An overview of digital storytelling platforms highlights some of their strengths, weaknesses, and organizations using these tools effectively. This report is a primer for the Digital Storytelling project spearheaded by the Rockefeller Foundation.
Excellent stuff for educators and students highlighting how important is social media for them. Equally useful for small business owners who should consider to use social media for their business to improve.
Excellent stuff for educators and students highlighting how important is social media for them. Equally useful for small business owners who should consider to use social media for their business to improve.
How to be a Responsible Digital Citizen - this presentation was created for my Teacher Librarian part 1 course. It teaches students in J/I divisions to make smart use the internet.
(c) Alex Noudelman
This slideshare is about the impacts of e-commerce on the society.
It also talks about both positive and negative sides of e-commerce on the society in this growing era of e-commerce everywhere.
It also talks about the effects of eCommerce.
This slide presentation is all about classroom technology. it also includes the levels of integration of technology in teaching, the barriers and challenges that teachers face when using technology inside the classroom.
The market is changing fast, and jobs are being reinvented every 3-5 years. The problem is, we can’t go back to school every 3-5 years because it’s time consuming and expensive. Combined with people’s changing workplace expectations, we find ourselves in a new working world with a different set of employee engagement challenges.
The solution to all these challenges is to consumerize learning at work. Why? Your training solution should operate at a higher level. Your employees expect the best user experience from their favorite personal apps in their daily lives, and the technology expectation at work should be no different. People want an intuitive and engaging learning experience so that they can acquire new skills at their moment of need. This is what consumerizing learning is able to achieve. In order to succeed at developing and retaining the best talent, organizations today must invest in consumer-first learning technology that keeps up with changes in the market, and keeps employees productive and happy.
Key Takeaways:
- Why learning is being consumerized and what you can do to manage it
- The key changes in learner behavior and the learning landscape
- What it means to offer a consumer-first learning solution
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
Social content creation is the development of material intended for self-expression, distribution, marketing, and publication across various mediums. The content, format, and attribute for any social content offers unique advantages and can be tailored to fit the specific goals of a social media strategy. By understanding the strengths and best practices, brands and individuals can create compelling, engaging content that resonates with their target audience. This is a presentation on social media content for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
How to be a Responsible Digital Citizen - this presentation was created for my Teacher Librarian part 1 course. It teaches students in J/I divisions to make smart use the internet.
(c) Alex Noudelman
This slideshare is about the impacts of e-commerce on the society.
It also talks about both positive and negative sides of e-commerce on the society in this growing era of e-commerce everywhere.
It also talks about the effects of eCommerce.
This slide presentation is all about classroom technology. it also includes the levels of integration of technology in teaching, the barriers and challenges that teachers face when using technology inside the classroom.
The market is changing fast, and jobs are being reinvented every 3-5 years. The problem is, we can’t go back to school every 3-5 years because it’s time consuming and expensive. Combined with people’s changing workplace expectations, we find ourselves in a new working world with a different set of employee engagement challenges.
The solution to all these challenges is to consumerize learning at work. Why? Your training solution should operate at a higher level. Your employees expect the best user experience from their favorite personal apps in their daily lives, and the technology expectation at work should be no different. People want an intuitive and engaging learning experience so that they can acquire new skills at their moment of need. This is what consumerizing learning is able to achieve. In order to succeed at developing and retaining the best talent, organizations today must invest in consumer-first learning technology that keeps up with changes in the market, and keeps employees productive and happy.
Key Takeaways:
- Why learning is being consumerized and what you can do to manage it
- The key changes in learner behavior and the learning landscape
- What it means to offer a consumer-first learning solution
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
Social content creation is the development of material intended for self-expression, distribution, marketing, and publication across various mediums. The content, format, and attribute for any social content offers unique advantages and can be tailored to fit the specific goals of a social media strategy. By understanding the strengths and best practices, brands and individuals can create compelling, engaging content that resonates with their target audience. This is a presentation on social media content for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Recommendation Media Reshapes the Social Media GameJomer Gregorio
Unleash recommendation media's transformational power to influence the direction of social media. Discover the surprising effects of tailored recommendations and customized content suggestions on online interactions. Explore more by seeing our this presentation.
Full blog here - https://digitalmarketingphilippines.com/recommendation-media-reshapes-the-social-media-game-infographic/
this presentation shows .. ...which is the most effective social media platform today...and what are the enhancement of that social media to retain its position as no.1 in the next 3 years
Brands Go Visual: Marketing in the Age of the ImageMWWPR
Pinterest is the third most popular social site in the world. Instagram has 40 million users worldwide and generates more than 575 likes per second. Infographics are shared 832 percent more often than articles. What’s driving our appetite for visual content and what does it mean for brands?
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
The Transforming Health Systems (THS) initiative was one of The Rockefeller Foundation’s largest global health initiatives. Aligned with the Foundation’s mission to promote the well-being of humanity, THS aimed to improve the health status and financial resilience of poor and otherwise vulnerable populations through activities promoting improved health systems performance and the expansion of universal health coverage (UHC).
