This document provides guidance on creating a culture of success in an organization. It discusses that creating culture is difficult due to a lack of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. It recommends leading with a clear purpose that attracts motivated people, being a leader with emotional intelligence, creating change through establishing urgency and empowering others, and ensuring messages are positive and celebrate successes rather than complain. The overall message is that strong, purpose-driven leadership and a focus on people are keys to developing a successful organizational culture.