This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document advises content planning through buyer persona creation, buyer journey mapping, and theme/arc planning. It provides tips for ideation and mapping content to early, mid, and late stage buyer funnel stages. Finally, it recommends lean content creation tactics like slicing one large "turkey dinner" piece of content into smaller leftovers like videos, infographics, blogs and more to get more value from existing assets.
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Why Video Marketing is So Powerful: What's Up Everybody, Welcome Back to My C...In Marketing We Trust
Welcome to Trusted Conf. and welcome back to my channel! This week at Trusted Conf. we’re talking about why video marketing is so powerful with Ezgi Turan, Growth Marketing Manager at In Marketing We Trust.
Watch the video to get the full insights into why video marketing is so powerful.
We cover:
*Video as a business-critical digital marketing trend
*Online video to take over from TV screens
*Personalized video: the marriage of video marketing and personalization
*Influencer marketing: shoppable content
*The future of video marketing: growth and demand
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Why Video Marketing is So Powerful: What's Up Everybody, Welcome Back to My C...In Marketing We Trust
Welcome to Trusted Conf. and welcome back to my channel! This week at Trusted Conf. we’re talking about why video marketing is so powerful with Ezgi Turan, Growth Marketing Manager at In Marketing We Trust.
Watch the video to get the full insights into why video marketing is so powerful.
We cover:
*Video as a business-critical digital marketing trend
*Online video to take over from TV screens
*Personalized video: the marriage of video marketing and personalization
*Influencer marketing: shoppable content
*The future of video marketing: growth and demand
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
With the highest average click-through-rate of any digital ad format, video ads are hands down the best way to advertise your business.
Whether you're just getting started with video ads, or a seasoned expert, you absolutely cannot miss our expert's live walk-through of today's most successful ad type.
In this webinar, you'll learn:
- All the reasons Video Ads are so successful (and the data to back it up)
- Why it's critical to integrate Video Ads into your digital marketing plan (no matter what size your business is)
- What you can do to create Video Ads that look expensive but aren't
- How to optimize your new Video Ads for continued success
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing Cedar
This comprehensive white paper outlines our 8 principles of video content marketing, providing brands with a step-by-step guide, from strategy to measurement, which will enable them to create compelling and entertaining video content.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
28 ways your digital marketing consultant can rock your 2017 effortsKarolin Bierbrauer
Digital marketing consultants are multi-talents in promoting your business. Here are some ideas how they can push your business even more.
Check out the full blog post here:
https://www.searchoptimization.ninja/28-ways-digital-marketing-consultant-can-rock-your-2017-efforts
21 Video Marketing Ideas for Small Business BudgetsBarry Feldman
Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.
Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
With the highest average click-through-rate of any digital ad format, video ads are hands down the best way to advertise your business.
Whether you're just getting started with video ads, or a seasoned expert, you absolutely cannot miss our expert's live walk-through of today's most successful ad type.
In this webinar, you'll learn:
- All the reasons Video Ads are so successful (and the data to back it up)
- Why it's critical to integrate Video Ads into your digital marketing plan (no matter what size your business is)
- What you can do to create Video Ads that look expensive but aren't
- How to optimize your new Video Ads for continued success
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing Cedar
This comprehensive white paper outlines our 8 principles of video content marketing, providing brands with a step-by-step guide, from strategy to measurement, which will enable them to create compelling and entertaining video content.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
28 ways your digital marketing consultant can rock your 2017 effortsKarolin Bierbrauer
Digital marketing consultants are multi-talents in promoting your business. Here are some ideas how they can push your business even more.
Check out the full blog post here:
https://www.searchoptimization.ninja/28-ways-digital-marketing-consultant-can-rock-your-2017-efforts
21 Video Marketing Ideas for Small Business BudgetsBarry Feldman
Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.
Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Having compelling and relevant content is indeed very important, and there are different ways to determine what content to create. But that’s only part of the picture. In this eBook, we are going to explore how to use your content to generate high quality leads. In the following pages, you’ll learn how to revolutionize the way you build, execute and measure your content marketing strategies
using Microsoft Dynamics CRM by creating a collaborative and complete content marketing campaign.
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
The Science of Building Actionable Buyer PersonasScripted.com
On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing.
Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:
Using data from your CRM to build in-depth buyer personas
Refining, iterating, and testing your ideal customer profiles
Creating effective content for each buyer stage
How get started with content creation
Lessons learned from LeadGenius customers
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Content Marketing for the Life SciencesChris Conner
Manage your content marketing like a product. Why start from scratch on every campaign? You'll save a lot of effort by creating a collection of content that serves your customers and then adding functionality (new content) on a regular basis.
This SlideShare shows you why it's a good idea and what you need to get started.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
DMF Portfolio Piece Smart Goals - Artist Management.docx
Lean content-marketing
1. Lean
How to Create Content on a Budget
MARKET
CONTENT
NG
IDEATION
BLOGS EMAIL
CONTENT
TEAM
EBOOKS
INFOGRAPHICS
VIDEO
eBook
IDEATION
BLOGS EMAIL
CONTENT
TEAM
EBOOKSREPORTS
INFOGRAPHICS
VIDEO
2. Lean Content Marketing 01
Content is king. If you’re a modern marketer, you know why—
it is the fuel for your lead generation and nurturing programs, driving
leads through your funnel to become customers.
But getting your content machine up and running
is tough, and the idea of regularly creating
quality content can make marketers break into
a cold sweat. Why? Because many marketers,
in both large organizations and small, lack the
budget, resources, and time to implement a
content strategy that can truly drive leads through
all stages of the funnel.
Luckily, by learning to leverage the resources
you already have and doing more with less,
even marketers with limited resources can start to
create the content needed to fuel demand.
This ebook goes through tried and true
strategies for lean content marketing—
so you can extend the value of all your
thought leadership.
Introduction
3. Lean Content Marketing 02
In the interest of saving time, we’ll spare you the long and drawn out
explanation of why content is so important. But, for the sake of being
thorough, we do want to give you a quick breakdown.
Today’s buyer is different. A pitch from the
sales team is no longer the first contact a buyer
has with your company. Instead, due to the
abundance of information on the internet, your
buyers will do their own research first. In fact,
66–90% of the buyer’s journey is complete
before he or she even reaches out to a sales
person. So, it is your job as a marketer to help
your customers self-educate through their buying
journey. High quality, educational content
marketing helps you become a trusted resource
for your buyer. It helps your brand stand out from
the noise, and it also reduces risk for the buyer
because you are creating a lasting relationship.
But as we’ve said, many marketers worry that
creating great content is an uphill battle. Where
do you even start?
A Short Explanation
of the buyers journey is complete
before he or she even reaches out
to a sales person.
4. Lean Content Marketing 03
First you need to craft the perfect team—the people or person who
will project manage, create, curate, and distribute your content to the
rest of your marketing department.
Ideally, you would have at least one person to
own the function of content marketing. Why?
There is a lot of strategy, project management,
and creative skill that goes into making sure your
content is consistent, on brand, and on schedule.
In our experience, teams that don’t have content
owners tend to fall short.
However, we know that many companies don’t
have the budget or resources for dedicated
headcount. If you find yourself in this situation,
make sure that you at least have a member
on your team who takes responsibility for your
content. It is important that whoever owns
content creation be a content consumer, a great
communicator, and an excellent project manager.
Crafting the Perfect Content Team
5. Lean Content Marketing 04
Chief Content Officer
This person has many titles. Some
companies have embraced content
marketing enough to have their own
C-level title—Chief Content Officer.
Other companies might have a Director
of Content. And some companies will
make their content strategy part of
Product Marketing, Corporate
Marketing, or Demand Generation.
Your CCO’s responsibilities
could include:
• Owning the story of the business
• Content final approval
• Audience development and
influencer relationships
• Measurement and
business accountability
Here’s how we think of the ideal content
team structure at Marketo:
Managing Editor
This is a critical role for content
management. We advise that you hire
someone solely devoted to content if you
really want strategic consistency. However,
if your budget is tight and you don’t have
the headcount, these responsibilities should
at least be part of a Campaign Manager
or Program Manager role.
Your Managing Editor’s responsibilities
could include:
• Content strategy
and creation
• Vendor coordination
• Content production
• Content calendaring
• Consistency
in messaging
• SEO
• Content publishing
• Blog Management
Crafting the Perfect Content Team
6. Lean Content Marketing 05
Content Creators
In addition to your CCO and Managing
Editor, who else is creating content for your
organization? You want content creation to
become part of your organizational culture. The
more people you have helping to create content,
the better and more informed your content assets
can be. You can also leverage outside vendors
as extensions of your content team. The more
you leverage those within and without your
organization, the easier it will be to create a
robust content strategy with a lean team.
