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This document proposes a concept to monetize live mobile advertising by mounting LED display panels on vehicles like cabs to broadcast video advertisements. The panels would be connected to cameras and cloud-based software to stream ads. Advertisers would pay a monthly fee per vehicle, while vehicle owners would earn a small amount per km traveled. If successful, it could provide an alternate revenue stream for cab owners and target ads to audiences in crowded areas cost-effectively. However, concerns include audiences' inability to turn off the ads and maintaining audience engagement.
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- 2. Live Mobile Advertising – Next Big Thing
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- 4. Concept • Unique Concept • Mobile Advertisement solution for next generation of marketing • Vehicle mounted LED Display • Cloud Based Solution • Pay as you go model • Can reach more targeted audience • No option to turn advertisement off • Vehicle owners can make money • Advertiser will get direct feedback using cameras mounted on led panels
- 5. Hardware • Excellent Alternative to Advertisement Monitors • Easy to Install Mounting • Industrial Grade LED Screen • Sunlight Readable • High Contrast • Thick Anti-Glare Glass (Scratch Resistant) • Built-In Stereo Speakers • LightSensor Technology (Auto Dimming Backlight) • "Button-less" Design • VGA Input • Wide Operating Temperature of -20 to 70 Celcius • Native 800 x 600 (1.15+ Million Dots) or higher resolutions • 140 Degree Viewing Angle • Compatible with Windows OS and Linux • Camera Sensor • Wifi or 3G connectivity
- 6. Software • SOA & Web Services • WebSphere • PHP & MySQL • XML, JSON • Open Source Video/Audio Format • Live Streaming • Company(Advertiser) Module • Admin Module
- 7. Payment Model-I • Payment will be based on no. of km vehicle travels per day and density of area(s) travelled. • GPS tracking of vehicle • Companies will pay for advertisement • Location based real time system • Much less advertising cost compared to Hoardings/TV/Print Media
- 8. Payment Model-II* • For Advertisers : Rs. 5000 per car per month • For vehicle owner: Rs. 3 per km. • Minimum travelling : 20 Km • Maximum payment per day: Rs. 120(@40 Km/Day) • Profit : Rs. 1200 per vehicle • Expense: Rs. 200 per vehicle (Hardware/Software, insurance, other expense) (*The above mentioned calculation is sample calculation, actual payment model can vary depending on current price of hardware and software and initial setup.)
- 9. Conclusion • Unique Concept • Can target audience directly in crowded areas of the cities. (Lakes, Temples, Multiplexes, Malls, Schools, Colleges, Train Stations, Bus Depot, Tourist Attractions) • Taxi Cab services are getting organized in India • Alternate revenue stream for individual with four wheeler or taxi cab services or individual taxi owners • Sustainable growth model • Can relay important news, weathers, discounts available in near by places, local business directory • Can be useful in disaster management