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Lean Usabilityfor StartupsLisa HerrodWebDU 2010 Bondi Beach
Start-ups & Small Businesses“A small business is in search of customers.A start-up is in search of a small business”				Mick Liubinskas				      @pollenizer
The nature of start-upsStart-ups strive to create something that will generate a sustainable income…Growth, investment, small budgets
Why is usabilityimportant forstart-ups?
frictionless simplicity focus&        core functionality
Enhance Simplicity with FocusWhat is coreMaking the experience compactAlign experience with core function
Finding FailureThe average UI has 40 flaws. Fixing the most basic 20 flawsimproves your app by 50%Upa.org
leanextremeguerrilla
LeanUsabilityFaster
Lower costPotential recruitment weaknesses e.g. Surrogates
Guerilla Usability…?Well suited to:Web Agencies
Small in-house reviews
Certain  Agile phases
Start-upsTraditional Usability…?
Traditional Usability…More time for analysis
More detailed resultsMore time == Cost increase
How about Whippet Usability...?!lean
agile
fastPerfect for Startups!Whippet illustration by @erietta
Easy things that you can do
low cost tools-o-the tradePersonasScenariosTasksPersonas with permission and © Interaction Consortium
Comparative  and Competitor  reviews
Lean Usability for startups
Bespoke Reviews
DIY User ExperienceVisual DesignCodingContentInteractionSocial MediaHome pageFeedback FormError HandlingNavigationSearchMulti-device UX
Home PageIs the site business clear? Is the site purpose is clear?Is search available?Does the Home Page support multiple ways to reach content?
UserResearch
Lean Usability for startups
Lean Usability for startups
Lean Usability for startups
Lean Usability for startups
Lean Usability for startups
Tools
Lean Usability for startups
Lean Usability for startups
Lean Usability for startups
USD $350 per project
Up to 1000 participants
You must source your own participants / use recruiterloop11Reports include:Task completion rateTime per taskMost common success pageMost common fail pageMost common first clickMost common navigation pathDetailed participant path analysisNumber of page views to complete tasks
Lean Usability for startups
… making sense of it allAffinity Diagrams
Lean Usability for startups
Lean Usability for startups
Flickr user Scott Ableman
Reducing Costs
Cutting BackInterview locationDocumentationRecording SessionsIncentives$$$$$$$$$$$$$
Cutting BackReportingParticipant numbersDo an Expert Review$$$$$$$$$$$$$
But sometimes…you shouldn’t cut back
What not to cutPlanningRecruitmentIncentivesAnalysisDebriefinghttp://flickr.com/photos/jphilipson/2100627902/

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Lean Usability for startups

Editor's Notes

  1. Minimalism and simplicity don’t necessarily = Core FocusFocus on core functions – Don’t disrupt the core
  2. S
  3. Sites can be of a similar purpose OR similar technology: WCNSW & Maersk.User based or Expert Review
  4. Role specific
  5. Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
  6. Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
  7. Where you should not cut back to reduce costPlanningRecruitmentIncentivesAnalysisDocumenting recommendationsDebriefing: Multi disciplinary debriefs are valuable.
  8. Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
  9. Key areas to be aware ofSelf - RecruitmentHow well do participants actually fit the user profile?What is the point of the evaluation if we’re recruiting the wrong people?Screeners make work faster & provide you with additional user information.Can take longerScheduling can be a nightmareProbably costs you moreWhat is your time actually worth compared to what you would pay a recruiter?What is the daily rate of the consultant compared to that of a recruiter? Task based testingCan lead the participantFocuses on certain tasksIncentivesRushing AnalysisGoing in with set ideas