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H A L L O F
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getpurple.io
H A L L O F
DOERS
revolar.com
H A L L O F
DOERS
a
a
DEVELOPERS
1,000,000
Registered twilio accounts, as of May 23, 2016
a
Annual API Requests
75 BILLION
Source: Twilio internal data
Source: Twilio internal data
Over
Global Devices
1 BILLION
BUILDING
BLOCKS
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Production Deployments Last
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GA
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IO.COM
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CALLER
NAME
INTERCONNE
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TUTORIALS
NEW
CONSOLE
MESSENGER
& VIBER
TWIML BINS
PROGRAMMABLE
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CONFERENCE EVENTS
DEBUGGER
THING WE’RE GOING
TO ANNOUNCE IN 20
MINUTES
ANOTHER THING
WE’RE GOING TO
ANNOUNCE
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GLOBAL
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ES
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Production
Deployments Last
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6,643
THAT OTHER THING TOO
THING WE DECIDED
TO SHIP IN JULY
INSTEAD OF AT
SIGNAL
AGILITY
MANAV KHURANA |
50 Small
Teams
AGILITY
AGILITY
with
RESILIENCY
Anything is reliable.
C H A R L I E B E L L , AW S
Until it’s not.
OPERATIONAL
MATURITY MODEL
Security
Build & Test
Operational
Resilience
Architecture
Supportability
RELIGION OF
INSTRUMENTATION
BRUCE WONG
Insight Engineering
Lead, Twilio
ONE IN A
MILLION CAN
TAKE YEARS…
AT SCALE, ONE
IN A MILLION
HAPPENS DAILY.
DESIGN.
ITERATE.
VALIDATE.
RESILIENCE IS
NEVER DONE.
2014 - Regions
by Chaos Engineering
2010 - Instances
by Chaos Monkey
AT SCALE YOU
HAVE TO
EMBRACE
FAILURE…
BEFORE FAILURE
EMBRACES YOU.
Operational
Maturity Model+ Insight
Engineering +Twilio
PREPARE FOR
THAT
ONCE IN A BLUE
MOON
OPERATING AT SCALE
MIKE KADIN
Engineering Manager
Global Communications
COLLECTIVE
INTELLIGENCE
SUPER
NETWORK
SUPER
NETWORK
22 Data Centers in 7 Global Regions
Thousand of Interconnection Points
Billions of Feedback Points
THE
SOFTWARE
JOURNEY
THE
SOFTWARE
JOURNEY
Going All
In
Switched to agile, not despite their size but because of it.
Consolidate 17 disparate, legacy regional systems
CALL CENTER 2.0
CALL CENTER 2.0
Twilio
Powered
CALL CENTER 2.0
Twilio
Powered Programmable
Voice
IP
Messaging
Programmable
Video
Task
Router
Twilio allows us to
treat our contact
center as software.
R U T G E R D E S M E T
C H A P T E R L E A D C O O O M N I C H A N N E L
E X P E R I E N C E
With Twilio, we’re going from
13 different implementations
to one solution for all ING
countries.
R U T G E R D E S M E T
C H A P T E R L E A D C O O O M N I C H A N N E L
E X P E R I E N C E
PAT MALATACK
Vice President of Product
Twilio
2008Programma
ble 

Voice
2010
Programma
ble 

SMS
Programma
ble 

Voice
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CODE.
2015
Programma
ble 

SMS
Programma
ble 

Voice
2015
Programma
ble 

SMS
Programma
ble 

Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup
2015
Programma
ble 

SMS
Programma
ble 

Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup
Programma
ble Video
IP
Messaging
2015
Programma
ble 

SMS
Programma
ble 

Voice
Network
Traversal
Service
Elastic SIP
Trunking Lookup
Programma
ble Video
IP
Messaging
TaskRouterAuthy
2016
Programma
ble 

