The document outlines 10 lessons from the future for leadership and business. The lessons emphasize that relationships, service, and personalized experiences will drive the economy in the future. Business leaders must embrace new technologies like AI, VR, and biotechnology through radical innovation and step-change approaches. To thrive, organizations will need to learn from the future, align with societal purpose, and engage talent through a cool and connected culture.

1. Anton Musgrave
Senior Partner:
FutureWorld International
Ltd
The Future &
Innovation
Leading in the Future…and Exponential
Growth

2. 30 steps….?

3. Its ALL about the social, geo-
political, technological and
business context for
tomorrow’s world!
The Future of
Beverages, Manufacturing, or
Health or Insurance, or
Transport, or Construction, or
Government, or…

5. Back to the Future 2: 22 Nov 1989 - 1st: 3 July 1985

7. Strategic
Inputs
Organization
Leadership
Partnerships
2017
Markets
Your business
2017
2017
Environment
2030
Environment
2030
Markets
Strategic Thinking & Strategic ActionTM
Your business
2030
Strategic
Actions
PoliticalSocial
Economic
Technology
Market needs
Unique value
Winners/Losers
Today Future

8. The World Demands Very Different Approach
Today
Social, Technological
and Market
Forces Evolutionary
change
Courageous
Strategic
Thinking &
Execution
Analog,
Dumb, Linear
Business of
Today
Digital,
Cognitised
Exponential
Business of
Tomorrow
Irrelevance
without
innovation
Step-Change
Approach
The
Past
The
Future
Your business’s
CURRENT
Future

9. Do you recognise them?
Elon Musk
Brian Chesky
Travis Kalanik
Sergey Brin Jack Ma
Jeff BezosMark Zuckerberg
Jack Dorsey

10. Do you recognise them?
Elon Musk
Brian Chesky
Travis Kalaknik
Sergey Brin
Jack Ma
Jeff BezosMark Zuckerberg
Jack Dorsey
What ONE question would they ask
the CEO of your business today?

11. The right question is: “How do we learn from
the future?”
How to we create ‘Memories of the Future’?

12. ?2030

13. Embrace the young agitators

14. Size & Age mean nothing
Scale & speed crucial
IP is worthless
Everyone can access
sophisticated
networks, computing
power, AI, your
business Data and
best software
14-year-old Tony Hansberry
developed a new, faster, and safer
way to stitch patients up after
surgery
15-year-old Nick D'Aloisio builds a
$30-million Internet business in his
bedroom, while doing homework
Jack Andrada, 15, invents cancer
detecting test that costs 3 cents
and takes 5 min to run. 168 x
faster, over 26,000 x less
expensive and 400 x more
sensitive

15. The future demands courage!

16. Naked
Leadership

17. Gutless Leadership in a turbulent world
Wells Fargo Bank
Founded 1852
World’s second largest bank by market capitalization
7th largest public Co in the world
2015…7th most respected Co in the world
2014…world’s most valuable bank brand
5M false accounts – fraud on a grand scale!

18. Opportunities
for your
business?

19. Market shift
Attitudes, attributes and skills of
TOMORROW”S leader?

21. As professionals…Our clock is ticking…
http://www.npr.org/sections/money/2015/05/21/408234543/will-your-job-be-done-by-a-machine

22. Fast forward to November 2027?

23. Machine Learning: Brains at the
edge…..end of the Cloud?
Swarms of connected, intelligent,
learning systems…acting and
transacting, negotiating, making trade-
offs and settling conflicts

24. Your business’s VUCA leadership
attributes?
V = …………..
U = …………..
C = …………..
A = …………..

25. Many collisions ahead!
• Linear vs. exponential
• Predictability vs. chaos
• Physical vs. virtual
• Legacy vs. speed
• People vs. machines
• Ownership vs. access
• Capitalism vs. shared
wealth
• Shareholders vs. ecosystems
• Jobs vs. creative
entrepreneurship
• Code vs. Guns
• Constraints vs. abundance
• Fossil fuels vs. renewables
• Reality vs. dreams
• West vs. East
…and MANY more

26. Beware…collision
looming!

27. And in Britain the drama continues…

28. Beware…collision
looming!

30. New rules

31. Can Vodacom penetrate the
algorithms that define the
customer of the future?

32. Connected, virtual, intelligent everything !
From www… to
Web of the whole, wide world…wwww!

35. Shopping malls all over the world are failing
– 50% of malls in the US are dying!

36. What happens when you combine shopping with your
business Data, Artificial Intelligence, Mobile Internet,
Machine Learning, Virtual Reality and Cloud Computing?
Oh and throw in a bunch of celebrities too!

