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Copyright ©Nick Bettes Consulting
Planning for Success
Developing a Business Plan For
Your Business
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Seminar Objectives
• To explain why a business plan is necessary
• To explain why traditional business plans
don’t work
• To show you how to develop a business plan
based on your Engine of Growth
• To explain how to implement your plan so that
it makes a real difference to the performance
of your business
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
My Background
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Systemisation
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Agenda
• Why have a Business Plan?
• The problem with traditional business
plans
• The Engine of Growth approach
• How to build your Business Plan
• How to use your Business Plan
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Why have a Business Plan?
• An appropriate business plan dramatically
improves performance
– …or why would you bother?
• It explains to potential lenders and
investors how they will make a return
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Why have a Business Plan?
• It dramatically improves performance
– Clarifies the way your business grows and
delivers cash
– Identifies the key things you need to measure
and improve
– Identifies the required resources
– Keeps you on track – forms the basis of
performance reviews and actions
– Turns your Vision into action
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Why have a Business Plan?
• It explains to potential lenders and
investors how they will make a return
– The bank
– Friends & family
– Business angels and venture funds
– You!
• It tells the story of your business
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Traditional Business Plans
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Traditional Business Plans
• Time-consuming one-off exercise to prepare
• Annual (or less-frequent) involvement means
unfamiliar techniques
• Techniques are poorly-understood – a box-
ticking exercise
• Don’t translate easily to daily business
• Don’t support management decision-making
• End up as shelfware
• Don’t impact performance at all
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
The Engine of Growth
• Refined and used through the year
• No external techniques required
• Based on the way your business actually
works
• Designed to drive management decision-
making and so continually improve
performance
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
The Engine of Growth
MARKETING
QUOTE
BANK
SALES
ENQUIRY
BANK
OPERATIONS
ORDER
BOOK
WIP DEBTORS
ACCOUNTS
CASH
Leads Proposals
Sales
InvoicesProjects
LossesQualified
out
CREDITORS
Invoices
TRADITIONAL BUSINESS PLAN
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
What should be in a Business Plan?
• Vision
• Marketing story – niche, pain, proposition, activity
• Sales forecasts
• Resources & costs
• People – structure, numbers, development
• Money – profit and loss, cash flow
• Key performance indicators & targets
• For external use: Management team & required
funds
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
How do you create a Business Plan?
Income
Costs
Cash
flow
Vision
Marketing
Sales
Operations
People
Suppliers
KPIs
Assump-
tions
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Your Marketing Story
• Your niche
– Who are your customers?
• Their pain
– What problem or need do they have?
• Your solution
– Why is it better than other offerings?
• The benefits
– What else is better for your clients when they take
your service?
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
How do you create a Business Plan?
• The framework is financial...
– Sales income
• Volume & price
– Direct costs
• Materials & labour
– Indirect costs
• Marketing, sales, salaries, rent
– Profit
– Cash flow forecast
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
How do you create a Business Plan?
