The document discusses content marketing tactics for targeting millennials. It recommends that content should be culturally relatable by factoring in millennials' interests and location. Content should also be original to capture attention and build brand reputation. Finally, content needs to be visually appealing through images and video as millennials prefer consuming information quickly through visual mediums rather than text-heavy materials. The goal is to create content that delivers value to millennials rather than just sales messages.

1. Content Marketing Tactics for
Targeting Millennials

2. In the case of millennials content
marketing expectations are high
Flickr CC: @10ch
Providing the public with creative content
is growing in importance

3. This generation is looking for something
to connect with and relate to
Flickr CC: @wwwcuate1968

4. So what is the best way to relate to these
consumers?
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5. Here are 3 content tactics that may prove
useful in getting millennials interested in
your content!Flickr CC: @uomouranio

6. 1. Make it culturally relatable
Flickr CC: @jpar4s

7. When tailoring content to a millennial
audience it is important to factor in their
age, location, and cultural interests
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8. It is important for it to be genuine and make
your brand more human and relatable
Flickr CC: @DamonStyer

9. Focus on quick, informative, and targeted
content to relate to this generation
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Millennials have high content
expectations with low patience levels

10. 2. Make it original
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11. Millennials want to stay informed,
discover what they didn’t know before,
and get a sense of escapeFlickr CC: @rkphotos

12. After being bombarded with over 5,000 marketing
messages a day, we have cultivated the ability to
bypass unoriginal content
Flickr CC: @jypsygen

13. Through creation of unique content you
can capture the millennial audience and
construct a lasting brand reputation
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14. 3. Make it visually appealing
Flickr CC: @deathtogutenberg

15. Millennials rarely want to interact with an
advertisement
If logos and call to actions cover your
content, consider it ignored
Flickr CC: @piratechickan

16. However if it’s visually pleasing it has been
shown to draw in the millennial crowd
This generation is conditioned to pass
by “salesy” content
Flickr CC: @anonymouscollective

17. Visual content allows millennials to
absorb key information quickly
Flickr CC: @lsaxbaldphotography

18. Whether it’s a video or image, millennials
want something that delivers actual
value, not just your sales pitch
Flickr CC: @jakerust

19. Informative and creative content can make or
break how your brand relates to this audience
Flickr CC: @Jonathan

20. Focus on what you are presenting, and
make sure it aligns with their beliefs,
interactions and behaviors!Flickr CC: @ihtatho

21. Tap into the millennials desire for
discovery
Don’t give them any reason to ignore
your content marketing!
Flickr CC: @orangegreenblue

22. THANK YOU!
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