Legal and ethical new new
•Download as PPTX, PDF•
0 likes•29 views
This document summarizes several media theories and discusses their implications: 1) The "Hypodermic Needle Theory" proposed that media directly influences audiences without question, but this is not accurate as modern audiences can distinguish fact from fiction; 2) The "Two Step Flow" theory explains that community leaders first interpret media before sharing their views with others; 3) "Uses and Gratifications" considers how audiences actively use media for specific needs or desires; 4) "Desensitization" discusses how frequent media violence exposure could impact younger viewers' understanding of what is normal or their ability to differentiate good from bad actions. The document also briefly mentions legal and ethical issues around media representation and regulation.
Report
Share
Report
Share
Recommended
Media Psychology
Media psychology analyzes the relationships between media and human behavior at both the individual and societal level. It focuses on how media affects people and how they perceive certain media elements. Media psychologists conduct research to study the impact of various media types on people by observing and interviewing their reactions. They often work for broadcasting companies, marketing and advertising firms, or in the education sector to help create more positive media experiences and inform marketing strategies.
Audience theories
The document summarizes five audience theories: the hypodermic syringe theory, which argues that audiences passively accept media messages without questioning; the two-step flow theory, where opinion leaders influence passive audiences; uses and gratifications theory, where active audiences seek to fulfill needs from media; reception analysis theory, where audiences interpret media based on their experiences; and culmination theory, where repeated exposure may influence audience behaviors over time. It analyzes how some theories could apply to the document's production while others may not due to the intended sophisticated audience.
Audience Theory
The document discusses several theories about how audiences interact with and are influenced by media texts:
1. The Media Effects Model views audiences as passive and easily influenced by media messages. It suggests media has direct negative effects on audiences.
2. Uses and Gratifications Theory sees audiences as active and using media to fulfill personal needs like entertainment, social interaction, and identity formation. It posits audiences selectively consume media.
3. Cultivation Theory argues that over time, heavy media consumption shapes audiences' views of social reality to reflect what they see in media more than objective conditions.
Audience theories
This document discusses several audience theories that may be relevant to understanding how audiences interact with and are influenced by media. It outlines the hypodermic needle theory, which suggests media can directly influence viewers' behaviors by "injecting" them with information. It also covers uses and gratifications theory, which proposes that audiences use media to fulfill needs like information, identity, surveillance, and escapism. Finally, it discusses identification and sensitization theories, including how audiences can relate to similar situations and become desensitized to disturbing content with repeated exposure. The document evaluates how these theories could impact the creation and reception of a short opening media sequence but notes limitations in assuming direct or extreme influence over audiences.
Film Studies 4 : Audiences and Products
The Lord of the Rings trilogy is a highly successful fantasy film franchise based on J.R.R. Tolkien's novels. Directed by Peter Jackson, the trilogy consists of The Fellowship of the Ring (2001), The Two Towers (2002), and The Return of the King (2003). The films follow the hobbit Frodo Baggins and the Fellowship who seek to destroy the One Ring and defeat the dark lord Sauron. The trilogy was a major critical and commercial success, praised for its epic scope, storytelling, acting, visual effects, and musical score. It won a combined 17 Academy Awards and introduced millions of new fans to Tolkien's Middle-earth universe.
Media effects
The document discusses three media theories: 1) The hypodermic needle theory suggests media can desensitize viewers to messages by "injecting" them, as seen with copycat behavior after violent films. 2) The two-step flow theory proposes opinions are shaped by elite opinion leaders who are influenced by media and then influence the general population. 3) Uses and gratifications theory views audiences as active interpreters of media based on their own experiences, not passive receivers of messages.
media representation
The document discusses how media representations can lead people to make inaccurate assumptions about others based on their appearance. It notes that movies, television, music videos, and the internet often stereotype people. There are three theories for how the media represents the truth: 1) the reflection view, which is that media directly reflects reality, 2) the intentional view, which is that media content is intentionally crafted to elicit certain reactions, and 3) the constructionist view, which is that media representations are a combination of truth, what the media wants people to believe, individual opinions, and societal beliefs. The document suggests that media has socialized people to judge others based primarily on appearance.
