This document discusses digital printing technology as a tool for demand-activated textile printing. It provides an overview of digital printing and how it works, comparing it to conventional screen printing. Digital printing uses inkjet heads to deposit microscopic ink dots in various color combinations instead of using screens for each color. This allows for greater flexibility and shorter turnaround times compared to screen printing. The document then discusses various inkjet printing technologies, including continuous and drop-on-demand, and considerations for inkjet inks and pretreating fabrics for digital printing. It positions digital printing as a technology that can enable mass customization and quick response to fashion trends.