This document discusses developing and maintaining a strong leadership brand at different stages of one's career and employment life cycle. It encourages participants to reflect on how they are perceived by others through an identifying image, and how their performance and relationships on the job contribute to their leadership brand over time. The document also provides tips for crafting an effective leadership brand through resumes, interviews, social media presence, and professional conduct and relationships both during employment and after exiting an organization.

1. NCLA
October 6, 2011
Kathy Schaftlein
Center for Creative Leadership

2. Your Leadership Brand
What is it?

3. Your Leadership Brand Image
 Pick an image that represents your current work
situation or where you are in your career.
 Image portrays something about how you see yourself
professionally as well as how you think others would
see you.

4. Your Leadership Brand Image
 Share with a partner why you chose the image.
 What does the image “say” about you?
 Partner shares what they see in the image.

5. Your Leadership Brand Image
 How does what you see in the image connect with
what you’re doing and how you’re connecting with
others when doing your best work?
 Select three words that would be your brand tagline

6. Employment Life Cycle
Exit
In Role(s)
Entry/New
hire

7. Selection Criteria
 Key competencies/skills for the role
 Fit with the company culture and group

8. What is the first impression you
present to an employer?

9. Candidate “Brand Presence”
 Resume
 Interviews
 Background checks

10. What is the purpose of a Resume?

11. Resumes
 Clear and concise
 Check format if submitting online
 Accomplishments/results
 Relevant to the job for which you are applying
 Accurate updated information
 Spell check please!

12. Interviews
 Scheduling – voicemail message & email address
 Appearance or phone presence
 Demonstrate you did your homework
 What is your goal in obtaining this role?
 Show interest in the organization and the role
 Turn off your cell, bring a pen, make eye contact
 Post interview follow-up

13. Background Checks
 Will your past behavior haunt you?
 References – what would they say?
 Former employers
 Online presence - Does it help or hinder you?
 Facebook/Twitter
 LinkedIn
 Six degrees of separation

14. Your Leadership Brand On the Job
 Describe a colleague you valued the most. Who would
you always say you wanted to work with?
 If you manage – describe the employee you valued the
most and why.

15. Your Leadership Brand On the Job
 Performance
 Approach to the work
 Relationships
 Reviews

16. Keys for Success
 Building and maintaining relationships
 Managing Change
 Problem solving – solution seeker
 Demonstrating initiative
 Accountability/dependability
 Learning agility
 Innovation/creativity
 Multiple roles/tasks

17. Moving ahead
 Know your career goals
 Take on more responsibility
 Network-outside & inside your org.
 Informational interviews
 Act and look the part for the next role
 Build your professional reputation

18. Leaving/exit strategy
 What legacy do you want to leave?
 Current employers = future references
 Leave a positive lasting impression.

19. Mary Schwartz
CCL Senior Librarian 1993-2011