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Case study – Brand Development – Café Monza
Café Monza, one of the chains of Front Street Bakeries, fell into our laps as we were already 
working for Front Street at the time. 
The owner, who is an avid fan of bike racing wished to see a similar theme at his yet to be named 
café at Kharghar. 
Inspired by his innovative yet vague concept, we went on to research on the same lines. What we 
then discovered, simply blew our minds! 
LCmediaHouse Introduction
Monza, is a beautiful city in Italy, internationally known for its exhilarating motor racing circuit. 
As a result, we chose the name Café Monza for this immensely special café, in the making... 
Why this name and LCmediaHouse what’s the concept?
Basically an Italian café, this place was to serve some of the best mouthwatering Italian 
dishes. Their main aim, to treat people to the tastiest, and the most delightful dishes 
invented across the globe! 
LCmediaHouse Brand philosophy
Positioning this unique café was an easy task as our creation was in itself simply ‘out of this 
world,’ creating it’s own position in the market. 
The target audience was calculated to be the carefree youngsters. Kharghar, being home to 
most of the happening colleges’ and institutes, saw a promising amount of excited 
youngsters wanting a place to hangout! 
This place was to be the ultimate experience for every coffee addict and Italian food lover! 
Brand positioning LCmediaHouse and Target Audience
This logo was created by us for Café Monza, after keeping in mind the actual elements that helped 
make up the brand. For example: piping hot cups of coffee, coffee beans, fork and spoons, a 
tempting font and not to forget, the whole city of Monza! 
LCmediaHouse Logo
The whole café was given a royal Italian feel. The ambience, all the way from its entrance, the 
wall art till the counter was decided, designed and put into action by us. 
The wall art for Café Monza, was particularly hand sketched by us, the detailed sketches of 
which show Valentino Rossi, the Italian professional motorcycle racer and multiple Moto GP 
World Champion. 
Cafe Design, LCmediaHouse Layout and Wall-art
LCmediaHouse Wall Art
The Menu was designed by us and we again used beautiful Italian elements for the 
same. Apart from these designs we also used images of the exotic dishes included in 
the menu. 
LCmediaHouse Menu
LCmediaHouse Menu – Front & Back
LCmediaHouse Menu – Inside Pages
Symbols Created for LCmediaHouse Social Media Platforms
Café Monza LCmediaHouse - The Final Look
Thank you! 
For further details regarding this or brand, contact us on – 
LCmediaHouse 
youtube.com/LCmediaHouse 
facebook.com/LCmediaHouse 
twitter.com/LCmediaHouse 
pinterest.com/LCmediaHouse

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Cafe Monza Brand Development

  • 1. Case study – Brand Development – Café Monza
  • 2. Café Monza, one of the chains of Front Street Bakeries, fell into our laps as we were already working for Front Street at the time. The owner, who is an avid fan of bike racing wished to see a similar theme at his yet to be named café at Kharghar. Inspired by his innovative yet vague concept, we went on to research on the same lines. What we then discovered, simply blew our minds! LCmediaHouse Introduction
  • 3. Monza, is a beautiful city in Italy, internationally known for its exhilarating motor racing circuit. As a result, we chose the name Café Monza for this immensely special café, in the making... Why this name and LCmediaHouse what’s the concept?
  • 4. Basically an Italian café, this place was to serve some of the best mouthwatering Italian dishes. Their main aim, to treat people to the tastiest, and the most delightful dishes invented across the globe! LCmediaHouse Brand philosophy
  • 5. Positioning this unique café was an easy task as our creation was in itself simply ‘out of this world,’ creating it’s own position in the market. The target audience was calculated to be the carefree youngsters. Kharghar, being home to most of the happening colleges’ and institutes, saw a promising amount of excited youngsters wanting a place to hangout! This place was to be the ultimate experience for every coffee addict and Italian food lover! Brand positioning LCmediaHouse and Target Audience
  • 6. This logo was created by us for Café Monza, after keeping in mind the actual elements that helped make up the brand. For example: piping hot cups of coffee, coffee beans, fork and spoons, a tempting font and not to forget, the whole city of Monza! LCmediaHouse Logo
  • 7. The whole café was given a royal Italian feel. The ambience, all the way from its entrance, the wall art till the counter was decided, designed and put into action by us. The wall art for Café Monza, was particularly hand sketched by us, the detailed sketches of which show Valentino Rossi, the Italian professional motorcycle racer and multiple Moto GP World Champion. Cafe Design, LCmediaHouse Layout and Wall-art
  • 9. The Menu was designed by us and we again used beautiful Italian elements for the same. Apart from these designs we also used images of the exotic dishes included in the menu. LCmediaHouse Menu
  • 10. LCmediaHouse Menu – Front & Back
  • 11. LCmediaHouse Menu – Inside Pages
  • 12. Symbols Created for LCmediaHouse Social Media Platforms
  • 13. Café Monza LCmediaHouse - The Final Look
  • 14. Thank you! For further details regarding this or brand, contact us on – LCmediaHouse youtube.com/LCmediaHouse facebook.com/LCmediaHouse twitter.com/LCmediaHouse pinterest.com/LCmediaHouse