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TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
I've worked to simplify the partner marketing process by building a roadmap of what that process looks like. I call it the ABCD Partner Marketing Process. This process ensures partnerships are aligned and effective in empowering sales and creating revenue for both partners.
Product Marketing Fundamentals - Course Overview Carolyn Bao
Stats show that most businesses failed due to lack of product market fit. What is product market fit? How can an organization increase product market fit as it grows from 0 to 1 or scales from 1 to 100? What is the role of product marketing throughout the product life cycle that can help improve product market fit? The Clarity Product Marketing Fundamentals course will help you develop a holistic understanding of what PMM is and how it adds value to a company. You may have heard of these before, but how do they connect with each other and how can one utilize these: inbound product research and business cases, customer personas, product value proposition and messaging, product GTM planning and management, thought leadership content and more. (Course is currently taught in Chinese with English slides. Leave a comment if you'd like to have the course taught in English.)
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
I've worked to simplify the partner marketing process by building a roadmap of what that process looks like. I call it the ABCD Partner Marketing Process. This process ensures partnerships are aligned and effective in empowering sales and creating revenue for both partners.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
This toolkit has the essentials of sales planning and customer relations, which will help you develop a sales plan, sell more, build relationships and make a profit.
Are you sure your marketing team knows who is doing what? This sample Marketing Tasks - Roles & Responsibilities template helps you ensure your team is on the same page.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
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10-Minute Q&A: Ask your best questions about Salesforce's awesome customer marketing
10-Minute Updates: A few insights to help you be an in-the-know Salesforce ecosystem marketer
10-Minute App Reviews: Live reviews of 2-3 AppExchange listings (apps or services)
20-Minute Open Q&A: Open forum for partner marketing-related questions - if we don't have an answer, we'll find it and follow up
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The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
This toolkit has the essentials of sales planning and customer relations, which will help you develop a sales plan, sell more, build relationships and make a profit.
Are you sure your marketing team knows who is doing what? This sample Marketing Tasks - Roles & Responsibilities template helps you ensure your team is on the same page.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Growth of digital marketing in India 2020
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Digital marketing in India 2019
Current scenario of digital marketing in India
Digital marketing in India statistics
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
Salesforce Partner Marketing Power Hour - Mai Tran - February 18, 2015Eddy Perez
Join the Salesforce Partner Marketing team every Wednesday 9am-10am PT for a jam-packed hour of insight and inspiration!
Here's what we had in store for the first week:
10-Minute Marketer Insights: Customer Marketing Excellence with Mai Tran Green, Director, Customer Engagement & Marketing at Salesforce
10-Minute Q&A: Ask your best questions about Salesforce's awesome customer marketing
10-Minute Updates: A few insights to help you be an in-the-know Salesforce ecosystem marketer
10-Minute App Reviews: Live reviews of 2-3 AppExchange listings (apps or services)
20-Minute Open Q&A: Open forum for partner marketing-related questions - if we don't have an answer, we'll find it and follow up
Who is Mai Tran Green?
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For more presentations and useful information visit our website at www.StartupElite.com
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
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Identify which influencer marketing metrics matter to you (and which don’t)
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Digital Marketing Strategy Template .pptxmohitpnp989
Digital Marketing Company In Panipat
A leading digital marketing company in Panipat, offering expert services like SEO, Social Media management, and website development.
2. A marketplace where matches your brand and bloggers
Agenda
• Executive Summary
• Unmet Need/Insight
• Management Team
• Product Offering
• Target Audience
• Competitive Analysis
• Marketing Strategy and Tactics
• Operation
• Financial Plan
3. A marketplace where matches your brand and bloggers
Executive Summary
• Compared to banner ad, influencer marketing generates 11X more on ROI but
small business hardly utilize it because of difficulties.
• In Taiwan, there are up to 97.8% of companies are defined as small business.
They constantly seek for cost effective marketing solutions.
• Dynamic aims to develop a marketplace for bloggers and small business.
• High market potential with estimated size of 628 million dollars
5. A marketplace where matches your brand and bloggers
Unmet Needs/ Insight
Hard to discover
right bloggers
The communication
process with bloggers is
time consuming and fiddly.