37. • $17.8-BILLION sales in 24
hours!
• 175,000 orders PER SECOND
• 120,000 payments processed
EVERY SECOND
• 82% of sales done on mobile
phones
• 600-MILLION packages
shipped
• A day in China now your
businessger than a year's
online sales in Brazil!
THIS IS RETAIL
RE-INVENTED

38. Wave 1 Connectivity
Internet of
Everything
On
Demand
Smart
people
Wave 2 Big data
Artificial
Intelligence Automation
Smart
business
Wave 3 Robotics
3D
Printing
Biotech
Nanotech
Smart
industry
Wave 4 New
energy
Smart
homes
Smart
cities
Smart
society
Tsunamis of the new Exponential economy

39. Source: Peter Diamandis, www.abundancehub.com
Digitized Deceptive
Disruptive
Demonetize
(Information technology)
Analog business in a digital world!
Democratize
Dematerialize

40. Blockchain

41. Impacting every industry
• Medical records
• Hospital documentation
• Title deeds
• Contracts/Supply chains
• Identity
• Voting
• Intellectual property
…the REAL sharing economy, driven by a shared,
distributed, global, public ledger…the new 'Internet of
Value'

43. Blockchain

44. Dream #workrevolution!
Is it insightful?
Is it exponential?
Is it disruptive?
Is it futureproof?
Is it aspirational?

45. Lessons from innovators
Adrian Gore – CEO of Discovery
lChange the rules of the game – constant redefinition, bold
moves, promote creativity, take risks, excite clients
lMake time for innovation - do the important, not the urgent!
lDream, don’t accept existing boundaries – battle people
who see limits and cower!
lThreats are catalysts for change – its like strong snuff in
your nostrils!
lCreate teams to compete
lMaintain a closet of ideas

46. The more you innovate the more pathways open
• So simple , it offended my need for complexity
• What’s your ‘NORTH STAR’…KNOW what you’re trying to
achieve
• Complexity meets no-ones needs!
• Cadence and Rhythm …and a deadline ..are critical!
• Excellence awards
• Best innovations are BEYOND what people know they need
• ‘Bend the curve’!
• Hire the BEST people!
Lessons from innovators

47. Humanness
Awareness
Mystery
Emotion
Serendipity
Stories
Relationships
Creativity
Design
Humour
Fun

48. Passion
Curiosity
Imagination & story telling
Critical thinking
Grit & persistence
Empathy
Ethics & moral dilemmas
Technology & coding
Languages
R,R&R
Entrepreneurship & sales!

49. “I have a spread-sheet!”
“I have a budget!”
“I have a strategy!”
Martin Luther King…

50. Lessons from the Future
Leadership Lessons From the Future

51. [10] Lessons from the Future
1. Service, information and relationships
fuel the economy! Quality is a commodity. Pure knowledge
is worthless. Relationships are your most important asset and
customers define what value is.
2. A.I./VR/Bio/Nano are the new information
revolution! Advances are being fueled by information
professionals rather than biologists and will create an
economy more profound than the knowledge age.
3. It’s the ‘personal’ age! Central power is shifting to
individuals, leveraging influence through social networks. Now
you can decentralize everything: information, knowledge,
computing, energy production, health care, manufacturing,
responsibility etc.

52. [10] Lessons from the Future
4. Step-change is the imperative! Incrementalism doesn’t cut
it anymore! The most powerful successes are not predictable -
taking risks is safer than doing nothing!
5. The unknown is the field of all possibilities! Uncertainty
presents the moment of real freedom, beyond the known of
historic baggage. Plan dynamically. Innovate RADICALLY!
6. Eat yourself, be your own worst nightmare! Don’t
wait to be shown how customers ought to be serviced – do it
yourself, while you can afford it. Execute PERFECTLY!

53. [10] Lessons from the Future
7. You can no longer learn from experience! In a warp-
speed world, learning from experience is no longer enough.
We must learn from the future.
Think strategically!
8. Market forces shape everything! It’s a war for
talent engagement and society support. Create a cool
culture to win the bright young minds. Connect to the
hearts of your communities, society and individuals.
Align with a massively transformative purpose!

54. [10] Lessons from the Future
10. Don’t compete! It’s the most competitive market ever so
don’t compete! Find white-space opportunities in which you
have no competitors. Resonate WITH society!.
9. It’s one world, one mind, one time! A digital skin
unites all mankind with one internal clock that runs
24x7x365. Connect to ecosystems and the entire global
resource base.

55. 11. Search for the hero
inside yourself!
OOOOOPS…almost forgot
Ten Lessons from the Future

56. Leadership Lessons from the Future
We stand at the start of
a ubiquitously connected new world!
Whoever embraces these lessons
will thrive in turbulent chaotic exciting
new markets!
Will YOU?

57. Remember, you’ll spend
most of the rest of your life
there…
…and you’ll never get out of
it alive!
So…
What’s YOUR future to be?

58. Reading Ideas
• Finextra.com – Banking and Finance
• Fast Company – Business magazine
• Wired - Business magazine
• Thefinanser.com – Banking and Finance
• Digital Bank – Book by Chris Skinner
• Value Web – Digital Life book by Chris Skinner
• Firms of Endearment - Book by Raj Sisodia
• Abundance – Book by Peter Diamandis
• Venturebeat.com
• www.Mindbullets.net
• www.techcrunch.com
• www.futuresforum.org
• http://www.kurzweilai.net
• MIT Technology Review – magazine
• www.futurism.com
• www.newatlas.com
• Homo Deus - book by Yuval Noah Harari
• Sapiens – Book by Yuval Noah Harari
• Fifth Discipline by Peter Senge
• www.innovationwatch.com
• Abundance365.com

59. Thank you!
anton@futureworld.org