Audience theories
This document discusses two key audience theories - the hypodermic syringe theory and uses and gratifications theory. The hypodermic syringe theory views audiences as passive, believing whatever they see in media without questioning it. The uses and gratifications theory sees audiences as active, consuming media to fulfill certain needs like diversion, social interaction, identity formation, and information gathering. The document analyzes these theories in more depth by exploring their key assumptions and implications for how audiences might respond to different types of media content.
Recommended
Media Psychology
Media psychology analyzes the relationships between media and human behavior at both the individual and societal level. It focuses on how media affects people and how they perceive certain media elements. Media psychologists conduct research to study the impact of various media types on people by observing and interviewing their reactions. They often work for broadcasting companies, marketing and advertising firms, or in the education sector to help create more positive media experiences and inform marketing strategies.
Audience theories
The document summarizes five audience theories: the hypodermic syringe theory, which argues that audiences passively accept media messages without questioning; the two-step flow theory, where opinion leaders influence passive audiences; uses and gratifications theory, where active audiences seek to fulfill needs from media; reception analysis theory, where audiences interpret media based on their experiences; and culmination theory, where repeated exposure may influence audience behaviors over time. It analyzes how some theories could apply to the document's production while others may not due to the intended sophisticated audience.
Audience Theory
The document discusses several theories about how audiences interact with and are influenced by media texts:
1. The Media Effects Model views audiences as passive and easily influenced by media messages. It suggests media has direct negative effects on audiences.
2. Uses and Gratifications Theory sees audiences as active and using media to fulfill personal needs like entertainment, social interaction, and identity formation. It posits audiences selectively consume media.
3. Cultivation Theory argues that over time, heavy media consumption shapes audiences' views of social reality to reflect what they see in media more than objective conditions.
Audience theories
This document discusses several audience theories that may be relevant to understanding how audiences interact with and are influenced by media. It outlines the hypodermic needle theory, which suggests media can directly influence viewers' behaviors by "injecting" them with information. It also covers uses and gratifications theory, which proposes that audiences use media to fulfill needs like information, identity, surveillance, and escapism. Finally, it discusses identification and sensitization theories, including how audiences can relate to similar situations and become desensitized to disturbing content with repeated exposure. The document evaluates how these theories could impact the creation and reception of a short opening media sequence but notes limitations in assuming direct or extreme influence over audiences.
Film Studies 4 : Audiences and Products
The Lord of the Rings trilogy is a highly successful fantasy film franchise based on J.R.R. Tolkien's novels. Directed by Peter Jackson, the trilogy consists of The Fellowship of the Ring (2001), The Two Towers (2002), and The Return of the King (2003). The films follow the hobbit Frodo Baggins and the Fellowship who seek to destroy the One Ring and defeat the dark lord Sauron. The trilogy was a major critical and commercial success, praised for its epic scope, storytelling, acting, visual effects, and musical score. It won a combined 17 Academy Awards and introduced millions of new fans to Tolkien's Middle-earth universe.
Media effects
The document discusses three media theories: 1) The hypodermic needle theory suggests media can desensitize viewers to messages by "injecting" them, as seen with copycat behavior after violent films. 2) The two-step flow theory proposes opinions are shaped by elite opinion leaders who are influenced by media and then influence the general population. 3) Uses and gratifications theory views audiences as active interpreters of media based on their own experiences, not passive receivers of messages.
media representation
The document discusses how media representations can lead people to make inaccurate assumptions about others based on their appearance. It notes that movies, television, music videos, and the internet often stereotype people. There are three theories for how the media represents the truth: 1) the reflection view, which is that media directly reflects reality, 2) the intentional view, which is that media content is intentionally crafted to elicit certain reactions, and 3) the constructionist view, which is that media representations are a combination of truth, what the media wants people to believe, individual opinions, and societal beliefs. The document suggests that media has socialized people to judge others based primarily on appearance.
Audience theories
This document discusses two key audience theories - the hypodermic syringe theory and uses and gratifications theory. The hypodermic syringe theory views audiences as passive, believing whatever they see in media without questioning it. The uses and gratifications theory sees audiences as active, consuming media to fulfill certain needs like diversion, social interaction, identity formation, and information gathering. The document analyzes these theories in more depth by exploring their key assumptions and implications for how audiences might respond to different types of media content.
