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ADVERTISING AND COPYWRITING

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mc0925-- here is the copy of the powerpoint presentaion of prof. Kernan..:)

Published in: Business, Education
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ADVERTISING AND COPYWRITING

  1. 1. A refresher on the importance of advertising and copywriting strategy
  2. 2. PROMOTES, INFORMS, SELLS a PRODUCT or SERVICE
  3. 3. HOW?
  4. 4. STRATEGICALLY WRITINGWORDS that move the readerTOTAKE SOME FORM OF ACTION
  5. 5. CATCHES your ATTENTION
  6. 6. CATCHES your ATTENTION
  7. 7. CONNECTS to your EMOTIONS
  8. 8. CONVINCES you to TAKE ACTION
  9. 9. 1. MAKETHE FIRST SENTENCE READ
  10. 10. 2. MAKETHE COPY SIMPLE AND CLEAR
  11. 11. 3. CREATE A COMPELLING HEADLINE
  12. 12. 4. REVIEWYOUR HEADLINE
  13. 13. 5. MAKEYOUR COPY PERSUASIVE
  14. 14. 6. HIGHLIGHT FEATURES OR BENEFITS
  15. 15. 7. MAKE AN IRRESISTIBLE OFFER
  16. 16. 8. MAKE A STRONG AND SUBSTANTIVE GUARANTEE
  17. 17. 9.TARGETYOUR MARKET
  18. 18. 10. USE WORDSTHAT WORK

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