Audacity SOW Lesson 1

1. Lesson One

2. Learning Objectives
 To
identify key features of a radio advert
 To
analyse and evaluate radio adverts

3. Success Criteria
 All
will be able to identify three components
of a radio advert.
 Most
will be able to identify the target
audience of a radio advert.
 Some
will be able to offer a range of
improvements for radio adverts.

4. Starter

Listen to the radio advert clips where the company name
has been silenced. Can you guess what advert it is?

On your whiteboard:

Who are the company?

What are they promoting?

What is good/bad about the advert?

5. Activity One

Navigate to the Lesson One webpage.

Open up the worksheet named ‘Radio Advert Evaluation
Worksheet’, found under the subheading ‘Main Activity
One’.

Listen to a range of radio adverts and complete the
worksheet.

6. Mini Plenary

You have one minute to reflect on the activity you have
just completed.

In pairs compare your findings and identify what you think
are the key features of a radio advert.

Be prepared to share your answers with the rest of the
classroom.

7. Activity Two

Use Microsoft word to create a checklist of all the key
features you should include in a radio advert.

e.g. State the company/product at least three times

8. Plenary

Listen to the radio advert.
Target Audience= Primary School aged
children

Am I correct? What do you think the correct target
audience is? How do you know?