Question 2 theory revision
This document provides information on several media theories and key concepts. It discusses Laura Mulvey's male gaze theory, which explores how women are objectified in film for male pleasure. It also covers Stuart Hall's audience positioning theory, which examines how audiences decode meanings from media. Additionally, it outlines the hypodermic model of direct media effects, two-step flow theory involving opinion leaders, and uses and gratifications theory of active audiences. The document also defines several key terms and concepts, such as hegemony, ideologies, and semiotics. Finally, it briefly discusses five phases of media production and different types of media ownership models.
social_media_impact_on_mental_health_new01.pdf
Newristics is the first company to provide market research & message optimization services based on behavioral science & artificial intelligence. Our AI models are trained on more than 660 known heuristics.
Audience Theories
The hypodermic model or "magic bullet" theory from the 1930s-40s suggested that mass media has a direct and powerful effect on passive audiences. It claimed media could trigger direct responses by "injecting" designed messages. However, this theory may be subjective as some people are more influenced than others.
The cultivation theory from the 1960s proposed that excessive TV viewing over time can alter perceptions of reality by increasing beliefs in social realities portrayed on TV. Heavy viewers (over 4 hours daily) are more likely to shape their concept of reality from TV than light viewers.
The uses and gratification theory examines why audiences consume certain media by looking at psychological needs around surveillance, identity, relationships and escapism that
Social Influence .pptx
The document discusses various topics related to social influence and social learning, including social influence, conformity, types of conformity, social impact theory, propaganda, persuasion, and several classic experiments. It provides an overview of group members working on the topic and defines key concepts such as conformity, compliance, internalization, informational influence, normative influence, obedience, and propaganda techniques. It also summarizes Soloman Asch's classical conformity experiment and studies by Milgram on obedience and Zimbardo on role-playing in a simulated prison environment.
Audience theory
Uses and gratifications theory posits that people actively seek out specific media to fulfill certain needs, such as relaxation, release from problems, or social interaction. The effects theory suggests that media can influence audiences and amplify current trends, changing viewpoints or urging actions. The key difference is that uses and gratifications focuses on how people purposefully use media for personal needs, while effects theory examines how media messages can shape audiences' perspectives and behaviors.
Social perception & attribution
Social perception involves forming impressions of others based on available information. We use verbal and nonverbal cues like facial expressions and body language to understand others' feelings and make inferences about them. Attribution is identifying the causes of behaviors in context. Common theories studied in social perception are attribution theory, which examines how people explain events, and implicit personality theory, which involves categorizing traits as central or peripheral to form impressions. Social biases like stereotyping, the halo effect, and ingroup bias can influence social perception.
Audience theory
This document discusses psychographic audience segmentation. It identifies five main audience segments: Mainstreamers, Aspirers, Succeeders, Reformers, and Individualists. It provides descriptions of each segment's characteristics, priorities, and how they can be targeted through advertising.
Uses and gratifications theory
Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
Media theories powerpoint 20 marker
This document summarizes several media theories:
- The hypodermic needle/magic bullet theory suggests media can directly influence audiences' thoughts and opinions.
- Cultivation theory argues heavy media exposure shapes viewers' beliefs about social reality.
- The two-step flow model proposes media's influence flows through influential figures to shape opinions.
- Uses and gratifications theory views audiences as active in choosing media that meets needs like entertainment or identity.
- Reception theory argues audiences decode media texts in dominant, oppositional, or negotiated ways.
- Moral panic theory describes how media can exaggerate issues to create hysteria and blame certain groups.
Audience Theories
Cultivation theory examines television's long-term influence on viewers' perceptions of social reality. It found that heavy television viewers (over 4 hours daily) had a more fearful and cynical outlook than light viewers (under 2 hours daily). Richard Dyer's utopian theory proposes that audiences use media to escape inadequacies, social tensions, and feelings of absence in their real lives by finding excitement, community, and honesty in media. Reception theory describes how audiences can have dominant, negotiated, or oppositional readings when interpreting media messages. Uses and gratifications theory examines why people actively seek out specific media to fulfill needs like information, social interaction, entertainment, and identity formation.
