The document discusses a brand development problem where the quality of applicants is declining due to brain drain, with 55% of young professionals selecting their field based on peer pressure. Additionally, 53% of these individuals are contemplating a career change, seeking passion, new learning opportunities, and a positive work environment. The proposed solution involves encouraging young professionals to discover their passion through social media engagements, website events, seminars, and activations.

1. Brand
development
Problem: the quality pool of
applicants is degrading due to
brain drain.

2. What’s going on with young professionals?
55% chose their field of study based on peer
pressure and recommendations.
53% are considering a career change, why:
- find their passion.
- Learn something new.
- Lack of opportunities in current field
Looking for learning opportunity in a positive
environment with challenging tasks and
responsibility..
Big idea
Challenging young professional
to step-up and find their passion.

3. Social media + Website

4. Events + Seminars + Activations