The document provides guidance and questions for business owners to evaluate their business model, team, goals, and industry to develop a reinvention plan. Business owners are encouraged to reflect on their vision, what is and is not working, potential issues with partnerships, leads, or niche, and whether their team is a good fit. A SWOT analysis and focusing on one problem at a time is recommended when developing a reinvention strategy. Key areas to evaluate include industry trends, employees, customers, processes, and finances. Brainstorming new ideas or needing a coach are also discussed.