Advertising aims to inform, influence, or persuade people using techniques like attention-grabbing headlines, slogans, testimonials from endorsers, fictional product mascots, comparisons to competing brands, and repetition. These elements are designed to attract readers and promote brand recognition for the products being advertised.

1. Learning
About
Advertising

6. Advertising
-is designed to inform,
influence, or persuade
people.

8. Commonly used techniques include:
Attention-getting headlines
Slogans
Testimonials
Product characters
Comparison of products
repetition

9. Attention Getting
Headlines are an important feature of
printed advertisements. They lead persons
into reading the rest of the ad.

11. Slogans
Are short phrases that a company
uses over and over in its ads.

13. Testimonials
Are advertisements in
which a person endorses a
product.

15. Product Characters
Are fictional cartoon animals or
characters that are used in
advertisements over a long period
of time.

17. Comparison of the Product
Is used to most frequently to sell
products that complete heavily with
other brands.

19. Thank You
Love Ma’am Emily