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ADVERTISING AND COPYWRITING
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Vanene Mendoza
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mc0925-- here is the copy of the powerpoint presentaion of prof. Kernan..:)
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ADVERTISING AND COPYWRITING
1.
A refresher on
the importance of advertising and copywriting strategy
2.
PROMOTES, INFORMS, SELLS a PRODUCT or SERVICE
3.
HOW?
4.
STRATEGICALLY WRITINGWORDS that move the readerTOTAKE SOME
FORM OF ACTION
5.
6.
CATCHES your ATTENTION
7.
CATCHES your ATTENTION
8.
CONNECTS to your EMOTIONS
9.
CONVINCES you to TAKE
ACTION
10.
11.
1. MAKETHE FIRST SENTENCE
READ
12.
2. MAKETHE COPY SIMPLE
AND CLEAR
13.
3. CREATE A
COMPELLING HEADLINE
14.
4. REVIEWYOUR HEADLINE
15.
5. MAKEYOUR COPY PERSUASIVE
16.
6. HIGHLIGHT FEATURES OR
BENEFITS
17.
7. MAKE AN
IRRESISTIBLE OFFER
18.
8. MAKE A
STRONG AND SUBSTANTIVE GUARANTEE
19.
9.TARGETYOUR MARKET
20.
10. USE WORDSTHAT WORK
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