Agencies charge
expensive package
services
7. A marketplace where matches your brand and bloggers
Owner-CTO
Product development,
technology
Engineer
Owner-CEO
Finance, Sale,
Marketing
Operational assistant
Legal
(external)
Advisory Board
(external)
Management Team
Investors
8. A marketplace where matches your brand and bloggers
Key Member’s skills
• Master degree in NYU Integrated Marketing program.
• Years experience in digital industry.
• Experience in marketing, project management, budget control
Owner-CEO
Finance, Sale,
Marketing
Owner-CTO
Product
development,
technology
• Master degree in Asia University, Computer science program.
• 10 years+ experience in Software engineer
• Skill set: Software projects management, team leading
experiences.
• Familiar with System Development, Java, PHP, code igniter and
jQuery.
Mei-hung Liu
Cho-wei Lee
10. A marketplace where matches your brand and bloggers
For small business marketers, Dynamic is a better and affordable
option to reach out to bloggers without any hassles.
For bloggers, Dynamic helps them gain more business opportunities.
11. A marketplace where matches your brand and bloggers
Business Model
Dynamic
Bloggers Small businesses
Compensation for sponsorship content
Membership feeMembership fee
Model: Monthly membership
12. A marketplace where matches your brand and bloggers
Take a look at Platform features…
13. A marketplace where matches your brand and bloggers
Main feature- For bloggers
Find
Business
opportunity
Social Accounts
Sync and
personal profile
Price
negotiation
Get paid
14. A marketplace where matches your brand and bloggers
Main feature- For marketers
Create
Marketing
campaign
Find right
bloggers based
on criteria
Review
deliverable
Pay for sponsored
content
17. A marketplace where matches your brand and bloggers
Add on service
premium
membership
$199.99/ Mo
standard membership
$89.99/ Mo
Basic membership
$19.99/Mo
Browse basic influencers list, 5 campaigns / Per
Month, Price negotiation, Choices of
collaboration type,
Browse basic influencers list, 10 campaigns / Per Month,
Price negotiation, Choices of collaboration type, 3 Influencer
list creation based on criteria / Per Month
Customized social influencer campaign, Commission:
30% of campaign budget
Browse basic influencers list, Unlimited campaigns / Per Month,
Price negotiation, Choices of collaboration type, Unlimited
Influencer list creation based on criteria / Per Month
Pricing- For small business marketers
18. A marketplace where matches your brand and bloggers
Pricing- For bloggers
Paid membership
$59.99/ Mo
Free membership
$0 Free
Social Accounts Sync, Account setting, 5 direct offer acceptance
/Per Month, Apply to 5 case inquiry post /Per Month, Invitation
on monthly workshop
Social Accounts Sync, Account setting, Unlimited direct offer acceptance
/Per Month, Apply to unlimited case inquiry post /Per Month, Discount on
monthly workshop, Monthly recommended cases
19. A marketplace where matches your brand and bloggers
Product Development- Technology
Development
environment
Operating
system
Computer language requirement
Back-end: SQL, PHP, JAVA
Front-end: HTML5, CSS, Joomla modules
API from social media websites, Google, and other supports
Domain
Name
Payment
gateway
20. A marketplace where matches your brand and bloggers
Software
engineer
(year2)
Chief
technology
officer
Freelance
website visual
design
Freelance
project
programmer
In-house Outsource
Product Development- Team
22. A marketplace where matches your brand and bloggers
Target Market’s Customer Profile- Mr. Lin
Demographic
Older Millennials
Age 35
Business background
Small business Marketer
Physiographic
Tech savvy
Aware of new trends