Audience theory
The document discusses several key concepts in media theory, including:
1) Media effects theory examines how media can influence society and how society shapes media, while uses and gratification theory focuses on how audiences use media to fulfill certain needs or desires like entertainment, social connection, or emotional release.
2) Audiences can be either active, critically engaging with media messages, or passive, uncritically accepting messages as intended.
3) Psychographic profiles segment audiences based on factors like aspirations, values, and tendencies towards conformity or individualism.
4) Both uses and gratification theory and effects theory have disadvantages, such as oversimplifying audience interpretation of messages or suggesting media has too much or too little
social media presentation (7).pptx
This document discusses the effects of social media on mental health and psyche. It provides facts about social media usage, defines mental health and psyche, and outlines both the pros and cons of social media's impact. Potential signs that social media may be negatively affecting mental health are listed, such as constant feelings of inadequacy, isolation, cyberbullying, and fear of missing out.
Audience Consumption Theories - Sarah Holmes
The document discusses theories about how audiences consume media content, including both passive and active theories. The hypodermic needle theory views audiences as passive, believing media content directly influences them like an injection. In contrast, uses and gratifications theory sees audiences as active, selectively choosing media to fulfill needs like cognitive, affective, and social integration. Water cooler television provides examples of how soap opera plots can fulfill these needs and provide material for social discussion.
Psychology of Social Media (conducted while at AMP Agency)
Presented by the AMP Agency team at FutureM on September 14,2011
Event Description: Join AMP Agency for a look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing “what’s next?” in social media. Panelists will explore topics such as “the various triggers that lead to successful consumer adoption of new social channels”, “predicting the future of social” and “how brands will need to adopt to achieve success in the future of social media marketing”.
Final edit of cap stone power point
The document discusses research on the relationship between social media and law enforcement. It finds that while social media often portrays police negatively, it can also help solve crimes and strengthen community ties. A survey found most feel social media is an important part of law enforcement's image, though negative videos don't change overall positive views of police. Respondents were split on whether videos come more from rich or poor areas. Overall, social media was seen as both a problem and solution if used properly.
4. audience
This document provides information and tasks related to evaluating a media production for a critical perspectives exam. It discusses several key concepts that will be covered, including genre, narrative, representation, audience, and media language. Students are asked to answer questions about their project, target audience, and the meaning of their trailer. Several theories related to media effects and audiences are also summarized, including mass audience theory, active audience theory, uses and gratification theory, cultivation theory, desensitization theory, and the hypodermic syringe model. Students are asked to apply these theories to their trailer and the horror genre.
Uses and gratification model
It discusses about the importance of the needs of people. How people are uses the media to fulfill their gratifications.
LO3
The document discusses several theories about how media influences the public:
1) The hypodermic needle theory suggests that media has a direct and powerful effect on audiences and people cannot escape its influence.
2) Uses and gratification theory proposes that people seek out specific media to fulfill needs like diversion, relationships, identity, and surveillance.
3) Passive and active consumption theory holds that even passive viewers are influenced by media messages, though active audiences question and interpret messages.
The document analyzes how music videos can influence viewers' purchasing behaviors and fulfill psychological needs through both passive and active consumption.
Lo3
The document discusses several theories about how media influences the public:
1) The hypodermic needle theory suggests that media has a direct and powerful effect on audiences and people cannot escape its influence.
2) Uses and gratification theory proposes that people seek out specific media to fulfill needs like diversion, relationships, identity, and surveillance.
3) Passive and active consumption theory distinguishes between audiences that passively accept media messages and those that actively engage with and interpret messages.
4) Examples are given of how music videos can influence viewers' purchasing behaviors and how different audiences may perceive the same video.
Audience theory
The document discusses audience theory and how it relates to creating a music video for Ed Sheeran's song "A Team". It aims the video at women ages 16-25 who enjoy music, shopping, and social activities. Research was conducted to understand this audience's needs. The video will portray the negative effects of drugs and alcohol to deter viewers from these behaviors. It also discusses several audience theory models, including hypodermic needle theory, uses and gratifications theory, and Stuart Hall's encoding/decoding model to inform the video's production and ensure the intended message is understood.
