The document discusses e-commerce marketing, its history, and its benefits compared to traditional business. It outlines necessary website setup components for e-commerce, including payment gateways and logistics, along with advantages like low entry costs and global market access. The future of e-commerce in India looks promising, with projections indicating substantial growth by 2026.

2. Table of content
• What is ecommerce Marketing.
• E-commerce Marketing History
• Why e-commerce ?
• What is the difference Between E-commerce and traditional Business?
• E-commerce website setup
1.Website creation
2.Cart
3.Merchant account
4.Payment Gateways
5.Logistic partner
6.Related product
7.Checkout page
• E-commerce Marketing Benefit?
• Types of E-commerce
• Ecommerce Marketing setup
• Pros & cons of e-commerce

3. What Is commerce
• Commerce relates to "the exchange of goods
and services, especially on a large scale". It
includes legal, economic, political, social,
cultural and technological systems that
operate in a country or in international trade

4. History of Ecommerce Marketing
• Online shopping was invented and pioneered in 1979 by
Michael Aldrich in the United Kingdom. He connected a
modified domestic television via a telephone line to a real-
time multi-user transaction processing computer. The system
was marketed beginning in 1980 and offered mainly business-
to-business systems that were sold in the UK, Ireland, and
Spain. One the earliest consumer shopping experiences was
Book Stacks Unlimited, an online bookstore created by
Charles M. Stack in 1992. Stack’s store began as a dial-up
bulletin board two years before Amazon was founded by Jeff
Bezos. In 1994, Book Stacks Unlimited moved to the Internet
as Books.com and was eventually acquired by Barnes &
Noble.

5. What is E-Commerce

6. Business Type
Traditional business
Direct Selling Business

7. Why use e-commerce
• Low Entry cost
• Reduces Transaction
Costs
• Access to the global
Market
• Secure Market share

8. E-commerce website Requirement
• Domain
• Hosting
• E-commerce Theme ( Paid + free Both
Available)
• Payment Gateway (Ccavenue, Razorpay)
• Logistic Partner ( Delivery.com , shiprocket.in)
• Products

9. E-commerce website setup
We Can Create E-commerce website With The Help
Of Wordpress, Shopify

10. E-commerce Marketing Setup
+

11. Types Of e-commerce
1.

12. 2.

13. 3.

14. Pros of E-commerce
• 1.No checkout Queues
• 2.Reduce price
• 3.You can shop Anywhere In the Worlds
• 4.Easy Access 24 hours a Day
• 5.Wide Selection To Cater for All consumers

15. Cons Of E-commerce
• Unable to examine Products personally
• Not everyone iis connected to the internet
• There is the possibility of credit Card Number
theft
• Stock Available on the net.

16. E-commerce future in India
• E-commerce has come a long way since its inception. The
E-Commerce industry began with a few small companies
like Flip kart (now a giant) and has now escalated to
MNC’s like Amazon and Wal-Mart. The future of E-
Commerce has never looked this promising.
• As per a report by financial services expert Morgan
Stanley, the E-Commerce sector is expected to increase by
about 1200% to $200Billion by 2026., up from $15 million
in 2016. This is sure to bring a positive change to the
industry waiting for a miracle to turn around.