The document discusses how businesses can embrace the "groundswell" phenomenon, where people use technologies to get things from each other rather than traditional institutions. It advises businesses to profile their audience, define objectives, and outline a strategy that incorporates social media and picks the right technologies. While social media is not free and requires people, technology, and time, the document argues businesses should plug into the groundswell to turn a revolt into a reformation and discusses resources and tools to help do so.

1. THE GROUNDSWELL
FOR BUSINESSES.
// eric ritter.

2. THE GROUNDSWELL
FOR BUSINESSES.
// eric ritter.

3. THE GROUNDSWELL
FOR BUSINESSES.
// eric ritter.

4. GROUNDSWELL.

5. a social trend in which people use technologies to get the things
they need from each other, rather than from traditional
institutions like corporations.

6. NO MORE MIDDLE MEN.

7. EMBRACE IT
TO TURN A REVOLT
INTO A REFORMATION.

8. WHERE DO YOU FIT IN?

12. PLAYBOOK.
‣ profile your audience.
P
‣ define your objectives.
O
S ‣ outline a strategy.
T ‣ pick the technology.

13. PLUG INTO THE
GROUNDSWELL.

14. SOCIAL MEDIA IS NOT FREE.

15. IT TAKES PEOPLE.

16. IT TAKES TECHNOLOGY.

17. IT TAKES TIME.

18. ALL ARE LIMITED RESOURCES.

20. THANK YOU.
eric ritter
@ericritter (on twitter)
www.connectedmarketer.com

21. THANK YOU.
eric ritter
@ericritter (on twitter)
www.connectedmarketer.com

22. THANK YOU.
eric ritter
@ericritter (on twitter)
www.connectedmarketer.com

23. RESOURCES.
‣ mashable.com
‣ insidefacebook.com
‣ socialfresh.com
‣ socialtimes.com
‣ chrisbrogan.com
‣ usccb.org/comm/social-media-guidelines.shtml
‣ seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-
infographic-11928

24. TOOLS.
‣ hootsuite.com
‣ apps.google.com
‣ google.com/analytics
‣ google.com/alerts
‣ blogger.com

25. GREAT EXAMPLES.
‣ youtube.com.
‣ zappos, BBCWorldwide.
‣ facebook.com.
‣ sears, walgreens.
‣ twitter.com.
‣ wholefoods, dunkindonuts, zappos.