

20. Mobilising Windows Apps
Success Criteria
• Enable mobile access from any type of device
• Protect and secure sensitive information with context
sensitive policy controls
• Support a variety of form factors, user interface and
operating systems
• Avoid costly, time-consuming app rewrites
• Streamline app management and deployment

21. 5 steps to mobilising apps
Assess audience and security requirements
Validate app can be hosted - AppDNA
Determine best method for app delivery
Enable access policies (Microsoft and Citrix)
Optimize for touch (optional)
1
2
3
4
5

22. • Server-hosted Desktop
• Looks great on a tablet…
…until you start using it!
• Not very “touch friendly”
Mobility Features - Tablet Optimised Desktops

23. Translates
keyboard /
mouse tasks
to a touch
environment
Edit box
Keyboard Pop-up
Combo Box
Picker Pop-up
Mobilising Windows Apps - HDX Mobile

24. Mobile SDK for Windows Apps
HDX Mobile: Autosense and refactors hosted apps
Optimised for screen resolution
and orientation

25. BYO

26. …will force more IT change over the next 10 years than any other trend
Consumerisation

27. Family PC | Work PC | Personal Laptop | Tablet | Smartphone
“How many
different computing devices
do you use on a daily basis?”
“How many days a
week on average do you
work outside the office?”
Global BYOD Index - Survey of Corporate Employees February 2011, Citrix Systems
1 2 3 4 5+
42%
34%
16%
6%
2%
21%
52%
15%
12%
0
1-2
3-4
5

28. • Allow users to choose their own devices
• Empower a self-service, self-provision model
• Ensure sensitive data remains protected
• Simplify IT operational procedures and support
• Reduce costs from device procurement, configuration,
app compatibility & support
• Transition physical device ownership to the employee
BYOD Success Criteria

29. Embracing BYO
Set Clear Objectives Understand Risk Evaluate Options
Implementation varies by:
• Device type
• Services delivered
• Risk tolerance
Empowering employees?
Reducing cost?
Best efforts today?
Improving Security?
Where are you vulnerable
today?
What do you need to protect?

30. Wrap Up
• Complexity
– Virtualisation delivers workforce mobility
• PC Refresh
– Change your thinking about XenApp and XenDesktop
• Mobilising Windows Apps
– A broad spectrum of approaches
• BYO
– Set an agenda

31. Resources
• Synergy TV
http://live.citrixsynergy.com/2014/presentations.php
• SYN223: To port or not to port: mobilizing Windows apps with
XenApp vs. rewriting them for mobile
• SYN218: Designing for 3D application workloads

32. Work better. Live better.