SMS
Programma
ble 

Voice
Network
Traversal
Service
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ble Video
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CODE.
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B
NUM
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AGE
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ONS
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G
ADD-
ONS
ADD-ONS
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BETA
ADD-ONS
BETA
PROGRAM
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NUMBER ADD-
ONS
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Call
Mobile
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Advance
d Caller
Phone
Reputati
Carrier
Info
Caller
Name
Phone
Intellige
PROGRAM
Caller
NUMBER
ADD-ONS
Clean
Mobile Advanc
Phone CarrierCaller
Phone
RECORDING
ADD-ONS
Speech to
Text
High
Accuracy
PCI
Detection
ADD-ONS
BETA
PROGRAM
Message
Sentiment
ADD-ONS
BETA
PROGRAM
MESSAGE
ADD-ONS
Message
Sentiment
Opt-out
Detection
Food
Deliver
Message
Insights
Caller ID
NUMBER
ADD-ONS
Clean Call
Mobile
Ownershi
Advanced
Caller ID
Phone
Reputatio
Carrier
Info
Caller
Name
Phone
Intelligenc
Sentiment
Analysis
Instant
API
Instant
Code
Spoken
Results
Short
Answers
ADD-ONS
BETA
LOOKUP
Caller ID
NUMBER
ADD-ONS
Clean Call
Mobile
Ownershi
Advanced
Caller ID
Phone
Reputatio
Carrier
Info
Caller
Name
Phone
Intelligenc
ADD-ONS
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NUM
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ADD-
ONS
MESS
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ADD-
ONS
RECO
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ADD-
ONS
ADD-ONS
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ADD-ONS
BETA
ADD-ON
BETA
PUBLISHERS
TWILIO.COM/
MARKETPLACE
THINGS
Internet of
THINGS
Internet of
Cellular Wireless
Experimentation
is the
prerequisite to
innovation.
Programmable
WirelessA programmable wireless network
for 2G, 3G, and LTE connectivity.
in partnership with
Four Things: SIM Cards, Data, Voice, and Text
Programmable
Wireless
SIMs
Business
Model for
Innovation
Great
APIs
Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
SIMs
Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
SIMs
$5
one-time fee
Less than
a dollar at
volume
Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
Data
$2
month
per SIM
$0.1
mb
Low Bandwidth
$2
month
per SIM

includes 1 GB
$15
additional

GB
High Bandwidth
Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
Voice SMS$0.01
per minute
$0.007
per message
Business Model for Innovation
No Minimums, No Commits, Pricing Tiers with
Volume
Commands
$0.005
Per command
Zach Supalla
CEO & Co-
Founder
Device APIs
Introducing
Lifecycle APIs Commands API
Provision,
Deprovision, Rate
Plans
Wake up device
& trigger code
REST & TwiML
Yup, it works.
Device APIs
Introducing
Lifecycle APIs Commands API REST & TwiML
Developer Preview Today Coming Soon
THINGS
Internet of
THINGS
Internet of
& PEOPLE
THINGS
Internet of
& PEOPLE
Embedded Devices BYOD Phones & Tablets To Be Invented
The world needs
thousands of micro-
carriers.
We can’t wait to
see

what you build.
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
ORCHESTRATIONS
FANOUT FAILOVER
LAST
USED
CURRENT
ACTIVE
NOTIFY
PREVIEW
TAGS
BOOLEAN
OPERATORS
SEGMENTATIONS
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
NOTIFY
PREVIEW
SegmentationsMulti-channel
Messaging
Orchestrations
NOTIFY
PREVIEW
Developer Preview Today
NOTIFY
PREVIEW
INTELLIGENT
AGENTS
(IA)
ARTIFICIAL
INTELLIGENCE
(AI)
NLU NLP Deep Learning AlexaM OK GoogleSiriNLG
APPS IN CHAT
WeChatFB Messenger
Viber kakaotalk
CHAT IN APPS
Google
Hangouts
Office
365
Twilio
IP Messaging
Twilio
Video
HUMAN
IVRs and hold
times are the
Velveeta of
Business
Communications
BUSINESS IS
HUMAN AFTER
ALLBeing treated like a
human isn’t a luxury,
it’s just common
courtesy.
An hour call to a business is more like
55 minutes of async, and 5 minutes of sync.
BUSINESSES
NEED TO
COMMUNICATE
LIKE PEOPLE DO.
USE
THEIR CHANNEL
USE
THEIR CONTEXT
USE
THEIR CHANNEL
USE
THEIR CONTEXT
USE
THEIR CHANNEL
USE
HUMAN SPEAK
TO BE HUMAN,
BUSINESSES MUST
HAVE
CONVERSATIONS.
Faceboo
k
Global
SMS
MMS
Google
Cloud
IP
Messagin
g
Viber
WeChat
Apple
Push
Messaging
HUB
Messaging
HUB
Faceboo
k
Global
SMS
MMS
GCM
IP
Messagin
g
Viber
WeChat
APN
EVERY NOTIFICATION IS THE BEGINNING OF
A CONVERSATION.
IT’S EASY TO HAVE CONVERSATIONS, YOU
JUST HAVE TO HIT REPLY.
Messaging
HUB
Faceboo
k
Global
SMS
MMS
GCM
IP
Messagin
g
Viber
WeChat
APN
EVERY NOTIFICATION
IS THE BEGINNING OF
A CONVERSATION.
Messaging
HUB
MESSAGING
INTEGRATIONS
Introducing
Coming Soon
HUMAN AFTER
ALL

Twilio Signal 2016 Keynote