This report synthesizes findings from a five-year, multicomponent evaluation of the THS initiative. The objectives of the evaluation were to assess i) the effectiveness of the three core strategies – global advocacy, regional networks, and country-level investments – employed under THS to advance progress toward UHC in low- and middle-income countries in four focus countries, ii) the overall effectiveness and influence of the initiative, and iii) the Foundation’s legacy in the UHC arena. A key component of the evaluation was to document lessons learned from achievements and challenges to inform the development of future initiatives at the Foundation.
Overall, the evaluation found the THS initiative to be successful in its efforts to activate a global movement to accelerate progress toward UHC. The Foundation catalyzed and shaped the global UHC movement and, ultimately, influenced the inclusion of UHC in the Sustainable Development Goals (SDGs) of the post-2015 agenda. It also created enduring cross-learning platforms and tools to support country progress toward the SDGs’ UHC targets. Although THS gained less traction in advancing UHC through its focus country investments, its success in making UHC a global development target and creating networks and coalitions to support UHC reform efforts in LMICs will likely have country-level impacts for years to come.
This guide is designed for program officers to use in their work related to networks, coalitions, and other relationship-based structures as part of their initiatives, program strategies, and outcomes. It offers a set of core components that make up the basics of strategizing, implementing, and sustaining inter-organizational relationships and structures. You can work through the guide from beginning to end or jump to specific issues with which you might be struggling. Every component suggests concrete “actions” or questions that a program officer can apply.
Putting “Impact” at the Center of Impact Investing: A Case Study of How Green...The Rockefeller Foundation
More than ever before, investors are looking to put their money where their values are. As a result, impact investing has burgeoned into an over $100 billion industry in just over ten years. But how do impact investors know whether their money is truly having a positive impact on people and
the planet? How can these investors better manage their results, and use material data – both positive and negative – about social and environmental performance to maximize their impact?
This case study documents the journey of one organization, Green Canopy Homes – and its financing arm, Green Canopy Capital – toward more systematically thinking about, measuring, and managing its impact. While developing the impact thesis for its resource-efficient homes, Green Canopy applied a theory of change tool, an approach common within the social sector, to systematically map the causal pathways between its strategies and intended impact. Its rationale for adopting this approach was simple: use it to maximize impact, and understand and minimize possible harm. The tool also effectively positioned Green Canopy to measure and communicate about its social and environmental performance, and to make client-centric adaptations to its business.
The case study provides an illuminating example of how investors can adapt theory of change to serve their impact management needs. By demonstrating the relevance and transferability of this tool for articulating, measuring, and managing impact, the hope is that this case study can contribute to strengthening other investors’ approaches, in turn contributing to building the evidence base for the “impact” of impact investments.
Electricity is one of the most important drivers of socio-economic development, yet up to 250 million Indians are not connected to the national grid, and the majority of rural consumers have grossly unreliable power supply. More than solar lanterns and home systems that power a few lights and fans, among the most efficient ways to provide reliable electricity in remote areas is through local mini-grids. India has several run by energy service companies and usually funded by philanthropic capital.
Most of these enterprises have not been able to scale-up their impact meaningfully because the risk of the national grid entering their markets can render their mini-grid unviable. Rather than seeing “grid versus mini-grid” as a policy choice, Beyond Off-Grid: Integrating Mini-Grids with India’s Evolving Electricity System explores ways we can encourage more of both: to have the grid operate in partnership with a network of distributed mini-grids to accelerate electrification.
What does the roadmap for this ‘interconnection’ of our energy system look like? How can we leverage both government and private investment? What are the different interconnection models and their commercial, technical and regulatory implications? Where do mini-grids go from here? This timely report – commissioned by the Asha Impact Trust in collaboration with Shakti Foundation and Rockefeller Foundation – provides a multi-layered perspective to address these questions based on extensive research, wide-ranging policymaker interactions, and our investment experience evaluating mini-grid operators.
We cannot achieve significant poverty reduction without stimulating electricity consumption, which fuels income-generating activities in the modern economy. In India, about 237 million people have little or no access to reliable electricity -- more than 90% of them live in rural areas. This severely constrains economic opportunities. Addressing this chronic problem requires going beyond simply expanding the government grid.
Mini-grids have emerged as a viable solution to complement and integrate with the national grid, and can support the government in achieving its ‘Power for All’ vision. The Rockefeller Foundation’s Smart Power for Rural Development (SPRD) initiative is the first to pursue the creation of a mini-grid sector that is robust enough to fuel commercial enterprises and drive economic development beyond just one village. Smart Power India (SPI), which leads the SPRD initiative in India, has proven that mini-grids can be swiftly deployed to deliver reliable power, and has likewise demonstrated that mini-grids can spur economic activity needed to help people lift themselves out of poverty.
This issue of Smart Power Connect, published after the hundredth village was connected to Smart Power, explores the efforts, success stories, and challenges faced in SPI’s mini-grid journey to date. With insights from government agencies, policy experts, energy service companies, investors and mini-grid customers themselves, this publication provides a glimpse into the potential of the mini-grids to transform the energy sector – and how rural communities are embracing and utilizing clean, reliable and adequate power to improve their lives.
