Eric Ries is a Silicon Valley entrepreneur and blogger who developed the lean startup method for companies operating under conditions of extreme uncertainty. The lean startup method advocates validated learning through frequent experimentation using a build-measure-learn process, rather than traditional management techniques. It focuses on building minimum viable products, measuring customer behavior, and using innovation accounting to determine when to pivot or persevere based on experimental results.

2. Introduction
● Eric's story
● Origin of lean starup
● Lean startup method

3. Eric ries
■ Silicon Valley entrepreneur
■ Blogger in technology entrepreneur
community
■ Conferences, talks, blog, advisor for
companies

4. Origin of lean starup
Win a startup
with better
method
Fail startup Study and Share

5. Origin

6. Lean starup
■ Entrepreneur everywhere
□ new product and services
□ extreme uncertainty condition
□ size of company is not important
■ Extrepreneurship is management
□ institution
□ traditional management fails
□ management for “extreme uncertainty
condition” -> startup
■ Validated learning by frequent experiments
■ Build-measure-learn
■ Innovation accouting

7. Validated learning

9. Innovation Accounting
■ Establish the baseline
□ Build a minimum viable
product
□ Measure how customer
behave right now
■ Tune the engine
□ Experiment
■ Pivot or persevere

10. Thanks!
Any questions?
-> @tycoi2005