Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. Types of Digital Marketing: Search engine optimization (SEO) Search engine marketing (SEM) Content marketing. Social Media Marketing (SMM) Pay-per-click advertising (PPC) Affiliate marketing. Email marketing.

1. Learning & Earning Development Project
Digital Marketing Batch- 475

2. Digital Marketing is the use of
the Internet, mobile devices, social
media, search engines, and other
channels to reach consumers.
Tactics may include:
 Search engine optimization (SEO)
 Content Marketing
 Social media marketing
 Video marketing
 Email marketing
 Blogging
 Website marketing
 Paid search/contextual advertising
 Baranding
 PPC
 SMM
 Ecommerce
 Website
 App Marketing

3. Email Marketing is the act of sending a
commercial message, typically to a group
of people, using email. In its broadest
sense, every email sent to a potential or
current customer could be
considered Email Marketing.

4. Bulk Email is email that is sent to large groups at once. It is typically comprised of
advertising or marketing messages that are sent in large quantities all at once, as
mass email. The term is sometimes used as a synonym for Advertising Mail.
To collect Emails run a
campaign
Build a clean list
Use the Right tools for
the job

5. Lead Generation is the process of collecting information on prospects for your company,
usually in exchange for information, content, or special values like discounts.

6. Social Platforms are…
 Facebook(most popular), Instagram,
 Twitter,
 Linkedin,
 Youtube,
 Whatsapp,
 Blogs etc.
How to do:
-Make sure your profile is complete and up-
date.
-Complete the About section.
-Use Before/After photos.
-Create valuable content.
-Post often.
-Get your audience engaged.
-Share your thinking.
Social Media Marketing is the use of social media platforms and websites to promote a
product or service. Social media marketing provides companies with a way to reach new customers,
engage with existing customers, and promote their desired culture, mission, or tone. Although the
terms e-marketing and digital marketing are still dominant in academia, social media marketing is
becoming more popular for both practitioners and researchers. Most social media platforms have built-
in data analytics tools, enabling companies to track the progress, success, and engagement of ad
campaigns.