This document discusses the prominent art forms and cultural institutions in a community. It provides guidance on mapping two types of cultural data: prominent personalities and cultural institutions/establishments. For each, it lists the clusters of data to gather, including biographical information, references to tangible heritage, and significance. The document then provides an example profile of boxer Manny Pacquiao as a prominent personality from General Santos City. It also profiles La Salle University in Ozamiz City as a cultural institution, documenting its history, processes, memories, and accreditation. The purpose is to identify and celebrate the significant cultural contributions and heritage of a community.

1. Cultural Mapping: TANGIBLE Art Forms
Lesson 4: WHAT ARE THE ART FORMS OF MY COMMUNITY?

2. Culture is a way of coping with
the world by defining it in
detail.
Malcolm Bradbury

3. 01
Prominent
Personalities
02
Cultural
Institutions/
Establishments
ART FORMS

4. Prominent Personalities
01
- people who have had significant
contributions in the community
Mapping Prominent
Personalities

5. Prominent Personalities
the data about prominent men and women in the
community can be mapped from the following
clusters:
● Historical men and women;
● Awarded artists;
● Artists and cultural workers living and working in
the locality;
● Artists and cultural workers born in the locality
but no longer working there;
● Traditional craftsmen and artisans;
● Scientists;
● Sports personalities;
● Others.

6. Prominent Personalities
the data to be gathered from each significant personality are as
follows:
● Type of Personality
● Name of Personality
● Location
● Birthplace
● Death Place (if applicable)
● Current Address
● Narrative Description
● Summative Biography
● Name of Resource Persons and Informants, with basic
information on their background
● Stories and Memories
● References to corresponding Tangible Heritage
● Status of Promotion, Support, and Dissemination
● Significance

12. Manny Pacquiao

13. Prominent Personalities
the data to be gathered from each significant personality are as
follows:
● Type of Personality
● Name of Personality
● Location
● Birthplace
● Death Place (if applicable)
● Current Address
● Narrative Description
● Summative Biography
● Name of Resource Persons and Informants, with basic
information on their background
● Stories and Memories
● References to corresponding Tangible Heritage
● Status of Promotion, Support, and Dissemination
● Significance

14. Name of Personality: Emmanuel Dapidran Pacquiao
Type of Personality: Athlete/Boxer
Location : General Santos City, South Cotabato
Birthplace : Kibawe, Bukidnon province, Mindanao, Philippines
Current Address: Kiamba, Sarangani
Narrative Description: Over the next several years, Pacquiao engaged in a
series of high-profile fights, winning the World Boxing Association (WBA) and
IBF featherweight titles, the WBC and The Ring’s junior lightweight titles, and
the WBC lightweight title. His rise was aided by American trainer Freddie
Roach, who gradually transformed the left-handed slugger into a multifaceted
boxer without detracting from his natural aggression or punching power. He
was the Boxing Writers Association of America and The Ring’s Fighter of the
Year in 2006 and 2008.

15. Name of Personality: Emmanuel Dapidran Pacquiao
Type of Personality: Athlete/Boxer
Summative Biography: Byname Pac-Man, born on December 17, 1978,
professional boxer, media celebrity, and politician who became world-famous
for winning boxing titles in more weight classes than any other boxer in
history. His rise from abject poverty to the pinnacle of his sport was made even
more remarkable by his life outside the ring. The charismatic “Pac-Man” was an
idol and a unifying force in the Philippines, where his unprecedented popularity
led to commercial endorsements, movies, television shows, CDs, and his image
on a postage stamp.

16. Name of Personality: Emmanuel Dapidran Pacquiao
Type of Personality: Athlete/Boxer
Key Informants: Emmanuel Pacquiao, eldest son of Manny Pacquiao
Reference/s and Other References: Nigel Collins - Boxing analyst, ESPN,
and former editor-in-chief, The Ring.
Name of Mapper/s: John Madrazo, Queenie Rose Espiritu, Paul Carlo San
Diego
Date Profiled: September 29, 2020

17. Ms. Maria Julieta Reyes Rubin

18. NOTE:
When documenting a prominent personality, the
mapper shall provide all or any of the following
supporting documentation:
• Video of the person’s works
• Photographs and sketches
• Samples of works or publications

19. Can we consider him
as a prominent
person in Ozamiz
City?

20. Cultural Institutions /
Establishments
02
- institution or establishment which
have had significant contributions
in the community
Mapping Cultural
Institutions/
Establishments

21. Cultural Institutions/Establishments
The data for cultural institutions can be
mapped from the following clusters:
• Libraries
• Museums
• Schools (Formal Education)
• Alternative Learning Systems
• Galleries
• Civil Society Organizations
• Non-Governmental Organizations
• People’s Organization
• Sectoral Organizations engaged in Culture and Arts
• Archives Offices
• Historical/Heritage Societies

22. La Salle University formerly Immaculate Conception College

23. Cultural Institutions / Establishments
the data to be gathered from each cultural institution are as follows:
● Type of Cultural Institution Name of Institution
● Photo
● Location
● Narrative Description: Mandate, History, Officials, Contact Details
● Name of Resource Persons and Informants, with basic information
on their background
● Description of Significant Organizational Processes
● Stories and Memories
● References to corresponding Tangible Heritage
● Status of Preservation or Actual
● Condition
● Significance

24. NOTE:
When documenting a cultural institution, the mapper
must provide all or any of the following supporting
documentation:
• Video and audio recordings
• Photographs and sketches
• Others

28. La Salle University formerly Immaculate Conception College
Type of Cultural Institution: School
Name of Institution: La Salle University
Photo
Location : La Salle Street, Brgy. Aguada, Ozamiz City

29. La Salle University formerly Immaculate Conception College
Narrative Description: A private Catholic Lasallian coeducational basic and higher education
institution run by the Philippine District of the Christian Brothers in Ozamiz City, Misamis
Occidental, Philippines. It is a member of De La Salle Philippines, a network of Lasallian
educational institutions within the Lasallian East Asia District.
Name of Resource Persons and Informants, with basic information on their background:
Dr. Calixta T. Colarte, Dr. Erlita Gulane, and Dr. Sotera Diaz.
Description of Significant Organizational Processes: La Salle University – Ozamiz is a recognized
Catholic university established by the Brothers of the Christian Schools. Inspired by the
charism of St. John Baptist De La Salle, the university community together and by
association, provides quality, human, Christian education by teaching minds, touching hearts
and transforming lives.

30. Stories and Memories: It was formally opened in 1929 by the Society of Jesus as Immaculate
Conception School (ICS) and later renamed Immaculate Conception College (ICC). The De La
Salle Brothers took over the administration of the school in 1994 and renamed the school as
Immaculate Conception College - La Salle (ICC-La Salle). It was granted university status in
2006 and was renamed La Salle University.
References to corresponding Tangible Heritage
Status of Preservation or Actual : La Salle University is now an autonomous university, the center
of excellence in Southern Philippines and accessible to the poor and youth-at-risk. The
university is functioning well as they transition to ONLINE Learning through LOIS.
Condition: PAASCU Accredited University
Significance:
La Salle University formerly Immaculate Conception College
Rank in Misamis Occidental 1st out of 2 schools
Rank in Northern Mindanao 5th out of 14 schools
Rank in Philippines 128 out of 273 schools