1. Marketing & Publicity
Niki Cheong
nikicheong@gmail.com

2. Write The Future

3. Write The Future

4. Apple

5. Apple

11. HIV/AIDS

16. Absolut

17. Welcome to Marketing

18. Welcome to Marketing

19. What you need to know

20. What you need to know
Find out what consumers want/need

21. What you need to know
Find out what consumers want/need
Fulfill that want/need

22. What you need to know
Find out what consumers want/need
Fulfill that want/need
Mould the customers towards said product/
service

23. Marketing’s
two major factors

24. Marketing’s
two major factors
Recruitment of new customers

25. Marketing’s
two major factors
Recruitment of new customers
Retention and expansion of existing
customers

26. The Marketing Mix
(Traditional Marketing)

27. The Marketing Mix
(Traditional Marketing)

28. Let’s go to the market

29. Let’s go to the market

30. Marketing Mix
(Exercise)
Select a theatre show/movie you recently
watched.
Identify the 4 Ps of the marketing mix for
the show.
Identify the selling points for the show (use
your imagination - but be realistic!).
You have 10 minutes.

31. Marketing tools
(for your student show)

32. Marketing tools
(for your student show)
Press kit
Flyers
Programme books
Previews
Social media

33. Press Kit

34. Press Kit
Press Release

35. Press Kit
Press Release
Backgrounder

36. Press Kit
Press Release
Backgrounder
Biodata

37. Press Kit
Press Release
Backgrounder
Biodata
Photographs (CD/DVD)

38. Press Kit
Press Release
Backgrounder
Biodata
Photographs (CD/DVD)
Gift

39. Press Kit
Press Release
Backgrounder
Biodata
Photographs (CD/DVD)
Gift
Or you could opt for digital press kits.

41. Flyers

42. Flyers
Programme Books

43. Flyers
Programme Books
Previews

44. Social Media

45. Social Media

46. Social Media

47. Social Media

48. Social Media

49. Social Media

50. Social Media

51. Write The Future

52. Old Spice

53. Old Spice

54. Old Spice

55. Human Avatar

56. Human Avatar

57. Human Avatar

58. Human Avatar

59. Assignment #1

60. Assignment #1
Look for different types of sample press
releases.
Find at least three and identify which works
best for theatre/film. Write a 100 word
rationale as to why you think so.
This is an individual assignment worth 15%
and due on August 25.

61. Assignment #2

62. Assignment #2
This assignment will help you build your
media database.
In groups, create a media list for different
forms of media: Newspapers, magazines,
broadcast (radio/TV) and online.
This is a group assignment worth 20% and
due on August 25.