This document discusses how to generate leads and sales through Yelp advertising. It provides an example of a company that generated $97k in annual sales from Yelp leads with $525 in monthly advertising spend. Key factors for success include optimizing your Yelp listing, providing excellent customer service, training staff to handle click-to-call leads, nurturing leads over time, and creating compelling offers. The document recommends setting up landing pages and collecting contact information from Yelp clicks, then retargeting those leads through email and ads to move them through the sales funnel.

1. Lead Generation With Yelp
For Lash Artists, Estheticians
and Cosmetologists
By Nicole Soltau
Digital Marketing Strategist
NicoleSoltau.com

2. An introduction to Lead Generation With Yelp
Using highlights from a company that
generated $97k in sales from Yelp leads.
Includes new and reoccurring business
Cumulative over 12 months
Average $525 monthly Ad Spend

3. Key contributing factors to success
• A highly optimized Yelp listing
• A strong work ethic and dedication to provide the best service to your
clients ( you have to EARN reviews)
• Well trained first point of contact for click to call leads
• Setting up a system to nurture leads, because not everyone will make
a purchase immediately
• Studying the competition to create an irresistible Call-To-Action offers

4. A Highly Optimized Yelp listing
What does this mean?
It’s NOT just adding description.
It’s telling your story
It’s including pertinent keywords
It’s getting your message across that you have the solution for their
needs
It’s positioning your business as a leader in the industry

5. Why Yelp was chosen as a lead gen platform
• Eyelash extension services are priced at the high end and almost half of
Yelp users’ income is over $100k
• It’s a big investment for clients and it involves a very sensitive area, the
eyes. Potential clients want to read reviews from other clients who have
used this service. Consumers are all about social proof.
• The beauty industry is in the top four industries that are reviewed the most
on Yelp. ( See graph)
• Google Analytics report that website visits generated from Yelp have a
lower bounce rate when compared to other traffic sources.

6. Visitors from Yelp have the lowest bounce rate,
higher sessions and more page views
What does this mean?
A low bounce rate of 5.88% means that these users are highly interested and engaged.

7. Types of Yelp Leads
• Click to call
• Clicked on your website URL ( I’ll be discussing this type of lead)
• Viewed map for your business
• Clicked on your Call to Action b
• utton

8. Clicked on website leads
If a user clicks on your website from your YELP listing, this is clear
indication that they are interested. The following two steps will help to
monetize your clicks:
Have a separate landing page for Yelp leads
• Install your Facebook pixel on your landing page
• Have an email form or pop up on this page to collect names and
emails

9. Adding Yelp leads to your sales funnel
Taking your lead beyond the click by :
Adding your leads to an email sequence
By retargeting ads to your potential clients who showed interest
Pushing your leads through the funnel

10. For more FREE Lead Gen With Yelp Marketing
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