Uploaded byEric Ritter
How to get started with social media
The document serves as a guide on how to get started with social media, covering the evolution of social media from one-directional to multi-directional communication. It provides insights into various platforms like Facebook, Twitter, and Instagram, including terminology and best practices for engagement and participation. Additionally, it highlights the importance of building a complete professional profile on LinkedIn and utilizing tools like Hootsuite and Buffer for content management.
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How to get started with social media
- 1. How to getstarted with Social Media Presented by: Eric Ritter @EricRitter :: www.helloericritter.com
- 2. How to usestart using Social Media What is social media? How can you participate? What are the top channels? Tips & Tricks
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- 9. Social Media RevolutionVideo time
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- 11. 97% of femaleinternet users used social media in some form while watching the Academy Awards this year. Source: http://www.emarketer.com/Article/Oscar-Goes-toSocial-Networkers/1010648
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- 20. 70% of millennialsocial media users are influenced to make purchases based on their friends’ social media posts. Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609
- 23. How can youparticipate?
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- 32. What can youcontribute?
- 35. Many channels tochoose from
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- 45. Terminology • Friends: Peopleyou connect with. • Timeline: Your personal profile. • News Feed: Where you friends’ status updates. • Status Update: Communicate present activity, check-in, post a link, or share photos and videos. • Brands: You can “Like” brand pages. • The “Like” Button: Communicates your support of activities, brands, articles and products to fellow users. • Tagging: Mention and directly link to another Facebook user. • Subscribe: Let people see your public updates.
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- 47. Only 20% ofthem actually make a user's feed.possible stories are filtered through per day on an avg Facebook user’s News Feed. 1,500 Lars Backstrom, Facebook Engineering Manager
- 48. #ProTip: Embrace photos. more Likesthan the average post. 53% Source: Salesforce Photos on Facebook Pages receive
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- 54. Terminology • Tweet: A140-character message. • Retweet (RT): Re-sharing or giving credit to someone else. • Feed: The stream of tweets you see on your homepage. • Handle: Your username. • Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). • Direct Message (DM): A private, 140-character message between two people. You may only DM a user who follows you. • Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama).
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- 57. #ProTip: No more than1-2 hashtags. higher engagement than those with three or more hashtags. 21% Source: Salesforce Tweets with one or two hashtags receive
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- 63. Terminology • Like: Youcan like other users photos. If you choose this can show up on Facebook. • Follow: You can follow users (People / Brands). • Post: A photo with an optional comment. • Comment: A caption to a photo you post. • Hashtags: You can use and search by hashtags. • Tag: Other users can be tagged in your photos.
- 69. #ProTip: 87% ofusers trust LinkedIn as a source of info that affects decision makingmillion companies have LinkedIn Company Pages. Three Source: LinkedIn
- 70. Best Practices • 100%complete profile • Use keywords that represent you throughout • Professional Photo • Complete the key sections: • Summary, Specialties, Skills, Experience and Education • Get at least 3 recommendations • Get at least 50 contacts
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- 72. Social Media Tools •Buffer App – www.bufferapp.com • Schedule content to your social media accounts from RSS feeds and more. • HootSuite – www.hootsuite.com • Schedule content to your social media accounts, get metrics, and manage your networks. • Canva – www.canva.com • Create graphics for your social networks, fast and free (with upgrades).
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- 75. Tips & Tricks •Use Twitter / Facebook to get better customer service • Setup 2-step verification for your profiles • https://www.facebook.com/settings?tab=security • https://twitter.com/settings/security • Use it to get a new job with social media • http://mashable.com/2014/03/13/job-hunt-social- media/
- 76. Recap • Find acommunity and Participate • Social Media & Twitter is a conversation tool • The world is flat • Get Clipboard on your Phone or Tablet • Get a LinkedIn!
- 79. Eric Ritter Twitter @EricRitter Email eric@helloericritter.com Digital Strategist& Consultant Contact me: eric@helloericritter.com or @EricRitter
- 80. Resources Facebook • https://www.facebook.com/help/333140160100643/ Twitter • https://business.twitter.com/glossary Instagram •https://help.instagram.com/454502981253053/ LinkedIn • https://help.linkedin.com/ Flipboard • https://flipboard.com/tutorials/ 2-Step Verification • https://support.twitter.com/articles/20170388-using-login-verification • https://twitter.com/settings/security • https://www.facebook.com/note.php?note_id=10150172618258920 • https://www.facebook.com/settings?tab=security