Today, nearly 240 million Indians lack access to reliable electricity, and 90 percent of them live in rural areas. Despite the government’s ambitious plans to accelerate universal electrification by 2018, challenges remain in providing reliable and sufficient energy to the last mile. Distributed renewable energy (DRE) solutions, and in particular mini-grids, have emerged as a reliable complement to the government’s electrification programs by providing rural areas with access to reliable and high-quality electricity at a much faster pace. The growth of the DRE sector will be an important fillip to the last-mile challenge.
Smart Power India (SPI) is an organization that implements The Rockefeller Foundation’s Smart Power for Rural Development (SPRD) to build viable and commercially oriented mini-grid ecosystems in India. This report explains the Smart Power mini-grid model and explores the drivers of success. Analyzing early data from a cohort of the 106 Smart Power mini-grids operational as of 2017, SPI provides data on commercial performance as well as recommendations to further accelerate the rural mini-grid business.
Encouragingly, the report reveals that the 23 top-cohort plants have an average unit-level profit margin of approximately 30% after the first year of operations. It also highlights that villages receiving electricity from SPRD mini-grids show early signs of social and economic impact (also see Understanding the Impact of Rural Electrification.) SPI has observed that site selection, a strong focus on operations, support for demand generation and marketing optimized for rural customers, are critical to the continued improvement of mini-grid operations. Finally, the report provides recommendations to address external challenges such as the need for increased financing, stronger policy support and further technological innovation.
A successful philanthropic initiative depends not just on the strategy pursued – but also on how that strategy is implemented. Implementation considerations can vary significantly based on the shape of an initiative – starting a new organization can look very different than investing in a portfolio of existing organizations. This report looks at four “models” for implementing initiatives. These don’t represent an exhaustive set of potential models to pursue, or even the most high potential models. Rather, these are four examples of models, each of which has significant potential for impact when chosen wisely and executed well. The report outlines the considerations involved in choosing to pursue each of these models and findings on how to implement them, drawn from real-world experience.
Globally, over 1 billion people still live without electricity. Roughly 237 million of these people are in India. Smart Power for Rural Development (SPRD) is a $75 million initiative aimed at accelerating development in India’s least electrified states. Through the deployment of decentralized renewable energy mini-grids, SPRD works to accelerate the growth of rural economies, while at the same time improving the lives and livelihoods of poor and marginalized families and communities. With access to energy, individuals, households, and communities can generate economic opportunities and enhance their quality of life. Understanding the Impact of Rural Electrification has generated significant insights on how SPRD is having an impact on the lives of villagers, and what more is needed to sustain, grow, and scale these gains. We’ve learned that households and businesses are slowly but surely moving up the energy ladder; enterprises are expanding and new ones are being created as a result of energy access, and women are feeling safer and more mobile after dark. In this report, we also introduce the innovative GDP+ approach which, which quantifies and measures the social, economic and environmental gains of access to electricity in GDP terms. The initial findings here show that SPRD villages experienced an $18.50 per capita increase in GDP+.
The information in this brief is drawn from a case study of the JLN conducted by Mathematica Policy Research in consultation with the THS team and the Evaluation Office of The Rockefeller Foundation. The study, completed in 2016, was undertaken to assess the extent to which the JLN had achieved its goal of becoming a country-driven, sustainable network helping to advance progress toward universal health coverage in low- and middle-income countries.
The Joint Learning Network (JLN) is a key innovation and central part of The Rockefeller Foundation’s efforts to promote universal health coverage (UHC) in low- and middle-income countries (LMICs) under its Transforming Health Systems (THS) initiative (2009-2017). Launched in 2010, the JLN is a country-led, global learning network that connects practitioners around the globe, in order to advance knowledge and learning about approaches to accelerate country progress toward UHC. The JLN currently includes 27 member countries across Africa, Asia, Europe, and Latin America that engage in multilateral workshops, country learning exchanges, and virtual dialogues to share experiences and develop tools to support the design and implementation of UHC-oriented reforms. The core vehicles for shared learning and resource development under the JLN are technical initiatives, which are managed by several technical partners and organized around key levers for reaching UHC objectives.
With 62.5 million tons of food wasted in the United States each year, there is much work to be done to
bring about substantial changes in the food industry that will create a more efficient food system and
help preserve the environment. This guide describes promising opportunities to reduce food waste
in three areas—packaging, food retail, and home kitchens—and discusses a number of solutions that
could be piloted, validated, and scaled to significantly reduce food waste in America.
National Disaster Resilience Competition's Resilience Academies - Emerging In...The Rockefeller Foundation
In 2015 The Rockefeller Foundation partnered with the U.S. Department of Housing and Urban Development (HUD) to launch the National Disaster Resilience Competition (NDRC)
Resilience Academies. Recognizing the salient need to infuse resilience thinking into HUD’s NDRC, these Academies were established to expose state and local governments to new approaches for protecting and promoting the long-term well-being and safety of their communities. A recent independent evaluation of the Academies has provided instructive insights about what works in efforts to build innovative resilience capacity.
