In the post-PC era, mobile devices are becoming the primary computing tools, shifting lead generation strategies from traditional PC methods to more immediate and context-aware interactions. The consumer behavior has evolved towards multitasking and passive consumption, creating a demand for quick and efficient engagement through mobile apps and calls. Businesses must adapt by focusing on mobile lead management, employing real-time responses, and integrating technologies that track and optimize customer interactions.

1. Lead Gen in the Post PC Era
Jeff Lawson
@jeffiel twilio

2. What % of people have a mobile phone?
Who cares.
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3. 200M iPhones
70M iPads
1M Amazon Kindles
850,000 New Androids / Day
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4. Non-PCs are 7% of Internet traffic
Internet Traffic
Video: 50%
Websites: 18%
Bit Torrent: 11%
Non-PCs are 20% of “non-bulk” traffic
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5. Nearly half of tablet
owners completed a
purchase on their tablet
(Comscore)
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6. Post PC, WTF?
Primary computing device is not a PC
PCs for production
Tablets, Phones for Consumption
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7. But Wait!
We’ve finally gotten good at PC lead gen!
Google analytics
A/B Testing
Lead Capture
Call Tracking
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8. Generating Leads
in the Post PC Era
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9. PC Consumer has a
Creator Mindset
Focused
Task Based
Keyboard
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10. Post PC Consumer has a
different mindset
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11. On the Go
Multitasking
Fight for Attention
Instant Needs to Fulfill
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12. Consumption
More passive
Less data entry
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13. Situationyness
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14. Calls to Action
Form Fill
Checkin
Visit
Call
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15. What’s your conversion rate
from visitor to caller?
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16. Mobile Sites convert 20% of
visits into calls
}
(DudaMobile)
Transportation 44%
Pizza 32%
Auto Repair 22%
Home Repair 20% Conversion Rate
Medical Services 16% by Vertical
Beauty & Spa 13%
Retail 12%
Restaurants 11%
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17. What%About%Apps?

18. Apps%are%Trusted%Sources

19. So#they#will#drive#business

20. Location
Yup!
Pull Data (by location)
Push Data (geo-fencing)
SMS and Push Notifications
Lead Qualification (by locale)
Checkins = Loyalty
QR Codes FTW WTF?
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21. More like TV
than a PC
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23. These will be the
primary computing devices
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24. at ?
W h
o w will be the
NThese
primary computing devices
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25. Direct Actions
Call
Visit
High Value!
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26. Click To Call
Tap
User Leaves the app
Little tracking information
Just a dumb phone call.
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27. Tap To Call
Inside the App or Ad, with 1 finger
VoIP Call with Data
Context aware, completely trackable
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28. VoIP calling for
web, iOS and Android Apps

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32. Tap To Call
Inside the App, Inside the Ad, with 1 finger
Context aware, completely trackable
What else?
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33. Closing Leads
in the Post PC Era
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34. Where are your closers?
Agents Service Providers Home Reps
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35. Where are your closers?
Where are they?
and
What’s their primary computing device?
Agents Service Providers Home Reps
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36. WAKE UP
THIS IS
IMPORTANT
WAKE UP
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37. An
agent’s odds of successfully contacting
an online lead are
100 times higher
if the lead hears back from the agent
within five minutes
of filling out an online form.
MIT
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38. 100X
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41. Where are your closers?
Where are they?
and
What’s their primary computing device?
and are they closing?
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42. Complete(Channel(Visibility((
For(The(Mobile(Enterprise(
Howard%Brown
CEO#&#Founder

43. The$Problem$with$Marke1ng’s$360°$View$$
Phone$tracking$and$rep$performance$is$rarely$factored$into$
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! campaign$ROI$
!
!
!
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influenced$mul1ple$
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! funnel$
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44. Integra(on*of*Cloud*Technologies*Through*
Mobile*Telephony!
Campaign** Call*Center**
CRM*Data* Social**
Source* Func(onality*
! ! !
3!

45. RingDNA(Tells(Companies(Who(Is(Calling,(
What(They(Want,(and(What(To(Sell(Them(
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46. "
How$it$Works$
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47. Complete(Marke-ng(ROI(Visibility(
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48. Post PC Lead Gen
Meet Realtime Needs
Consumption, not production
Build Trust with Apps
Convert with Tap to Call
Embrace the Mobile Workforce
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49. Lead Gen in the Post PC Era
Jeff Lawson
@jeffiel twilio