Crafting the Perfect Content Team
7. Lean Content Marketing 06
Outsourced Writers:
You may need to outsource some of your writing if
you don’t have the internal bandwidth. There are
many content marketing agencies that can write
copy for you; if you are on a limited budget, you
can explore a service such as Scripted, which
connects you with low-cost writers who bid on
your projects.
When looking for additional content
creators, consider the following:
Team Members:
Content creation and writing should be an
important skillset for your marketing hires.
Leverage other team members’ expertise and
hold them accountable for creating content.
Consider including content creation in your
team’s job descriptions.
Internal Subject Matter Experts (SMEs):
You need to create content about various aspects
of your organization and business expertise,
and you simply can’t be an expert on everything.
That’s why it is critical that you leverage members
of your organization who are experts—your
Subject Matter Experts.
Note that your SMEs don’t necessarily need to be writers.
Your goal as a content marketer is simply to soak up their
knowledge. The best way to work with SMEs? Set up an
information sharing session (or “brain dump) for between 30
minutes and an hour, in which you or another writer can jot
down thoughts and record the SME’s particular knowledge.
Crafting the Perfect Content Team
8. Lean Content Marketing 07
Internal and Outsourced Design Agencies:
Your content needs to be designed, even if only
at a very basic level. If you are lucky enough to
have an internal design resource, take advantage
of his or her expertise. To save time, your design
team can simply create and reuse a template.
Alternatively, you can supplement your team with
outsourced design firms. Much like outsourcing
writers, you can use sites like 99designs to access
low-cost design resources. Also consider hiring on
an intern who is interested in learning more about
content design.
Partners, Customers, and Thought Leaders:
We encourage you to think outside of the box
when it comes to content creation and leverage
resources within your community. At Marketo, we
frequently use partners, customers, and thought
leaders to help create additional content. Just
remember, it usually is a give and take—one
party writes, the other designs, both edit, etc.
Make sure you come up with some guidelines
before engaging with a third party.
Crafting the Perfect Content Team
9. Lean Content Marketing 08
Another powerful technique for getting more content is to incentivize
contribution to your blog, ebooks, or other types of content.
At Marketo, we set up a formal internal blog program including
tiered prizes.
The more blog posts an employee writes, the
more prizes they are eligible for. If you have some
budget, it’s a great idea to put some high-value
incentives to this program—ie. giftcards, ipads,
beats headphones, or whatever you think your
colleagues would like. However, you don’t need
a big budget to make it fun! Think about giving
away company swag items—branded water
bottles, t-shirts, blankets etc. Or give away a day
off, a group pizza party, etc. The key here is to get
creative and gamify your content contribution.
Content Contribution Incentives
$50
10. Lean Content Marketing 09
You have a team, now you need to plan. What are you going to
create? What are your themes? When will you launch each asset?
And so on. By creating a baseline plan, you can more easily allocate
your resources to the best projects, instead of engaging in “random
acts of content.”
Buyer Persona and Buyer
Journey Creation
The first step to planning out your content is
creating buyer personas and buyer journeys.
A buyer persona is a fictional profile of your
customer. Most companies will have more than
one persona. A buyer journey consists of the steps
that your persona takes before he or she makes
a purchase decision. This usually maps to your
sales funnel.