Following its successful partnership with the U.S. Department of Housing and Urban Development’s (HUD) post–Hurricane Sandy Rebuild by Design competition, The Rockefeller Foundation launched the Resilience Academies and Capacity-Building Initiative. Designed to support HUD’s National Disaster Resilience Competition (NDRC), the Academies and the Initiative provide eligible state, county, and municipal governments with subject-matter expertise and lessons from the Foundation’s years of on-the-ground disaster recovery programming and mitigation planning. Further, the Foundation hoped to assist these key players in moving global knowledge and resources to meet homegrown needs.
In December 2016, The Rockefeller Foundation’s African Regional Office hosted the Rockefeller Foundation Resilience Convening in Nairobi, Kenya. Over 150 delegates and 40 speakers participated, sharing insights, examples, and engaging in debate and discussion on why and how ‘resilience’ can enhance Africa’s ongoing development.
Launched in 2008, the Asian Cities Climate Change Resilience Network (ACCCRN) Initiative aimed to catalyze attention, funding, and action for building the climate change resilience of vulnerable cities and people in Asia. Given that current estimates forecast that about 55 percent of Asia’s population will be living in urban centers by 2030, the ACCCRN Initiative is built on the premise that cities can take actions to build climate resilience – including drainage and flood management, ecosystem strengthening,
increasing awareness, and disease control – which can greatly improve the lives of poor and vulnerable people, not just in times of shock or stress, but every day.
At the time the initiative was launched, the concept of urban resilience and models for implementing it were nascent and emergent. ACCCRN proved to be an important experiment and “learning lab” for the Foundation and its grantees and partners to build capacity in cities to better understand and implement resilience solutions to the often devastating shocks and stresses of climate change. The initiative was effective in the initial 10 ACCCRN cities and, later, in an additional 40 cities.
As part of our Foundation-wide commitment to learning and accountability to our grantees, partners and stakeholders, we undertook an independent evaluation of the work of the initiative in 2014 to assess what worked well and not so well in ACCCRN. Conducted by Verulam Associates and ITAD, who also conducted a mid-term evaluation of the ACCCRN Initiative in 2011, this summative evaluation highlights successes, but also provides an important moment to reflect on the challenges we faced and on what we can do better or differently going forward.
As part of its overall mission of promoting the well-being of humanity throughout the world, The Rockefeller Foundation developed the goal of advancing inclusive economies. The framing of this goal is deliberate: the word inclusive stresses the need to overcome disadvantage while the choice of economies versus growth suggests the need to consider all dimensions of economic life. This executive summary outlines efforts to develop a framework to better understand and measure the characteristics of an inclusive economy. It includes:
• The evolution of the concept of an inclusive economy
• Key lessons learned from an analysis of indicator initiatives
related to measuring an inclusive economy
• A recommended indicator framework composed of 5 broad
characteristics, 15 sub-categories, and 57 indicators
• Implications for future work
For more details, a full report is available at:
inclusiveeconomies.org
Situating the Next Generation of Impact Measurement and Evaluation for Impact...The Rockefeller Foundation
Situating the Next Generation of Impact Measurement and Evaluation for Impact Investing contends that measurement practices need to evolve by borrowing from the strengths of both private business and social sector evaluation. Suggesting that an impact thesis is a crucial anchor for impact measurement strategies, the paper offers several measurement approaches in use today. The ‘next generation’ of impact measurement and evaluation must stem from a commitment of impact investors to strengthen evidence for their social returns alongside the evidence for financial returns.
The goal of the CEO & Gender Media Audit was to understand the media coverage of CEOs in various situations and determine if there are differences in the way male and female CEOs are covered.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
3. EMAIL
The Basics. Despite feeling a bit like “old media,” email is still an essential tool for storytelling and driving
people to take action. Sending emails is an effective way to capture attention and maintain engagement,
especially among people who are not regular visitors to an organization’s website. It’s a valuable tool for
engaging people for activities such as event organizing or volunteer mobilization—and it remains the most
effective digital tool for direct fundraising. To be effective, email must be deployed alongside an effective
CMS platform that allows users to easily click-through to a landing page in response to an engaging “ask.”
!
Trends. Changes in the “culture of the inbox”—how people view and use their email platforms—are dramatically
changing the rules of email marketing. Platform enhancements like Gmail tabs and image caching are adding
new dimensions to the user experience. There is some evidence that younger cohorts prefer tailored
“inboxes” for email communications.
!
Insight. Communicators will need to monitor changes in user behavior and experiment with new features to
continue to best leverage email as a meaningful way of engaging audiences. General features and functions
are very similar among different email platforms, but choosing the best platform can be a complex decision
because there is a range of features available to meet different needs of different organizations.
14
4. PROS CONS
!
Direct. Email provides direct contact between an
organization and individuals in its community.
!
Effective at driving engagement. Excellent for
driving people to take action in response to
specific asks—when linked to an effective landing
page.
!
Targeting. Email allows for virtually unlimited
segmentation of contact lists according to user
interests, depending on the system used and data
collected.
!
!
!
!
Low open rates. The sheer volume of email people
receive, along with the tendency for people to
change email services over time, decreases open
rates.
