SlideShare a Scribd company logo
@ojuncu
Demo Driven
Development
Your product is a Serial Experiment
Oana Juncu
@ojuncu
coemerge.com
@ojuncu
Products are
StoryCrafting
about
Reality
Here is why :
@ojuncu
Demo for our Brain
Abstractions lead To Cognitive Biases
@ojuncu
Language is an abstraction
Code is another one
@ojuncu
A CAT
@ojuncu
A CHAIR
@ojuncu
Our brain focuses on
concrete
Examples
Stories
@ojuncu
Demo are (tests) and
are Concrete
@ojuncu
Clean Language
Clarification By Example
What is a “cat” like for you?
@ojuncu
Story Crafting
Instantiate experience
Who is it about ? What is it about?
@ojuncu
Test Driven Product Development
is
Story Crafting
using
Clean Language
@ojuncu
A Product Story has
many chapters Agile calls
“Sprints”
Product Story
Demo = Sprint Story
@ojuncu
Story Freytag’s Pyramid
@ojuncu
Let’s tell that story !
A Product is the Story where Users
are Heroes
Persona Storyboard
Remember it’s not about “a cat” , it’s about your special cat
@ojuncu
Storyboard Canvas
@ojuncu
Create the Product Story
As a
Movie Trailer
@ojuncu
Sprint Demo is a Story
told like in a TV series
Embeds a self-consistent story in the bigger picture
Hooks us because we want to know more
@ojuncu
A Product Story has
many chapters Agile calls
“Sprints”
Product Story
=
Freytag Pyramid
Demo = Sprint Story
@ojuncu
Sprint 1 Demo
@ojuncu
Sprint 1 Demo
1
Sprint Storyboard
3
Sprint Demo Video
2
Sprint Set of Tests
@ojuncu
21
Increase User Experience Sprint By Sprint !
The Demo Story :
What else can happen on the way ?
Sprint StoryboardLast Sprint “Trailer” = Last Demo
What are the main facts ?
How did it end ?
@ojuncu
Sprint 2 Demo
1
Sprint Storyboard
2
Sprint Demo Video
3
Sprint Set of Tests
@ojuncu
@ojuncu
www.coemerge.com
Thank you!

More Related Content

More from Oana Juncu

23ChangeThePerspectiveOnChange1 .pdf
23ChangeThePerspectiveOnChange1 .pdf23ChangeThePerspectiveOnChange1 .pdf
23ChangeThePerspectiveOnChange1 .pdf
Oana Juncu
 
Change The Perspective On Change at Agile India
Change The Perspective On Change at Agile IndiaChange The Perspective On Change at Agile India
Change The Perspective On Change at Agile India
Oana Juncu
 
THE 3 dimensions of Agile Leadership
THE 3 dimensions of Agile LeadershipTHE 3 dimensions of Agile Leadership
THE 3 dimensions of Agile Leadership
Oana Juncu
 
Ego,Fear,Power and Leadership
Ego,Fear,Power and LeadershipEgo,Fear,Power and Leadership
Ego,Fear,Power and Leadership
Oana Juncu
 
Change The Perspective On Change
Change The Perspective On Change Change The Perspective On Change
Change The Perspective On Change
Oana Juncu
 
Accéder à votre Leadership par le storytelling
Accéder à votre Leadership par le storytellingAccéder à votre Leadership par le storytelling
Accéder à votre Leadership par le storytelling
Oana Juncu
 
Astuces pour rester en joie
Astuces pour rester en joie Astuces pour rester en joie
Astuces pour rester en joie
Oana Juncu
 
Women Founders of IT
Women Founders  of IT Women Founders  of IT
Women Founders of IT
Oana Juncu
 
Innovate Organisations : From Ego o Eco
Innovate Organisations : From Ego o EcoInnovate Organisations : From Ego o Eco
Innovate Organisations : From Ego o Eco
Oana Juncu
 
Innovate Organisations : from Ego To Eco
Innovate Organisations : from Ego To EcoInnovate Organisations : from Ego To Eco
Innovate Organisations : from Ego To Eco
Oana Juncu
 
Le cout de nos peurs ou comment prendre des décisions courageuses
Le cout de nos peurs ou comment prendre des décisions courageuses Le cout de nos peurs ou comment prendre des décisions courageuses
Le cout de nos peurs ou comment prendre des décisions courageuses
Oana Juncu
 
Hiuman System Design
Hiuman System DesignHiuman System Design
Hiuman System Design
Oana Juncu
 
Cost OF FEAR
Cost OF FEARCost OF FEAR
Cost OF FEAR
Oana Juncu
 
Cost Of Fear
Cost Of FearCost Of Fear
Cost Of Fear
Oana Juncu
 
Test ...your cognitive biases! v1
Test ...your cognitive biases! v1Test ...your cognitive biases! v1
Test ...your cognitive biases! v1
Oana Juncu
 
Purposeful Agile
Purposeful AgilePurposeful Agile
Purposeful Agile
Oana Juncu
 
Purposeful Agile
Purposeful AgilePurposeful Agile
Purposeful Agile
Oana Juncu
 
Test ...your cognitive biases! v1
Test ...your cognitive biases! v1Test ...your cognitive biases! v1
Test ...your cognitive biases! v1
Oana Juncu
 
Blow The self Sealing Bubble of Beliefs
Blow The self Sealing Bubble of BeliefsBlow The self Sealing Bubble of Beliefs
Blow The self Sealing Bubble of Beliefs
Oana Juncu
 