Unit 1 booklet finished again
This document provides learners with information and tasks to complete an assignment analyzing media products and audiences. It includes:
1) A scenario where learners will produce an online educational resource about a media company and its films, including Disney and Star Wars: The Force Awakens.
2) Five tasks that require learners to: create a case study of Disney Studios; analyze a trailer for The Force Awakens; research and profile the target audience; create a timeline of the film's production, distribution and advertising; and examine the legal, ethical and representation issues surrounding the film.
3) Guidance on how to complete and present the tasks, with the goals of demonstrating understanding of media institutions, audience
Unit 1 booklet finished
This document provides learners with tasks to complete an online educational resource analyzing Disney and the film The Force Awakens. The tasks include: 1) A case study of Disney Studios covering ownership, operating model, products, marketing position, and competitors. 2) An analytical film review of The Force Awakens trailer using media language and examples. 3) Audience research and profiling of the target audience for The Force Awakens including surveys. 4) A timeline of the production, distribution, and advertising of The Force Awakens. 5) A report on the legal, ethical, representation, and impact issues associated with the film. Learners will complete the tasks and present their findings and analyses on a Wix website.
More Related Content
Similar to Legal and ethical new new
Question 2 theory revision
This document provides information on several media theories and key concepts. It discusses Laura Mulvey's male gaze theory, which explores how women are objectified in film for male pleasure. It also covers Stuart Hall's audience positioning theory, which examines how audiences decode meanings from media. Additionally, it outlines the hypodermic model of direct media effects, two-step flow theory involving opinion leaders, and uses and gratifications theory of active audiences. The document also defines several key terms and concepts, such as hegemony, ideologies, and semiotics. Finally, it briefly discusses five phases of media production and different types of media ownership models.
social_media_impact_on_mental_health_new01.pdf
Newristics is the first company to provide market research & message optimization services based on behavioral science & artificial intelligence. Our AI models are trained on more than 660 known heuristics.
Audience Theories
The hypodermic model or "magic bullet" theory from the 1930s-40s suggested that mass media has a direct and powerful effect on passive audiences. It claimed media could trigger direct responses by "injecting" designed messages. However, this theory may be subjective as some people are more influenced than others.
The cultivation theory from the 1960s proposed that excessive TV viewing over time can alter perceptions of reality by increasing beliefs in social realities portrayed on TV. Heavy viewers (over 4 hours daily) are more likely to shape their concept of reality from TV than light viewers.
The uses and gratification theory examines why audiences consume certain media by looking at psychological needs around surveillance, identity, relationships and escapism that
Social Influence .pptx
The document discusses various topics related to social influence and social learning, including social influence, conformity, types of conformity, social impact theory, propaganda, persuasion, and several classic experiments. It provides an overview of group members working on the topic and defines key concepts such as conformity, compliance, internalization, informational influence, normative influence, obedience, and propaganda techniques. It also summarizes Soloman Asch's classical conformity experiment and studies by Milgram on obedience and Zimbardo on role-playing in a simulated prison environment.
Audience theory
Uses and gratifications theory posits that people actively seek out specific media to fulfill certain needs, such as relaxation, release from problems, or social interaction. The effects theory suggests that media can influence audiences and amplify current trends, changing viewpoints or urging actions. The key difference is that uses and gratifications focuses on how people purposefully use media for personal needs, while effects theory examines how media messages can shape audiences' perspectives and behaviors.
Social perception & attribution
Social perception involves forming impressions of others based on available information. We use verbal and nonverbal cues like facial expressions and body language to understand others' feelings and make inferences about them. Attribution is identifying the causes of behaviors in context. Common theories studied in social perception are attribution theory, which examines how people explain events, and implicit personality theory, which involves categorizing traits as central or peripheral to form impressions. Social biases like stereotyping, the halo effect, and ingroup bias can influence social perception.
Audience theory
This document discusses psychographic audience segmentation. It identifies five main audience segments: Mainstreamers, Aspirers, Succeeders, Reformers, and Individualists. It provides descriptions of each segment's characteristics, priorities, and how they can be targeted through advertising.