!
!
EMAIL
15
6. SOCIAL MEDIA
Platforms evaluated: Twitter | Facebook | Tumblr | LinkedIn
!
The Basics. Social media platforms enable organizations to connect with people, share intimate stories, create
conversations—or, more frequently, enter ongoing conversations—and build ever-expanding communities of people who
share common interests. Social media is a dynamic, real-time medium that leverages the power of networks to
disseminate content, with the expectation that audience members will contribute content and engage in dialogue.
!
Trends. Research shows that people most frequently look to people in their social networks as sources of ideas and
information—more than they look to traditional news and advertising. The instantaneous, interactive nature of social
media is dramatically altering the way people interact with organizations. People expect to be engaged in dialogue,
rather than treated as passive recipients of messages. Authenticity, transparency and listening are increasingly important
for organizations to establish trust. Meanwhile, social media is rapidly increasing storytelling from the front lines and
giving voice to people direly affected by issues and events.
!
Insight. Social media will continue to evolve with new platforms, and audiences will migrate (such as young people
leaving Facebook for other platforms). NGOs who use social media should expect to continue to adapt their strategies.
Effectively using social media for audience engagement requires a major investment of time and energy, and
organizations need to ensure that it will advance their overall goals.
17
7. 18
TWITTER
Twitter allows for content-rich, real
time updates—and the feeling of
intimate conversation.
Photography and videos can be
shared by anyone with access to
a camera or smartphone.
8. 19
TWITTER: “QUICK, DIRTY AND REAL”
http://www.theatlantic.com/technology/archive/2013/11/why-this-shepherd-loves-twitter/281702/
9. PROS CONS
!
Instant. Enables real-time content-sharing and
instant responses.
!
Exposure & metrics. Content can get a high volume
of exposure at low cost—which can be measured
with a broad range of in-depth metrics.
!
Efficient. Brevity allows for content to be sent
quickly and efficiently.
!
Mobile reach. High mobile user adoption allows for
greater reach in rural areas via mobile phones.
!
Reusable. Curation platforms such as Storify can re-
purpose Twitter content to create stories and
timelines.
!
Restricted length. With tweets limited to only 140
characters, messages and other content must be
extremely brief.
!
Timing. Audiences may miss real-time updates if
they are not constantly monitoring Twitter feeds. If
a storyline spans multiple tweets, the audience
might find it difficult to follow along. Hashtags and
Storify can be used to make story lines easier to
follow.
TWITTER
20
10. 21
Posts that include images are more likely to
catch viewers’ eyes as they scan through
their newsfeed.
Audiences can easily “Like” and “Share”
content on their own pages, easily expanding
the reach of content.
FACEBOOK
Tagging or linking to partner sites can
expand an organization’s visibility—as
shown in this example of Doctors
Without Borders linking to a PBS
program that features its work.
facebook.com/msf.english
11. PROS CONS
!
Chronological. Timelines make it easy to capture
chronological events and allow audiences to follow major
characters or themes within stories.
!
Emotional. Comments, images, and likes promote human
connection and more emotional engagement with content.
!
Action-oriented. The ability to embed action-oriented links
within posts allows people to respond quickly and easily,
when moved to act.
!
People-oriented. Nonprofits can link to the Facebook pages
of people featured in their stories—allowing users to connect
directly to the people, learn more and expand the reach of
the content.
!
Integrated. Linking to other sites in Facebook posts expands
opportunities for audiences to engage with more content on
other platforms.
!
Unpredictable. Users comments can be unpredictable and
inappropriate. Establishing community guidelines and
curation rules can help in monitoring responses and
maintaining the quality of the conversation.
!
Time-consuming. Responding in real time to comments and
posts requires constant monitoring and thoughtful
messages, which may require additional capacity and
resources.
!
FACEBOOK
22
12. 23
Allows for collections of topic- or
theme-based submissions so people
can search and engage with content
aligned with their interests.
Allows people to submit content,
offering a sense of empowerment,
creating a stream of crowd-sourced
material, and incentivizing people
to share the content with their
social networks.
TUMBLR
oneboston.tumblr.com
13. PROS CONS
!
Community engagement. Tumblr provides an
excellent medium to engage supporters by posting
thank you cards, letters of gratitude, and donor
recognition.
!
Topic-specific. Organizations can use Tumblr to
reach new audiences by creating Tumblr pages that
draw connections between their work and topics of
interest to Tumblr users.
!
Repurposing of content. Can be used to repurpose
content from an organization’s website by mirroring
themes in a new medium and format, which can
expose the same content to new audiences.
!
!
!
Time-consuming. Adding a Tumblr blog to a social
media landscape will require internal stakeholders
to develop additional content.
!
Young audience. The demographics of Tumblr tend
to be limited to mainly teens and young adults.
!
Training. Tumblr’s user interface requires additional
training on the technology and upload capabilities.
TUMBLR
24
14. 25
NPR’s Instagram page hosts a
variety of images and micro-
campaigns that encourage
social sharing around issues
and events. This engages
activists and broadens reach.