Les Organisations Agile : embarquer le sens
Les Organisations Agile : embarquer le sensLes Organisations Agile : embarquer le sens
Les Organisations Agile : embarquer le sens
Oana Juncu
 

More from Oana Juncu (20)

23ChangeThePerspectiveOnChange1 .pdf
23ChangeThePerspectiveOnChange1 .pdf23ChangeThePerspectiveOnChange1 .pdf
23ChangeThePerspectiveOnChange1 .pdf
 
Change The Perspective On Change at Agile India
Change The Perspective On Change at Agile IndiaChange The Perspective On Change at Agile India
Change The Perspective On Change at Agile India
 
THE 3 dimensions of Agile Leadership
THE 3 dimensions of Agile LeadershipTHE 3 dimensions of Agile Leadership
THE 3 dimensions of Agile Leadership
 
Ego,Fear,Power and Leadership
Ego,Fear,Power and LeadershipEgo,Fear,Power and Leadership
Ego,Fear,Power and Leadership
 
Change The Perspective On Change
Change The Perspective On Change Change The Perspective On Change
Change The Perspective On Change
 
Accéder à votre Leadership par le storytelling
Accéder à votre Leadership par le storytellingAccéder à votre Leadership par le storytelling
Accéder à votre Leadership par le storytelling
 
Astuces pour rester en joie
Astuces pour rester en joie Astuces pour rester en joie
Astuces pour rester en joie
 
Women Founders of IT
Women Founders  of IT Women Founders  of IT
Women Founders of IT
 
Innovate Organisations : From Ego o Eco
Innovate Organisations : From Ego o EcoInnovate Organisations : From Ego o Eco
Innovate Organisations : From Ego o Eco
 
Innovate Organisations : from Ego To Eco
Innovate Organisations : from Ego To EcoInnovate Organisations : from Ego To Eco
Innovate Organisations : from Ego To Eco
 
Le cout de nos peurs ou comment prendre des décisions courageuses
Le cout de nos peurs ou comment prendre des décisions courageuses Le cout de nos peurs ou comment prendre des décisions courageuses
Le cout de nos peurs ou comment prendre des décisions courageuses
 
Hiuman System Design
Hiuman System DesignHiuman System Design
Hiuman System Design
 
Cost OF FEAR
Cost OF FEARCost OF FEAR
Cost OF FEAR
 
Cost Of Fear
Cost Of FearCost Of Fear
Cost Of Fear
 
Test ...your cognitive biases! v1
Test ...your cognitive biases! v1Test ...your cognitive biases! v1
Test ...your cognitive biases! v1
 
Purposeful Agile
Purposeful AgilePurposeful Agile
Purposeful Agile
 
Purposeful Agile
Purposeful AgilePurposeful Agile
Purposeful Agile
 
Test ...your cognitive biases! v1
Test ...your cognitive biases! v1Test ...your cognitive biases! v1
Test ...your cognitive biases! v1
 
Blow The self Sealing Bubble of Beliefs
Blow The self Sealing Bubble of BeliefsBlow The self Sealing Bubble of Beliefs
Blow The self Sealing Bubble of Beliefs
 
Les Organisations Agile : embarquer le sens
Les Organisations Agile : embarquer le sensLes Organisations Agile : embarquer le sens
Les Organisations Agile : embarquer le sens
 

Recently uploaded

2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf
Frederic Leger
 
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsCollapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Rosie Wells
 
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionPro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfWhy Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Ben Linders
 
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdfBRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
Robin Haunschild
 
Gregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics PresentationGregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics Presentation
gharris9
 
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
OECD Directorate for Financial and Enterprise Affairs
 
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussionArtificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionArtificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionPro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
OECD Directorate for Financial and Enterprise Affairs
 
Tom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issueTom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issue
amekonnen
 
ASONAM2023_presection_slide_track-recommendation.pdf
ASONAM2023_presection_slide_track-recommendation.pdfASONAM2023_presection_slide_track-recommendation.pdf
ASONAM2023_presection_slide_track-recommendation.pdf
ToshihiroIto4
 
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij
 
Carrer goals.pptx and their importance in real life
Carrer goals.pptx  and their importance in real lifeCarrer goals.pptx  and their importance in real life
Carrer goals.pptx and their importance in real life
artemacademy2
 
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
gpww3sf4
 
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
OECD Directorate for Financial and Enterprise Affairs
 
XP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to LeadershipXP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to Leadership
samililja
 
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
SkillCertProExams
 
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPointMẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
1990 Media
 

Recently uploaded (20)

2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf
 
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsCollapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
 
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionPro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
 
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfWhy Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
 
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdfBRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
 
Gregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics PresentationGregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics Presentation
 
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
 
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussionArtificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
 
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionArtificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
 
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionPro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
 
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
 
Tom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issueTom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issue
 
ASONAM2023_presection_slide_track-recommendation.pdf
ASONAM2023_presection_slide_track-recommendation.pdfASONAM2023_presection_slide_track-recommendation.pdf
ASONAM2023_presection_slide_track-recommendation.pdf
 
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
 
Carrer goals.pptx and their importance in real life
Carrer goals.pptx  and their importance in real lifeCarrer goals.pptx  and their importance in real life
Carrer goals.pptx and their importance in real life
 
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
 
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
 
XP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to LeadershipXP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to Leadership
 
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
 
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPointMẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
 

The Demo Driven Development The story you product tell