Presentation originally presented at Learning Technologies Exhibition 2011 This presentation is primarily aimed at those who are e-learning first timers or those who want to understand how their organisation can accelerate their e-learning curve and achieve positive outcomes. Best practice is key to delivering the optimum solutions that make an impact - and Brightwave is at the forefront of establishing a culture of quality e-learning in the UK. Benefits of e-learning E-learning offers many opportunities for companies to enhance employee engagement and business performance. The days of face-to-face training are numbered - with waffle and flipcharts being rapidly replaced by learning that is online, on-demand and on message. In a time when a quarter of all businesses are allocating a third or more of their training budget to learning technologies (compared to one in ten in 2008) it is imperative that their first exposure to e-learning is a positive one. (A quarter of organisations cite poor previous experience as a barrier to adoption.) Source: Towards Maturity 2010 Benchmark report. Introducing e-learning can require slight cultural shift within an organisation - but the multiple benefits outweigh any fears of venturing outside perceived comfort zones. As well as significant efficiency savings, switching to e-learning can also ensure consistency of learner experience, provide an immersive learner-centric environment and produce a more productive and engaged workforce. Visit www.brightwaslides, blogs and videos.

1. New to E-Learning Workshop26th January 2011 Ashley Wheaton, Director ashley.wheaton@brightwave.co.uk Krista Woodley, Senior Learning Designer www.brightwave.co.uk © Brightwave Limited

3. The benefits and uses of e-learning

5. IMPACT – engaging learning

7. Learner management vs. learner-centricQuestions and answers

8. Introductions Ashley Wheaton 20 years learning and development experience e-learning pioneer in 1990s Head of Microsoft Global Learning Services Talent management software business owner Champion for technology enabled learning

9. Introductions Krista Woodley Senior Learning Designer 10 years’ experience in learning design Background in writing, qualitative research and oral history

10. Experience. Expertise. Excellence. Leading provider of highly engaging and interactive workplace e-learning Established for over 10 years Corporate and public sector clients Focused on results and behaviour change Deliver real business value Multiple national and international awards

11. e-learning – some background UK workplace training budget worth £39 billion per year (CBI ‘Ready to grow’ 2010 report) 85% organisations now using e-learning - up from 74% in 2009 (Learning and Talent Development Survey 2010) 1 in 4 organisations allocated over 30% of their budget to e-learning - increasing from 1 in 10 organisations in 2008 (Towards Maturity Benchmark 2010) 1 in 4 organisations cite a poor previous experience as a barrier to e-learning uptake (Towards Maturity Benchmark 2010) Organisations that follow e-learning best practice are up to 7x more likely to declare a business improvement (Towards Maturity Benchmark 2010)

12. Benefits of e-learning Effectiveness

13. Uses for e-learning

14. Return on investment “Learning is a treasure that will follow its owner everywhere” – Chinese proverb Learning must deliver not only the learning objectives, but also on the business goals – regardless of the mode or technology used.

15. Classroom Learning Bored Listless The Ideal? Unengaged

16. e-learning Wrong Right

17. Getting it right first time Don’ts Do’s Do too much too soon Forget the learning outcomes Forget to communicate the programme! Decide what to do first Set clear goals for success Understand your audience Determine any specific technology requirements

18. Learn from advertising Target audience Short and snappy Memorable Sell me the benefits ‘Brand’ your course Ensure a positive learning experience

19. A picture speaks a thousand words Don’t forget the visuals

20. “Tell me and I'll forget; show me and I may remember; involve me and I'll understand” – Chinese proverb Whichever way learning is provided – there are some key areas to think about… Learning or e-learning?

21. E-learning design areas INTERACTIVE MULTIMEDIA PERSONAL ACTIONABLE CHALLENGING TIMELY

24. What is an LMS?

25. Learning management X

26. Learner-centric

27. Questions and Answers?Email: enquiries@brightwave.co.ukWeb: www.brightwave.co.uk © Brightwave Ltd