Instagram is a photography-
driven platform, which
sparks conversations about
images—and the people and
issues featured in the
photos.
INSTAGRAM
instagram.com/npr
15. PROS CONS
!
Vivid. Powerful images can create an emotional
connection with the audience.
!
Engaging. Organizations can engage followers by
requesting them to share images that further story
lines and support campaigns.
!
Repurposing. Images posted on other platforms
can be shared on Instagram, making it an easy tool
for repurposing content—which can be filtered and
curated by assigning a hashtag for the campaign.
!
!
Limited control. Others can easily repurpose
images without giving proper recognition to the
original author or owner.
!
Image production costs. Using Instagram as a
major platform requires an investment in
photography.
!
Mobile-friendly content. Content must be
optimized for mobile viewing, as most users access
the platform through mobile devices.
INSTAGRAM
26
16. PROS CONS
!
High-value audience. Linking networks of
professionals in a wide range of fields, the platform
offers access to an educated, affluent audience that
can be leveraged for advocacy, fundraising and
other purposes.
!
High click-through rates. LinkedIn has proven
through research to be a strong click-through
destination to social platforms, blogs and websites.
!
!
!
Subscription costs. Sales Navigator and
Networking functionalities allow for expansion of
existing networks, but these capabilities often
require paid subscriptions.
!
Time-consuming. Content must be high-value and
developed with a professional audience in mind,
tailored to promote thought leadership within a
given space. Content development often requires
additional time and capacity.
LINKEDIN
27
18. VIDEO
The Basics. Because video uses images, sound and movement, it can be the most captivating digital format for
storytelling. People are more likely to click on videos than other content. The medium allows the audience to
experience stories emotionally and connect with the people whose lives are featured, which can encourage
empathy and further motivate people to take action. “Virality” can also be achieved through highly
entertaining, interesting or moving content, expanding reach to new audiences and potentially gaining
visibility in traditional news media. Audio technology such as podcasts are also increasingly used in
storytelling.
!
Trends. Pew research suggests that 7 out of 10 online adults use video sharing sites, and YouTube has 1 billion
users.
!
Insight. The cost barriers to producing video content continue to lower, however, as more video is being
shared, it is critical that organizations develop quality videos that break through the noise and contribute to
their overall goals.
29
19. VIDEO
Trends
30
Cloud-based editing allows for
multiple editors to collaborate on a
video project.
Video content is typically available
across multiple devices.
Innovative tools, such as wevideo, make it
easier for non-profits to develop high
quality videos at a lower cost.
www.wevideo.com/
20. 31
Save the Children produced a video lasting
less than two minutes to offer a new
perspective on the devastating impact of
the Syrian conflict on the country’s children.
Depicting what would happen if the Syrian
conflict were to happen in the UK helped
audiences relate to the people in Syria and
take action to support Save the Children.
The video resulted in more than 22 million
views and coverage from the New York Times,
Washington Post and Huffington Post.
YOUTUBE
http://www.youtube.com/watch?v=kGqCFXqiLTo
21. PROS CONS
!
Enormous user base. Currently there are more than
1 billion unique visits to Youtube and 6 billion
hours of video watched each month on the
platform.
!
Branded channels. Specific “cause” and “nonprofit”
channels allow organizations to connect with target
audiences.
!
Thematic. Themes can easily be created within
channels and linked to other media channels.
!
Simple & free metrics. YouTube makes it easy to
track views, virality of content, and other metrics,
such as watch time, audience retention, and
engagement.
!
Time-consuming. Maintenance of channels and
creation of content require a high investment in
time and training.
!
Resources. The quality and consistency of video
content may vary, depending on available
resources.
!
!
YOUTUBE
32
22. 33
“The Hiro Effect” shares insights about the
art of storytelling, the organization’s internal
processes for story development and how
successful the project was for their
organization.
!
!
Vimeo’s user base is targeted at professional
storytellers—and can be used for “behind
the scenes” videos, to add emotion and an
additional layer to stories, the production/
creative process.
http://vimeo.com/71826515
VIMEO
23. PROS CONS
!
High quality. Video can be higher quality than
other options, and includes optional HD uploading
and embedding options.
!
Community. An Activism/Non-Profits category
allows NGOs to display their stories in a
professional environment—suggesting there is an
existing community to leverage.
!
Available tools. Vimeo provides users with a video
toolkit that can be used to create higher quality
videos on lower budgets.
!
Cost. Costs are associated with the services.
!
Limited virality. Videos typically do not have the
same “virality” as they do on Youtube or Vine.
!
!
VIMEO
34
24. 35
VINE
Diabetes UK teaches the “four T’s of
diabetes” symptoms by describing each
one briefly in this short video, allowing for
very quick message delivery and sharing
options for viewers.
vine.co/v/b5TIXPwmn35
Vine is a mobile app owned by Twitter that
enables its users to create and post short
looping video clips. Video clips created
with Vine have a maximum clip length of
six seconds and can be shared to Vine's
social network, or to other services such as
Twitter and Facebook.
25. PROS CONS
!
Affordable. Uploads must be less than six seconds,
making it an affordable option for users who pay
for content uploads.