Second generation of family business
In charge of marketing
Busy lifestyle
Agencies is not a right solution
23. A marketplace where matches your brand and bloggers
Target Market’s Customer Profile- Miss. Lee
Demographic
Mid-Young Millennials
Age 27
Bloggers
Physiographic
Love to share
Love to try new things
Tech savvy
Income various
Freelance
Enjoy working independently and flexibly
Value work-life balance
Seeking self-growth
24. A marketplace where matches your brand and bloggers
Size of potential market
Total # of
companies
97.8% are
small
business in
Taiwan
62% of them
highly
engaged in
digital
marketing
# 858,068 companies
http://www.bnext.com.tw/article/view/id/34524
http://www.moeasmea.gov.tw/ct.asp?xItem=13559&ctNode=689&mp=1
$13,067 x 858,068 = $11.21 billion
Mobile Social buzz Search Video website
6% in social buzz
6% x $11.21 = 628 M
Source: http://www.dma.org.tw/upload/ResourceTrend/20160428034051489.pdf
26. A marketplace where matches your brand and bloggers
Competitor Analysis
Product
comparison
Indirect
Direct
Digital agencies
Other digital marketing tools
Facebook group forum
27. A marketplace where matches your brand and bloggers
Dynamic Business operate on
Facebook
Digital Agencies Other digital
marketing tools
Ownership of the campaign results O O X O/X
Affordability O O X O/X
Comprehensive function O X O O
Flexibility O X X O
Efficiency O X X O
Other marketing service X X O X
Transparency O O X O
Specific blogger targeting O X O N/A
Systematic Solution O X O O
Competitor Grid
28. A marketplace where matches your brand and bloggers
Price
Flexibility
Digital Agencies
Facebook groups
Other digital marketing tools
Other digital marketing tools
30. A marketplace where matches your brand and bloggers
Marketing Goals and Objective
Year 2
brand awareness
Year 3
1% Market share
Year 4
1.5% Market share
Increase awareness of
brand and influencer
marketing overall by
implementing content
strategy by 50% higher
Own 1.5% of market
share
Own 2.1% of market
share
31. A marketplace where matches your brand and bloggers
Marketing Strategy
Initial
consideration
Active evaluation
Moment of
Purchase
Post Purchase
experience
Awareness of
influencer
marketing needs
Increase brand recall and
extensive exposure
Product
education
Control churn rate and
encourage upgrading
membership
32. A marketplace where matches your brand and bloggers
Marketing Tactics
• Participate in relevant trade shows and conference to meet potential
clients or business partners.
• Content Marketing such as client reviews, native ads, PR…etc
Initial
consideration
Active
evaluation
• Paid Search
• Retargeting
• Personnel Marketing
Awareness
Recall
33. A marketplace where matches your brand and bloggers
Purchase
Marketing Tactics follow by strategy
• Seamless experience across screens
• Demo videos
• Blog posts explain each step and different
functions.
• Content rich Email campaign about influencer
marketing.
• Encourage membership upgrade.
• Customer Referral
Education
Post
Purchase
Loyal
34. A marketplace where matches your brand and bloggers
Marketing and media budget
35. A marketplace where matches your brand and bloggers
Budget Breakdown
Paid search
30%
Social media ads
-FB only
30%
SEO
20%
Content
marketing
production
10%
PR- native ads
5%
Email camapign
5%
MEDIA BUDGET BREAKDOWN
37. A marketplace where matches your brand and bloggers
• Location: Taipei, Taiwan
• Legal Formation LLC
• Intellectual Property: Brand and logo
• Personnel: Start from 2 head counts (Part-time)
Year 2- Software engineer, operational assistant
Operation
38. A marketplace where matches your brand and bloggers
Project Plan
100
60
100
31
22
30
60
1-Jan-17 20-Feb-17 11-Apr-17 31-May-17 20-Jul-17 8-Sep-17 28-Oct-17 17-Dec-17 5-Feb-18 27-Mar-18
