The document provides an overview of the digital marketing ecosystem and key social media platforms. It discusses the customer journey and gives statistics on internet and mobile users in the Philippines. Details are given on the number of global and Philippine users for major social networks like Facebook, Twitter, LinkedIn, YouTube and insights into their growth and popularity. Trends in social media marketing and use of hashtags are also examined.
This document provides a list of the 50 most widely used websites in Japan according to Ogilvy Public Relations Worldwide (Japan). It summarizes the purpose and ownership of each site, including portal sites like Yahoo Japan and goo, social networking sites like Mixi and GREE, blogs like Ameblo and Cocolog, video sharing sites like YouTube and Nikoniko-douga, and other types of sites related to news, entertainment, shopping, and more. The list aims to help understand where online conversations are taking place and what content Japanese internet users are viewing.
Digital marketing scope opportunity & future prospects- kiran dondKiran Dond
This document discusses the evolution and growth of digital marketing from the 1970s to present day. Some key points:
- Digital marketing has grown significantly since the 1970s with the introduction of technologies like Ethernet, personal computers, search engines, e-commerce, social media, smartphones, and high-speed internet access.
- India in particular has seen huge growth in internet and social media users from 2015-2020, with over 500 million internet users expected by 2020. Social media networks like Facebook have also grown substantially.
- Digital advertising spending is increasing and making up a larger portion of total advertising budgets compared to traditional methods. Sectors like e-commerce have also driven growth in digital advertising.
- Future
eMarketer Webinar: Keeping Pace with Omnichannel ConsumerseMarketer
Marketers: Are you able to keep track of consumers as they move from desktop to smartphone to tablet and back again—all in the space of a single day? Topics in this webinar include: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Music Ally's roundup of key digital music industry stats and data from July 2010, including: sales figures, cloud music predictions, the success of Justin Bieber on Vevo and Lady Gaga on Facebook, stats on teenagers and social networks, the rise of Foursquare, iPhone 4 and Apple revenues, and the growth of mobile apps.
This document discusses how retailers can utilize mobile technology as a marketing strategy. It notes that $25 billion was spent on mobile purchases in 2014, an 81% increase from the previous year. The key takeaways are to understand how customers shop and get information today, learn how to have a mobile friendly website, and understand tools to improve the online and mobile presence. Some tips provided include making websites mobile optimized, using social media, video, and email marketing to engage mobile users. The growth of mobile device usage provides opportunities for retailers to reach customers online and drive m-commerce sales.
This document provides a list of the 50 most widely used websites in Japan according to Ogilvy Public Relations Worldwide (Japan). It summarizes the purpose and ownership of each site, including portal sites like Yahoo Japan and goo, social networking sites like Mixi and GREE, blogs like Ameblo and Cocolog, video sharing sites like YouTube and Nikoniko-douga, and other types of sites related to news, entertainment, shopping, and more. The list aims to help understand where online conversations are taking place and what content Japanese internet users are viewing.
Digital marketing scope opportunity & future prospects- kiran dondKiran Dond
This document discusses the evolution and growth of digital marketing from the 1970s to present day. Some key points:
- Digital marketing has grown significantly since the 1970s with the introduction of technologies like Ethernet, personal computers, search engines, e-commerce, social media, smartphones, and high-speed internet access.
- India in particular has seen huge growth in internet and social media users from 2015-2020, with over 500 million internet users expected by 2020. Social media networks like Facebook have also grown substantially.
- Digital advertising spending is increasing and making up a larger portion of total advertising budgets compared to traditional methods. Sectors like e-commerce have also driven growth in digital advertising.
- Future
eMarketer Webinar: Keeping Pace with Omnichannel ConsumerseMarketer
Marketers: Are you able to keep track of consumers as they move from desktop to smartphone to tablet and back again—all in the space of a single day? Topics in this webinar include: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Music Ally's roundup of key digital music industry stats and data from July 2010, including: sales figures, cloud music predictions, the success of Justin Bieber on Vevo and Lady Gaga on Facebook, stats on teenagers and social networks, the rise of Foursquare, iPhone 4 and Apple revenues, and the growth of mobile apps.
This document discusses how retailers can utilize mobile technology as a marketing strategy. It notes that $25 billion was spent on mobile purchases in 2014, an 81% increase from the previous year. The key takeaways are to understand how customers shop and get information today, learn how to have a mobile friendly website, and understand tools to improve the online and mobile presence. Some tips provided include making websites mobile optimized, using social media, video, and email marketing to engage mobile users. The growth of mobile device usage provides opportunities for retailers to reach customers online and drive m-commerce sales.