!
Engaging. Engagement among users is a main
feature of the platform, and Vine provides a much
easier and more intuitive means of sharing video
than other platforms.
!
!
Limited availability. Currently only available for
iOS, Android and Microsoft Windows.
!
Time limitations. The brevity of the platform makes
it difficult to convey a storyline or a call to action.
!
VINE
36
26. 37
PODBEAN
McKinsey uses Podbean to add author
interviews and book excerpt readings
to its quarterly insights newsletter,
adding another dimension for
engagement with readers/listeners.
Podbean is a free podcast hosting
platform.
http://www.podbean.com/
27. PROS CONS
!
Engaging. Can be used to add an additional layer
to a story, increasing the ability for users to engage
with the story and the content.
!
Integrated. Integrates sound with text and visual
content. Podcasts can be synced with other
platforms, such as Pinterest, Storify, or Tumblr to
enhance the user experience and audience reach.
!
Cost. Users must buy subscriptions, at varying
prices.
!
Requirements. Requires HTML5 Podbean Player.
!
Complex interface. User interface may be difficult
for some users to navigate.
!
!
PODBEAN
38
29. CURATION
Platforms evaluated: Flipboard | Pocket | Pinterest | Storify
!
The Basics. Sharing content and participating in conversations has become an essential part of storytelling.
Curation platforms help users collect and repurpose content created by multiple sources to create their own
narratives. This allows organizations to engage with their audiences—and use that dialogue to advance their
goals.
!
Insight. The most important element of successfully utilizing curation tools for engagement is the discipline of
listening to audience input and participating in community conversations.
!
!
!
!
!
40
30. 41
UNICEF’s Child Labor Flipboard
incorporates various media
sources, such as CNN articles,
YouTube videos, and their own
content from their blog—
allowing audiences to see a
curated snapshot of the topic.
!
Flipboard users can share or
subscribe to their page and
UNICEF can track the number of
“Readers” and “Page Flips” for
their content.
FLIPBOARD
Flipboard is a social networking
application that allows users to
aggregate and curate content
from various online sources into
digital magazines.
https://'lipboard.com/section/child-‐labor-‐bv4xt5
31. PROS CONS
!
Intuitive. An intuitive user interface makes the
platform easy to learn.
!
Categorizable. Allows users to create chapters and
virtual storybooks about specific topics.
!
Customizable. Customizable drag and drop
features allow users to mix and match stories with
images.
!
Growing user base. Currently more than 100
million users.
!
FLIPBOARD
42
!
Research required. The platform is currently
available as an App through Apple, Google Play,
Windows Store, Blackberry World, Amazon App
Store and Nook. Adding more than one app may
be labor intensive.
!
Steep learning curve. Although the platform has
excellent tutorials and a resource section, training
can be time-intensive.
!
!
32. 43
POCKET
!
Pocket is an application that allows
users to aggregate and save
content from various online sources
to access at any time from a
computer, mobile phone or iPad.
!
!
Internal stakeholders can use
Pocket to aggregate content for
Flipboards, Storify, and Glossi.
!
!
!
!
Users can share, save, or like
comments from any mobile device,
iPad or web platform.
!
!
!
!
!
getpocket.com
33. PROS CONS
!
Aggregation. Great for aggregating articles on a
specific topic.
!
Content management. Can assist in organizing
specific content based on themes or storylines.
!
May not be useful for storytelling. More conducive
to workflow management than storytelling, and
currently does not have many nonprofits exploring
the platform.
POCKET
44
34. 45
Pinterest is a photo and video
social networking platform that
allows users to create and share
“pinboards” that can focus on
topics related interests, hobbies,
causes, or events.
!
!
Charity Water has developed a
board on Pinterest where they
pin a new photo every day with
a statistic or fact relating to their
cause.
!
By developing an ongoing
storyline, Charity Water is able
to keep their audiences
engaged daily with new content
related to their mission, one
image at a time.
PINTEREST
http://www.pinterest.com/charitywater/photo-‐of-‐the-‐day/
35. PROS CONS
!
Reach. A channel to share videos and other content
with broad audiences.
!
Community. Many Pinterest boards already exist for
nonprofit storytelling, which indicates a community
of interest already exists for stories about
international development.
!
Users champion nonprofits. Many nonprofits do
not have an official presence on Pinterest, but
“Pinners” are sharing content related to a variety of
nonprofit brands.
!
!
Lack of control. An organization has little control
over content. Brands that publish on Pinterest need
to be flexible and understand that others can easily
“repin” or republish their work.
PINTEREST
46
36. 47
The content on Storify allows for each tweet,
image, or video to become it’s own shareable
piece of content—and users have the option to
re-share just one tweet or the entire curated
storyline, based on their own preferences.
Storify is a social media aggregation platform
that allows users to curate content from various
social platforms, such as Facebook, Twitter, and
Instagram to develop timelines and stories
based on that content.
!
WaterAid is able to repurpose their real-time
Twitter content to develop a storyline that can
be shared across social media platforms.
STORIFY
http://storify.com/wateraid/everyoneeverywhere-‐supporting-‐world-‐water-‐day-‐201
37. PROS CONS
!
