Wbb Xu Tickets Promotion[1]

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Ideas using 'traditional' media to help promote the NCAA women's basketball first and second rounds at Cintas Center in March.

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Wbb Xu Tickets Promotion[1]

  1. 1. Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center
  2. 2. Goal <ul><li>Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1 st and 2 nd round games at the Cintas Center. </li></ul>
  3. 3. Target Market <ul><li>XU students, faculty and staff </li></ul><ul><li>XU basketball fans </li></ul><ul><li>Girls basketball players </li></ul><ul><li>XU alumni </li></ul><ul><li>General basketball fans </li></ul>
  4. 4. SWOT <ul><li>Strengths </li></ul><ul><ul><li>NCAA tourney </li></ul></ul><ul><ul><li>Cintas Center </li></ul></ul><ul><ul><li>Potentially XU </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>Women’s Basketball </li></ul></ul><ul><ul><li>Lack of awareness </li></ul></ul><ul><ul><li>Lack of interest </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>Increase exposure </li></ul></ul><ul><ul><li>Future ticket buyers </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>Men’s Tourney </li></ul></ul>
  5. 5. Marketing Strategies <ul><li>Target Students, Parents, Faculty and Staff </li></ul><ul><li>Cintas Center </li></ul><ul><li>Target youth basketball teams </li></ul><ul><li>Fan Fest </li></ul>
  6. 6. Students/Parents/Faculty <ul><li>Campus Fliers and Postcards </li></ul><ul><li>Mailing to Parents/Alumni </li></ul><ul><li>Giveaway Promotion </li></ul>
  7. 7. Cintas Center <ul><li>Concourse Marketing </li></ul><ul><ul><li>Increase tables around concourses with available information </li></ul></ul><ul><ul><li>Flyers/Posters throughout arena </li></ul></ul><ul><li>Arena Marketing </li></ul><ul><ul><li>Place ad on court side video board during both men’s and women’s games </li></ul></ul><ul><ul><li>Increased signage as event nears. </li></ul></ul>
  8. 8. Local Girls Basketball Teams <ul><li>Informational Packets mailed to coaches and athletic directors at local schools </li></ul><ul><li>Target Boosters at local schools. </li></ul>
  9. 9. Fan Fest <ul><li>Benefits </li></ul><ul><ul><li>Gain free publicity </li></ul></ul><ul><ul><li>Improve atmosphere at 2010 event </li></ul></ul><ul><ul><li>Retain customers for 2011 event </li></ul></ul>
  10. 10. Fan Fest Activities <ul><li>Basketball contests </li></ul><ul><li>Prizes and Giveaways of XU gear </li></ul><ul><li>Food and Drink </li></ul><ul><li>Potentially meet former players or current team members </li></ul>
  11. 11. Publicity <ul><li>Partner with former XU player who has charity. </li></ul><ul><li>Radio </li></ul><ul><ul><li>1360 Homer/WLW </li></ul></ul><ul><li>TV </li></ul><ul><ul><li>Chris Mack </li></ul></ul>

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