Uses and gratifications theory
Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
Media theories powerpoint 20 marker
This document summarizes several media theories:
- The hypodermic needle/magic bullet theory suggests media can directly influence audiences' thoughts and opinions.
- Cultivation theory argues heavy media exposure shapes viewers' beliefs about social reality.
- The two-step flow model proposes media's influence flows through influential figures to shape opinions.
- Uses and gratifications theory views audiences as active in choosing media that meets needs like entertainment or identity.
- Reception theory argues audiences decode media texts in dominant, oppositional, or negotiated ways.
- Moral panic theory describes how media can exaggerate issues to create hysteria and blame certain groups.
Audience Theories
Cultivation theory examines television's long-term influence on viewers' perceptions of social reality. It found that heavy television viewers (over 4 hours daily) had a more fearful and cynical outlook than light viewers (under 2 hours daily). Richard Dyer's utopian theory proposes that audiences use media to escape inadequacies, social tensions, and feelings of absence in their real lives by finding excitement, community, and honesty in media. Reception theory describes how audiences can have dominant, negotiated, or oppositional readings when interpreting media messages. Uses and gratifications theory examines why people actively seek out specific media to fulfill needs like information, social interaction, entertainment, and identity formation.
Audience theory
The document discusses several key concepts in media theory, including:
1) Media effects theory examines how media can influence society and how society shapes media, while uses and gratification theory focuses on how audiences use media to fulfill certain needs or desires like entertainment, social connection, or emotional release.
2) Audiences can be either active, critically engaging with media messages, or passive, uncritically accepting messages as intended.
3) Psychographic profiles segment audiences based on factors like aspirations, values, and tendencies towards conformity or individualism.
4) Both uses and gratification theory and effects theory have disadvantages, such as oversimplifying audience interpretation of messages or suggesting media has too much or too little
social media presentation (7).pptx
This document discusses the effects of social media on mental health and psyche. It provides facts about social media usage, defines mental health and psyche, and outlines both the pros and cons of social media's impact. Potential signs that social media may be negatively affecting mental health are listed, such as constant feelings of inadequacy, isolation, cyberbullying, and fear of missing out.
Audience Consumption Theories - Sarah Holmes
The document discusses theories about how audiences consume media content, including both passive and active theories. The hypodermic needle theory views audiences as passive, believing media content directly influences them like an injection. In contrast, uses and gratifications theory sees audiences as active, selectively choosing media to fulfill needs like cognitive, affective, and social integration. Water cooler television provides examples of how soap opera plots can fulfill these needs and provide material for social discussion.
Psychology of Social Media (conducted while at AMP Agency)
Presented by the AMP Agency team at FutureM on September 14,2011
Event Description: Join AMP Agency for a look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing “what’s next?” in social media. Panelists will explore topics such as “the various triggers that lead to successful consumer adoption of new social channels”, “predicting the future of social” and “how brands will need to adopt to achieve success in the future of social media marketing”.
Final edit of cap stone power point
The document discusses research on the relationship between social media and law enforcement. It finds that while social media often portrays police negatively, it can also help solve crimes and strengthen community ties. A survey found most feel social media is an important part of law enforcement's image, though negative videos don't change overall positive views of police. Respondents were split on whether videos come more from rich or poor areas. Overall, social media was seen as both a problem and solution if used properly.
4. audience
This document provides information and tasks related to evaluating a media production for a critical perspectives exam. It discusses several key concepts that will be covered, including genre, narrative, representation, audience, and media language. Students are asked to answer questions about their project, target audience, and the meaning of their trailer. Several theories related to media effects and audiences are also summarized, including mass audience theory, active audience theory, uses and gratification theory, cultivation theory, desensitization theory, and the hypodermic syringe model. Students are asked to apply these theories to their trailer and the horror genre.
Uses and gratification model
It discusses about the importance of the needs of people. How people are uses the media to fulfill their gratifications.
LO3
The document discusses several theories about how media influences the public:
1) The hypodermic needle theory suggests that media has a direct and powerful effect on audiences and people cannot escape its influence.
2) Uses and gratification theory proposes that people seek out specific media to fulfill needs like diversion, relationships, identity, and surveillance.
3) Passive and active consumption theory holds that even passive viewers are influenced by media messages, though active audiences question and interpret messages.
