This document discusses how brands can enhance leadership. It argues that brands can act as an organizing principle that tells an organization how to deliver and allows it to move into new categories. Brands also carry a huge amount of information to many people, driving behavior and making values visible. Additionally, brands can energize, focus, and generate action by communicating big ideas in a simple way. However, employer brands alone usually do not have a systemic effect. In summary, when developed properly, brands can enhance leadership by providing structure, communicating effectively, and motivating action.