Kimbo is an Italian coffee company founded in Naples in 1963. Its mission is to spread Italian coffee around the world while respecting tradition and the environment. As the second most consumed coffee brand in Italy, Kimbo offers various coffee products for homes, offices, and food service. While maintaining its Neapolitan roots, Kimbo has expanded internationally to over 40 countries. To continue growing, Kimbo will need to balance tradition with adapting to new consumer trends in the global market.
Costruzione di un piano di marketing digitale per il brand illy. Il progetto comprende diverse iniziative di digital branding coerenti con i valori e la storia del rinomato caffè. Il percorso parte dall’analisi, prosegue con l’ideazione di proposte creative e termina con la definizione del budget e del ROI.
Nonostante l’Italia non produca caffè, l’espresso è uno dei simboli del nostro Paese, grazie a una secolare storia di innovazione tecnologica per la preparazione di questa bevanda. Tuttavia, l’innovazione più recente, il caffè in capsule, è stata introdotta da un’azienda Svizzera, la Nestlè.
Costruzione di un piano di marketing digitale per il brand illy. Il progetto comprende diverse iniziative di digital branding coerenti con i valori e la storia del rinomato caffè. Il percorso parte dall’analisi, prosegue con l’ideazione di proposte creative e termina con la definizione del budget e del ROI.
Nonostante l’Italia non produca caffè, l’espresso è uno dei simboli del nostro Paese, grazie a una secolare storia di innovazione tecnologica per la preparazione di questa bevanda. Tuttavia, l’innovazione più recente, il caffè in capsule, è stata introdotta da un’azienda Svizzera, la Nestlè.
Realizzazione del piano di Marketing:
- Obbiettivo: creare o aumentare awarness dell'HeadQuarter Nuvola Lavazza a Torino.
- Target: Cittadini Torinesi e Milanesi
- Analisi ambiente esterno-interno
- Strategia e implementazione
- Piano di misurazione post evento
Basic Marketing Analysis. Insight into the brand and its typical positioning in luxury segment, which allows it to compete against number one Jacob Douwe Egberts too.
The brand strengthens it hold in luxury to remain strong, still focusing on its consumers.
A case study on Nespresso which will give you a rough idea about 'Craft Brand Positioning'. The reference of this presentation is from chapter 10, 'Crafting the Brand Positioning' from the marketing book, Kotler Keller.
Esempio di piano di marketing del vino: tutto quello che devi sapere in 4 passi fondamentali per l'internazionalizzazione della tua etichetta di vino. www.diegocortes.it
L'Analisi del Brand e delle strategie di comunicazione e pubblicitarie di Lavazza.
A cura di
Borromini Alice, Cortesi Valentina, Mannino Federica, Robustellini Rachele, Russo Debora.
Il seguente materiale è prodotto all'interno della didattica del Master in Comunicazione, Marketing Digitale, Pubblicità Interattiva
https://comunicazionedigitaleinterattiva.wordpress.com/
Realizzazione del piano di Marketing:
- Obbiettivo: creare o aumentare awarness dell'HeadQuarter Nuvola Lavazza a Torino.
- Target: Cittadini Torinesi e Milanesi
- Analisi ambiente esterno-interno
- Strategia e implementazione
- Piano di misurazione post evento
Basic Marketing Analysis. Insight into the brand and its typical positioning in luxury segment, which allows it to compete against number one Jacob Douwe Egberts too.
The brand strengthens it hold in luxury to remain strong, still focusing on its consumers.
A case study on Nespresso which will give you a rough idea about 'Craft Brand Positioning'. The reference of this presentation is from chapter 10, 'Crafting the Brand Positioning' from the marketing book, Kotler Keller.
Esempio di piano di marketing del vino: tutto quello che devi sapere in 4 passi fondamentali per l'internazionalizzazione della tua etichetta di vino. www.diegocortes.it
L'Analisi del Brand e delle strategie di comunicazione e pubblicitarie di Lavazza.
A cura di
Borromini Alice, Cortesi Valentina, Mannino Federica, Robustellini Rachele, Russo Debora.
Il seguente materiale è prodotto all'interno della didattica del Master in Comunicazione, Marketing Digitale, Pubblicità Interattiva
https://comunicazionedigitaleinterattiva.wordpress.com/
Karl Aussia academic brief: coffee brand building researchKarl Aussia
Select edits from a recent research project used to inform a hypothetical student brief along for teaching brand building including new product development (NPD) and activation.
