Lecture 4 e-cmmerce , b2b business models and concpets-chapter 2
1. ACCOUNTING INFORMATION SYSTEM & E-
COMMERCE
LECTURE 4 B2B BUSINESS MODELS-
ECOMMERCE
CHAPTER 2: E-COMMERCE BUSINESS
MODELS AND CONCEPTS
By
Habib Ullah Qamar
MSCS,MBA(HRM)
2. LEARNING OBJECTIVE
Identify the key components of e-commerce
business models.
Describe the major B2C business models.
Describe the major B2B business models.
Understand key business concepts and strategies
applicable to e-commerce
3. RECOMMENDED BOOKS / RESOURCES
http://www.theITeducation.com/
Wikipedia.org
E-Commerce by Kenneth C. Loudon, Carol Traver :
2014 version –Chapter 2
http://slideshare.net/habibullahqamar/
5. RAISING CAPITAL
Raising capital is one of the most important
functions for a founder of a start-up business
and its management team.
Low capital is a primary reason why so many start-
up businesses fail.
Many entrepreneurs initially “bootstrap” to get a
business off the ground, using personal funds
derived from savings, credit card advances, home
equity loans, or from family and friends. Funds of
this type are often referred to as seed capital.
6. TRADITIONAL SOURCES OF RAISING CAPITAL
Incubators typically provide a small amount of funding
and also an array of services to start-up companies.
angel investors typically wealthy individuals or a group
of individuals who invest their own money in exchange
for an equity share in the stock of a business; often are
the first outside investors in a start-up.
Venture capital investors invest funds they manage for
other investors such as investment banks, pension
funds, insurance companies, or other businesses, and
usually want to obtain a larger stake in the business and
exercise more control over the operation of the
business.
7. TRADITIONAL SOURCES OF RAISING CAPITAL
Crowdfunding involves using the Internet to
enable individuals to collectively contribute their
money to support various projects. The concepts
behind crowdfunding have been popularized by
Kickstarter and Indiegogo but they were not able to
be used for equity investments in for-profit
companies in the United States due to securities
regulations.
9. MAJOR BUSINESS-TO-CONSUMER (B2C)
BUSINESS MODELS
Business-to-consumer (B2C) e-commerce, in which
online businesses seek to reach individual
consumers, is the most well-known and familiar
type of e-commerce.
Virtual Merchant (Amazon, iTunes, kamyu.pk)
Bricks-and-Clicks (Online distribution channel for a
company that also has physical stores)
Catalog Merchant (Online version of direct mail
catalog)