Twitter-friendly. Ideal for aggregating Twitter chats
and reposting content.
!
Aggregation. Storify is a great way to aggregate
similar content from many social media platforms
to create a cohesive narrative.
!
Sharable. Enhances the shareability of your
content.
!
Static. Allows users to repurpose posts and
highlight real-time content in a static form.
!
Control. The platform allows users to recreate
events in chronological order without noise.
!
Time-consuming. Storify requires internal
stakeholders to aggregate content and develop
story lines using content from multiple sources,
which can require a significant time investment.
!
STORIFY
48
39. EXPERIMENTAL
Platforms evaluated: Medium | Glossi | Tactilize | Cowbird
!
The Basics. Many nonprofits wait until an innovative digital platform is adapted by a broad user base before investing
time and resources into building their own presence on it. However, early adopters of “bleeding edge” technology can
establish themselves as thought leaders on the platform and build a loyal fan base early on its growth—before
competition for attention becomes more intense. Some early adopters find their feedback can inform and guide the
direction of the technology as it develops, so that it better meet their needs.
!
Insight. The platforms examined here have potential to build substantial audiences over time, but trying to predict the
future of technology is notoriously problematic. Organizations interested in experimental platforms must explore them
carefully and set specific, measurable goals before contributing major resources.
!
!
!
!
!
!
!
!
!
!
50
40. 51
MEDIUM
Medium is a social networking
and blogging site that focuses
on collaboration and creativity
through writing and
storytelling.
!
Medium allows stories to be
found easily through its
“collections”search capability.
Photos and narrative content
encourage readers to engage with
a story—and Medium provides
opportunities to link to other
Medium articles, GiftCatalog,
Twitter, Facebook and CMS pages,
which can spread the content more
broadly.
https://medium.com/non-‐pro'it-‐picks/9b07ccbe2d5f
41. PROS CONS
!
Rewards creativity. Organic content algorithms
reward creative content, not social status.
!
Thought leadership opportunity. Thought
leadership status can be gained through the
creation of intelligent, well articulated stories.
!
Flexible. User interface is automatically formatted
for the medium in which it is being viewed.
!
Small user base. Very few nonprofits are currently
engaging on the platform—and best practices are
still being developed.
!
!
MEDIUM
52
42. 53
GLOSSI
Glossi’s “Flipbook”-style presentation
allows Charmed for Charity to
highlight their designer’s stories,
missions and events within a single
piece of digital content.
!
Content can be easily shared
through Facebook, Twitter, Tumblr,
Google Plus and Pinterest to expand
reach.
!
“See How It’s Made” button gives
the audience insight into the
creation of the Glossi Board,
allowing them to connect with the
creative design process.
http://glossi.com/Blueprint4Style/29808-‐charmed-‐by-‐charity?q=charity#
43. PROS CONS
!
Visually engaging. Platform includes the ability to
create digital magazines that integrate video and
images with an intuitive drag and drop template.
!
!
Beta. Technology is still in beta and is invitation-
only.
!
!
GLOSSI
54
44. 55
TACTILIZE
The platform does not require any
additional technical design skills,
and provides easy to use templates
tailored to specific objectives and
audiences, which saves time on
content creation.
!
Automatically formats content to
be viewed and shared on iPads
and any web browser.
!
To expand reach, content can be
shared through various social
media platforms, such as Twitter,
Facebook and Instagram.
!
https://www.facebook.com/Tactilize/photos/pb.221464081243729.-‐2207520000.1395435741./509807842409350/?type=3&theater
45. PROS CONS
!
iPad oriented. Focuses on content development for
brands that want to market and engage through
iPad visualizations.
!
Beta. Platform still in beta phase with existing
company comprised of only 10 employees and a
small online presence.
!
!
TACTILIZE
56
46. 57
COWBIRD Cowbird is a networking and
publishing platform for storytelling
that focuses on organic content and
collaboration, while providing a
broad range of tools for content
development to its users.
!
Zero Creates Possibilities uses
Cowbird to tell the story about the
author’s village and the history
behind her non-profit efforts.
!
The author’s voice is genuine and
allows other authors to view, share,
and comment.
!
The author of this post uses imagery
to captivate her audience and to
promote her stories on Cowbird.
Further, her images can be shared
through Facebook and Twitter by
other Cowbird authors.
http://cowbird.com/story/68453/Zero_Creates_Possibilities/
47. PROS CONS
!
Topic-specific. Topics can help spark ideas for new
content and identify new market segments that
may have as yet be unexplored.
!
Accessible resources. Free tools are available to
help develop stories and build out digital audio
and imagery.
!
Community-building opportunity. The platform can
assist in connecting with like-minded individuals
and spark creative stories that can be dispersed
through other social channels that are more
established.
!
Niche audience. Appeals to a very niche
community and target audience.
!
Skeptical of promotional content. Cowbird prides
itself in being “completely supported by our
citizens”—which means no corporate sponsorships
or ads. Participants should be wary of this and
ensure that content is genuine and sincere.
!
COWBIRD
58