Seek for Investors
Legal Process
Seek for parternships
Seek for outsource vendor
cruit inhouse new employees
Pre-launch market research
Pre-launch event networking
OPERATION
39. A marketplace where matches your brand and bloggers
31
20
15
30
20
20
50
10
150
150
60
30
20
10
7
1-Jan-17 20-Feb-17 11-Apr-17 31-May-17 20-Jul-17 8-Sep-17 28-Oct-17 17-Dec-17 5-Feb-18 27-Mar-18
User need assesment
Requirement definition
Review development and supply strategy
Develop software requirement specification document
Architecture solution
Build development approach
High level design
Review and finalize design and architechture
Build code and development
Management and tack project development plan
Unit string/integration testing
UAT- user accpeting testing
Maintain change control and risk review
recap and close project
Launch
DEVELOPMENT
Project
Initiation
Project Planning Project Implementation
Project
Transition
Project Plan
41. A marketplace where matches your brand and bloggers
US$-
US$100,000.00
US$200,000.00
US$300,000.00
US$400,000.00
US$500,000.00
US$600,000.00
Yr1 Yr2 Yr3 Yr4 Yr5
Sale forcast
Best Most likely Worst
Sales Forecast
GAGR: 87%
GAGR: 55%
GAGR: 45%$85,662
$132,990
$221,251
$321,785
42. A marketplace where matches your brand and bloggers
5 year P&L statement
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $ - $85,662 $132,990 $221,251 $321,795
Cost of goods (COGS) $675 $675 $700 $1,393 $2690
Gross profit $(675) $84,987 $133,970 $223,699 $323,425
Variable cost $4,000 $27,698 $57,868 $49,018 $52,917
Operation cost $33,517 $86,828 $105,141 $118,822 $141,479
EBIT $(38,658) $(30,505) $(30,005) $54,892 $128,063
Tax (17%) $ - $ - $ - $ 8809 $18.411
interest $1,113 $1113 $1113 & 1113 $1113
Net profit $(39,771) $(31,619) $(31,118) $44,477 $105,179
43. A marketplace where matches your brand and bloggers
Breakeven point: year 4
US$-
US$85,662.14
US$132,990.47
US$221,251.81
US$321,795.06
US$34,192.00
US$125,921.64
US$178,448.19 US$177,274.84
US$230,938.78
US$-
US$50,000.00
US$100,000.00
US$150,000.00
US$200,000.00
US$250,000.00
US$300,000.00
US$350,000.00
yr 1 yr 2 yr 3 yr 4 yr 5
Breakeven Analysis
Total revenue Total expense
year 4
44. A marketplace where matches your brand and bloggers
Year 1 Year 2 Year 3 Year 4 Year 5
CASH FROM OPERATING ACTIVITIES:
Net loss/profit (39,771)$ 79,743$ 81,242.53$ 70,167$ 118,469$
Depreciation 466$ 466$ 466$ 466$ 466$
Account receivable- Dec's sale -$ (5,568)$ (8,644)$ (14,831)$ (20,917)$
Other current asset -$ -$
Account payable- finacing interest (400)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$
Cash from operation (39,705)$ 73,641$ 72,065$ 54,802$ 97,018$
CASH FROM INVESTING ACTIVITIES
Purchase of property and equipment (internet/ gmail app) (780)$ (780)$ (780)$ (780)$ (780)$
Other long-term assets
Cash from investing (780)$ (780)$ (780)$ (780)$ (780)$
CASH FROM FINANCING ACTIVITIES
Current portion of long-term debt -$ (10,000)$ (10,000)$ (10,000)$ (10,000)$
Long-term debt 60,000$ 50,000$ 40,000$ 30,000$ 20,000$
Cash from financing 60,000$ 40,000$ 30,000$ 20,000$ 10,000$
Change in cash 19,515$ 112,861$ 101,285$ 74,022$ 106,238$
Cash at beginning 100,000$ -$ -$ -$ -$
Cash at end 119,515$ 112,861$ 101,285$ 74,022$ 106,238$
Dynamic- 5 year cash flow5 year Cash flow
45. A marketplace where matches your brand and bloggers
Require Fund
Mei-hung Liu $ 50,000
Cho-wei Lee $ 50,000
Lenders $ 60,000
Total initial fund $160,000
46. A marketplace where matches your brand and bloggers
Future Plan
Short
term
• Open for user to sign up
• Solve communication problem
Midterm
• Develop our own algorithm
• Develop analytic tools
Long
term
•Biggest blogger/influencer community