Uploaded byLisa Herrod
Lean Usability for startups
The document discusses lean usability principles tailored for start-ups, focusing on the importance of simplicity and core functionality to enhance user experience. It contrasts traditional usability with guerrilla and whippet usability methods, emphasizing cost-effectiveness and faster results suitable for start-ups. Additionally, it offers practical tips for user research and engaging with target audiences to optimize product development iteratively.
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Lean Usability for startups
- 1. Lean Usabilityfor StartupsLisaHerrodWebDU 2010 Bondi Beach
- 2. Start-ups & SmallBusinesses“A small business is in search of customers.A start-up is in search of a small business” Mick Liubinskas @pollenizer
- 3. The nature ofstart-upsStart-ups strive to create something that will generate a sustainable income…Growth, investment, small budgets
- 4. Why is usabilityimportantforstart-ups?
- 5. frictionless simplicity focus& core functionality
- 6. Enhance Simplicity withFocusWhat is coreMaking the experience compactAlign experience with core function
- 7. Finding FailureThe averageUI has 40 flaws. Fixing the most basic 20 flawsimproves your app by 50%Upa.org
- 8.
- 9.
- 10. Lower costPotential recruitmentweaknesses e.g. Surrogates
- 11. Guerilla Usability…?Well suitedto:Web Agencies
- 12.
- 13. Certain Agilephases
- 14.
- 15. Traditional Usability…More timefor analysis
- 16. More detailed resultsMoretime == Cost increase
- 17. How about WhippetUsability...?!lean
- 18.
- 19. fastPerfect for Startups!Whippetillustration by @erietta
- 20. Easy things thatyou can do
- 21. low cost tools-o-thetradePersonasScenariosTasksPersonas with permission and © Interaction Consortium
- 22. Comparative andCompetitor reviews
- 24.
- 25. DIY User ExperienceVisualDesignCodingContentInteractionSocial MediaHome pageFeedback FormError HandlingNavigationSearchMulti-device UX
- 26. Home PageIs thesite business clear? Is the site purpose is clear?Is search available?Does the Home Page support multiple ways to reach content?
- 27.
- 33.
- 37. USD $350 perproject
- 38. Up to 1000participants
- 39. You must sourceyour own participants / use recruiterloop11Reports include:Task completion rateTime per taskMost common success pageMost common fail pageMost common first clickMost common navigation pathDetailed participant path analysisNumber of page views to complete tasks
- 41. … making senseof it allAffinity Diagrams
- 44. Flickr user ScottAbleman
- 45.
- 46. Cutting BackInterview locationDocumentationRecordingSessionsIncentives$$$$$$$$$$$$$
- 47. Cutting BackReportingParticipant numbersDoan Expert Review$$$$$$$$$$$$$
- 48. But sometimes…you shouldn’tcut back
- 49. What not tocutPlanningRecruitmentIncentivesAnalysisDebriefinghttp://flickr.com/photos/jphilipson/2100627902/
- 50.
- 51.
- 52.
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- 54. IncentivesDon’t...Lead participantsTalk toomuchRush analysisGo in with set ideas… tips & tricks
- 55. 12 Lean usabilityprinciplesRemember the Minimum Viable Product process (focus)Embrace failure/ design iterativelyTalk with people that accurately fit your user profiles Talk with your target audience as early & as often as possiblelean agile fast
- 56. 12 Lean usabilityprinciplesListen more than you talkBe creative with incentives (something related to your product that cost you little but has higher value to the participant)Expose as many people in the project team as possible to target audience interviews / testingTake notes , discuss findings and explore solutions with whole teamlean agile fast
- 57. 12 Lean usabilityprinciplesShare findings in summary slide decks rather than reports – easy to share & digestBe responsive. Make it easy for customers to contact you to provide feedback & maintain regular contact. Record customer requests & use them to prioritise new featuresReduce costs judiciously, cutting corners can be costlylean agile fast
- 58. Thanks forbeing here!
- 59.
Editor's Notes
- #6 Minimalism and simplicity don’t necessarily = Core FocusFocus on core functions – Don’t disrupt the core
- #11 S
- #17 Sites can be of a similar purpose OR similar technology: WCNSW & Maersk.User based or Expert Review
- #20 Role specific
- #40 Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
- #41 Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
- #42 Where you should not cut back to reduce costPlanningRecruitmentIncentivesAnalysisDocumenting recommendationsDebriefing: Multi disciplinary debriefs are valuable.
- #43 Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
- #44 Key areas to be aware ofSelf - RecruitmentHow well do participants actually fit the user profile?What is the point of the evaluation if we’re recruiting the wrong people?Screeners make work faster & provide you with additional user information.Can take longerScheduling can be a nightmareProbably costs you moreWhat is your time actually worth compared to what you would pay a recruiter?What is the daily rate of the consultant compared to that of a recruiter? Task based testingCan lead the participantFocuses on certain tasksIncentivesRushing AnalysisGoing in with set ideas