The document discusses strategies for choosing the right social media channels for a business. It provides demographic information and marketing suggestions for major channels like Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and Reddit. The key goals are to understand target audiences, connect with them on their preferred channels, and drive potential clients to the business website.
How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
Facebook has over 1.65 billion monthly active users. YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. and has over 1 billion users total. Twitter has over 86 million monthly users in the United States and 60% of users have purchased from an SMB because of something they saw on Twitter. Instagram has over 400 million monthly active users and user engagement is 58x higher than Facebook and 120x higher than Twitter. Pinterest has over 68 million monthly users in the United States and is popular for planning purchases.
This document discusses using social media for non-profits. It notes that non-profits have customers and need to market themselves. Various social media platforms are described such as Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and Instagram. Statistics on user demographics and engagement on each platform are provided. The document advises non-profits to use social media to tell their story, engage with audiences, and provide opportunities to increase donations. It emphasizes listening on social media and setting goals to reach audiences, engage people, and offer revenue-generating opportunities.
Keeping Up with the Ever-Changing Social Media LandscapeSarah Page
This document discusses strategies for keeping up with the ever-changing social media landscape. It provides statistics on major platforms like Facebook, Twitter, Pinterest, and Instagram and discusses best practices for using each one. These include developing a content strategy and calendar, scheduling posts in advance, and curating content from other sources. The document emphasizes having a clear goal and understanding your audience when choosing which platforms to use and how to engage on each one.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
The document discusses how social media like Facebook and Twitter have revolutionized digital communication and how businesses must adapt to survive. It notes statistics on growth of social platforms and demographics of social media users. The presentation argues the wild bird feeding industry needs a fresh digital strategy combining traditional advertising with social media to engage customers and grow. Challenges to implementing social media are addressed. The speaker advocates listening to customers online and setting goals to leverage social platforms for marketing and collaboration across the industry.
This document discusses whether manufacturers need social media and provides a blueprint for getting started. It establishes that over half of mobile users access the web on their phones and that smartphones will represent over half of mobile users by 2013. The summary outlines establishing goals, understanding your audience, crafting your message, selecting appropriate social media tactics, and provides a blueprint for manufacturers to get started that includes an email newsletter, blog, videos, and promoting content on LinkedIn, Twitter and Google+.
This document discusses using social media for gift shops. It covers why social media is important, which platforms are best, and tips for effective social media use. The key platforms discussed are Facebook, Twitter, and Pinterest. Facebook is the largest social network and allows various ad types. Twitter is popular for sharing updates in 140 characters or less. Pinterest is well-suited for visual content and attracts more women. The document provides best practices like showing personality, engaging content, and helpful tools for social media marketing.
This document discusses social media trends in 2010 and beyond. It notes that 1 in 3 online Americans update their social media status at least weekly. It also states that 31 million Americans will write blogs in 2010 while over 104 million will read blogs. The document emphasizes that social media should be integrated into business strategies and goals, and outlines steps to structure social media use, including establishing policies, examining workflows, and focusing on tactics not tied to specific platforms.
The document provides information about various online research tools and methods, including:
- Google search operators that can help narrow or expand searches, such as using quotation marks, wildcards, or filters like "site:"
- Other search engines like Microsoft Bing and their features
- Advanced search tools on Google like Google Alerts, Advanced Image Search, and Advanced Video Search
- Social media platforms like Facebook, Twitter, Instagram and how to search within them or for information about them
- General statistics about the usage and growth of platforms like Facebook, Twitter, and Instagram
- Information on the deep web and dark web and how to access them safely
- The tool IFTTT that allows users
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
Influence of new media in creating new marketsShiraz Latiff
The document discusses how new media has shaped new markets through social revolutions. It outlines how the 2011 Arab Spring was driven by new media like social networks, mobile phones, and YouTube which allowed individuals to participate in protests. New media gives power to individuals by allowing real-time sharing of information. The rise of social media has created new opportunities for businesses, with over 70% using platforms like Facebook, Twitter, and LinkedIn. The document provides several examples of how companies have successfully used social media and new media platforms to engage customers, create new business models, and increase sales and profits. It concludes with ten rules for businesses to effectively engage on social media.
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
Social media has become a major part of online activity and digital marketing. Some key points:
- Over 60% of adults worldwide now use social media, with over 22% of online time spent on major channels like Facebook and Twitter.
- Social commerce sales through social media are expected to reach $30 billion by 2015, with 20% of users willing to make purchases directly within social media sites.
- Most large companies have active social media presences, and over 90% of marketers now use social media as an important part of their strategies.