The document analyzes how music videos can influence viewers' purchasing behaviors and fulfill psychological needs through both passive and active consumption.
Lo3
The document discusses several theories about how media influences the public:
1) The hypodermic needle theory suggests that media has a direct and powerful effect on audiences and people cannot escape its influence.
2) Uses and gratification theory proposes that people seek out specific media to fulfill needs like diversion, relationships, identity, and surveillance.
3) Passive and active consumption theory distinguishes between audiences that passively accept media messages and those that actively engage with and interpret messages.
4) Examples are given of how music videos can influence viewers' purchasing behaviors and how different audiences may perceive the same video.
Audience theory
The document discusses audience theory and how it relates to creating a music video for Ed Sheeran's song "A Team". It aims the video at women ages 16-25 who enjoy music, shopping, and social activities. Research was conducted to understand this audience's needs. The video will portray the negative effects of drugs and alcohol to deter viewers from these behaviors. It also discusses several audience theory models, including hypodermic needle theory, uses and gratifications theory, and Stuart Hall's encoding/decoding model to inform the video's production and ensure the intended message is understood.
Similar to Legal and ethical new new (20)
Psychology of Social Media (conducted while at AMP Agency)
Psychology of Social Media (conducted while at AMP Agency)
More from michelledunbarmedia
Unit 1 booklet finished again
This document provides learners with information and tasks to complete an assignment analyzing media products and audiences. It includes:
1) A scenario where learners will produce an online educational resource about a media company and its films, including Disney and Star Wars: The Force Awakens.
2) Five tasks that require learners to: create a case study of Disney Studios; analyze a trailer for The Force Awakens; research and profile the target audience; create a timeline of the film's production, distribution and advertising; and examine the legal, ethical and representation issues surrounding the film.
3) Guidance on how to complete and present the tasks, with the goals of demonstrating understanding of media institutions, audience
Unit 1 booklet finished
This document provides learners with tasks to complete an online educational resource analyzing Disney and the film The Force Awakens. The tasks include: 1) A case study of Disney Studios covering ownership, operating model, products, marketing position, and competitors. 2) An analytical film review of The Force Awakens trailer using media language and examples. 3) Audience research and profiling of the target audience for The Force Awakens including surveys. 4) A timeline of the production, distribution, and advertising of The Force Awakens. 5) A report on the legal, ethical, representation, and impact issues associated with the film. Learners will complete the tasks and present their findings and analyses on a Wix website.
Rushes log
The document is a rushes log created by Michelle Dunbar for the production "OppositesAttract" dated 01/05/2019. It provides details of 43 video files including file names, durations, and notes on the possibilities and limitations of each shot including issues like background sound, actors forgetting lines, shots being too shaky, etc. It also lists where each file is stored.
Pre production
The document discusses costumes, props, casting, and the production schedule for a student film. It describes that the two main characters will wear jeans and jumpers to represent typical teenagers and stay warm in the cold weather. One character will wear darker colors to seem "bad" while the other wears lighter colors to seem innocent. Filming will take place over several dates in February and March at local parks and houses. Post-production editing will occur throughout late February and March.
Recce, risk assessment, legal and ethical
1) The document discusses the locations, Ringwood Park and outside the author's house, that will be used to film a short film.
2) Hazards like slopes, play equipment, sticks and rocks are identified at each location and control measures are proposed like marking areas and removing hazards.
3) A risk assessment is presented covering potential risks like slipping, tripping and getting hit by a car at the locations, and how each risk will be controlled.
My pitch michelle dunbar
Michelle Dunbar proposes two short film ideas in her pitch document. For her first idea, titled "Opposites", she describes the plot involving an introverted girl named Maddie who meets an extroverted girl named Megan. Their 6-minute film would follow the girls as opposites attract. Her second idea, titled "Knocking", involves two friends hearing mysterious knocking at a house at night. Both films target 16-18 year old audiences and would be distributed online.
Initial film idea 2
Two best friends have a sleepover at home alone. They hear knocking at the door but find no one there when they check. After hearing more knocks, they wait by the door and it suddenly swings open by itself, causing the friends to scream in fear. The film will feature only two female leads with limited dialogue and no music to create tension through amplified sounds. It will be filmed entirely inside a house at night with the characters in pajamas.