Students are asked to evaluate and utilise this research into the current coffee sector before proceeding to create draft strategies to help achieve our hypothetical coffee brand (Brand X) to achieve their vision - bringing it to life by creating a brand strategy – creative platform, creative brief and integrated communications approach that can include activation concepts:
Created by Karl Aussia | creativeunion.net
THE BELL COMPANY IS A RECOGNIZED PRODUCER AND DISTRIBUTOR OF COLOUR COSMETICS. WE ARE PROUD OF OUR PRODUCTS, WHICH MEET THE HIGHEST GLOBAL STANDARDS
For 30 years Bell Cosmetics have been the leader among Polish brands in terms of popularity and sales on the market.
Our products are successfully sold on the markets of numerous countries, both in Central - Eastern Europe as well as in Western Europe. We are present, among others, on such demanding and competitive markets, as France, Spain, Portugal, Italy, Greece, Russia, Ukraine, Lithuania, Latvia, Belarus, Slovakia, Bulgaria, Romania, Iceland, Pakistan, Azerbaijan, South Africa, and the Middle East. Recently, Singapore, Hong Kong and Estonia, as well as Morocco, Iran and Taiwan have joined the numerous group of Bell brand customers.
Thanks to the use modern technical and technological solutions, we can continually improve our cosmetics. We have our own R&D laboratory, where our specialists take care that our cosmetics not only beautify, but nourish as well. Our microbiological laboratory controls the quality of the products going to our customers. It is worth noting that we design and produce our product packaging.
High quality our products combined with affordable prices allow us to compete with foreign brands manufacturers. We believe that dynamically changing offer of Bell company will gain recognition in the eyes of even the most demanding consumers.
Bialetti Caffe: What a coffee should be
New creations are always whipped up from a company that provides the best solution for ‘what the best espresso’ should be.
Bialetti Caffe, a company established to cater to both the clients’ personal and business needs, certainly has what it takes to provide a unique solution/design concept deemed beneficial to a lot of coffee buffs. Let us take a closer look at Bialetti’s finest…
Imported coffee. We offer the highest quality of coffee beans which lend the distinctly unique taste of ‘what a coffee should be.’ To cater to the needs of clients, we import Saquella Italian coffee beans and pods. Bialetti coffee beans are perfectly roasted in small batches to ensure its great aroma, flavor, and freshness.
Innovative flavored coffee. Bialetti coffee takes into account the essence of syrups to enhance your coffee tasting experience. We offer top quality French Gourmet Syrups – 1883 de Philibert Routin syrups with its wide range of flavors to enhance the taste of your coffee.
State-of-the-art line of coffee machine products. We are the exclusive distributor of top of the line Italian coffee machine products which include Grimac Italian Semi Automatic & Pod Espresso Coffee Machines, Grimac Grinders, Grimac Water Softerners, Saeco Automatic Espresso Coffee Machines, Bravilor Coffee Brewers, Chocolate Fondue Fountains, heavy duty blenders, barista espresso supply and other coffee equipment and accessories.
The Bialetti Standard. Bialetti Caffe puts much importance in providing the best quality of products and maintains a high-level standard of performance with the best technical engineering services needed for clients’ convenience. Bialetti indeed embraces a reputable international quality standard.
Barista Training – the Bialetti way. Customer satisfaction is always a top priority as far as Bialetti Caffe is concerned. We conduct seminars, orientation, and barista training – adopting a modern approach to teach comprehensive ‘Coffeology’ course with detailed information on coffee history, coffee recipes and instructions in operating a successful coffee business. Bialetti believes that the best training is well-executed through the use of high quality machines. Hence, quality learning is brewed from quality methods and equipment.
Business Ventures. Bialetti’s technical skills and marketing knowhow acquired from extensive training both here and abroad certainly make up what it opts to offer in terms of business opportunities. With a team of well-trained and efficient baristas backed by state-of-the-art tools and equipment, Bialetti promises to set up reliable and quick coffee bar counters, carts, and kiosks for clients to benefit from. In fact, we provide coffee shop designs and coffee business concepts including the training of staff and its operational management, consultation services and other customer-oriented services useful in achieving successful business ventures. Also, we provide the needed machine service and preventive maintenance on your coffee equipment.
So, in case you want to know ‘what a perfect coffee should be,’ always go with the trusted name in barista training – Bialetti Caffe where coffee solutions are completely brewed to suit your coffee needs.
Doing Business in Brazil - THE BIGGEST SPECIALTY COFFEE EXPORTERS ARE HEREMELLO COMMODITY LTDA
BUSINESS OPPORTUNITY IN THE FOOD INDUSTRY - Brazil is the largest coffee exporter in the world!
Here you will find the largest exporters of Robusta coffee, Café Conilon, Arabica coffee, specialty coffees and lots of information about the coffee market in Brazil.