The best way to create your buyer personas and
journeys is to set up informational interviews with
the following people:
• Current customers (both happy and unhappy)
• Prospects
• Former customers
• Your sales teams
• Your customer service teams
Content Planning
1monday
11. Lean Content Marketing 10
And you want to ask questions that address
the following:
Background: basic details about your ideal
customer and his or her company
Job Details: key job responsibilities, likes and
dislikes about job
Goals: persona’s primary goals
Challenges/Pain Points: your persona’s challenges
and the emotions that accompany them
Preferred Content Medium: how your persona
consumes content, and what sort of content he
or she consumes
Objections: the objections you anticipate from your
persona during the sales process
Quotes and Ideal Marketing Messages: bring your
persona to life with actual quotes and make sure to
craft messaging that resonates with him or her
Once you have all of those details, you can create your personas and your buyer journey. Your buyer journey
might look like this example below:
Not in
the market
Buying
Phase
Key Buyer
Actions
Stimulated Options Evaluation Final Approval Implementation
Preferred
Recommendation
Problem
Definition
Observe Market
Trends
Track
Competitive
Activity
Event Occurs
Problem Surfaces
Problem Studied
Consequences of
Problem
Identified is is
worth solving
Can it be solved
What Options
are Available
Identify and
involve
stakeholders
Research
possible options
Establish
functional
requirements
Draft ROI
Explore
promising
options
Narrow down
the list of options
Reconfirm
functional
requirements
Refine the
business case
Conduct detailed
evaluation of
short listed
options
Secure
stakeholder
consensus and
preferred option
Finalize the
business case
Finalize
contractual and
commercial terms
Check references
Reconfirm
decision
Finalize internal
request to
purchase
Submit final
proposal to
formal approval
process
Implement
chosen solution
Acheive expected
benefits
Validate decision
to buy
Content Planning
12. Lean Content Marketing 11
Generating ideas on a consistent basis is reportedly one of the biggest
content marketing challenges. Luckily, understanding your persona and
walking in his or her shoes throughout the buying journey gives you a
leg up when determining what topics to write about.
To get you brainstorming about your next content
piece, here are our suggestions:
• Engage your organization and ask them what
the hot topics in your industry are
• Listen on social channels to see what your
network is talking about
• Interview customers to find out what they want
to hear from you
• Send out a survey to your database to
determine what is top-of-mind
• Do some research to determine the hot topics
and trends
• Create content that maps to your SEO priorities
and keywords
• Create content that maps to business priorities
and product launches
Content Arcs and Themes
A good way to organize your content is to work
with business stakeholders to create quarterly
or bi-yearly themes, or “content arcs”. Each arc
has its own messaging and is assigned a set of
assets over a period of time. For instance, if we
were planning a social marketing content arc at
Marketo, we would make sure we had messaging
baked and a solid plan for delivering social
marketing content over a period of time. This
helps us drive home our corporate initiatives.
Ideation
13. Lean Content Marketing 12
Your buyer journey outlines the process your buyers go through when
making a purchase decision. Typically, this maps well to your sales
funnel, which you can typically break up into early, mid, and late
stage content.
Early stage content should be purely educational—no mention of your product, just
thought leadership. Mid stage content should also be educational, but it can include
some product-specific information, as long as it is helping to solve a pain point. And
late stage content shows true buying intent—this is content that talks about the benefits
of your product or solution.
Mapping Content
Awareness Knowledge Liking Preference Conviction Purchase
Early Mid Late
14. Lean Content Marketing 13
Our early stage assets are purely educational and/
or trend related. You can see in the example that we
have an ebook about sharing contagious content
on Facebook, and our big marketing activity book.
Neither asset is tied closely to marketing automation,
but the assets each speak to our persona as a whole.
The next row of examples illustrate our mid stage
content. This is content that shows more buying
intent because the subject matter is more closely
related to marketing automation. In this example
we have our marketing automation internal selling
PowerPoint template (this is for marketing teams trying
to get stakeholder buy-in for marketing automation
throughout their organization), and we have an ROI
calculator that helps marketers determine the ROI of
marketing automation.
Lastly, we have our late stage content—content like
customer testimonials, pricing sheets, and data sheets.
When a prospect downloads one of these assets, this
signals that the prospect is potentially ready to make
a purchasing decision.
By mapping your content to the buyer journey and
funnel stages, you can ensure that you are speaking
to your persona at every stage, as he or she self-
educates through the purchasing process.
Take a look at this example of Marketo’s own content mapping:
Early Stage
Mid Stage
Late Stage
Mapping Content
15. Lean Content Marketing 14
Once you have curated your content team, created your personas and
journeys, and determined your organizational content themes or arcs,
it’s time to get creating! And as a marketer on a budget, you’ll need to
have lean content creation tactics in your back pocket if you want to
get more out of less. And we assure you, it can be done!
