1. The document provides guidance for students on Activity 4 - The Treatment, which involves creating a storyboard and justification for a film sequence.
2. It explains that the activity is worth 20 marks and has two parts: a storyboard of 15 frames and a justification of the storyboard addressing the brief, audience, and how the storyboard fulfills the requirements.
3. Examples and guidance are given on how to write an effective frame-by-frame justification, linking choices to the brief and audience. Students are encouraged to plan their justification in advance.
This introductory lecture was given to the master students at the beginning of the 2008-09 academic session. I was prompted to find out more on how to improve power point presentations after seeing some of the sad states of presentations done with a
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1. BIG PICTURE
Activity 4 – The Treatment
KEYWORDS
Storyboards – Justification -
LEARNING OBJECTIVES
This is a holistic unit and the different LOs are
covered together in all of the activities.
1. Understand the detailed requirements of
Activity 4- The Treatment
SUCCESS CRITERIA
1. A justification of the
Treatment from the Exam
Board's model Distinction answer
Take your seat. Bag under your desk.
Have your equipment and planner out.
Topic – Unit 8 – Responding to a Commission
• What different things are you going to write about when you write a
'justificaiton' of your storyboard in Activity 4 – The Treatment?
2. TELL ME
STUFF!
TAKE ME
THROUGH
IT…
LET ME
HAVE A
GO…
DO I GET
IT?
1 2 3 4 5 6
SETTING THE
SCENE
JOINING UP
LEARNING
LINKS TO LAST
TIME
PASSING ON
KNOWLEDGE
GUIDED PRACTICE
& MODELLING
INDEPENDENT
PRACTICE –
APPLYING THE
SKILLS TO NEW
SITUATIONS
ASSESSMENT &
FEEDBACK
PULL IT TOGETHER
JOINING UP
LEARNING
LINKS TO NEXT
TIME
3. Activity 4 - The Treatment
• This is the second of the longer
and more valuable tasks – it is
worth 20 out of the 72 marks
available
• It is a two part task – Storyboard
and Justification
• Like all of this work, you can't
prepare properly for this until
we've got the actual brief for the
real controlled assessment...
• … but you can learn what's
required, and how many
different things you have to do.
• However long the film is that you have to
plan, you only have to storyboard a
sequence of 15 frames
• You can choose which extract from your
plans you storyboard – it might make sense
to do the beginning or the end but it's your
decision.
• The marks are divided between the
storyboard and the justification of the
storyboard.
• You know about storyboarding. Most of
this lesson is about the Justification.
4. Justifying your storyboard
• Look at the example storyboard on the
blog from a Distinction model answer.
• Look at the brief that goes with it – it was for a
short video campaign to encourage young
people to reduce the amount of screen time
they had
• Write a frame by frame justification of the
storyboard, paying attention to:-
• The requirements of the brief
• The needs of the target audience
• The ways that the storyboard works to
fulfill those things
For example...
Frame 1
• The brief is aimed at teenagers so my setting of a school
will speak to them in a clear and obvious way
• My film opens with a wide shot of the classroom to
establish the setting immediately. In a 30 second
commercial there isn't time to add an external
establishing shot of the school itself.
• Although it doesn't show on the drawn storyboard a key
mise en scene aspect of the shot will be all of the
rectangles of light coming from the phone screens that
students are holding around the room. This will be
instantly recognisable to my target audience and
establishes the key theme of the film – screentime.
• Just the diagetic sound of the teacher talking – part of
creating a real world atmosphere for the audience
5. Write your justification
• Write a frame by frame justification
of the storyboard.
• In the 'real' controlled assessment
you will have around two hours
to complete BOTH the storyboard
AND the justification
• It will be a little easier to write the
justification of a storyboard that you
have written yourself
• It will be much easier to write your
justification from your detailed notes
you've prepared in advance,
summarised and taken in with you.
The Mark Scheme at Distinction Says...
• Treatment demonstrates a comprehensive
understanding of media production processes
leading to a realistic and highly effective outcome.
• Style and utilisation of the chosen medium shows a
high degree of creativity and is effective throughout
in targeting the audience.
• Stylistic realisation is communicated clearly and
effectively throughout the response.
• Comprehensive justifications of stylistic choices
shows sustained links to an interpretation of the
background information supported through fully
detailed annotations.
6. Activity 4 – The Treatment
1. Have you chosen an interesting and properly illustrative section of your film to
storyboard?
2. Do you have a detailed frame by frame note of what is going to be in your
storyboard?
3. Have you timed your storyboard frames so they make sense?
4. Have you labelled every frame with the shot type and camera movement?
5. Have you identified the uses of diagetic and non-diagetic sound on every frame?
6. Have you included information about transitions between every shot?
7. Have you written a justification for every frame? With a brief overall justification
for how it all works together?
8. Does your justification deal with how the frame uses technical ideas to deliver the
requirements of the brief to the intended target audience?
7. BIG PICTURE MY LEARNING
How did this
lesson fit into
your other
lessons?
What is my top
take- away from
the lesson?
Have you contributed to the lesson? Will you be able to improve
next lesson? Do you know what you need to go away and do?
o Are you keeping
up? Everything we've done is
on the blog – lesson by lesson.
o Keep looking back through the
blog, especially at the
examples of note taking. We're
getting to the stage where we
will be preparing your longer
notes on the real brief
o Look back at your work from
Unit 10 LA B. A lot of what you
have to do in Activity 3 and 4 in
Unit 8 is very very similar to
that work.