Initial film idea 1
This film idea involves two teenage girls - an extroverted girl and an introverted girl. They meet at a park, where the extroverted girl tries to convince the introverted girl to have more fun. She suggests they steal a car to show how to really have fun. The introverted girl, being easily manipulated, agrees. However, after breaking into the car, the owner catches them and they have to run away, taking something from the car to remember what they've done. They stop running down the road, hug, and the screen goes black. The film will have two female leads portrayed by specific actresses. There will be no voiceovers or background music used. Scenes will be filmed at a park and
Shot no
The document describes 25 shots from a film scene. Shot 1 establishes an empty park where the character Maddie will sit. Shots 2-9 show Maddie interacting with Megan through various camera angles and shots, including point-of-view, medium, and close-up shots. Shots 10-11 show Megan's loud music annoying Maddie. Shots 12-14 follow Maddie and Megan's conversation as Maddie packs up. Shots 15-16 focus on their facial expressions. Shots 17-18 establish the creepy surroundings and show the girls from a long shot. Shots 19-21 continue their conversation with close-ups. Shots 22-23 show
Opposites my film script finished!!!!
Maddie is reading in the park when a girl named Megan approaches her and insists they become friends. Megan convinces Maddie to meet up later for something fun. That evening, Megan's idea of fun is breaking into a car to steal CDs. When the homeowners turn on the outside light, Maddie and Megan flee in a panic. Though scared by the experience, Maddie laughs with Megan afterwards, and they embrace, suggesting their new friendship will continue despite the risky start.
Treatment hand out
This document provides details for a short film project titled "NO". It includes a synopsis that follows a character named Freddie who repeatedly asks a girl named Charlotte on a date despite her rejections, making her uncomfortable. His aunt Jo advises him to accept Charlotte's decision. The film aims to show teenagers the negative effects of not respecting others' boundaries. It will use visual techniques like shifts in setting and camerawork to tell the story in a 5 minute short.
Opposites my film script finished
The document is a short story about two girls, Maddie and Megan. Maddie is reading alone in the park when Megan approaches her and insists they become friends. Megan suggests they do something fun and illegal that night. She takes Maddie to a dark lane with the plan to break into a car, which frightens Maddie. When the house light turns on, they run away. Megan had only wanted CDs from the car. Though scared, Maddie laughs with Megan afterwards, but decides it's time to leave for the day.
My pitch michelle dunbar
This document contains Michelle Dunbar's pitch for two short film ideas titled "Opposites" and "Knocking". For "Opposites", the 6-minute film follows an introverted girl named Maddie and extroverted girl named Megan who meet by chance and influence each other to step outside their comfort zones. For "Knocking", the 5-6 minute mysterious film follows friends Jess and Sabrina who hear unexplained knocking at Jess' house one night and investigate. Both films target 16-18 year old audiences and would be distributed online.
Game and radio script pictures
This document appears to be a short list or schedule containing the repeated phrase "Game scriptand radioscript". It consists of the same words listed consecutively for an unknown purpose or event. The limited content provided does not offer much insight into the overall context or meaning.
More from michelledunbarmedia (20)
Recently uploaded
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Recently uploaded (20)
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Legal and ethical new new
- 2. Hypodermic Needle Theory • Meaning: The contents of the media were injected into the thoughts of the audience who would believe what they saw without question. They believed society to be made up of easily influenced isolated figures. • Effect: It isn’t true to real life because we have technology so an audience is able to easily distinguish what is true and what is not, however a younger audience who don’t have access to this may believe what they are watching and think of it as a fact.
- 3. Two step Flow • Meaning: First the leader gets information from the media, then they mass on that information to others along with their interpretation. • Effect: The leader can watch the film, then create a review that contains their opinion and post it on social media and tell their family and friends.
- 4. Uses and Gratifications Meaning: Effect:
- 7. Younger individuals may become desensitised to the violence in the film, and may become used to seeing those actions and believe it is normal. They may also not understand the difference between good and bad and misinterpret the meaning of the film.
- 10. Legal
- 11. Ethical