Turkey Dinner Analogy
One of our favorite lean content analogies is “the
turkey dinner” popularized by Rebecca Lieb from
Altimeter group. Essentially, she recommends that
marketers create one “big rock” piece of content
and slice and dice it to create “leftovers”. The
turkey is the time-consuming main course, but
everyone can eat the leftovers for days!
The idea is that is you have one large ebook or
report, you can leverage it to create additional
content. Simply break your large asset up into
smaller chunks.
Lean Content Creation
videos
webinars
infographics
blogs
slide
presentations
16. Lean Content Marketing 15
Everyone likes to consume content in different ways. You might like
to read an ebook, while the person sitting next to you might want to
watch a video. Slicing and dicing your content in the same way you’d
slice up leftover turkey enables you to stretch your content and do way
more with less. Just get creative!
Let’s take a look at one of Marketo’s Definitive
Guides, The Definitive Guide to Lead Generation,
as an example. This is one of our “big rock”
pieces, in that it took a lot of time and internal
effort to create. This particular guide is 160
pages long.
Slicing and Dicing
17. Lean Content Marketing 16
From this guide we created
multiple ebooks, simply by slicing
up chapters that we thought
people would be interested in
reading separately.
Each of these ebooks got separate
social promotion, both organic and
paid, and we included each of these
ebooks in our demand generation mix.
We also create cheatsheets from
our Definitive Guide content.
These consist of smaller tidbits of
information or any checklists we
have included in the guide.
From there, we start to think about any visual assets, like a slide deck,
activity book, video, or infographic we might be able to create.
Slicing and Dicing
18. Lean Content Marketing 17
From this asset, we created an infographic called “How to Define the Lead of
Your Company’s Dreams”, again using content and stats taken directly from
the guide. We also took content from the guide and created a workbook that
readers could fill in.
Slicing and Dicing
19. Lean Content Marketing 18
And then we also made a music video called “Gotta Get Lead Generation”
which was a lot of fun and entertaining for our audience. Again, using the
same content from the guide.
Just a note—we know that videos can be
expensive to create, however you can
do them on a budget! This video was
created using our office as the set and our
marketing department as the actors. You
can also consider making quick cell-phone
videos or Vine videos.
Slicing and Dicing
20. Lean Content Marketing 19
We also create blog posts from Definitive Guide content. These can be
taken directly from the copy of your initial asset. Just remember to link to
your asset in the post to prompt downloads!
Slicing and Dicing
21. Lean Content Marketing 20
Repurposing, the technique of turning one type of content into another, is
another great way to stretch the value of your already-created content.
Say your demand generation team is looking
for an ebook to do a program send around lead
nurturing. You look at your resources center and
realize you don’t have any ebooks or reports
about the topic. But you do have a blog post that
you wrote a few weeks ago. Simply repurpose
that blog post into an ebook. You’ll quickly have
a downloadable piece of content to send out in
demand gen programs.
Repurposing
22. Lean Content Marketing 21
Let’s take a look at an example:
Next, we realized that we needed content
around the same topic for some of our demand
generation programs, so we took the exact
content from this blog post and created
an ebook!
First, we created a blog post, “Who, What,
and Where Can You Personalize? Real-Time
Personalization is Simpler than You’d Think”,
to support Marketo’s Real-Time Personalization.
Repurposing
23. Lean Content Marketing 22
Or what about repurposing a webinar into an ebook? Webinars are a
fantastic resource for content. Don’t hesitate to take your webinar
recording and create an ebook or a series of blog posts.
You can use the concept of repurposing for so
many content types. Here is a quick list of ways
to repurpose, to help get the gears moving:
• Blog to ebook
• Blog to slide deck
• Blog to infographic
• Webinar to ebook
• Webinar to podcast
• Podcast to ebook
• Infographic to slide deck
• Ebook to slide deck
• Ebook to infographic
• Ebook to blog post
• Ebook to video
• Ebook to cheatsheet
Repurposing
24. Lean Content Marketing 23
Content marketing is tough for any marketer, and it is even tougher
when you have a small budget or constrained resources.
But that doesn’t mean that marketers without
huge teams or budgets shouldn’t bother with
content marketing—it just means those marketers
need to do more with less. By assigning roles,
mapping content to buyer personas and buying
journeys, and becoming experts at repurposing
your existing assets, you can master lean content
marketing. You might be surprised by the
difference a bit of strategy (along with creativity)
can make.
Conclusion