Search engine traffic for 4 entities has increased exponentially since January 2013 and now receives over 10,000 visits per month, with a current search engine optimization value of $70,000 per month, representing a 6-fold increase since January 2013. While paid search advertising has incurred over $500,000 in direct costs, SEO has generated around $350,000 in traffic value as a perpetual asset.

1. Online MarketingUpdate
Enichesolutions
North American Bancard | Capital For Merchants | PayAnywhere

2. Search Engine Traffic Price
totaled $51,133 across all 4 entities
Results pulled from SEMrush

3. Search Engine Traffic Price
totaled $464,801 across all 4 entities
Results pulled from SEMrush

4. SearchEngine Traffic Price excludes anybranded keywords
(i.e. PayAnywhere)and is currentlyvaluedat 70Kpermonth. Thecurrent SEOvalue has a multiple of 6x
since January2013.
(Note:TrafficPriceonlyrepresentsGoogleanddoesnotinclude Yahoo& Bing)
Results pulled from SEMrush

5. SearchEngine Traffic has experienced exponential growth since January,2013and currentlyreceiving over
10,000visits per month. SE Traffic excludes anybranded keywords(i.e. PayAnywhere).
Results pulled from SEMrush

6. Results pulled from SEMrush
Results pulled from Google

7. Results pulled from Google Adwords
KeyTakeaways
•Totalconversions=8,773| Brandedconversions=6,086which represents69% oftotal conversions.
• Non-brandedcostperconversionsaverageswell above $100 per conversion.
• The variousPayAnywherePPCcampaignshaveincurredsignificant“directcosts”,totalingroughly$535,400in 2013.

8. 1. While PPC has incurredover $500,000in “direct costs”, SEO has generateda value of roughly$350,000
(refer to slide ‘NAB Entities 8-months AFTER SEO’) in traffic price, or “investment
value”.
2. “Direct costs” related to PPC is an expense, while SEO “investment value” is aperpetual asset that will
continueto generate higherqualitytraffic at a cheaperprice.
CONVERSIONS
PPC
Total conversions 8,773,of which 6,086
or 69%come from branded keywords.
SEO