• Expand the financial framework to develop your
Engine of Growth
– Marketing activities and results
– Productivity and utilisation
– Working capital
– KPIs
• Enquiries, conversion rate, AOV, pullthrough
• Pipeline (enquiry bank through to debtors)
• Productivity and rates
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
The Engine of Growth
MARKETING
QUOTE
BANK
SALES
ENQUIRY
BANK
OPERATIONS
ORDER
BOOK
WIP DEBTORS
ACCOUNTS
CASH
Leads Proposals
Sales
InvoicesProjects
LossesQualified
out
CREDITORS
Invoices
TRADITIONAL BUSINESS PLAN
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Plan Template
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Example 1
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Example 2
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Example 3
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Example 4
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Using Your Business Plan
CRM
Accounts
Operations
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Planning for Success
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Planning for Success
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Planning for Success
Desired state and timescale
Current state
Plan
Use
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Planning for Success
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Planning for Success
• Next steps
– Develop YOUR Engine of Growth
• Jot down some key actions in the section at the
back of the workbook
• Use the template spreadsheet to get started
– Get some help
Copyright ©Nick Bettes Consulting www.nickbettes.co.uk
Planning for Success
Thank you for participating

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Planning for success

  • 1. Copyright ©Nick Bettes Consulting Planning for Success Developing a Business Plan For Your Business
  • 2. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Seminar Objectives • To explain why a business plan is necessary • To explain why traditional business plans don’t work • To show you how to develop a business plan based on your Engine of Growth • To explain how to implement your plan so that it makes a real difference to the performance of your business
  • 3. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk My Background
  • 4. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Systemisation
  • 5. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Agenda • Why have a Business Plan? • The problem with traditional business plans • The Engine of Growth approach • How to build your Business Plan • How to use your Business Plan
  • 6. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Why have a Business Plan? • An appropriate business plan dramatically improves performance – …or why would you bother? • It explains to potential lenders and investors how they will make a return
  • 7. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Why have a Business Plan? • It dramatically improves performance – Clarifies the way your business grows and delivers cash – Identifies the key things you need to measure and improve – Identifies the required resources – Keeps you on track – forms the basis of performance reviews and actions – Turns your Vision into action
  • 8. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Why have a Business Plan? • It explains to potential lenders and investors how they will make a return – The bank – Friends & family – Business angels and venture funds – You! • It tells the story of your business
  • 9. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Traditional Business Plans
  • 10. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Traditional Business Plans • Time-consuming one-off exercise to prepare • Annual (or less-frequent) involvement means unfamiliar techniques • Techniques are poorly-understood – a box- ticking exercise • Don’t translate easily to daily business • Don’t support management decision-making • End up as shelfware • Don’t impact performance at all
  • 11. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk The Engine of Growth • Refined and used through the year • No external techniques required • Based on the way your business actually works • Designed to drive management decision- making and so continually improve performance
  • 12. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk The Engine of Growth MARKETING QUOTE BANK SALES ENQUIRY BANK OPERATIONS ORDER BOOK WIP DEBTORS ACCOUNTS CASH Leads Proposals Sales InvoicesProjects LossesQualified out CREDITORS Invoices TRADITIONAL BUSINESS PLAN
  • 13. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk What should be in a Business Plan? • Vision • Marketing story – niche, pain, proposition, activity • Sales forecasts • Resources & costs • People – structure, numbers, development • Money – profit and loss, cash flow • Key performance indicators & targets • For external use: Management team & required funds
  • 14. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk How do you create a Business Plan? Income Costs Cash flow Vision Marketing Sales Operations People Suppliers KPIs Assump- tions
  • 15. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Your Marketing Story • Your niche – Who are your customers? • Their pain – What problem or need do they have? • Your solution – Why is it better than other offerings? • The benefits – What else is better for your clients when they take your service?
  • 16. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk How do you create a Business Plan? • The framework is financial... – Sales income • Volume & price – Direct costs • Materials & labour – Indirect costs • Marketing, sales, salaries, rent – Profit – Cash flow forecast
  • 17. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk How do you create a Business Plan? • Expand the financial framework to develop your Engine of Growth – Marketing activities and results – Productivity and utilisation – Working capital – KPIs • Enquiries, conversion rate, AOV, pullthrough • Pipeline (enquiry bank through to debtors) • Productivity and rates
  • 18. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk The Engine of Growth MARKETING QUOTE BANK SALES ENQUIRY BANK OPERATIONS ORDER BOOK WIP DEBTORS ACCOUNTS CASH Leads Proposals Sales InvoicesProjects LossesQualified out CREDITORS Invoices TRADITIONAL BUSINESS PLAN
  • 19. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Plan Template
  • 20. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Example 1
  • 21. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Example 2
  • 22. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Example 3
  • 23. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Example 4
  • 24. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Using Your Business Plan CRM Accounts Operations
  • 25. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Planning for Success
  • 26. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Planning for Success
  • 27. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Planning for Success Desired state and timescale Current state Plan Use
  • 28. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Planning for Success
  • 29. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Planning for Success • Next steps – Develop YOUR Engine of Growth • Jot down some key actions in the section at the back of the workbook • Use the template spreadsheet to get started – Get some help
  • 30. Copyright ©Nick Bettes Consulting www.nickbettes.co.uk Planning for Success Thank you for participating