The document discusses strategies for choosing the right social media channels for a business. It provides demographic information and marketing suggestions for major channels like Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and Reddit. The key goals are to understand target audiences, connect with them on their preferred channels, and drive potential clients to the business website.
How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
Facebook has over 1.65 billion monthly active users. YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. and has over 1 billion users total. Twitter has over 86 million monthly users in the United States and 60% of users have purchased from an SMB because of something they saw on Twitter. Instagram has over 400 million monthly active users and user engagement is 58x higher than Facebook and 120x higher than Twitter. Pinterest has over 68 million monthly users in the United States and is popular for planning purchases.
This document discusses using social media for non-profits. It notes that non-profits have customers and need to market themselves. Various social media platforms are described such as Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and Instagram. Statistics on user demographics and engagement on each platform are provided. The document advises non-profits to use social media to tell their story, engage with audiences, and provide opportunities to increase donations. It emphasizes listening on social media and setting goals to reach audiences, engage people, and offer revenue-generating opportunities.
Keeping Up with the Ever-Changing Social Media LandscapeSarah Page
This document discusses strategies for keeping up with the ever-changing social media landscape. It provides statistics on major platforms like Facebook, Twitter, Pinterest, and Instagram and discusses best practices for using each one. These include developing a content strategy and calendar, scheduling posts in advance, and curating content from other sources. The document emphasizes having a clear goal and understanding your audience when choosing which platforms to use and how to engage on each one.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
The document discusses how social media like Facebook and Twitter have revolutionized digital communication and how businesses must adapt to survive. It notes statistics on growth of social platforms and demographics of social media users. The presentation argues the wild bird feeding industry needs a fresh digital strategy combining traditional advertising with social media to engage customers and grow. Challenges to implementing social media are addressed. The speaker advocates listening to customers online and setting goals to leverage social platforms for marketing and collaboration across the industry.
This document discusses whether manufacturers need social media and provides a blueprint for getting started. It establishes that over half of mobile users access the web on their phones and that smartphones will represent over half of mobile users by 2013. The summary outlines establishing goals, understanding your audience, crafting your message, selecting appropriate social media tactics, and provides a blueprint for manufacturers to get started that includes an email newsletter, blog, videos, and promoting content on LinkedIn, Twitter and Google+.
This document discusses using social media for gift shops. It covers why social media is important, which platforms are best, and tips for effective social media use. The key platforms discussed are Facebook, Twitter, and Pinterest. Facebook is the largest social network and allows various ad types. Twitter is popular for sharing updates in 140 characters or less. Pinterest is well-suited for visual content and attracts more women. The document provides best practices like showing personality, engaging content, and helpful tools for social media marketing.
This document discusses social media trends in 2010 and beyond. It notes that 1 in 3 online Americans update their social media status at least weekly. It also states that 31 million Americans will write blogs in 2010 while over 104 million will read blogs. The document emphasizes that social media should be integrated into business strategies and goals, and outlines steps to structure social media use, including establishing policies, examining workflows, and focusing on tactics not tied to specific platforms.
The document provides information about various online research tools and methods, including:
- Google search operators that can help narrow or expand searches, such as using quotation marks, wildcards, or filters like "site:"
- Other search engines like Microsoft Bing and their features
- Advanced search tools on Google like Google Alerts, Advanced Image Search, and Advanced Video Search
- Social media platforms like Facebook, Twitter, Instagram and how to search within them or for information about them
- General statistics about the usage and growth of platforms like Facebook, Twitter, and Instagram
- Information on the deep web and dark web and how to access them safely
- The tool IFTTT that allows users
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
Influence of new media in creating new marketsShiraz Latiff
The document discusses how new media has shaped new markets through social revolutions. It outlines how the 2011 Arab Spring was driven by new media like social networks, mobile phones, and YouTube which allowed individuals to participate in protests. New media gives power to individuals by allowing real-time sharing of information. The rise of social media has created new opportunities for businesses, with over 70% using platforms like Facebook, Twitter, and LinkedIn. The document provides several examples of how companies have successfully used social media and new media platforms to engage customers, create new business models, and increase sales and profits. It concludes with ten rules for businesses to effectively engage on social media.
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
Social media has become a major part of online activity and digital marketing. Some key points:
- Over 60% of adults worldwide now use social media, with over 22% of online time spent on major channels like Facebook and Twitter.
- Social commerce sales through social media are expected to reach $30 billion by 2015, with 20% of users willing to make purchases directly within social media sites.
- Most large companies have active social media presences, and over 90% of marketers now use social media as an important part of their strategies.