La formazione del corso "Progettista Multimediale" ha permesso di accrescere le mie conoscenze riguardo programmi di grafica, fotografia, sistemi 3d, elementi di webwriting e webdesign, argomenti di pubblicità, comunicazione, marketing e non solo.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
1. CASE STUDY: English For Business
Prof.ssa
Stefania Tondo
Candidati:
IlenyaAmato 176000500
Pasquale Russo 176000526
Elisabetta Buononato 176000501
2. Title page ……………………………………….……1
Index ……………………………………………………2
History ………………………………………………..3
Mission …………………………………………………4
Vision ……………………………………………………5
Slogan ………………………………………………….6
Swot Analysis …………………………….7 to 10
Products …………………………………………….11
Kimbo in the world ……………………………12
Conclusions ……………………………………….13
Sitography ………………………………………….14
2
3. History
Kimbo S.p.A. is a company founded by Rubino Brothers in 1963 in
Naples. In the early ‘90s the Rubinos founded another brand:
Kosè in order to comercialize also a cheaper product. All these
brands belong to Cafè do Brasil, a group also founded by the
Neapolitan brothers.
The company’s original name was Cafè do Brasil. The society’s
mission was the production of coffee for commercial and
domestic use, therefore, its target were both coffee shops and
families. In the ‘60s, new methods of coffee packaging employing
the metal tin make possible a wider diffusion of the product. The
company passes therefore to the industrial production with
another name: Kimbo S.p.A., included in the group Cafè do
Brasil. Kimbo’s coffee becomes very famous in Italy and, at a
later stage, in the international market. Today, Kimbo is the
second most consumed coffee in Italy, after Lavazza, another
famous Italian brand.
The company remains faithful to the city of Naples. The society’s
head office is in Melito (NA).
3
4. Mission
Spread Italian coffee throughout the world and make a quality product
inspired by the Neapolitan tradition and authentically made in Italy,
available on the national and international markets and created with the
most advanced technology, while respecting the people and the
environment.
Working hard and with passion to keep and enhance the particularity of
Neapolitan espresso coffee and respect the changes in customers needs
and tastes so as to always offer a product that is up with the times.
4
5. Vision
To be a reference point for all coffee lovers in Italy and in the world,
interpret the culture and the trends. Express the uniqueness and the
tradition of Neapolitan espresso coffee. Create a coffee for everyone
but not like anyone, dedicated to those who appreciate the rich
flavour, the differences and the details. For those who pay the due
respect to every single coffee of the day!
5
11. Products
At Home
• Antica tradizione
• Espresso Napoletano
• Aroma di Napoli
• Aroma Gold 100%
• Aroma Classico
• Aroma Intenso
• Decaffeinato
• Kimbo Filtro
Away From Home
• Espresso Elite
• Espresso Bar
• Kimbo Bio Organic
• Kimbo Cream
• Great Choice
• English tea
• Collection
At The Office
• Espresso
• 100% Arabica
• Decaffeinated
• Pod machines
• Lemon Tea
• White Drink
• Barley Coffee
• Capsule machines
• Vending
Kimbo offers different kinds of products to meet as well
as possible customers' needs.
11
12. 12
The Chelsea Club and Euphorium Bakery of London, the Buddha Bar and
Alsace in Paris and the Teatro alla Scala in Milan, the historic “Gran Caffè”
coffee shop in Capri as well as the famous “La Caffettiera” in Naples.
Kimbo coffee is becoming famous for being the exclusive coffee of
unique places with charm and appeal. There is also the collaboration with
the well known chef, Filippo La Mantia who has made Kimbo coffee a star
in his restaurant and in the Majestic hotel in Rome. Today Kimbo is present
in over 40 countries: Germany, Belgium, Canada, Australia, USA and Russia.
It is also one of the most imitated products in the world and for this reason
Kimbo wants to learn how to recognize the original: “espresso coffee with
flavour of Made in Italy”.
Kimbo In The World
13. ConclusionsKimbo grew a lot in the last years. Presently, Kimbo is the second
Italian coffee producer and is expanding internationally. Keeping
alive the Italian traditions, Kimbo already arrived in United States
and Japan.
The link with the past is a force of the brand, but the company
must face new consumers’ preferences. The bigger threat for
Kimbo arrives from the globalized market: new corporates like
Starbucks or Costa, are expanding all the world, particularly in big
cities. These brands want to spread a new concept of “coffee
drinking”. A partnership with one of these corporates would be an
opportunity to the brand to grow. In this way Kimbo could extend
in the global markets.
At last, Kimbo S.p.A can still grow and this is possible if Kimbo will
give the attention to new consumers’ trends and with a good
interpretation of the globalised market.
13