Keynote presentation at Twilio Signal 2016 New products and vision

1. a

2. a

3. H A L L O F
DOERS

4. getpurple.io
H A L L O F
DOERS

5. revolar.com
H A L L O F
DOERS

6. a

7. a
DEVELOPERS
1,000,000
Registered twilio accounts, as of May 23, 2016

8. a
Annual API Requests
75 BILLION
Source: Twilio internal data

9. Source: Twilio internal data
Over
Global Devices
1 BILLION

10. BUILDING
BLOCKS
Lookup IP
Messaging
Programma
ble
Video
InterconnectTask Router
Network
Traversal
Service
Elastic SIP
Trunking
Programma
ble
SMS
Programma
ble Voice
Authy

11. Production Deployments Last
Year
6,643

12. ELASTIC SIP
TRUNKING -
SRTP
AUTHY
ONETOUCH -
GA
API
KEYSCOPILOT -
GA
PROGRAMMABLE
VIDEO - BETA
IP
MESSAGING
- BETA
NEW
STATUS.TWIL
IO.COM
ELASTIC SIP
TRUNKING - E911
CLIENT 1.3
LOOKUP -
CALLER
NAME
INTERCONNE
CTNEW DOCS &
TUTORIALS
NEW
CONSOLE
MESSENGER
& VIBER
TWIML BINS
PROGRAMMABLE
SMS - SMPPMULTI CHANNEL
RECORDINGS
CONFERENCE EVENTS
DEBUGGER
THING WE’RE GOING
TO ANNOUNCE IN 20
MINUTES
ANOTHER THING
WE’RE GOING TO
ANNOUNCE
MESSAGING
ALPHA SENDER
GLOBAL
CONFERENC
ES
MONITOR
EPIC CONFERENCES
Production
Deployments Last
Year
6,643
THAT OTHER THING TOO
THING WE DECIDED
TO SHIP IN JULY
INSTEAD OF AT
SIGNAL

13. AGILITY

14. MANAV KHURANA |
50 Small
Teams

15. AGILITY

16. AGILITY
with
RESILIENCY

18. Anything is reliable.
C H A R L I E B E L L , AW S
Until it’s not.

19. OPERATIONAL
MATURITY MODEL
Security
Build & Test
Operational
Resilience
Architecture
Supportability

20. RELIGION OF
INSTRUMENTATION

21. BRUCE WONG
Insight Engineering
Lead, Twilio

22. ONE IN A
MILLION CAN
TAKE YEARS…

23. AT SCALE, ONE
IN A MILLION
HAPPENS DAILY.

24. DESIGN.
ITERATE.
VALIDATE.

25. RESILIENCE IS
NEVER DONE.

26. 2014 - Regions
by Chaos Engineering
2010 - Instances
by Chaos Monkey

27. AT SCALE YOU
HAVE TO
EMBRACE
FAILURE…
BEFORE FAILURE
EMBRACES YOU.

28. Operational
Maturity Model+ Insight
Engineering +Twilio

29. PREPARE FOR
THAT
ONCE IN A BLUE
MOON

30. OPERATING AT SCALE

31. MIKE KADIN
Engineering Manager
Global Communications

32. COLLECTIVE
INTELLIGENCE

34. SUPER
NETWORK

35. SUPER
NETWORK
22 Data Centers in 7 Global Regions
Thousand of Interconnection Points
Billions of Feedback Points

36. THE
SOFTWARE
JOURNEY

37. THE
SOFTWARE
JOURNEY

38. Going All
In

39. Switched to agile, not despite their size but because of it.

41. Consolidate 17 disparate, legacy regional systems
CALL CENTER 2.0

42. CALL CENTER 2.0
Twilio
Powered

43. CALL CENTER 2.0
Twilio
Powered Programmable
Voice
IP
Messaging
Programmable
Video
Task
Router

44. Twilio allows us to
treat our contact
center as software.
R U T G E R D E S M E T
C H A P T E R L E A D C O O O M N I C H A N N E L
E X P E R I E N C E

45. With Twilio, we’re going from
13 different implementations
to one solution for all ING
countries.
R U T G E R D E S M E T
C H A P T E R L E A D C O O O M N I C H A N N E L
E X P E R I E N C E

48. PAT MALATACK
Vice President of Product
Twilio

49. 2008Programma
ble
Voice

50. 2010
Programma
ble
SMS
Programma
ble
Voice

51. DO MORE. LESS
CODE.

52. 2015
Programma
ble
SMS
Programma
ble
Voice

53. 2015
Programma
ble
SMS
Programma
ble
Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup

54. 2015
Programma
ble
SMS
Programma
ble
Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup
Programma
ble Video
IP
Messaging

55. 2015
Programma
ble
SMS
Programma
ble
Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup
Programma
ble Video
IP
Messaging
TaskRouterAuthy

56. 2016
Programma
ble
SMS
Programma
ble
Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup
Programma
ble Video
IP
Messaging
TaskRouterAuthy
Interconnect

57. DO MORE. LESS
CODE.

58. ADD-ONS
B

59. NUM
BER
ADD-
ONS
MESS
AGE
ADD-
ONS
RECO
RDIN
G
ADD-
ONS
ADD-ONS
B

60. Phone
Intellige
PROGRAM
ADD-ONS
BETA

61. ADD-ONS
BETA
PROGRAM
Caller ID
NUMBER ADD-
ONS
Clean
Call
Mobile
Ownersh
Advance
d Caller
Phone
Reputati
Carrier
Info
Caller
Name
Phone
Intellige