2. The Customer Journey
(Path To Purchase)
Awareness
Interest
Desire
Action
Purchase
Purchase
-------------------------------------------------------------------------Support
Loyalty
Advocacy
www.fmi.com.ph
norelyn@fmi.com.ph
3. Digital Landscape in the Philippines
• Internet Users
• Mobile Users
• Smartphone Users
9 Million
or 9% of total population
Over 100 Million
or 104% of total population
15 Million
or 15% of total population
Sources: IMMAP (Internet and Mobile Marketing Association of the Philippines )
www.fmi.com.ph
norelyn@fmi.com.ph
4. Social Media Stats
Facebook Users
Global
1.27 Billion
Philippines
33 Million
Top 5 Countries
1. US
159 Million
2. Brazil
71.7 Million
3. India
63.9 Million
4. Indonesia
47.9 Million
5. Mexico
42.4 Million
Sources: Facebook Country Stats; www.quintly.com/blog
www.fmi.com.ph
norelyn@fmi.com.ph
5. Social Media Stats
Twitter Users
Global
1 Billion
Philippines
9.5 Million
Top 5 Countries
1. China
36 Million
2. India
33 Million
3. US
23 Million
4. Brazil
20 Million
5. Mexico
12 Million
Sources: www.venturebeat.com; www.inquirer.net
www.fmi.com.ph
norelyn@fmi.com.ph
6. Social Media Stats
Linked In Users
Global
227 Million
Philippines
1 Million
Top 5 Countries
1. US
93 Million
2. India
24 Million
3. Brazil
16 Million
4. UK
47.9 Million
5. Canada
9 Million
Sources: www.socialbakers.com; www.expandedramblings.com
www.fmi.com.ph
norelyn@fmi.com.ph
7. Social Media Stats
Youtube Users
Global
1 Billion
Philippines
9.7 Million
Top 5 Countries
1. US
195 Million
2. India
82 Million
3. Japan
47 Million
4. Russia
38 Million
5. Germany
37 Million
Sources: www.socialbakers.com; www.effectivemeasure.com/philippines
www.fmi.com.ph
norelyn@fmi.com.ph
8. The Trends in the #SocialMedia
Market
Social Media Tools and Campaign
www.fmi.com.ph
norelyn@fmi.com.ph
16. #important #takeaways
• Facebook Advertising™ emphasizes the true
essence of social marketing in the internet
• Facebook Business™ gives us the opportunity to
reach 1.25 Billion users worldwide
• Facebook Pages™ help businesses and private
individuals build their own social brand
• Facebook Apps™ promise opportunities to
improve the social market reach of businesses
• Facebook is still believed to be a developing and
expanding market
www.fmi.com.ph
norelyn@fmi.com.ph
17. #campaigns & #insights
•
•
•
•
•
How To Do Facebook Campaigns
Types of Facebook Advertising
Tracking Your Facebook Campaigns
What Facebook Insights Look Like
My Personal Tips
www.fmi.com.ph
norelyn@fmi.com.ph
25. • Twitter extended its media reach
through Vine
• Twitter launched media.twitter.com
which showcases comprehensive
reports and resources as a business
and as a media tool
• Twitter has been a tool to gather
mass data for real time studies in
health, stock market forecast,
language evolution and people’s
emotion
• Twitter now claimed to have at least
241 million monthly active users
www.fmi.com.ph
norelyn@fmi.com.ph
26. Most Followed In Twitter Beside
#JustinBieber
www.fmi.com.ph
norelyn@fmi.com.ph
27. Twitter As A Market
• Your market can find you in real time
• Twitter is an effective word-of-mouth market
referrer
• You can always take advantage of the trends
• People here are always hungry for attention
• There are people who will always believe
what you say
• Your wit can give you buyers and followers
www.fmi.com.ph
norelyn@fmi.com.ph
31. When Flickr Hit The Internet
www.fmi.com.ph
norelyn@fmi.com.ph
32. #bullseye market share
•
•
•
•
8 Billion Photos
87 Million Users
3.5 Million New Images Daily
Still one of preferred image storage for
photographers beside Photobucket
• Flickr for Windows 7 and Windows Phone 7
• Flickr allows it’s user to decide for the
features they want for the service
www.fmi.com.ph
norelyn@fmi.com.ph
48. Where All Viral Image Come And Go
www.fmi.com.ph
norelyn@fmi.com.ph
49. • You can go with the trend and be noticed
• You’re basically doing a digital word-of-mouth
marketing
• 70% of users in social media are gullible, take
advantage of it
• Not all viral contents in social media are
natural
• More likes, followers or shares don’t always
suggest it’s worthy.
www.fmi.com.ph
norelyn@fmi.com.ph