Your Leadership Brand

1. NCLA
October 6, 2011
Kathy Schaftlein
Center for Creative Leadership

2. Your Leadership Brand
What is it?

3. Your Leadership Brand Image
 Pick an image that represents your current work
situation or where you are in your career.
 Image portrays something about how you see yourself
professionally as well as how you think others would
see you.

4. Your Leadership Brand Image
 Share with a partner why you chose the image.
 What does the image “say” about you?
 Partner shares what they see in the image.

5. Your Leadership Brand Image
 How does what you see in the image connect with
what you’re doing and how you’re connecting with
others when doing your best work?
 Select three words that would be your brand tagline

6. Employment Life Cycle
Exit
In Role(s)
Entry/New
hire

7. Selection Criteria
 Key competencies/skills for the role
 Fit with the company culture and group

8. What is the first impression you
present to an employer?

9. Candidate “Brand Presence”
 Resume
 Interviews
 Background checks

10. What is the purpose of a Resume?

11. Resumes
 Clear and concise
 Check format if submitting online
 Accomplishments/results
 Relevant to the job for which you are applying
 Accurate updated information
 Spell check please!

12. Interviews
 Scheduling – voicemail message & email address
 Appearance or phone presence
 Demonstrate you did your homework
 What is your goal in obtaining this role?
 Show interest in the organization and the role
 Turn off your cell, bring a pen, make eye contact
 Post interview follow-up

13. Background Checks
 Will your past behavior haunt you?
 References – what would they say?
 Former employers
 Online presence - Does it help or hinder you?
 Facebook/Twitter
 LinkedIn
 Six degrees of separation

14. Your Leadership Brand On the Job
 Describe a colleague you valued the most. Who would
you always say you wanted to work with?
 If you manage – describe the employee you valued the
most and why.

15. Your Leadership Brand On the Job
 Performance
 Approach to the work
 Relationships
 Reviews

16. Keys for Success
 Building and maintaining relationships
 Managing Change
 Problem solving – solution seeker
 Demonstrating initiative
 Accountability/dependability
 Learning agility
 Innovation/creativity
 Multiple roles/tasks

17. Moving ahead
 Know your career goals
 Take on more responsibility
 Network-outside & inside your org.
 Informational interviews
 Act and look the part for the next role
 Build your professional reputation

18. Leaving/exit strategy
 What legacy do you want to leave?
 Current employers = future references
 Leave a positive lasting impression.

19. Mary Schwartz
CCL Senior Librarian 1993-2011