62. PROGRAM
Caller
NUMBER
ADD-ONS
Clean
Mobile Advanc
Phone CarrierCaller
Phone
RECORDING
ADD-ONS
Speech to
Text
High
Accuracy
PCI
Detection
ADD-ONS
BETA

63. PROGRAM
Message
Sentiment
ADD-ONS
BETA

64. PROGRAM
MESSAGE
ADD-ONS
Message
Sentiment
Opt-out
Detection
Food
Deliver
Message
Insights
Caller ID
NUMBER
ADD-ONS
Clean Call
Mobile
Ownershi
Advanced
Caller ID
Phone
Reputatio
Carrier
Info
Caller
Name
Phone
Intelligenc
Sentiment
Analysis
Instant
API
Instant
Code
Spoken
Results
Short
Answers
ADD-ONS
BETA

65. LOOKUP
Caller ID
NUMBER
ADD-ONS
Clean Call
Mobile
Ownershi
Advanced
Caller ID
Phone
Reputatio
Carrier
Info
Caller
Name
Phone
Intelligenc
ADD-ONS
BETA

66. DO MORE. LESS CODE.

67. NUM
BER
ADD-
ONS
MESS
AGE
ADD-
ONS
RECO
RDIN
G
ADD-
ONS
ADD-ONS
B

68. ADD-ONS
BETA

70. ADD-ON
BETA
PUBLISHERS

71. TWILIO.COM/
MARKETPLACE

73. THINGS
Internet of

75. THINGS
Internet of

76. Cellular Wireless

77. Experimentation
is the
prerequisite to
innovation.

78. Programmable
WirelessA programmable wireless network
for 2G, 3G, and LTE connectivity.
in partnership with

79. Four Things: SIM Cards, Data, Voice, and Text
Programmable
Wireless
SIMs

80. Business
Model for
Innovation
Great
APIs

81. Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
SIMs

82. Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
SIMs
$5
one-time fee
Less than
a dollar at
volume

83. Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
Data
$2
month
per SIM
$0.1
mb
Low Bandwidth
$2
month
per SIM
includes 1 GB
$15
additional
GB
High Bandwidth

84. Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
Voice SMS$0.01
per minute
$0.007
per message

85. Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
Commands
$0.005
Per command

86. Zach Supalla
CEO & Co-
Founder

87. Device APIs
Introducing
Lifecycle APIs Commands API
Provision,
Deprovision, Rate
Plans
Wake up device
& trigger code
REST & TwiML
Yup, it works.

88. Device APIs
Introducing
Lifecycle APIs Commands API REST & TwiML
Developer Preview Today Coming Soon

89. THINGS
Internet of

90. THINGS
Internet of
& PEOPLE

91. THINGS
Internet of
& PEOPLE
Embedded Devices BYOD Phones & Tablets To Be Invented

92. The world needs
thousands of micro-
carriers.

93. We can’t wait to
see
what you build.

95. NOTIFY
PREVIEW

96. NOTIFY
PREVIEW

97. NOTIFY
PREVIEW

98. NOTIFY
PREVIEW

99. NOTIFY
PREVIEW

102. NOTIFY
PREVIEW
ORCHESTRATIONS
FANOUT FAILOVER
LAST
USED
CURRENT
ACTIVE

103. NOTIFY
PREVIEW
TAGS
BOOLEAN
OPERATORS
SEGMENTATIONS

104. NOTIFY
PREVIEW

105. NOTIFY
PREVIEW

106. NOTIFY
PREVIEW

107. NOTIFY
PREVIEW

108. NOTIFY
PREVIEW

109. SegmentationsMulti-channel
Messaging
Orchestrations
NOTIFY
PREVIEW

110. Developer Preview Today
NOTIFY
PREVIEW

112. INTELLIGENT
AGENTS
(IA)
ARTIFICIAL
INTELLIGENCE
(AI)
NLU NLP Deep Learning AlexaM OK GoogleSiriNLG
APPS IN CHAT
WeChatFB Messenger
Viber kakaotalk
CHAT IN APPS
Google
Hangouts
Office
365
Twilio
IP Messaging
Twilio
Video

113. HUMAN

115. IVRs and hold
times are the
Velveeta of
Business
Communications

116. BUSINESS IS
HUMAN AFTER
ALLBeing treated like a
human isn’t a luxury,
it’s just common
courtesy.

117. An hour call to a business is more like
55 minutes of async, and 5 minutes of sync.

118. BUSINESSES
NEED TO
COMMUNICATE
LIKE PEOPLE DO.

119. USE
THEIR CHANNEL

120. USE
THEIR CONTEXT
USE
THEIR CHANNEL

121. USE
THEIR CONTEXT
USE
THEIR CHANNEL
USE
HUMAN SPEAK

122. TO BE HUMAN,
BUSINESSES MUST
HAVE
CONVERSATIONS.

123. Faceboo
k
Global
SMS
MMS
Google
Cloud
IP
Messagin
g
Viber
WeChat
Apple
Push
Messaging
HUB

124. Messaging
HUB
Faceboo
k
Global
SMS
MMS
GCM
IP
Messagin
g
Viber
WeChat
APN
EVERY NOTIFICATION IS THE BEGINNING OF
A CONVERSATION.
IT’S EASY TO HAVE CONVERSATIONS, YOU
JUST HAVE TO HIT REPLY.

125. Messaging
HUB
Faceboo
k
Global
SMS
MMS
GCM
IP
Messagin
g
Viber
WeChat
APN
EVERY NOTIFICATION
IS THE BEGINNING OF
A CONVERSATION.

126. Messaging
HUB

127. MESSAGING
INTEGRATIONS
Introducing
Coming Soon

128. HUMAN AFTER
ALL