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ACCOUNTING INFORMATION SYSTEM & E-
COMMERCE
LECTURE 4 B2B BUSINESS MODELS-
ECOMMERCE
CHAPTER 2: E-COMMERCE BUSINESS
MODELS AND CONCEPTS
By
Habib Ullah Qamar
MSCS,MBA(HRM)
LEARNING OBJECTIVE
 Identify the key components of e-commerce
business models.
 Describe the major B2C business models.
 Describe the major B2B business models.
 Understand key business concepts and strategies
applicable to e-commerce
RECOMMENDED BOOKS / RESOURCES
 http://www.theITeducation.com/
 Wikipedia.org
 E-Commerce by Kenneth C. Loudon, Carol Traver :
2014 version –Chapter 2
 http://slideshare.net/habibullahqamar/
LETS START
E-Commerce
RAISING CAPITAL
 Raising capital is one of the most important
functions for a founder of a start-up business
and its management team.
 Low capital is a primary reason why so many start-
up businesses fail.
 Many entrepreneurs initially “bootstrap” to get a
business off the ground, using personal funds
derived from savings, credit card advances, home
equity loans, or from family and friends. Funds of
this type are often referred to as seed capital.
TRADITIONAL SOURCES OF RAISING CAPITAL
 Incubators typically provide a small amount of funding
and also an array of services to start-up companies.
 angel investors typically wealthy individuals or a group
of individuals who invest their own money in exchange
for an equity share in the stock of a business; often are
the first outside investors in a start-up.
 Venture capital investors invest funds they manage for
other investors such as investment banks, pension
funds, insurance companies, or other businesses, and
usually want to obtain a larger stake in the business and
exercise more control over the operation of the
business.
TRADITIONAL SOURCES OF RAISING CAPITAL
 Crowdfunding involves using the Internet to
enable individuals to collectively contribute their
money to support various projects. The concepts
behind crowdfunding have been popularized by
Kickstarter and Indiegogo but they were not able to
be used for equity investments in for-profit
companies in the United States due to securities
regulations.
SELF LEARNING QUESTION
 What are difficulties in categorizing e-commerce
business models?
MAJOR BUSINESS-TO-CONSUMER (B2C)
BUSINESS MODELS
 Business-to-consumer (B2C) e-commerce, in which
online businesses seek to reach individual
consumers, is the most well-known and familiar
type of e-commerce.
 Virtual Merchant (Amazon, iTunes, kamyu.pk)
 Bricks-and-Clicks (Online distribution channel for a
company that also has physical stores)
 Catalog Merchant (Online version of direct mail
catalog)
MAJOR BUSINESS-TO-CONSUMER (B2C)
BUSINESS MODELS
RESOURCES
 E-Commerce by Kenneth C. Loudon, Carol Traver :
2014 version : Chapter 2
 www.Wikipedia.org
 http://www.businessdictionary.com/
 http://theITeducation.com/
THANK YOU

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Lecture 4 e-cmmerce , b2b business models and concpets-chapter 2

  • 1. ACCOUNTING INFORMATION SYSTEM & E- COMMERCE LECTURE 4 B2B BUSINESS MODELS- ECOMMERCE CHAPTER 2: E-COMMERCE BUSINESS MODELS AND CONCEPTS By Habib Ullah Qamar MSCS,MBA(HRM)
  • 2. LEARNING OBJECTIVE  Identify the key components of e-commerce business models.  Describe the major B2C business models.  Describe the major B2B business models.  Understand key business concepts and strategies applicable to e-commerce
  • 3. RECOMMENDED BOOKS / RESOURCES  http://www.theITeducation.com/  Wikipedia.org  E-Commerce by Kenneth C. Loudon, Carol Traver : 2014 version –Chapter 2  http://slideshare.net/habibullahqamar/
  • 5. RAISING CAPITAL  Raising capital is one of the most important functions for a founder of a start-up business and its management team.  Low capital is a primary reason why so many start- up businesses fail.  Many entrepreneurs initially “bootstrap” to get a business off the ground, using personal funds derived from savings, credit card advances, home equity loans, or from family and friends. Funds of this type are often referred to as seed capital.
  • 6. TRADITIONAL SOURCES OF RAISING CAPITAL  Incubators typically provide a small amount of funding and also an array of services to start-up companies.  angel investors typically wealthy individuals or a group of individuals who invest their own money in exchange for an equity share in the stock of a business; often are the first outside investors in a start-up.  Venture capital investors invest funds they manage for other investors such as investment banks, pension funds, insurance companies, or other businesses, and usually want to obtain a larger stake in the business and exercise more control over the operation of the business.
  • 7. TRADITIONAL SOURCES OF RAISING CAPITAL  Crowdfunding involves using the Internet to enable individuals to collectively contribute their money to support various projects. The concepts behind crowdfunding have been popularized by Kickstarter and Indiegogo but they were not able to be used for equity investments in for-profit companies in the United States due to securities regulations.
  • 8. SELF LEARNING QUESTION  What are difficulties in categorizing e-commerce business models?
  • 9. MAJOR BUSINESS-TO-CONSUMER (B2C) BUSINESS MODELS  Business-to-consumer (B2C) e-commerce, in which online businesses seek to reach individual consumers, is the most well-known and familiar type of e-commerce.  Virtual Merchant (Amazon, iTunes, kamyu.pk)  Bricks-and-Clicks (Online distribution channel for a company that also has physical stores)  Catalog Merchant (Online version of direct mail catalog)
  • 11. RESOURCES  E-Commerce by Kenneth C. Loudon, Carol Traver : 2014 version : Chapter 2  www.Wikipedia.org  http://www.businessdictionary.com/  http://theITeducation.com/